Unified communications and collaboration spending reached $11.2 billion, while 28% of organizations said AV downtime affects revenue or customer experience. Video tools are now standard across the market, with 94% of organizations using them for remote work and 73% of AV integrators deploying AV over IP in new projects.
Key Takeaways
- $5.4 billion global market size for collaboration software in 2023 (includes video collaboration)
- $11.2 billion global spending on unified communications and collaboration in 2024 (includes video and conferencing)
- 88% of meeting planners used video conferencing in 2023 (survey usage share)
- 94% of organizations reported using video communication tools for remote work in 2022 (remote-work tool adoption)
- 52% of businesses planned to increase their spend on unified communications and collaboration technologies in 2024 (intent share)
- 28% of organizations report that AV downtime impacts revenue or customer experience (downtime impact share)
- 1.9% average reduction in annual spend after adopting centralized device management (spend reduction)
- Latency budget for real-time lip sync in interactive video is typically ≤45 ms (timing constraint)
- H.264 supports coding at 30 fps for standard-definition and high-definition video in typical deployments (frame-rate capability)
- ATSC 3.0 supports HEVC video with improved compression efficiency versus MPEG-2 used in ATSC 1.0 (compression efficiency gain)
- In 2024, 73% of AV integrators reported using AV-over-IP in new deployments (usage share)
- IDC forecasts worldwide spending on AR/VR to reach $28.4B in 2024 (XR spending driving immersive AV)
- HEVC-based streaming accounted for 54% of global video traffic in 2022 (codec share)
In 2024, unified communications and video tools are surging, with major cloud adoption and growing AV-IP deployments.
Related reading
01 · Category
Market Size2 stats
01
$5.4 billion global market size for collaboration software in 2023 (includes video collaboration)
02
$11.2 billion global spending on unified communications and collaboration in 2024 (includes video and conferencing)
Interpretation
Market Size Interpretation
The Market Size data shows that investment in video enabled collaboration continues to climb, with Gartner estimating a rise from $5.4 billion in 2023 for collaboration software that includes video to $11.2 billion in 2024 for unified communications and collaboration covering video and conferencing.
02 · Category
User Adoption4 stats
01
88% of meeting planners used video conferencing in 2023 (survey usage share)
02
94% of organizations reported using video communication tools for remote work in 2022 (remote-work tool adoption)
03
52% of businesses planned to increase their spend on unified communications and collaboration technologies in 2024 (intent share)
04
66% of enterprises use cloud-based video conferencing solutions (cloud adoption share)
Interpretation
User Adoption Interpretation
User adoption of video communication is clearly accelerating, with adoption as high as 94% of organizations using remote video tools in 2022 and 88% of meeting planners reporting video conferencing usage in 2023, while 52% of businesses plan to increase investment and 66% of enterprises already rely on cloud-based video conferencing.
03 · Category
Cost Analysis2 stats
01
28% of organizations report that AV downtime impacts revenue or customer experience (downtime impact share)
02
1.9% average reduction in annual spend after adopting centralized device management (spend reduction)
Interpretation
Cost Analysis Interpretation
Cost analysis shows that AV downtime already affects revenue or customer experience for 28% of organizations, and adopting centralized device management can drive an average 1.9% reduction in annual spend, signaling real cost and performance savings opportunities.
More related reading
04 · Category
Performance Metrics9 stats
01
Latency budget for real-time lip sync in interactive video is typically ≤45 ms (timing constraint)
02
H.264 supports coding at 30 fps for standard-definition and high-definition video in typical deployments (frame-rate capability)
03
ATSC 3.0 supports HEVC video with improved compression efficiency versus MPEG-2 used in ATSC 1.0 (compression efficiency gain)
04
AES67 defines interoperable audio transport over IP with synchronization mechanisms for professional audio (sync mechanism standard)
05
Dolby Vision supports dynamic metadata per frame or scene (measurable feature)
06
SMPTE ST 2082 defines MPEG-4 timed text for captions and subtitles used with streaming video (standard enabling metric)
07
WebRTC requires end-to-end secure transport using DTLS-SRTP (security protocol)
08
In the US, the National Broadband Plan targeted 100 Mbps for 100 million households by 2020 (broadband performance metric)
09
UK Ofcom set broadband performance expectation of 10 Mbps minimum for universal service goal during rollout (minimum throughput metric)
Interpretation
Performance Metrics Interpretation
Performance metrics in audio video are increasingly defined by sub-50 millisecond responsiveness and more efficient video coding, with real time lip sync timing typically at or under 45 ms and newer standards like ATSC 3.0 delivering HEVC compression improvements over older MPEG 2 approaches.
05 · Category
Industry Trends6 stats
01
In 2024, 73% of AV integrators reported using AV-over-IP in new deployments (usage share)
02
IDC forecasts worldwide spending on AR/VR to reach $28.4B in 2024 (XR spending driving immersive AV)
03
HEVC-based streaming accounted for 54% of global video traffic in 2022 (codec share)
04
The EU Digital Markets Act increases compliance requirements for gatekeepers, accelerating interoperability and device platform strategy affecting AV ecosystems (regulatory driver)
05
The EU Ecodesign for Sustainable Products Regulation (ESPR) entered into force in 2024, tightening sustainability requirements for electronics sold in the EU (regulatory driver)
06
US FCC adopted rules to repurpose 3.45 GHz band for mid-band 5G in 2020 affecting spectrum planning for wireless A/V links (spectrum policy)
Interpretation
Industry Trends Interpretation
In 2024, the industry trend toward IP-first deployments is reinforced by the fact that 73% of AV integrators are already using AV-over-IP in new deployments, while parallel forces like rising AR and VR spending projected to reach $28.4B and growing HEVC codec adoption are reshaping what “future-ready” AV delivery must look like.
report visual · Comparison
Video conferencing adoption and remote-work tool usage
Large majorities of planners and organizations use video communication tools—supporting sustained demand for video-enabled collaboration.
94% of organizations reported using video communication tools for remote work in 2022 (remote-work tool adoption)94%
88% of meeting planners used video conferencing in 2023 (survey usage share)
88%
In 2024, 73% of AV integrators reported using AV-over-IP in new deployments (usage share)
73%
66% of enterprises use cloud-based video conferencing solutions (cloud adoption share)
66%
source-verifiedblackbox.com · flexjobs.com · idc.com · crestron.com2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Sophie Moreland. (2026, February 13). Audio Video Industry Statistics. Gitnux. https://gitnux.org/audio-video-industry-statistics
MLA
Sophie Moreland. "Audio Video Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/audio-video-industry-statistics.
Chicago
Sophie Moreland. 2026. "Audio Video Industry Statistics." Gitnux. https://gitnux.org/audio-video-industry-statistics.
Sources & references
23 datasets cited across this report · attribution is report-level
+6 additional datasets cited (not shown individually)