Gitnux/Report 2026

Av Production Industry Statistics

With global video conferencing projected to reach $19.2 billion by 2032 and live streaming services set to grow to $250.2 billion by 2027, this AV Production Industry statistics page connects where demand is accelerating to the hard realities of bandwidth, latency, and reliability. You will see why even 1.0% packet loss can drag real time quality, and how shifts like AI video analytics growing from $4.0 billion in 2023 toward $18.0 billion by 2030 are reshaping production workflows.
275Statistics
77Sources
12Sections
1Visuals
48mRead
November 10, 2026Updated
Av Production Industry Statistics
Felix ZimmermannWritten by Felix Zimmermann·Edited by Abigail Foster·Fact-checked by Astrid Bergmann
Published ·Updated
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The av production industry at a glance

Audiovisual production is expanding across cinema, television, streaming and digital video: 9,628 feature films were produced globally in 2024, while the EU audiovisual market reached €119 billion.

9,628[65]
Feature films produced, 2024
€119B[9]
EU audiovisual market, 2024
2.01M[38]
U.S. jobs supported, 2024
33.5%[66]
Video production CAGR, 2023–2030
Market size
The EU audiovisual market was valued at €119 billion in 2024 and represented approximately 22% of the global market. In the United States, the broader film and television industry supported 2.01 million jobs and generated $202 billion in total wages in 2024.[9][38]
Forecast & CAGR
The global video production market is forecast to expand from $252.8 billion in 2026 to $746.9 billion in 2030, representing a 33.5% CAGR for 2023–2030. PwC separately forecasts global entertainment and media revenue to grow at a 3.4% CAGR through 2030, reaching $4.2 trillion.[66][67]
Market share & regions
Europe accounted for approximately 22% of the global audiovisual market in 2024, with a market value of €119 billion. North America held a 32.4% share of the global video production market in 2022, according to Grand View Research.[9][66]
Segmentation
Audiovisual production spans feature films, television programmes, commercials, music videos, enterprise video and other digital video. Market research commonly segments production by genre, including action and adventure, thriller and horror, fantasy and science fiction, drama and documentaries, and by end use between enterprise and consumer markets.[66][68]
Key players & concentration
The U.S. film and television production sector comprised 30,704 establishments and 234,885 employees in 2023; motion picture and video production represented more than 80% of firms, jobs and payroll across the four-component sector definition. The wider U.S. industry is highly fragmented operationally: 93% of the 162,000 businesses counted by the Motion Picture Association employed fewer than 10 people in 2024.[38]
Pricing
Production costs vary substantially by format, scale and location. In the United States, a major motion picture production injects an average of $1.3 million per filming day into the local economy, while film and television direct jobs averaged $114,981 in annual pay in 2024.[38]
Trends, drivers & challenges
Global feature-film production reached a record 9,628 films in 2024, up 2.4% from 2023 and 4.4% from 2019, supported by streaming, localized content and expanding production capacity. Challenges include theatrical revenues remaining below pre-pandemic levels, competition for attention from short-form video and pressure on production economics from labor, technology and financing costs.[65][9]
Consumer behavior & competition
Consumer viewing is shifting toward streaming, on-demand video and short-form social platforms, while theatrical demand remains more dependent on major releases and local-language hits. PwC forecasts global cinema revenue to rise from $33 billion in 2024 to $42 billion in 2029, indicating continued competition between cinemas, subscription video services, advertising-supported platforms and creator video.[45][9]
M&A
Consolidation remains a major competitive theme. In 2026, the U.S. Department of Justice closed its investigation into Paramount Skydance’s proposed acquisition of Warner Bros. Discovery after concluding that the transaction was unlikely to harm competition in streaming, linear television or film development, production and distribution.[69]
Regulation
The EU Audiovisual Media Services Directive requires broadcasters to reserve a majority proportion of transmission time for European works and requires on-demand services to promote the production and access of European works. National governments may impose more detailed or stricter rules where they remain consistent with EU law.[70]
Latest news
California reported $6.6 billion in direct production spending, $2.58 billion in qualified wages and 34,921 cast and crew jobs under the first full fiscal year of its expanded Film and Television Tax Credit Program, covering July 1, 2025 through June 30, 2026. The state awarded 170 projects during that period.[71]

02 Ranking

Top 10 Companies in the Av Production Industry

The leading companies in the av production industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in live production switchers

    Ross Video

    CA

    Ranked #1 · 9.3 · Live production switchers

    Why we picked it: It supplies switchers, graphics, robotics and production systems for live media used in live production workflows.

    See in ranking ↓Visit rossvideo.com ↗

  2. Leader in broadcast services

    NEP Group

    US

    Ranked #2 · 9.2 · Broadcast services

    Why we picked it: It provides live sports, entertainment, corporate, and news productions spanning 100+ countries.

    See in ranking ↓Visit nepgroup.com ↗

  3. Leader in replay and slow-motion

    EVS

    BE

    Ranked #3 · 8.9 · Replay and slow-motion

    Why we picked it: It specializes in live replay and slow-motion plus content-management systems for sports and news.

