Audiovisual spending and IP traffic are moving in opposite directions at the same time, with video taking 3.4% of all IP traffic and streaming already driving 82% of global consumer internet traffic in 2023. At the same time, the AV equipment market sits at a $71.2 billion global baseline and keeps projecting forward, while access control and video management adoption continues to shift toward cloud and hybrid setups. Let’s connect those dots across security, conferencing, transport standards, and the compression and network choices that make real deployments work.
Key Takeaways
- $71.2 billion global AV equipment market size in 2022, the baseline for forecast growth
- $6.7 billion global video conferencing market size in 2022
- 52% of organizations reported implementing or planning to implement video management systems (VMS) in the context of security technology adoption
- 78% of organizations with access control systems used cloud-based systems or hybrid approaches in a 2023 survey (video/security adjacent adoption)
- 3.4% of all IP traffic was attributed to video in 2023 according to CAIDA’s measurement-based IP traffic characterization (video traffic share)
- Streaming accounted for 82% of global consumer internet traffic in 2023 (video/streaming dominance)
- In 2023, global monthly data consumption per mobile broadband subscription exceeded 15 GB (driving video demand for mobile AV)
- The U.S. FCC required closed captioning for television programming in 1990 and expanded rules over time, establishing a longstanding compliance baseline for AV accessibility
- REC. ITU-R BT.2020 specifies parameters for wide color gamut for digital television, enabling HDR/UHD workflows for AV production
- Average hardware and installation costs represent a significant portion of AV project budgets; for example, AV integrators commonly report that labor can be 40%–60% of project cost in industry breakdowns
- $3.1 billion estimated global spend on unified communications (UC) hardware and services in 2023 (cost and spend benchmark adjacent to AV/VC)
- 4K video requires roughly 4x the pixels of 1080p, increasing bandwidth needs proportionally for uncompressed streams
- H.264/AVC (ITU-T Rec. H.264) is designed to deliver high-quality video at substantially lower bitrates than earlier standards (compression performance baseline)
- HEVC/H.265 (ITU-T Rec. H.265) can provide about 50% bitrate reduction at the same perceptual quality compared with H.264 (commonly cited codec performance claim)
In 2022 to 2023, video dominated AV and internet traffic, driven by conferencing growth, cloud security adoption, and standards that enable interoperable IP media.
Related reading
01 · Category
Market Size2 stats
01
$71.2 billion global AV equipment market size in 2022, the baseline for forecast growth
02
$6.7 billion global video conferencing market size in 2022
Interpretation
Market Size Interpretation
In the Market Size category, the Audiovisual industry started from a large $71.2 billion global AV equipment market in 2022, with the video conferencing segment making up a notable $6.7 billion of that total.
02 · Category
User Adoption2 stats
01
52% of organizations reported implementing or planning to implement video management systems (VMS) in the context of security technology adoption
02
78% of organizations with access control systems used cloud-based systems or hybrid approaches in a 2023 survey (video/security adjacent adoption)
Interpretation
User Adoption Interpretation
For the user adoption angle, organizations are clearly leaning toward modern, scalable video and security platforms, with 52% implementing or planning video management systems and 78% already using cloud-based or hybrid approaches for access control in 2023.
03 · Category
Industry Trends4 stats
01
3.4% of all IP traffic was attributed to video in 2023 according to CAIDA’s measurement-based IP traffic characterization (video traffic share)
02
Streaming accounted for 82% of global consumer internet traffic in 2023 (video/streaming dominance)
03
In 2023, global monthly data consumption per mobile broadband subscription exceeded 15 GB (driving video demand for mobile AV)
04
2016–2023: Netflix’s Open Connect globally delivered traffic via its CDN, with OCN nodes reducing latency for streaming; reported footprint includes 2,400+ locations (network performance scale)
Interpretation
Industry Trends Interpretation
In the Industry Trends category, video has become a dominant driver of audiovisual network demand, with streaming representing 82% of global consumer internet traffic in 2023 and mobile subscribers consuming over 15 GB per month, while CDN scale and performance are being optimized as Netflix’s Open Connect operated across 2,400 plus locations to keep latency low.
More related reading
04 · Category
Regulation & Standards2 stats
01
The U.S. FCC required closed captioning for television programming in 1990 and expanded rules over time, establishing a longstanding compliance baseline for AV accessibility
02
REC. ITU-R BT.2020 specifies parameters for wide color gamut for digital television, enabling HDR/UHD workflows for AV production
Interpretation
Regulation & Standards Interpretation
From the FCC’s 1990 closed captioning mandate that evolved into a durable compliance baseline to the ITU-R BT.2020 standard defining wide color gamut parameters for HDR and UHD, regulation and standards have steadily pushed audiovisual accessibility and quality forward through measurable rules.
05 · Category
Cost Analysis2 stats
01
Average hardware and installation costs represent a significant portion of AV project budgets; for example, AV integrators commonly report that labor can be 40%–60% of project cost in industry breakdowns
02
$3.1 billion estimated global spend on unified communications (UC) hardware and services in 2023 (cost and spend benchmark adjacent to AV/VC)
Interpretation
Cost Analysis Interpretation
In Cost Analysis, AV budgets are heavily driven by labor, which can account for 40% to 60% of total project cost, while 2023 unified communications spending reached an estimated $3.1 billion, underscoring how both installation effort and related hardware services continue to shape overall AV and VC cost pressures.
06 · Category
Performance Metrics9 stats
01
4K video requires roughly 4x the pixels of 1080p, increasing bandwidth needs proportionally for uncompressed streams
02
H.264/AVC (ITU-T Rec. H.264) is designed to deliver high-quality video at substantially lower bitrates than earlier standards (compression performance baseline)
03
HEVC/H.265 (ITU-T Rec. H.265) can provide about 50% bitrate reduction at the same perceptual quality compared with H.264 (commonly cited codec performance claim)
04
SMPTE ST 2110 defines IP-based professional media transport, enabling interoperable AV over networks (performance/architecture capability)
05
AES67 is an interoperability standard for audio-over-IP using AMWA specifications, improving multi-vendor audio performance in AV networks
06
IEEE 802.1AS provides precise time synchronization for AVB networks, reducing timing jitter for audio/video streams
07
Dolby Vision supports dynamic metadata per scene/frame, improving perceived brightness and contrast performance in HDR playback
08
SDI traditionally transports uncompressed serial digital video with near-real-time performance, commonly used for studio and production workflows
09
Wi-Fi 6 (IEEE 802.11ax) targets higher throughput and lower latency than 802.11ac, impacting wireless AV device performance
Interpretation
Performance Metrics Interpretation
In performance metrics, the industry trend is clear as moving from 1080p to 4K effectively quadruples pixel count and bandwidth needs, while codecs like HEVC claiming about a 50% bitrate reduction versus H.264 help keep AV over IP and wireless networks feasible.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Timothy Grant. (2026, February 13). Audiovisual Industry Statistics. Gitnux. https://gitnux.org/audiovisual-industry-statistics
MLA
Timothy Grant. "Audiovisual Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/audiovisual-industry-statistics.
Chicago
Timothy Grant. 2026. "Audiovisual Industry Statistics." Gitnux. https://gitnux.org/audiovisual-industry-statistics.
Sources & references
21 datasets cited across this report · attribution is report-level
+9 additional datasets cited (not shown individually)