GITNUX MARKETDATA REPORT 2024

Must-Know Video On Demand Statistics [Latest Report]

Highlights: Video On Demand Statistics

  • Netflix was the most downloaded video streaming app in the first to third quarter of 2021, with 130 million downloads, followed by Disney+ with 100 million downloads and Amazon Prime with 94 million downloads.
  • Pay-per-view revenue was highest in the United States in 2022, amounting to over 2.1 billion U.S. dollars, with Japan and the United Kingdom following closely behind.
  • The Video Streaming (SVoD) segment of the Video-on-Demand market generated the highest revenue in 2021, and is expected to continue to increase in the coming years.
  • The global time spent viewing content on streaming services increased by 7 percent in the fourth quarter of 2021 compared to the same period of the previous year, with large potential for growth in South America, Oceania, and Africa, but stagnation in North America.
  • Netflix was the most downloaded video streaming app in the first to third quarter of 2021, with 130 million downloads, followed by Disney+ with 100 million downloads and Amazon Prime with 94 million downloads.
  • Consumer spending on digital videos in Europe has increased dramatically from 1.3 billion euros in 2013 to 18.14 billion euros in 2021, demonstrating a rapid growth rate.
  • Pay-per-view revenue was highest in the United States in 2022, amounting to over 2.1 billion U.S. dollars, with Japan and the United Kingdom following closely behind.
  • The pay-per-view segment in the United States is estimated to generate over 2.75 billion U.S dollars in revenue by 2027, showing a steady growth in the industry.
  • The Video Streaming (SVoD) segment of the Video-on-Demand market generated the most users in 2021, with 1.1 billion users, and is expected to grow in the upcoming years.
  • Central and Eastern Europe has seen a higher growth rate for video streaming subscribers than Western Europe from 2020 to 2021.
  • The transactional video-on-demand (TVOD) market is expected to reach a value of over 13 billion U.S. dollars by 2028, with an annual growth rate of nine percent.
  • In the third quarter of 2021, digital rentals generated 390 million U.S. dollars, while disk sales and rentals fell to 630 million dollars.

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Video on demand (VOD) is quickly becoming one of the most popular ways to watch movies and TV shows. With the rise of streaming services, more and more people are turning to VOD to watch their favorite content.

But what do the statistics tell us about the current state of VOD? In this article, we’ll take a look at some of the most interesting VOD statistics and explore what they mean for the future of streaming.

Video On Demand: Most Important Statistics

Netflix was the most downloaded video streaming app in the first to third quarter of 2021, with 130 million downloads, followed by Disney+ with 100 million downloads and Amazon Prime with 94 million downloads.
Consumer spending on digital videos in Europe has increased dramatically from 1.3 billion euros in 2013 to 18.14 billion euros in 2021, demonstrating a rapid growth rate.
Pay-per-view revenue was highest in the United States in 2022, amounting to over 2.1 billion U.S. dollars, with Japan and the United Kingdom following closely behind.

Video On Demand: Statistics Overview

The Video Streaming (SVoD) segment of the Video-on-Demand market generated the highest revenue in 2021, and is expected to continue to increase in the coming years.

This matters because it indicates that the popularity of Video On Demand services is growing, both in terms of the number of users and total revenue.

The global time spent viewing content on streaming services increased by 7 percent in the fourth quarter of 2021 compared to the same period of the previous year, with large potential for growth in South America, Oceania, and Africa, but stagnation in North America.

This shows the potential for growth in streaming services, as well as the potential for stagnation in certain markets.

Netflix was the most downloaded video streaming app in the first to third quarter of 2021, with 130 million downloads, followed by Disney+ with 100 million downloads and Amazon Prime with 94 million downloads.

This statistic is important as it shows the current market trends in the Video On Demand industry, and highlights the leading players in the industry.

It also shows the potential for growth in the industry, as iQIYI was one of the fastest growing video streaming applications in the US.

Consumer spending on digital videos in Europe has increased dramatically from 1.3 billion euros in 2013 to 18.14 billion euros in 2021, demonstrating a rapid growth rate.

There is an increasing popularity of digital video streaming services and potential for further growth in the industry.