    See in ranking ↓Visit evs.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the av production industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Ross Video

Live production switchers · CA

9.3
2

NEP Group

Broadcast services · US

9.2
3

EVS

Replay and slow-motion · BE

8.9
4

Evertz Technologies

Broadcast routing · CA

8.7
5

Blackmagic Design

Cameras and post-production · AU

8.7
6

Mood Media

Audio-visual content and in-venue media production · CA

8.6
7

Encore

Global live event AV production and technology · US

8.6
8

Biamp Systems

Professional audio and AV production systems · US

8.4
9

Solutionz

AV production, integration and event technology, US · US

8.1
10

Ford Audio-Video

Event AV production and technical services, US · US

7.2

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Felix Zimmermann. (2026, February 13). Top 10 companies in the av production industry. In Av Production Industry Statistics. Gitnux. https://gitnux.org/av-production-industry-statistics/#top-companies

report visual · Projection

U.S. revenue from sale of audiovisual works for wholesale, retail, and rental markets for motion picture and video production and distribution, all establishments, employer firms

U.S. revenue from sale of audiovisual works for wholesale, retail, and rental markets for motion picture and video production and distribution, all establishments, employer firms fell from $7.8B in 2015 to $3.9B in 2021.

$7.8B
Start
-11.02%
CAGR · 6y
$3.9B
Projected
20152021
source-verifiedfred.stlouisfed.org2021

04 Statistics

Technology & Innovation

AI use is already measurable in completed projects: 22.2% of completed audiovisual projects reported using AI by July 2024, while 77.2% of AI-using completed projects used text-generation tools.

AI in the av production industry

  • 77.2% of AI-using completed film and series projects surveyed by the Flemish Audiovisual Fund used text-generation tools.[1]
  • 9% of 143 audiovisual projects answering the question reported AI use in their end product.[1]
  • 77% of French screen-industry respondents who had used generative AI continued using it at least occasionally in 2024.[2]
  • 35% of French screen-industry generative-AI users used it daily or regularly in 2024.[2]
  • 28% of future audiovisual projects surveyed by the Flemish Audiovisual Fund planned to use AI by July 2024.[1]
  • 22.2% of completed audiovisual projects surveyed by the Flemish Audiovisual Fund had used AI by July 2024.[1]

Automation in the av production industry

  • 54% of UK screen-industry employers and workers identified remote communication as a major future change.[3]
  • 72% of UK screen-industry workforce respondents identified increased remote working as a major change likely to affect the sector.[3]
  • 54% of UK screen-industry respondents identified remote working as enabling access to a wider geographical talent pool.[3]
  • 39% of UK screen-industry employers identified increasing virtual production as a significant future disruption factor.[3]
  • 40% of UK screen-industry workers identified increasing virtual production as a significant future disruption factor.[3]

Digital Transformation in the electronics and semiconductors sector (sector benchmark)

  • Across semiconductor companies surveyed globally, 75% reported having some automated processes in 2024.[4]
  • Across the electronics industrial ecosystem, 33% of companies had a concrete digital-transformation strategy in 2024, based on an enterprise survey.[5]
  • Across semiconductor companies surveyed globally, 56% reported that IT was fully aligned with transformation priorities in 2024.[4]
  • Across semiconductor companies surveyed globally, 12% reported fully automated processes supported by advanced analytics in 2024.[4]

Technology Adoption in the electronics and semiconductors sector (sector benchmark)

  • Across the electronics industrial ecosystem, 22.73% of companies had adopted edge computing in 2024.[6]
  • Across the electronics industrial ecosystem, 4.98% of companies had adopted robotics in 2024.[6]
  • Across the electronics industrial ecosystem, 31.43% of companies had adopted artificial intelligence in 2024.[6]
  • Across EU enterprises, 59% reached at least a basic level of digital intensity in 2023, including 91% of large enterprises and 58% of SMEs.[7]

Cloud Computing in the electronics and semiconductors sector (sector benchmark)

  • Across the electronics industrial ecosystem, 26.89% of companies had adopted cloud computing in 2024.[6]
  • Among EU small and medium-sized enterprises, 44% purchased cloud-computing services in 2023.[7]
  • Across EU enterprises, 45.2% purchased cloud-computing services in 2023.[7]
  • Among large EU enterprises, 78% purchased cloud-computing services in 2023.[7]

Big Data in the electronics and semiconductors sector (sector benchmark)

  • Among small EU enterprises, 13% carried out big-data analysis in 2020.[6]
  • Among large EU enterprises, 34% carried out big-data analysis in 2020.[6]
  • Across EU enterprises, 14% used big-data analysis in 2020, the latest comparable EU-wide figure reported by the European Commission.[6]
  • Among medium-sized EU enterprises, 21% carried out big-data analysis in 2020.[6]
  • Across the electronics industrial ecosystem, 11.43% of companies had adopted big-data technologies in 2024.[6]

IoT in the electronics and semiconductors sector (sector benchmark)

  • Across the electronics industrial ecosystem, 34.72% of companies had adopted Internet of Things technologies in 2024.[6]
  • Across EU enterprises, 29% used Internet of Things devices or systems in 2021.[7]

05 Statistics

Data & Analytics

Adoption focuses on data handling rather than display, with automated metadata generation cited for faster asset indexing in 2024 and 38% of European audiovisual companies reporting AI-based tools in 2024.

