The global wine and spirits industry is a multi-billion-dollar engine, where classic markets hum with steady growth while dynamic new trends—from premiumization in the US to a low-alcohol revolution and Gen Z's influence—are reshaping the very essence of how we drink.
Key Takeaways
- The global wine market size reached USD 456.8 billion in 2023 and is expected to grow at a CAGR of 8.2% from 2024 to 2030.
- US spirits wholesale market revenues increased by 7.5% to $42.2 billion in 2022.
- Global spirits market value was $592 billion in 2022, projected to reach $853 billion by 2030 at 4.7% CAGR.
- Global wine production reached 260 million hectoliters in 2023.
- France produced 48 million hectoliters of wine in 2023.
- US distilled spirits production volume 650 million proof gallons in 2022.
- Per capita wine consumption in France was 42.7 liters in 2023.
- US adult per capita spirits consumption 2.65 gallons in 2022.
- Global average alcohol consumption 6.2 liters pure alcohol per adult in 2023.
- World exports of wine reached €36.3 billion in value in 2023.
- US spirits exports $2.1 billion in 2022.
- France wine exports €11.3 billion in 2023.
- 52% of global wine consumers are aged 25-44 in 2023.
- Millennials represent 42% of US premium spirits buyers in 2023.
- 65% of Gen Z prefer low/no alcohol spirits options in 2023 survey.
The global wine and spirits market is large, growing steadily, and driven by premiumization and shifting consumer demographics.
Consumer Trends and Demographics
- 52% of global wine consumers are aged 25-44 in 2023.
- Millennials represent 42% of US premium spirits buyers in 2023.
- 65% of Gen Z prefer low/no alcohol spirits options in 2023 survey.
- Women account for 45% of US wine consumption growth in 2023.
- 70% of UK gin drinkers are female in 2023.
- Urban consumers in China drive 80% of premium spirits sales in 2023.
- 55% of US spirits consumers aged 21-34 favor RTDs in 2023.
- Baby boomers hold 30% share of total wine spend globally in 2023.
- 62% of Indian spirits consumers under 35 in 2023.
- Hispanic consumers 25% of US tequila buyers, up 15% in 2023.
- 48% of French wine drinkers prioritize sustainability in 2023 poll.
- Australian wine consumers 40% seeking organic labels in 2023.
- 75% of Scotch whisky buyers are male aged 35-54 in 2023.
- Gen Z 20% of global no-alc market, growing fastest in 2023.
- 58% of Brazilian spirits consumers prefer local cachaça brands in 2023.
- Japanese whisky fans 60% aged 40+ in 2023 survey.
- 67% of South African wine buyers female in off-trade 2023.
- Premiumization trend: 35% value increase in spirits purchases 2023.
- 50% of Canadian millennials trade up to craft spirits in 2023.
- Italy wine consumers 55% prioritize denomination of origin in 2023.
- 72% of Mexico RTD spirits users aged 18-34 in 2023.
- Global 40% of wine sales via e-commerce among under-40s in 2023.
- US black consumers 15% of cognac market share in 2023.
- 63% of Spanish Gen Z favor vermouth cocktails in 2023.
- Women drive 55% of gin category growth worldwide 2023.
- 45% of Portuguese wine exports target millennial importers in 2023.
Consumer Trends and Demographics Interpretation
The wine and spirits world is splitting like a well-aged oak cask, with boomers holding their ground, millennials trading up for craft, and Gen Z soberly shopping online, all while women are increasingly calling the shots from gin to wine growth.
Consumption Patterns
- Per capita wine consumption in France was 42.7 liters in 2023.
- US adult per capita spirits consumption 2.65 gallons in 2022.
- Global average alcohol consumption 6.2 liters pure alcohol per adult in 2023.
- UK wine consumption volume 1.3 billion bottles in 2023.
- China spirits consumption 12.5 billion liters in 2023.
- Italy per capita wine consumption 42 liters in 2023.
- US wine consumption 1.02 billion gallons in 2023.
