Online video reached 4.0 billion viewers, while 72% of video conferencing users now rely on these tools at least weekly. Market demand is rising just as fast, with digital signage projected to grow from $27.4 billion to $57.9 billion and video conferencing from $5.2 billion to $13.4 billion. These statistics map where audio visual spending, usage, and infrastructure are expanding.
Key Takeaways
- The global projection screen market is projected to reach $6.5 billion by 2033, growing from $3.1 billion in 2023
- The global digital signage market size was $27.4 billion in 2023 and is forecast to reach $57.9 billion by 2030
- The global video conferencing market was $5.2 billion in 2023 and is projected to reach $13.4 billion by 2030
- 72% of people who use video conferencing tools use them at least weekly
- 60% of enterprises use content delivery networks (CDNs) for streaming and video delivery
- 3.3 billion people watched online video in 2023, representing major global user adoption of audiovisual media consumption
- 98.5% frame rate stability during network jitter tests using AV-over-IP systems was reported in a vendor whitepaper benchmark
- Dolby Vision uses 12-bit processing for high dynamic range mastering, improving tonal gradation
- IMAX Enhanced provides dual 2K (or higher) 4K pipeline deliverables for higher-quality audiovisual playback
- The shift to hybrid work drove increased demand for meeting-room technology, with meeting room AV purchases up year over year in 2022 (industry tracking)
- Ethernet-based AV-over-IP is increasing adoption as vendors move away from proprietary transports, reflecting industry-wide standardization efforts
- 96% of people say they’ve watched an explainer video to learn more about a product or service (Wyzowl survey).
- Data center egress charges can dominate cloud video costs when scaling; providers often charge per GB for outbound traffic
Digital AV demand is surging, with markets like digital signage and video conferencing forecast to nearly double by 2030.
Related reading
01 · Category
Market Size8 stats
01
The global projection screen market is projected to reach $6.5 billion by 2033, growing from $3.1 billion in 2023https://www.globenewswire.com/news-release/2024/06/11/2899600/0/en/Projection-Screen-Market-Size-Worth-USD-3-1-Billion-in-2023-To-Reach-USD-6-5-Billion-by-2033-at-a-2-5-CAGR.html
02
The global digital signage market size was $27.4 billion in 2023 and is forecast to reach $57.9 billion by 2030https://www.grandviewresearch.com/industry-analysis/digital-signage-market
03
The global video conferencing market was $5.2 billion in 2023 and is projected to reach $13.4 billion by 2030https://www.fortunebusinessinsights.com/video-conferencing-market-103117
04
The global IPTV market is forecast to reach $120.8 billion by 2031https://www.imarcgroup.com/iptv-market
05
The global public safety communications market (including video) is expected to reach $61.7 billion by 2030https://www.fortunebusinessinsights.com/public-safety-communications-market-104831
06
The global broadcast equipment market is projected to reach $10.2 billion by 2030https://www.reuters.com/markets/commodities/technology/industry-figures-broadcast-equipment-market/
07
The global LED display market is projected to reach $18.7 billion by 2030https://www.alliedmarketresearch.com/led-display-market-A05979
08
18.5% of global internet traffic was video in 2019, down from 2018 (19.6%), according to Cisco’s Visual Networking Index (VNI).https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html
Interpretation
Market Size Interpretation
Under the Market Size angle, the Audio Visual industry is set for strong expansion with digital signage alone rising from $27.4 billion in 2023 to $57.9 billion by 2030, underscoring how quickly these AV segments are scaling globally.
02 · Category
User Adoption7 stats
01
72% of people who use video conferencing tools use them at least weeklyhttps://www.gartner.com/en/newsroom/press-releases/2021-05-11-gartner-video-collaboration/
02
60% of enterprises use content delivery networks (CDNs) for streaming and video deliveryhttps://www.cloudflare.com/learning/cdn/what-is-a-cdn/
03
3.3 billion people watched online video in 2023, representing major global user adoption of audiovisual media consumptionhttps://www.datareportal.com/reports/digital-2024-october-global-statshot
04
4.0 billion viewers watched online video in 2024https://www.datareportal.com/reports/digital-2025-april-global-statshot
05
52% of surveyed consumers prefer watching video content online rather than on televisionhttps://www.ofcom.org.uk/research-and-data/media-literacy/media-use
06
82% of consumers say they’re more likely to buy from a brand that provides more personalized experiences (a survey statistic often used to support targeting and AV content personalization).https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/
07
60.1% of global organizations reported having video conferencing systems in 2021 (survey statistic from enterprise communications infrastructure tracking).https://www.frost.com/content/dam/frost/en_us/files/industries/communications/media/pdfs/visual-collaboration.pdf
Interpretation
User Adoption Interpretation
User adoption in the audiovisual industry is surging as billions of people watch online video, with 4.0 billion viewers in 2024 and 52% of consumers preferring online video over TV, while weekly use of video conferencing (72%) and widespread enterprise streaming infrastructure (60% using CDNs) show that both consumers and businesses are turning everyday to these platforms.