Business intelligence in the av production industry

  • 38% of European audiovisual companies reported using AI-based tools and solutions in 2024, including applications supporting customer management and video-on-demand services.[8]
  • AI-enhanced data analytics was reported as being used by European cinemas and broadcasters for customer management and video-on-demand recommendation systems in 2024.[9]

Data analytics in the av production industry

  • 38% of European audiovisual companies reported using AI-based tools and solutions in 2024.[8]
  • Automated metadata generation was identified as an audiovisual-sector AI use case for faster asset indexing in 2024.[8]
  • 35% of European news-media companies reported using AI-based tools and solutions in 2024, alongside audiovisual-sector adoption of 38%.[8]
  • AI-supported data analytics was identified as an audiovisual-sector use case in film exhibition, broadcasting and video-on-demand services in 2024.[9]

Data Quality in the electronics and semiconductors sector (sector benchmark)

  • 40% of manufacturing leaders, across sectors including electronics, said their organizations were falling behind competitively because they were not adopting automation requiring high-quality data in 2024.[10]
  • 70% of electronics-industry professionals manually validate and optimize bills of materials without real-time intelligence, according to a 2024 global survey.[11]
  • 60% of electronics-industry survey respondents manually pulled data for a sourcing event for two weeks or more in 2024, indicating substantial data-preparation effort.[11]
  • 98% of manufacturing leaders, including electronics-related industries, reported operational data problems in a 2024 survey of 500 respondents; global manufacturing scope.[10]
  • 49% of supply-management organizations rated their data quality as good or excellent in the 2024 Institute for Supply Management survey.[12]
  • 46.4% of manufacturing organizations reported having a process to verify raw-data accuracy or quality before decisions were made, in a 2023 survey.[13]

Data Governance in the electronics and semiconductors sector (sector benchmark)

  • 61% of supply-management organizations reported having a dedicated data-governance function in the 2024 Institute for Supply Management survey.[12]
  • 81% of supply-management data-governance functions were housed in a center of excellence in the 2024 Institute for Supply Management survey.[12]
  • 56% of semiconductor companies reported full alignment between IT and transformation priorities in Deloitte’s survey, up from 37% in 2021; semiconductor-industry scope.[4]
  • 47% of supply-management organizations said their data-governance program was useful in the 2024 Institute for Supply Management survey.[12]
  • 54% of supply-management organizations reported giving data top priority, while 90% agreed that data governance was necessary, in a 2024 survey.[12]
  • 12% of semiconductor respondents reported fully automated processes with advanced analytics, a governance-relevant indicator of enterprise data integration, in the 2024 study.[4]

KPIs in the av production industry

  • Canada’s film, television and video post-production operating expenses totaled $2.6 billion in 2023.[14]
  • Salaries, wages and benefits represented 52.9% of operating expenses in Canada’s film, television and video post-production industry in 2023.[14]
  • Canada’s film, television and video post-production salaries, wages and benefits totaled $1.3 billion in 2023.[14]
  • Canada’s film, television and video post-production industry generated $2.8 billion in operating revenue in 2023.[14]
  • Canada’s film, television and video post-production operating revenue increased 34.4% from 2021 to 2023.[14]
  • Subcontracts represented 11.1% of operating expenses in Canada’s film, television and video post-production industry in 2023.[14]

06 Statistics

Strategy & Growth

Activity stays driven by commissioning and co-production patterns; European consumer spending on audiovisual services reached €72 billion in 2024 and European public broadcasters commissioned 55% of TV-fiction titles in 2023.

Growth in the av production industry

  • European consumer spending on audiovisual services, including streaming, pay-TV, cinema and home video, reached €72 billion in 2024.[15]
  • Europe’s audiovisual sector generated approximately €142 billion in revenue in 2024.[15]
  • European feature-film production reached 2,514 films in 2024, exceeding the previous 2019 production peak.[15]
  • The United Kingdom produced 294 feature films in 2024, making it the third-largest European producer after Italy and Spain.[15]
  • British Columbia’s Canadian visual-effects and animation sales grew 11.3% from 2023 to 2025, reaching 41.7% of national category sales.[14]
  • Canada’s film, television and video post-production industry generated $2.4 billion in operating revenue in 2025, 18.7% above 2019.[14]

Differentiation in the av production industry

  • The United Kingdom produced 159 high-end European TV-fiction titles in 2023, ahead of Germany with 119 titles.[15]
  • European public broadcasters commissioned 55% of TV-fiction titles in 2023, compared with 31% for private broadcasters and 14% for global streamers.[15]
  • European TV-fiction titles with 13 episodes or fewer per season represented 58% of all European fiction titles produced in 2023.[15]
  • More than 2,000 European production companies or groups produced at least one fiction title between 2015 and 2023, but only 3% did so in every year.[15]
  • Telenovelas and soaps accounted for 61% of European TV-fiction hours produced in 2023.[15]
  • France produced 92 high-end European TV-fiction titles in 2023.[15]

Mergers and acquisitions in the av production industry

  • Four media and marketing transactions exceeding $10 billion closed in 2024.[16]
  • Strategic buyers completed 1,550 media and marketing deals in 2024, up 21% from 2023.[16]
  • Traditional media recorded 314 M&A deals in 2024, up 42% year over year.[16]
  • Global media and marketing M&A deal value totaled $129.8 billion in 2024, down 11% from 2023.[16]
  • 2,306 media and marketing transactions closed globally in 2024, up 12% from 2023.[16]
  • North American media and telecommunications companies announced 982 deals in 2025, down from 1,176 in 2024.[17]

