Summary
- • The global video on demand market is expected to reach $184.27 billion by 2027.
- • Over 57% of American households have at least one streaming service subscription.
- • Netflix has over 209 million paid subscribers worldwide.
- • Amazon Prime Video is available in over 200 countries and territories.
- • Disney+ gained 86.8 million subscribers within one year of its launch.
- • Hulu has over 41.6 million subscribers in the United States.
- • The average US household subscribes to 4 streaming services.
- • Viewers aged 18-34 spend an average of 54% of their viewing time on streaming services.
- • The global subscription video on demand (SVOD) market is expected to grow at a CAGR of 12.0% from 2020-2027.
- • YouTube is the most widely used video streaming platform, with over 2 billion monthly active users.
- • 46% of US consumers base their decision to subscribe to a streaming service on the content offered.
- • Roku is the most popular streaming device in the US, with a 38% market share.
- • The global video streaming market is projected to grow at a CAGR of 20.4% from 2021-2028.
- • Peacock, NBCUniversal's streaming service, has over 42 million sign-ups.
- • 35% of video-on-demand subscribers in the US use an ad-supported service.
Lights, camera, action! As the world tunes in to the ever-expanding landscape of Video On Demand, its clear that the script for this industry is nothing short of blockbuster material. With a global market set to hit $184.27 billion by 2027, over 57% of American households cozying up to streaming services, and titans like Netflix boasting 209 million subscribers worldwide, its no wonder this digital revolution is stealing the show. From Disney+ making a swift entrance with 86.8 million fans to YouTube captivating over 2 billion monthly users, the stage is set for an encore of technological innovation. So grab your popcorn and prepare to binge-watch the statistics unfold as we unravel the reel magic of this streaming saga.
Emerging Market Trends
- Viewers aged 18-34 spend an average of 54% of their viewing time on streaming services.
- 46% of US consumers base their decision to subscribe to a streaming service on the content offered.
- The average streaming subscriber watches 3.4 hours of content per day.
- 22% of US viewers have canceled a streaming service due to a lack of content.
- 64% of Netflix subscribers cite original content as a key factor in their decision to subscribe.
- The global VOD platform market is estimated to grow at a CAGR of 17.4% from 2020-2027.
- 31% of U.S. adults say they are using streaming services more due to the COVID-19 pandemic.
Interpretation
In a world where the remote control has become the scepter of entertainment sovereignty, the numbers tell a tale of drama, comedy, and cliffhangers. As viewers aged 18-34 wield their viewing power, spending more time on streaming services than ever before, it's clear that content is king. With the average subscriber gobbling up 3.4 hours of on-screen delights daily, the fight for captivating shows and movies intensifies. As the battle of the binge wages on, the wise rulers of VOD platforms know the key to loyalty lies in the kingdom of original content. And as we navigate the unpredictable plot twists of the COVID-19 pandemic, with streaming services becoming our trusted companions in confinement, the stage is set for a blockbuster growth in the global VOD market. Loyal subjects, grab your snacks and settle in – the show must go on.
Global Market Size
- The global video on demand market is expected to reach $184.27 billion by 2027.
- Netflix has over 209 million paid subscribers worldwide.
- The global subscription video on demand (SVOD) market is expected to grow at a CAGR of 12.0% from 2020-2027.
- The global video streaming market is projected to grow at a CAGR of 20.4% from 2021-2028.
- HBO Max has over 64 million global subscribers.
- By 2026, global digital video revenue is projected to reach $264.9 billion.
- Amazon Prime Video has over 175 million active users worldwide.
- Global video on demand revenue reached $111 billion in 2020.
- The global video streaming market is forecasted to reach $223.98 billion by 2028.
- In 2020, streaming video accounted for 74% of total U.S. home entertainment spending.
- The number of global SVOD subscribers is projected to surpass 1 billion by 2025.
- The global video-on-demand advertising market is estimated to grow at a CAGR of 17.3% from 2020-2027.
- Twitch, Amazon's live streaming platform, has over 9.5 million active streamers.
- The global AVOD (ad-supported video on demand) market is expected to reach $71.3 billion by 2027.
- Tubi users watched over 2.5 billion hours of content in 2020.
- The global mobile video on demand market is projected to reach $64.08 billion by 2027.
- The streaming devices market is expected to grow at a CAGR of 14.7% from 2021-2028.
- The global digital video content market is expected to exceed $305 billion by 2027.
- The global VOD market is expected to grow at a CAGR of 9.4% from 2021-2028.
- The AVOD market in North America is estimated to reach $18.7 billion by 2027.
- The global SVOD market is projected to reach $103.87 billion by 2027.
- The global OTT (over-the-top) market size is expected to reach $438.5 billion by 2026.
- The global mobile video streaming market is anticipated to grow at a CAGR of 12.5% from 2021-2028.
Interpretation
In a world where "binge-watching" has become a legitimate pastime and "Netflix and chill" is a universally understood language, the numbers speak for themselves. With the global video on demand market poised to hit $184.27 billion by 2027, it's clear that our love affair with streaming is only getting stronger. From Netflix's impressive 209 million paid subscribers to HBO Max's loyal 64 million following, it's evident that we're all happily sucked into the digital vortex of entertainment. As we witness the meteoric rise of video streaming, with projections soaring to $223.98 billion by 2028, it seems like the only thing not on demand is time itself. So, grab your popcorn and settle in, because in this streaming revolution, the remote control is the only power you truly need.
Global Reach of Services
- Amazon Prime Video is available in over 200 countries and territories.
