Video is no longer a supporting layer, it is the main event, with 3.3 billion people watching online video in 2023 and 4.0 billion viewers showing up in 2024. At the same time, the tools and delivery pipes behind it are scaling fast, from digital signage growth projected to $57.9 billion by 2030 to meeting-room AV demand tied to hybrid work. Let’s put these signals side by side and see what they suggest about where audio visual spending and technology are really headed.
Key Takeaways
- The global projection screen market is projected to reach $6.5 billion by 2033, growing from $3.1 billion in 2023
- The global digital signage market size was $27.4 billion in 2023 and is forecast to reach $57.9 billion by 2030
- The global video conferencing market was $5.2 billion in 2023 and is projected to reach $13.4 billion by 2030
- 72% of people who use video conferencing tools use them at least weekly
- 60% of enterprises use content delivery networks (CDNs) for streaming and video delivery
- 3.3 billion people watched online video in 2023, representing major global user adoption of audiovisual media consumption
- 98.5% frame rate stability during network jitter tests using AV-over-IP systems was reported in a vendor whitepaper benchmark
- Dolby Vision uses 12-bit processing for high dynamic range mastering, improving tonal gradation
- IMAX Enhanced provides dual 2K (or higher) 4K pipeline deliverables for higher-quality audiovisual playback
- The shift to hybrid work drove increased demand for meeting-room technology, with meeting room AV purchases up year over year in 2022 (industry tracking)
- Ethernet-based AV-over-IP is increasing adoption as vendors move away from proprietary transports, reflecting industry-wide standardization efforts
- 96% of people say they’ve watched an explainer video to learn more about a product or service (Wyzowl survey).
- Data center egress charges can dominate cloud video costs when scaling; providers often charge per GB for outbound traffic
Digital AV demand is surging, with markets like digital signage and video conferencing forecast to nearly double by 2030.
Related reading
01 · Category
Market Size8 stats
01
The global projection screen market is projected to reach $6.5 billion by 2033, growing from $3.1 billion in 2023
02
The global digital signage market size was $27.4 billion in 2023 and is forecast to reach $57.9 billion by 2030
03
The global video conferencing market was $5.2 billion in 2023 and is projected to reach $13.4 billion by 2030
04
The global IPTV market is forecast to reach $120.8 billion by 2031
05
The global public safety communications market (including video) is expected to reach $61.7 billion by 2030
06
The global broadcast equipment market is projected to reach $10.2 billion by 2030
07
The global LED display market is projected to reach $18.7 billion by 2030
08
18.5% of global internet traffic was video in 2019, down from 2018 (19.6%), according to Cisco’s Visual Networking Index (VNI).
Interpretation
Market Size Interpretation
The Market Size outlook shows rapid expansion across audio visual platforms, with the digital signage market rising from $27.4 billion in 2023 to $57.9 billion by 2030, reinforcing that demand for large format and display based communications is scaling quickly alongside video traffic trends like video’s share of internet traffic moving to 18.5% in 2019 from 19.6% in 2018.
02 · Category
User Adoption7 stats
01
72% of people who use video conferencing tools use them at least weekly
02
60% of enterprises use content delivery networks (CDNs) for streaming and video delivery
03
3.3 billion people watched online video in 2023, representing major global user adoption of audiovisual media consumption
04
4.0 billion viewers watched online video in 2024
05
52% of surveyed consumers prefer watching video content online rather than on television
06
82% of consumers say they’re more likely to buy from a brand that provides more personalized experiences (a survey statistic often used to support targeting and AV content personalization).
07
60.1% of global organizations reported having video conferencing systems in 2021 (survey statistic from enterprise communications infrastructure tracking).
Interpretation
User Adoption Interpretation
For user adoption, online video is reaching truly global scale with 4.0 billion viewers in 2024 while 72% of video conferencing users use these tools at least weekly and 60.1% of global organizations have video conferencing systems, showing AV consumption is becoming a regular, mainstream part of both personal viewing and enterprise communication.
03 · Category
Performance Metrics10 stats
01
98.5% frame rate stability during network jitter tests using AV-over-IP systems was reported in a vendor whitepaper benchmark
02
Dolby Vision uses 12-bit processing for high dynamic range mastering, improving tonal gradation
03
IMAX Enhanced provides dual 2K (or higher) 4K pipeline deliverables for higher-quality audiovisual playback
04
Rec. 709 has a fixed color gamut defined by standardized primaries and yields 35% wider color coverage than sRGB in many common implementations (illustrative standardized gamut definition differences)
05
Streaming video adaptive bitrate switches typically occur within seconds to adapt to bandwidth changes, maintaining playback continuity
06
43% of video viewers say they stop watching a video if it doesn’t load quickly (industry survey statistic used for latency/performance implications).
07
53% of mobile site visitors abandon a page that takes longer than 3 seconds to load (Google Think with Google benchmark).
08
1.5% of page visitors are lost for every additional second of load time (industry-referenced performance impact from a Google-backed analysis).
09
1,000 milliseconds is the commonly cited threshold beyond which interactive video latency is perceived as disruptive in real-time communications research.
10
The average bitrate increase when moving from 1080p to 4K for the same visual quality is approximately 2–4x, based on codec and encoding studies summarized in industry technical guidance.
Interpretation
Performance Metrics Interpretation
Across performance metrics in the audio visual industry, viewers tolerate only very small delays and adaptive delivery is expected to react fast, since 43% stop watching if it does not load quickly and latency beyond 1000 milliseconds becomes disruptive while streaming typically switches adaptive bitrates within seconds to keep playback stable.
More related reading
04 · Category
Industry Trends6 stats
01
The shift to hybrid work drove increased demand for meeting-room technology, with meeting room AV purchases up year over year in 2022 (industry tracking)
02
Ethernet-based AV-over-IP is increasing adoption as vendors move away from proprietary transports, reflecting industry-wide standardization efforts
03
96% of people say they’ve watched an explainer video to learn more about a product or service (Wyzowl survey).
04
49% of people surveyed said they primarily use video for work communication, per Microsoft Work Trend Index 2023 (usage share).
05
88% of online video viewers don’t trust ads, per a survey cited by HubSpot’s marketing research compilation (audience trust/engagement impact).
06
4K UHD has a resolution of 3,840 × 2,160 pixels (definition used across display and AV standards documentation).
Interpretation
Industry Trends Interpretation
As hybrid work pushed meeting room AV purchases up year over year in 2022, the industry is clearly accelerating toward standardization like AV over IP and communication formats that match what people do most, with 49% primarily using video for work communication.
05 · Category
Cost Analysis1 stats
01
Data center egress charges can dominate cloud video costs when scaling; providers often charge per GB for outbound traffic
Interpretation
Cost Analysis Interpretation
In Cost Analysis, outbound data center egress charges can become the biggest driver of cloud video costs as you scale because providers often bill per GB for the traffic leaving the system.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Margot Villeneuve. (2026, February 13). Audio-Visual Industry Statistics. Gitnux. https://gitnux.org/audio-visual-industry-statistics
MLA
Margot Villeneuve. "Audio-Visual Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/audio-visual-industry-statistics.
Chicago
Margot Villeneuve. 2026. "Audio-Visual Industry Statistics." Gitnux. https://gitnux.org/audio-visual-industry-statistics.
Sources & references
32 datasets cited across this report · attribution is report-level
+5 additional datasets cited (not shown individually)