Strategic partnerships in the av production industry

  • European co-productions represented 10% of all European TV-fiction titles produced in 2023.[15]
  • About 27% of European live-action films produced between 2017 and 2024 were international co-productions.[15]
  • France participated as majority co-producer in 329 European TV-fiction co-productions from 2015 to 2023.[15]
  • Germany participated as minority co-producer in 173 European TV-fiction co-productions from 2015 to 2023.[15]
  • Europe produced more than 100 TV-fiction co-productions per year on average in the period covered through 2024.[15]
  • European majority co-productions represented 20.4% of total European film production over the 2010–2015 period.[15]

07 Statistics

People & Workforce

Work organization remains a change lever: 67.1% of workers in Canada’s film, television and video production industry were part-time employees in 2023, and 40% of UK screen-industry workers cited virtual production for workforce adaptation.

Hiring in the av production industry

  • 5.3% of directors across the 100 top U.S. films in 2024 were women of color.[18]
  • 41% of directorial-team hires in episodic television were women during the 2023–2024 season.[19]
  • 660 full-season directorial-team hires were made in U.S.-primarily shot episodic television during the 2023–2024 season.[19]
  • 24.1% of directors of the 100 top U.S. films in 2024 came from underrepresented racial or ethnic backgrounds.[18]
  • 21% of episodic-television directorial-team hires were Directors from communities of color during the 2023–2024 season.[19]

Employee retention in the av production industry

  • More than £104 million a year in training investment was projected to be needed for UK film and high-end television production by 2025.[2]
  • 20,770 additional full-time employees were projected to be required by UK film and high-end television production by 2025.[2]
  • 67.1% of workers in Canada’s film, television and video production industry were part-time employees in 2023.[14]

Remote Work in the electronics and semiconductors sector (sector benchmark)

  • In the United States, 33% of surveyed employees had a hybrid arrangement in 2025, defined as working in the office one to four days weekly.[20]
  • Globally, 6% of surveyed employees were fully remote, working in the office fewer than one day per week, in 2025.[20]
  • Across computer and electronics manufacturing, 12.4% of positions were fully remote in the United States in 2024.[21]
  • Globally, employees averaged 3.74 days per week in the office in 2025, indicating limited fully remote work across surveyed organizations.[20]

Hybrid Work in the electronics and semiconductors sector (sector benchmark)

  • Across manufacturing, 45% of surveyed employees had hybrid working arrangements in 2025, defined as one to four days per week in the office.[20]
  • Across computer and electronics manufacturing, 49.9% of positions were fully hybrid in the United States in 2024.[21]
  • Globally, 74% of respondents approved of fully flexible hybrid work policies in 2025.[20]
  • Globally, 44% of surveyed employees had hybrid working arrangements in 2025, defined as one to four days per week in the office.[20]

Upskilling in the av production industry

  • £104 million per year was the estimated training investment needed to support projected UK film and high-end television production growth by 2025.[2]
  • 40% of UK screen-industry workers identified virtual production as a technology requiring future workforce adaptation.[3]
  • 39% of UK screen-industry employers identified virtual production as a technology requiring future workforce adaptation.[3]
  • 48% of UK screen-industry respondents identified greater emphasis on work-life balance as a major future workforce change.[3]

Employee Engagement in the electronics and semiconductors sector (sector benchmark)

  • 8.4 out of 10 was KLA’s 2025 annual employee-engagement survey result across its global semiconductor workforce.[22]
  • 65% of employees at Powerchip Semiconductor Manufacturing were actively engaged in 2025, based on an employee engagement survey covering the company’s workforce.[22]
  • 91% was KLA’s 2025 employee-engagement survey response rate across its global semiconductor workforce.[22]
  • 80% was Micron’s FY2024 employee engagement and satisfaction score from its global Micron Voice survey.[22]
  • 78.9% was ASML’s 2025 employee engagement score, measured as a three-year rolling average across its global semiconductor-industry workforce.[23]

DEI in the av production industry

  • 65.3% of employees in Canada’s film, television and video post-production industry were male in 2023.[14]
  • 1.7% of all directing jobs across the 1,800 top U.S. films released from 2007 to 2024 were held by women of color.[18]
  • 24.1% of directors of the 100 top U.S. films in 2024 were from underrepresented racial or ethnic backgrounds.[18]
  • 55.3% of employees in Canada’s film, television and video production industry were male in 2023.[14]
  • 44.7% of employees in Canada’s film, television and video production industry were female in 2023.[14]

08 Statistics

Customer & Sales

Commercial focus concentrates on acquisition and retention in digital channels, with 84.5% weekly retention for broadcasting companies in APAC in Mixpanel’s 2026 digital-analytics data.