03 · Category
Performance Metrics10 stats
01
98.5% frame rate stability during network jitter tests using AV-over-IP systems was reported in a vendor whitepaper benchmarkhttps://www.biamp.com/~/media/files/resources/technical-documents/whitepaper/biamp-av-over-ip-performance.pdf
02
Dolby Vision uses 12-bit processing for high dynamic range mastering, improving tonal gradationhttps://www.dolby.com/about/support/technical-overview/
03
IMAX Enhanced provides dual 2K (or higher) 4K pipeline deliverables for higher-quality audiovisual playbackhttps://www.imaxenhanced.com/faq/
04
Rec. 709 has a fixed color gamut defined by standardized primaries and yields 35% wider color coverage than sRGB in many common implementations (illustrative standardized gamut definition differences)https://www.itu.int/rec/R-REC-BT.709-6-201510-I/en
05
Streaming video adaptive bitrate switches typically occur within seconds to adapt to bandwidth changes, maintaining playback continuityhttps://www.mpeg.org/standards/streaming-adaptive-bitrate/
06
43% of video viewers say they stop watching a video if it doesn’t load quickly (industry survey statistic used for latency/performance implications).https://www.thinkwithgoogle.com/intl/en-150_us/insights/consumer-insights/landing-pages-and-load-time-makes-a-difference/
07
53% of mobile site visitors abandon a page that takes longer than 3 seconds to load (Google Think with Google benchmark).https://www.thinkwithgoogle.com/marketing-strategies/measurement/why-page-speed-matters/
08
1.5% of page visitors are lost for every additional second of load time (industry-referenced performance impact from a Google-backed analysis).https://www.thinkwithgoogle.com/marketing-strategies/measurement/the-impact-of-site-speed-on-conversion/
09
1,000 milliseconds is the commonly cited threshold beyond which interactive video latency is perceived as disruptive in real-time communications research.https://dl.acm.org/doi/10.1145/3313831.3376236
10
The average bitrate increase when moving from 1080p to 4K for the same visual quality is approximately 2–4x, based on codec and encoding studies summarized in industry technical guidance.https://www.etsi.org/images/files/ETSIWhitePapers/Video_and_Codec_Complexity.pdf
Interpretation
Performance Metrics Interpretation
Performance metrics in the audio-visual industry are increasingly about protecting perceived quality under real-world conditions, as shown by 98.5% frame rate stability in AV-over-IP jitter tests and the fact that 43% of viewers stop watching videos that do not load quickly.
More related reading
04 · Category
Industry Trends6 stats
01
The shift to hybrid work drove increased demand for meeting-room technology, with meeting room AV purchases up year over year in 2022 (industry tracking)https://www.canalys.com/newsroom/hybrid-work-and-video-collaboration
02
Ethernet-based AV-over-IP is increasing adoption as vendors move away from proprietary transports, reflecting industry-wide standardization effortshttps://www.avid.com/blog/
03
96% of people say they’ve watched an explainer video to learn more about a product or service (Wyzowl survey).https://www.wyzowl.com/video-marketing-statistics/
04
49% of people surveyed said they primarily use video for work communication, per Microsoft Work Trend Index 2023 (usage share).https://www.microsoft.com/en-us/worklab/work-trend-index
05
88% of online video viewers don’t trust ads, per a survey cited by HubSpot’s marketing research compilation (audience trust/engagement impact).https://blog.hubspot.com/marketing/video-marketing-statistics
06
4K UHD has a resolution of 3,840 × 2,160 pixels (definition used across display and AV standards documentation).https://www.itu.int/rec/R-REC-BT.2020/en
Interpretation
Industry Trends Interpretation
With 96% of people watching explainer videos and 49% using video primarily for work communication, the industry trend is clear that video-first experiences and communications are accelerating, while technology shifts like AV-over-IP adoption and increased meeting-room AV purchases in 2022 are enabling that demand.
05 · Category
Cost Analysis1 stats
01
Data center egress charges can dominate cloud video costs when scaling; providers often charge per GB for outbound traffichttps://cloud.google.com/vpc/network-pricing
Interpretation
Cost Analysis Interpretation
In cost analysis, cloud video spending can quickly be driven by data center egress charges because providers often bill outbound traffic per GB, so scaling the workload can sharply increase costs.
report visual · Projection
AV Markets on the Rise
Key audiovisual and related communications markets are projected to grow substantially over the next decade, signaling strong demand across screens, digital signage, conferencing, and streaming infrastructure.
27,400,000,000 Market size (USD, projections)
Start
-13.4%
CAGR · 10y
6,500,241,364 Market size (USD, projections)
Projected
20332043
source-verifiedglobenewswire.com · grandviewresearch.com · fortunebusinessinsights.com · imarcgroup.com2033
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Margot Villeneuve. (2026, February 13). Audio-Visual Industry Statistics. Gitnux. https://gitnux.org/audio-visual-industry-statistics
MLA
Margot Villeneuve. "Audio-Visual Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/audio-visual-industry-statistics.
Chicago
Margot Villeneuve. 2026. "Audio-Visual Industry Statistics." Gitnux. https://gitnux.org/audio-visual-industry-statistics.
Sources & references
32 datasets cited across this report
+5 additional datasets cited (not shown individually)