This data can be used to inform business decisions and strategies for companies in the digital video streaming industry.

Pay-per-view revenue was highest in the United States in 2022, amounting to over 2.1 billion U.S. dollars, with Japan and the United Kingdom following closely behind.

The potential for growth and success of the industry in the US and other countries is made clear with this data. It also provides insight into the preferences of consumers in different countries, which can be used to inform future strategies.

The pay-per-view segment in the United States is estimated to generate over 2.75 billion U.S dollars in revenue by 2027, showing a steady growth in the industry.

This statistic is important as it shows the growth of the Video On Demand industry in the United States, which is an important indicator of the industry’s success. The increasing revenue generated by the pay-per-view segment is a sign of the industry’s strength and potential for further growth.

This statistic is also important for businesses and investors looking to invest in the Video On Demand industry, as it shows the potential for growth and profitability.

The Video Streaming (SVoD) segment of the Video-on-Demand market generated the most users in 2021, with 1.1 billion users, and is expected to grow in the upcoming years.

This matters in the context of Video On Demand Statistics because it shows that video streaming is the most profitable sphere of Video On Demand and is becoming increasingly popular. This information can be used to inform strategies for Video On Demand companies and help them make decisions about how to best allocate resources.

Central and Eastern Europe has seen a higher growth rate for video streaming subscribers than Western Europe from 2020 to 2021.

The demand for video streaming services is higher in Central and Eastern Europe than in Western Europe.

This could mean that companies should focus more of their resources on marketing and expanding their services in Central and Eastern Europe in order to take advantage of the higher demand for video streaming services.

The transactional video-on-demand (TVOD) market is expected to reach a value of over 13 billion U.S. dollars by 2028, with an annual growth rate of nine percent.

This statistic is important because it shows the potential growth of the transactional video-on-demand market and the potential for increased revenue.

This data can be used to inform business decisions and investments in the video-on-demand industry.

In the third quarter of 2021, digital rentals generated 390 million U.S. dollars, while disk sales and rentals fell to 630 million dollars.

There is an increasing popularity of transactional video-on-demand (TVOD) over subscription-based streaming services. This statistic is important because it shows the changing landscape of video-on-demand services.

With the rise of TVOD, customers can purchase and rent content on a pay-per-view basis, rather than subscribing to a service in full.

This shift in consumer preferences has caused a decline in disk sales and rentals, and an increase in digital rentals. This data is important for understanding the current trends in the video-on-demand industry.

Conclusion

In conclusion, video on demand services have become an increasingly popular way for people to watch their favorite movies and shows. With the growth of streaming services, the demand for video on demand services has grown exponentially.

This has led to an increase in the number of users and the amount of time spent watching video on demand services. With the continued growth of streaming services, it is likely that the demand for video on demand services will continue to grow in the future.

References

1 – Global: video-on-demand revenue by segment | Statista

2 – Growth in video streaming time worldwide 2021, by region

3 – Leading video streaming apps worldwide by downloads 2021 | Statista

4 – Digital video market: consumer spending in Europe 2013-2021

5 – Global pay-per-view video revenue 2021, by country

6 – U.S. pay-per-view video revenue 2027 | Statista

7 – Video-on-Demand users worldwide 2017-2026, by segment

8 – Streaming subscriber growth rate in Europe 2021 | Statista

9 – Expected transactional video-on-demand market size worldwide 2021-2028

10 – Home transactional video revenue U.S. 2014-2021, by type

ZipDo, cited June 2023: Video On Demand Statistics

WifiTalents, cited April 2024: Video On Demand

FAQs

What is Video On Demand?

Video On Demand (VOD) is a service that allows users to access video content over the internet, without having to wait for a broadcast or download the entire file.

What are the benefits of Video On Demand?

The benefits of Video On Demand include the ability to watch content on-demand, access a large library of content, and watch content from any device.

How does Video On Demand work?

Video On Demand works by streaming the video content from a server to the user's device over the internet.

What types of content can be accessed through Video On Demand?

Video On Demand can be used to access a wide range of content, including movies, TV shows, sports, news, and more.

How much does Video On Demand cost?

The cost of Video On Demand varies depending on the provider and the type of content being accessed.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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