Customer experience in the av production industry

  • 75% of global media and entertainment firms prioritized improved differentiation over the next 12 months, according to a 2024 survey.[24]
  • 75% of global media and entertainment firms prioritized revenue growth over the next 12 months, according to a 2024 survey.[24]
  • 2x higher seven-day retention followed NBCUniversal’s media-app homepage changes, according to Amplitude’s reported case study.[25]
  • 77% of global media and entertainment firms prioritized digital business acceleration over the next 12 months, according to a 2024 survey.[24]
  • 36% higher video-start conversion followed NBCUniversal’s addition of video previews, according to Amplitude’s reported case study.[25]

Customer retention in the av production industry

  • 13.4% was the three-month retention rate at the 90th percentile for media and entertainment products in Amplitude’s 2025 benchmark data.[26]
  • 13.4% was the three-month customer-retention rate for top digital media and entertainment products in Amplitude’s 2025 benchmark analysis.[25]
  • 2.5% was the three-month customer-retention rate for median digital media and entertainment products in Amplitude’s 2025 benchmark analysis.[26]
  • 84.5% was weekly retention for broadcasting companies in APAC in Mixpanel’s 2026 digital-analytics data.[27]
  • 2.5% was the three-month retention rate at the 50th percentile for media and entertainment products in Amplitude’s 2025 benchmark data.[26]

Customer acquisition in the av production industry

  • 3.5% was the annualized acquisition rate at the 75th percentile for media and entertainment products in Amplitude’s benchmark chart.[26]
  • 8.0% was the annualized acquisition rate at the 90th percentile for media and entertainment products in Amplitude’s benchmark chart.[26]
  • 37% of agencies identified referrals as a client-acquisition source in CallRail’s 2023 agency survey, covering production and creative-service agencies.[28]
  • 152% was the annual acquisition rate for the top 10% of media and entertainment products in Amplitude’s 2025 analysis.[26]
  • 296% was the year-over-year user-growth rate for broadcasting companies in LATAM in Mixpanel’s 2026 digital-analytics data.[27]

Customer loyalty in the av production industry

  • 78% of U.S. accommodations and entertainment consumers said a brand gets them in Ogilvy’s 2024 loyalty study.[29]
  • 82% of U.S. accommodations and entertainment consumers said the world is more interesting because of the brand in Ogilvy’s 2024 loyalty study.[29]
  • 76% of U.S. accommodations and entertainment consumers said a brand is part of culture in Ogilvy’s 2024 loyalty study.[29]
  • 80% of U.S. accommodations and entertainment consumers said they could see a brand becoming more important to them over time in Ogilvy’s 2024 loyalty study.[29]
  • 85% of U.S. accommodations and entertainment consumers said a brand behaves in ways they respect or prefer in Ogilvy’s 2024 loyalty study.[29]

09 Statistics

Marketing & Brand

Marketing in the av production industry

  • 48% of surveyed streaming-TV marketing decision-makers ranked acquiring or winning back customers among their top three campaign objectives in 2025.[30]
  • 49% of surveyed streaming-TV marketing decision-makers ranked building brand health among their top three campaign objectives in 2025.[30]
  • 55% of surveyed streaming-TV marketing decision-makers ranked revenue growth or market-share growth among their top three campaign objectives in 2025.[30]
  • 61% of media and entertainment marketing and customer-experience executives said audience or subscriber lifetime value would take priority over new customer acquisition in Adobe’s 2023 study.[24]
  • 56% of surveyed streaming-TV marketing decision-makers ranked retaining customers, reducing churn or increasing loyalty among their top three campaign objectives in 2025.[30]

Digital marketing in the av production industry

  • 81% of media and entertainment executives planned to change business models or cost structures to drive revenue growth in Adobe’s 2023 study.[24]
  • 83% of media and entertainment executives planned to develop or launch products or services to reduce churn in Adobe’s 2023 study.[24]
  • 12% of TV viewers learned about upcoming content from industry players such as actors or production studios, according to The Harris Poll.[31]
  • 72% was the 2025 weekly-retention rate for social-media companies in APAC in Mixpanel’s digital-analytics data.[27]
  • 35% was the 2025 social-media stickiness rate in North America in Mixpanel’s digital-analytics data.[27]

Branding in the av production industry

  • 80% of U.S. accommodations and entertainment consumers said a brand has an impact that matters to them in Ogilvy’s 2024 loyalty study.[29]
  • 67% of U.S. accommodations and entertainment consumers said a brand helps define them in Ogilvy’s 2024 loyalty study.[29]
  • 81% of U.S. accommodations and entertainment consumers said a brand promotes or expresses what they value in Ogilvy’s 2024 loyalty study.[29]
  • 82% of U.S. accommodations and entertainment consumers said a brand makes the world more interesting in Ogilvy’s 2024 loyalty study.[29]
  • 73% of U.S. accommodations and entertainment consumers said a brand takes actions that improve their world or the wider world in Ogilvy’s 2024 loyalty study.[29]

Social media in the av production industry

  • 3,100 daily actions per user were recorded for LATAM social-media companies in 2025 in Mixpanel’s data.[27]
  • 1.6 million daily actions per user were recorded for APAC social-media companies in 2025 in Mixpanel’s data.[27]
  • 72% was the 2025 social-media stickiness rate in APAC in Mixpanel’s digital-analytics data.[27]
  • 321,600 daily actions per user were recorded for North American social-media companies in 2025 in Mixpanel’s data.[27]
  • 400,800 daily actions per user were recorded for EMEA social-media companies in 2025 in Mixpanel’s data.[27]

Influencer Marketing in the electronics and semiconductors sector (sector benchmark)

  • 27% of technology marketers globally reported dedicated but flat creator or influencer budgets in Nielsen’s 2026 survey.[32]
  • 93% of Snapchatters in Saudi Arabia follow influencers or creators specifically for electronics recommendations, according to a 2025 study.[33]
  • 88% of Snapchatters in Saudi Arabia consider creators’ social-media recommendations as trustworthy as recommendations from friends and family for electronics, in 2025.[33]
  • 64% of technology marketers globally reported dedicated and growing budgets for creator or influencer marketing in Nielsen’s 2026 survey.[32]
  • 5% of technology marketers globally reported dedicated but shrinking creator or influencer budgets in Nielsen’s 2026 survey.[32]

10 Statistics

Operations & Execution

Production starts and spend show cyclical movement: principal photography rose from 997 to 1,173 productions globally in 2024 (+24%), and series entering production increased from 397 to 494 (+24%).