- YouTube accounts for 20% of total global internet traffic.
Interpretation
It seems Amazon Prime Video has proven that you don't need a global pandemic to go global, conquering over 200 countries and territories with its addictive shows and movies. Meanwhile, YouTube's dominance in internet traffic shows that procrastination truly knows no borders. So grab your popcorn, because whether you're binge-watching or falling down a YouTube rabbit hole, these stats prove that the screen might be small, but its reach is limitless.
Household Penetration Rates
- Over 57% of American households have at least one streaming service subscription.
- The average US household subscribes to 4 streaming services.
- 35% of video-on-demand subscribers in the US use an ad-supported service.
- 73% of US viewers have used a streaming service to watch a movie in the past month.
- 70% of U.S. households have a subscription to a video streaming service.
- The average American household subscribes to 3 streaming services.
- 88% of U.S. adults have access to a subscription video on demand service.
- The average SVOD subscriber in the U.S. spends $26 per month on streaming services.
- AT&T's HBO and HBO Max combined have over 35 million subscribers in the U.S.
- The average American household spends $47 per month on video streaming services.
- Over 35% of U.S. adults say they have watched exclusive content on a streaming platform.
- 45% of U.S. households have three or more video streaming subscriptions.
- The top 7 subscription video services in the U.S. accounted for 82% of all SVOD subscribers in 2021.
- 52% of U.S. adults say streaming services are their primary source of TV entertainment.
- 48% of U.S. adults stream video content daily.
- 79% of U.S. consumers find ad-supported video streaming services appealing.
- 61% of U.S. adults report using a streaming service to watch TV shows in the past month.
- 37% of U.S. adults subscribe to two or more video streaming services.
- Vudu, the streaming service owned by Walmart, has over 40 million registered users.
- 60% of U.S. households use a connected TV device to stream content.
Interpretation
In a world where "Netflix and chill" is a legitimate lifestyle choice, it's no surprise that streaming services have taken over American households faster than a trending TikTok dance. With over 57% of homes boasting at least one subscription and the average family juggling four different services like streaming superheroes, it's clear that traditional cable TV is the metaphorical dinosaur staring into the imminent asteroid of cord-cutting. From ad-supported escapades to exclusive content binge-watching sessions, streaming has become the new black, with the average American household shelling out $47 per month just to stay in the loop. So, whether you're cozying up with HBO Max or catching up on the latest Vudu offerings, one thing is for sure: in the fierce battle of the screens, it's all just a click away.
Leading Streaming Platforms
- Disney+ gained 86.8 million subscribers within one year of its launch.
- Hulu has over 41.6 million subscribers in the United States.
- YouTube is the most widely used video streaming platform, with over 2 billion monthly active users.
- Roku is the most popular streaming device in the US, with a 38% market share.
- Peacock, NBCUniversal's streaming service, has over 42 million sign-ups.
- Hulu's average daily watch time per subscriber is over 150 minutes.
- Disney+ exceeded 100 million subscribers within 16 months of its launch.
- Peacock Premium, NBCUniversal's ad-supported streaming service, has over 34 million subscribers.
- ESPN+, Disney's sports streaming service, has over 14 million subscribers.
- Starz, the premium cable network's streaming service, has over 6.8 million global paid subscribers.
- IMDb TV, Amazon's free ad-supported streaming service, has over 40 million monthly viewers.
- Tubi, Fox Corporation's free streaming service, has over 33 million monthly active users.
- Discovery+, the streaming service from Discovery Inc., has over 18 million subscribers.
- Philo, the entertainment-focused streaming service, has over 800,000 subscribers.
- Hulu + Live TV has over 4 million subscribers in the U.S.
- CBS All Access, now rebranded as Paramount+, has over 36 million subscribers.
- Pluto TV, ViacomCBS's free streaming service, has over 52 million monthly active users.
- Sling TV has more than 2.5 million subscribers for its live streaming service.
- Quibi's short-form video streaming service shut down after just six months despite raising $1.75 billion in funding.
- YouTube TV has over 3 million subscribers in the U.S.
- ESPN+, the sports streaming service, has over 12.1 million subscribers.
- Showtime's streaming service has over 11 million subscribers.
- WWE Network has over 1.1 million subscribers for its wrestling content.
- FilmStruck, the classic film streaming service, had over 100,000 subscribers before shutting down.
- Crackle, Sony's free streaming service, has over 10 million monthly active viewers.
- CuriosityStream, the documentary streaming service, has over 15 million subscribers.
- Crunchyroll, the anime streaming service, has over 4 million paid subscribers.
- Sony Liv, the Indian streaming service, has over 99 million monthly active users.
Interpretation
In a world where streaming services multiply faster than rabbits on caffeine, the numbers speak volumes. Disney+ and its alluring content have enchanted 86.8 million subscribers faster than you can say "Bibbidi-Bobbidi-Boo." Hulu, the sassy sibling, reigns with over 41.6 million fans in the US, proving that drama and comedy are still a top-tier combo. YouTube, the titan of the digital realm, plays to a staggering audience of 2 billion monthly, proving that cat videos are still internet royalty. Meanwhile, in the swanky corner office, Roku holds court as the most popular streaming device in the land, claiming that 38% market share crown. And just when you thought the show was over, Peacock struts in with 42 million feathered sign-ups, proving that even NBC’s peacock knows how to flaunt its plumage. From ESPN+ scoring big in the sports arena to IMDb TV attracting a legion of cinephiles, the streaming saga continues to captivate and dominate screens worldwide, leaving us to wonder, how many more subscription buttons can one remote handle?