- Argentina per capita wine consumption 22 liters in 2023.
- Global RTD consumption grew 12% to 3.8 billion liters in 2023.
- Germany beer-spirits consumption shift: spirits up 4% volume in 2023.
- Australia per capita wine consumption 20.5 liters in 2023.
- Brazil cachaça consumption 150 million cases in 2023.
- Japan whisky consumption doubled to 50 million cases since 2013 in 2023.
- South Africa wine consumption 250 million liters domestically in 2023.
- Spain per capita wine consumption 20 liters in 2023.
- India spirits consumption per capita 1.5 liters pure alcohol in 2023.
- Portugal wine consumption 45 liters per capita in 2023.
- Mexico tequila consumption 350 million liters in 2023.
- UK gin consumption 70 million bottles in 2023.
- France spirits consumption excluding wine 25 liters per capita in 2023.
- Canada wine consumption 15 liters per capita in 2023.
- Russia vodka consumption 10 liters per capita in 2023.
- New Zealand per capita wine consumption 30 liters in 2023.
- Global no/low alcohol consumption up 28% to 500 million liters in 2023.
- Chile wine domestic consumption 8 million hectoliters in 2023.
- US millennials spirits consumption 40% of total category in 2023.
- Global wine consumption 235 million hectoliters in 2023.
Consumption Patterns Interpretation
From the refined vineyards of Portugal to the booming RTD coolers in your hand, humanity's dedication to liquid artistry is both staggering and sobering, proving we can collectively empty a small ocean of spirits each year while somehow still managing to argue about whose turn it is to drive.
Export and Import Data
- World exports of wine reached €36.3 billion in value in 2023.
- US spirits exports $2.1 billion in 2022.
- France wine exports €11.3 billion in 2023.
- Italy wine exports €8.1 billion in 2023.
- Scotch whisky exports £6.2 billion in 2023.
- Australia wine exports 700 million liters in 2022-23.
- US wine imports $6.5 billion in 2023.
- Spain wine exports €2.9 billion in 2023.
- Tequila exports from Mexico $4.5 billion in 2023.
- Chile wine exports 7.5 million hectoliters in 2023.
- New Zealand wine exports to UK 40% of total 2023 volume.
- South Africa wine exports 300 million liters in 2023.
- Portugal wine exports €850 million in 2023.
- Argentina wine exports to US 15 million cases in 2023.
- China spirits imports $3.2 billion in 2023.
- Germany wine imports 15 million hectoliters in 2023.
- UK spirits imports £3.5 billion in 2023.
- Brazil rum exports 5 million cases in 2023.
- Canada wine imports CAD 5 billion in 2023.
- India spirits imports 20 million cases in 2023.
- Mexico beer-to-spirits imports shift added $1 billion in spirits 2023.
- Russia spirits imports 50 million liters premium in 2023.
- Global gin exports up 10% to 350 million liters in 2023.
- France cognac exports 190 million bottles in 2023.
- US bourbon exports $1.8 billion in 2023.
- Hungary wine exports €100 million in 2023.
- Global rum trade volume 1.8 billion liters exported in 2023.
Export and Import Data Interpretation
One might say the world is soaked in a very serious business, with the French and Italians commanding the wine trade, America and Scotland holding the keys to the spirits cabinet, and everyone from Argentina to China showing up thirsty with their wallets open.
Market Size and Revenue
- The global wine market size reached USD 456.8 billion in 2023 and is expected to grow at a CAGR of 8.2% from 2024 to 2030.
- US spirits wholesale market revenues increased by 7.5% to $42.2 billion in 2022.
- Global spirits market value was $592 billion in 2022, projected to reach $853 billion by 2030 at 4.7% CAGR.
- Wine market in Europe generated €110 billion in revenue in 2023.
- US wine market sales totaled $75.5 billion in 2022, up 5.1% from prior year.
- Global premium spirits segment grew 6% to $120 billion in 2023.
- Indian wine and spirits market valued at $18 billion in 2023, with 12% annual growth.