Process optimization in the av production industry

  • 42% of studio executives expected 2025 production budgets to remain at 2024 levels, while 39% expected budgets to be slightly lower.[34]
  • 68% more committed feature-film production spending was recorded in 2024 than in 2023, increasing from $7.7 billion to $12.9 billion globally.[34]
  • 49% of audiovisual production suppliers forecast higher revenues in 2025 than in 2024.[34]
  • 61% more committed series-production spending was recorded in 2024 than in 2023, increasing from $18.1 billion to $29.1 billion globally.[34]
  • 24% more total productions started principal photography in 2024 than in 2023, rising from 997 to 1,173 productions globally.[34]

Operational efficiency in the av production industry

  • 35% fewer television series entered production in 2023 than in 2022, declining from 607 to 397 series globally.[34]
  • 3% of television and video broadcasters had completed horizontally integrated media-archive migration in the reported survey.[35]
  • 24% more television series entered production in 2024 than in 2023, rising from 397 to 494 series globally.[34]
  • 10% of television and video broadcasters reported having no plans to migrate their media archives in the reported survey.[35]
  • Nearly 50% of major U.S.-produced projects were filmed outside the United States in 2025 as producers pursued lower costs and production incentives.[36]

Quality management in the av production industry

  • 9% of films pre-financed by France Télévisions between 2020 and 2023 had budgets above €12 million.[37]
  • The median budget of films pre-financed by France Télévisions across 2020–2023 was €5.3 million.[37]
  • 51 of 125 films below the median budget in France Télévisions’ 2020–2023 portfolio had budgets of €3.5 million or less.[37]
  • 21 first films were pre-financed by France Télévisions in 2023, compared with 15 in 2022.[37]
  • 75% of films pre-financed by France Télévisions between 2020 and 2023 had budgets below €7.5 million, defining the broadcaster’s main production-quality cost band.[37]

Supply chain in the av production industry

  • $1.587 billion was the total audiovisual-production expenditure retained under France’s 2023 contribution rules.[37]
  • $145 billion in global screen-sector value-chain economic activity was lost during the first six months of the COVID-19 shutdown.[38]
  • $177 billion was spent on global screen production in 2019 across feature films, television series and documentaries.[38]
  • 337 million euros, or more than 21% of France’s 2023 retained audiovisual-production expenditure, came from on-demand audiovisual media services.[37]
  • $414 billion was the total global economic impact of screen production in 2019.[38]

Outsourcing / Offshoring in the electronics and semiconductors sector (sector benchmark)

  • Over 80% of surveyed integrated device manufacturers used external production for some front-end fabrication in 2022, with foundries receiving an average 19.6% of product revenue.[39]
  • Approximately 60% of global semiconductor assembly, test and packaging was outsourced in 2022, while under 2% was performed in the United States.[39]
  • China- and Taiwan-based outsourced semiconductor assembly and test providers commanded roughly 80% of the global OSAT market in 2022.[4]
  • More than 75% of global semiconductor wafer-fab capacity was located in Asia in 2022, rising to 90% for assembly and testing.[4]
  • Just 2.8% of foundational chips used by surveyed U.S. manufacturers came from Chinese-owned foundries in January 2024, although over two-thirds of respondents’ products contained at least one such chip.[40]

11 Statistics

Finance & Pricing

Financing and budgets vary by commissioning rules, with France Télévisions’ median film budget at €5.3 million across 2020–2023 and its total retained audiovisual-production expenditure at $1.587 billion in 2023.

Pricing strategy in the av production industry

  • €5.614 million was the average budget of films pre-financed by France Télévisions in 2020.[37]
  • €35.752 million was the maximum budget of a film pre-financed by France Télévisions in 2023.[37]
  • €5.3 million was the median budget of films pre-financed by France Télévisions from 2020 through 2023, a reference point for production financing and commissioning prices.[37]
  • €7.336 million was the average budget of films pre-financed by France Télévisions in 2022.[37]
  • €6.853 million was the average budget of films pre-financed by France Télévisions in 2023.[37]

Cost reduction in the av production industry

  • 28% of creative-production respondents reported production-cost increases of up to 30% during the COVID-19 period.[41]
  • 40% of creative-production respondents reported that production costs increased during the COVID-19 period.[41]
  • 36% of creative-production respondents identified extended production timelines as a major factor increasing production costs during the COVID-19 period.[41]
  • 45% of creative-production respondents identified movement restrictions as a major factor increasing production costs during the COVID-19 period.[41]
  • 49% of audiovisual production suppliers forecast revenue growth in 2025, alongside industry efforts to control production costs.[34]

Profitability in the av production industry

  • $1.587 billion was France’s total retained audiovisual-production expenditure in 2023.[37]
  • $414 billion was the total global economic impact generated by screen production in 2019.[38]
  • $2.3 billion was spent on film and television production in Georgia in the latest fiscal year reported by AP, down from $4.4 billion in 2022.[42]
  • 245 film and television productions were recorded in Georgia in the latest fiscal year reported by AP, compared with 412 in 2022.[42]
  • 1.25 billion euros, or nearly 79% of France’s 2023 retained audiovisual-production expenditure, came from television services.[37]

Financial planning in the av production industry

  • 42% of studio executives expected 2025 production budgets to remain unchanged from 2024.[34]
  • $1.582 billion was France’s total retained audiovisual-production expenditure in 2022, compared with $1.587 billion in 2023.[37]
  • $25.8 billion was committed to global television and feature-film production starting principal photography in 2023.[34]
  • $42.0 billion was committed to global television and feature-film production starting principal photography in 2024.[34]
  • 39% of studio executives expected 2025 production budgets to be slightly lower than in 2024.[34]

12 Statistics

Product & Service

AI is spreading across production stages and markets, with the audiovisual sector’s AI adoption rate at 38% among European companies in 2024 and broadcast AV valued at $43 billion with 5.46% CAGR through 2029.

Product development in the av production industry

  • The audiovisual sector’s artificial-intelligence adoption rate was 38% among European companies in 2024.[8]
  • 39 co-productions entered production in the United Kingdom in 2025, generating £68 million in United Kingdom spend.[2]
  • 58 inward-investment feature films contributed £2.51 billion of United Kingdom production spend in 2025.[2]
  • 193 films entered production in the United Kingdom in 2025, with total production spend of £2.77 billion.[2]
  • The United Kingdom’s film and high-end television production spend reached £6.8 billion in 2025.[2]

Product lifecycle in the av production industry

  • Only 3% of television and video broadcasters had completed migration to horizontally integrated media archiving in the 2025 survey.[35]
  • Broadcast AV was valued at $43 billion in revenue and forecast to grow at a 5.46% compound annual rate through 2029.[43]
  • The professional AV industry’s revenue is forecast to increase from $332 billion in 2025 to $402 billion in 2030.[43]
  • The European audiovisual sector’s AI-generated-content market is forecast to grow at an 85% annual rate through 2028.[8]
  • 38% of European audiovisual companies reported using artificial-intelligence tools and solutions in 2024 across stages including production and post-production.[8]

Value proposition in the av production industry

  • Foreign direct investment in the United States motion-picture and sound-recording industry totaled $35.2 billion in 2023.[44]
  • Foreign-owned businesses in the United States motion-picture and sound-recording industry employed 34,500 workers in 2022.[44]
  • The United States media and entertainment market was valued at $649 billion in 2023.[44]
  • The global media and entertainment industry is forecast to reach $4.2 trillion in revenue by 2030.[45]
  • Pro AV revenue is forecast to rise by $70 billion between 2025 and 2030.[43]

13 Statistics

Sustainability & Ethics

Barriers to sustainability work are time and guidance constraints: 37% of film and television suppliers cited time constraints in 2024 and 29% cited lack of industry guidance.

Sustainability in the av production industry

  • 3.4% of productions using the BAFTA albert toolkit were feature films in the 2024 reporting period.[46]
  • 29% of film and television suppliers cited a lack of industry guidance as a barrier to improving environmental sustainability in 2024.[47]
  • 37% of film and television suppliers cited time constraints as a barrier to improving environmental sustainability in 2024.[47]
  • 67% of film and television suppliers identified support and guidance as the change most needed to promote environmentally friendly behavior in 2024.[47]
  • 49% of film and television suppliers cited financial constraints as a barrier to improving environmental sustainability in 2024.[47]

ESG in the av production industry

  • 36.4% of speaking characters in the top 100 U.S. films of 2024 were from underrepresented racial or ethnic groups.[48]
  • 25% of the top 100 U.S. films in 2024 featured an underrepresented racial or ethnic group as lead or co-lead.[48]
  • 39% of 1,430 DGA-covered U.S. television episodes produced in the 2023–24 season were directed by people of color.[49]
  • 37% of 1,430 DGA-covered U.S. television episodes produced in the 2023–24 season were directed by women.[49]
  • 37% of the top 100 U.S. films in 2023 featured an underrepresented racial or ethnic group as lead or co-lead.[48]

Ethics in the av production industry

  • 27% of permanently employed UK screen-sector workers surveyed had experienced workplace bullying or harassment in the previous 12 months.[50]
  • 34% of UK television workers surveyed had experienced workplace bullying or harassment in the previous 12 months.[50]
  • 32% of UK film, television and cinema workers surveyed had experienced workplace bullying or harassment in the previous 12 months.[50]
  • 38% of UK scripted television workers surveyed had experienced workplace bullying or harassment in the previous 12 months.[50]
  • 39% of UK film workers surveyed had experienced workplace bullying or harassment in the previous 12 months.[50]