- China spirits market reached CNY 650 billion (USD 92 billion) in 2023.
- Australian wine industry export value hit AUD 2.6 billion in 2022-23.
- French wine production value estimated at €14.5 billion in 2023.
- World spirits market volume reached 23.5 billion liters in 2023.
- UK wine and spirits retail sales totaled £18.7 billion in 2023.
- Brazil spirits market value stood at BRL 45 billion (USD 9 billion) in 2023.
- Global no/low alcohol wine and spirits market grew 31% to $11 billion in 2023.
- South African wine industry revenue reached ZAR 50 billion in 2023.
- Mexico tequila and spirits exports valued at $4.5 billion in 2023.
- Italian wine market domestic sales €13.2 billion in 2023.
- Global craft spirits market size was $18.4 billion in 2023, projected to $38.6 billion by 2032.
- Canada wine and spirits market valued at CAD 25 billion in 2023.
- Spain wine exports generated €3.4 billion in 2023.
- Global wine e-commerce sales reached $6.2 billion in 2023, up 15%.
- Scotch whisky industry contributed £5.3 billion to UK economy in 2022.
- US ready-to-drink (RTD) spirits market sales $3.4 billion in 2023.
- Argentina wine industry revenue $2.1 billion in 2023.
- Japan spirits market value ¥2.5 trillion (USD 17 billion) in 2023.
- Global organic wine market sized at $12.7 billion in 2023.
- New Zealand wine exports NZD 2.1 billion in 2023.
- Germany beer-to-spirits shift added €2 billion to spirits market in 2023.
- Russia vodka market volume 1.2 billion liters, value RUB 450 billion in 2023.
- Chile wine exports US$2.8 billion in 2023.
Market Size and Revenue Interpretation
The world’s thirst for both tradition and innovation shows no sign of sobering up, as evidenced by a global wine market of nearly half a trillion dollars growing at a robust 8.2%, spirits revenues surging worldwide, and even the non-alcoholic sector making a surprisingly spirited $11 billion splash.
Production Statistics
- Global wine production reached 260 million hectoliters in 2023.
- France produced 48 million hectoliters of wine in 2023.
- US distilled spirits production volume 650 million proof gallons in 2022.
- Italy wine production totaled 44 million hectoliters in 2023.
- World spirits production 28 billion liters in 2023.
- Spain produced 33 million hectoliters of wine in 2023.
- Scotch whisky production 1.7 billion liters in 2022.
- Australia crushed 1.3 million tonnes of grapes for wine in 2022-23.
- Tequila production in Mexico reached 602 million liters in 2023.
- Germany wine production 8.9 million hectoliters in 2023.
- Brazil sugarcane spirits (cachaça) production 1.8 billion liters in 2023.
- South Africa wine production 1,024 million liters in 2023.
- China baijiu production 7.2 billion liters in 2023.
- Argentina wine production 1,450 million liters in 2023.
- New Zealand wine production 3 million hectoliters in 2023.
- Portugal wine production 7.3 million hectoliters in 2023.
- US wine production 24.5 million hectoliters in 2023.
- India spirits production 650 million cases in 2023.
- Chile wine production 12.6 million hectoliters in 2023.
- Rum global production 2.1 billion liters in 2023.
- Hungary Tokaji wine production 120,000 hectoliters in 2023.
- Cognac production in France 460,000 hectoliters in 2023.
- Global gin production rose 8% to 800 million liters in 2023.
- California wine grape crush 6.9 million tons in 2023.
- Vodka global production 5.5 billion liters in 2023.
- Greek wine production 2.2 million hectoliters in 2023.
- US craft distilleries produced 10 million cases in 2023.
- Whisky global production excluding US/Scotch 1.2 billion liters in 2023.
Production Statistics Interpretation
Globally, we are soberly committed to producing staggering oceans of wine, a tsunami of spirits, and enough baijiu to drown a dragon, all while France and Italy continue their ancient, dignified quarrel over who gets to be the bigger fish in that particular pond.
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