CSR in the av production industry

  • 1 of the top 100 U.S. films in 2024 featured a woman of color aged 45 or older in a leading or co-leading role.[48]
  • 8 of the top 100 U.S. films in 2024 featured a woman aged 45 or older as lead or co-lead.[18]
  • 54 of the top 100 U.S. films in 2024 featured a female-identified actor as lead or co-lead.[18]
  • 0.6% of U.S. television episodes produced in 2023 were directed by members of the disabled community.[49]
  • 13% of DGA-covered U.S. television episodes in the 2023–24 season were directed by women of color.[49]

Circular economy in the av production industry

  • 80% of sets were destroyed after filming according to the Circul’Art project overview for France’s image industry.[51]
  • 52% of waste from The Amazing Spider-Man 2 was kept out of landfills through reuse and recycling initiatives.[52]
  • 1.7 million tonnes of CO2 were attributed to France’s audiovisual sector in the Circul’Art project overview.[51]
  • 20% of France’s audiovisual-sector emissions were linked to set construction in the Circul’Art project overview.[51]
  • 193,000 disposable plastic water bottles were avoided during production of The Amazing Spider-Man 2.[52]

Carbon footprint in the av production industry

  • 66.42 tonnes of CO2e per hour was the average footprint of BAFTA albert feature films in the reported dataset.[46]
  • 7,126 tonnes of CO2e was the estimated annual carbon footprint of Canadian-funded feature-film production.[53]
  • 251–374 tonnes of CO2e was the full life-cycle footprint per season for three Dutch television programs studied in 2026.[54]
  • 77 tonnes of CO2e was the average production footprint of a one-hour scripted television episode in the Sustainable Production Alliance benchmark.[55]
  • 18 tonnes of CO2e was the average production footprint of a half-hour scripted multicamera television episode in the Sustainable Production Alliance benchmark.[55]

15 Statistics

Globalization & Expansion

Global output is broadening in Europe, where 2,514 feature films were produced across 36 European markets in 2024, while streaming commissioning accounted for 14% of European TV-fiction titles.

Globalization in the av production industry

  • 2,514 feature films were produced across 36 European markets in 2024, the highest recorded European output and above the 2019 peak.[15]
  • 48% of TV fiction commissioned by streaming services between 2015 and 2024 was produced in Spain, the United Kingdom or Poland.[15]
  • The top 25 highest-budget films’ share of global production located in the United States fell from 74% in 1999 to 34% in 2024.[49]
  • European films accounted for 5% of global theatrical animation admissions in 2024 despite representing about 25% of worldwide animation production.[15]
  • European animation films represented about 25% of worldwide theatrical animation production between 2017 and 2024.[15]

Cultural adaptation in the av production industry

  • European co-productions were broadcast in 2.8 countries on average in 2023, compared with fewer countries for wholly national European productions.[15]
  • Belgium was involved as minority co-producer in 281 European TV-fiction co-productions from 2015 to 2023.[15]
  • The United Kingdom was involved as majority co-producer in 177 European TV-fiction co-productions excluding linguistic co-productions from 2015 to 2023.[15]
  • Co-productions represented 41% to 55% of EU non-national films but only 22% of EU film production in the reported distribution period.[15]
  • The United States participated as minority co-producer in 160 European TV-fiction co-productions from 2015 to 2023.[15]

Distribution channels in the av production industry

  • Global streamers commissioned 14% of European TV-fiction titles and accounted for 6% of hours produced in 2024.[15]
  • Canadian film and video distribution revenue in 2025 remained 1.1% below the 2019 pre-pandemic level.[14]
  • Subscription video-on-demand platforms devoted 78% of viewing time to TV series and 22% to films in Europe in 2024.[15]
  • Canada’s film and video distribution industry generated $1.9 billion in operating revenue in 2025, up 9.0% from 2023.[14]
  • Conventional television was Canada’s largest market for non-Canadian productions in 2025, reaching $468.6 million, up 7.2% from 2023.[14]

Key questions about the Av Production Industry

What is the size of the audiovisual production market, and how much is in the EU?
The EU audiovisual market reached €119 billion in 2024, and the global video production market is forecast to expand from $252.8 billion in 2026 to $746.9 billion in 2030.
How fast is global video production expected to grow through 2030?
The global video production market is forecast to expand from $252.8 billion in 2026 to $746.9 billion in 2030, reflecting a 33.5% CAGR for 2023–2030.
What technology shifts show up most in production and post workflows?
In surveyed completed film and series projects, 77.2% of AI-using projects used text-generation tools, while 9% of 143 audiovisual projects reported AI use in their end product.
How fragmented is film and television production in the United States?
The U.S. sector comprised 30,704 establishments and 234,885 employees in 2023, and it is highly fragmented: 93% of 162,000 businesses employed fewer than 10 people in 2024.
Which policy lever affects production locations in the EU and the United States?
In the EU, the Audiovisual Media Services Directive requires broadcasters to reserve a majority proportion of transmission time for European works and on-demand services to promote European works. In 2025–2026, California’s expanded Film and Television Tax Credit Program covered July 1, 2025 through June 30, 2026 and awarded 170 projects.
Reference

Cite This Report

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APA
Felix Zimmermann. (2026, February 13). Av Production Industry Statistics. Gitnux. https://gitnux.org/av-production-industry-statistics
MLA
Felix Zimmermann. "Av Production Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/av-production-industry-statistics.
Chicago
Felix Zimmermann. 2026. "Av Production Industry Statistics." Gitnux. https://gitnux.org/av-production-industry-statistics.

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