U.S. vacation ownership sales reached a record $10.5 billion in total volume in 2022, up 9% from the prior year. The consumer base behind that momentum skews older and more established, with the average buyer age at 49 and median owner household income at $105,000. The industry is now balancing steady demand with shifts in how occupied nights translate into pricing and booking decisions.
Key Takeaways
- The average age of U.S. vacation ownership buyers is 49 years in 2023.
- In 2022, the U.S. vacation ownership industry achieved a record $10.5 billion in total sales volume, marking a 9% increase from 2021.
- U.S. resorts average 1,200 total units each.
- There are approximately 1,577 vacation ownership resorts in the United States as of 2023.
- U.S. vacation ownership sales volume reached 271,000 tours in 2022.
- Global vacation ownership market projected to grow at 8.9% CAGR to $25B by 2030.
Vacation ownership data shows strong demand and continued growth in stays, bookings, and owner satisfaction.
Related reading
01 · Category
Consumer Demographics29 stats
01
The average age of U.S. vacation ownership buyers is 49 years in 2023.
02
54% of U.S. vacation owners are college graduates.
03
Women represent 52% of primary vacation ownership decision-makers.
04
Median household income of owners is $105,000annually.
05
68% of owners are married or in a domestic partnership.
06
Baby Boomers (55-73) comprise 48% of U.S. owners.
07
42% of buyers come from the Northeast U.S. region.
08
Gen X (44-59) accounts for 32% of new purchases.
09
27% of owners have children under 18 living at home.
10
Hispanic/Latino buyers grew 18% in share to 14%.
11
Average owner tenure is 12.5 years with ownership.
12
61% of owners are retired or semi-retired.
13
Millennials (27-42) represent 15% of total owners.
14
35% of buyers have prior timeshare rental experience.
15
African American ownership rate doubled to 8% since 2015.
16
Top states for owners: Florida 28%, California 12%.
17
73% of owners have household net worth over $500K.
18
Gen Z trial participation up 45% via family gifting.
19
51% of owners are from urban/suburban areas.
20
Average buyer age at first purchase: 46 years.
21
22% of owners are self-employed or business owners.
22
Asian American buyers at 6% share, up 20% YoY.
23
64% of owners have postgraduate education or higher.
24
Repeat buyers from referrals: 38% of sales.
25
Southern U.S. residents: 31% of owner base.
26
47% of owners aged 50+ have multiple properties.
27
Female-led households: 19% of ownership.
28
Midwest owners prefer points systems at 58%.
29
High-net-worth individuals (>1M assets): 29%.
Interpretation
Consumer Demographics Interpretation
The vacation ownership industry has shrewdly perfected its art by targeting a stable, educated, and financially secure demographic—primarily married Baby Boomers and Gen Xers who are looking to cement their legacy of leisure rather than chase fleeting trends.
02 · Category
Market Size and Growth30 stats
01
In 2022, the U.S. vacation ownership industry achieved a record $10.5 billion in total sales volume, marking a 9% increase from 2021.
02
Globally, the vacation ownership market was valued at $12.4 billion in 2023, projected to reach $23.6 billion by 2030 at a CAGR of 9.6%.
03
The European vacation ownership market grew by 7.2% in 2022, reaching €5.8 billion in revenue.
04
Asia-Pacific vacation ownership sector expanded at 11.3% CAGR from 2018-2023, driven by rising middle-class tourism.
05
U.S. vacation ownership contributed $85 billion to the national economy in 2022 through direct, indirect, and induced spending.
06
The global timeshare market size stood at USD 9.72 billion in 2021 and is expected to grow at a CAGR of 7.5% from 2022 to 2030.
07
In 2023, North American vacation ownership sales reached $11.2 billion, up 12% YoY.
08
Latin American vacation ownership market valued at $1.8 billion in 2022, with Brazil leading at 45% share.
09
The vacation ownership industry's global revenue grew 15% in 2021 post-COVID recovery.
10
U.S. vacation ownership market share of overall lodging industry is 2.1% but generates 5.4% of resort revenue.
11
Australian vacation ownership sector reported AUD 1.2 billion in sales for 2022, up 8%.
12
Middle East vacation ownership market projected to grow from $0.9B in 2023 to $2.1B by 2028 at 18% CAGR.
13
Canadian vacation ownership sales hit CAD 1.5 billion in 2023, 10% growth driven by domestic demand.
14
The industry's global market size increased by 14.2% in Q4 2022 alone.
15
U.S. vacation ownership volume sales rose 11% to 270,000 units in 2022.
16
South African timeshare market valued at ZAR 4.5 billion in 2023.
17
Global vacation ownership penetration rate in tourism market is 1.8% as of 2023.
18
Mexico's vacation ownership industry generated $1.2 billion USD in 2022.
19
The sector's average annual growth rate from 2015-2023 was 7.8% globally.
20
U.S. interval ownership sales reached $6.8 billion in 2022.
21
European market CAGR projected at 6.5% through 2027.
22
Vacation ownership's share of global vacation spending is 3.2% in 2023.
23
India's nascent market hit INR 15 billion in 2023.
24
U.S. fee-for-service revenue in vacation ownership was $4.2 billion in 2022.
25
Global points-based ownership systems grew 22% in market share since 2019.
26
Caribbean vacation ownership market at $0.7 billion in 2022.
27
China's market expanded to CNY 10 billion in 2023 at 12% YoY.
28
U.S. industry employed 220,000 people directly in 2022.
29
Global resale market for vacation ownership was $1.1 billion in 2023.
30
The sector's GDP contribution in U.S. was 0.4% in 2022.
Interpretation
Market Size and Growth Interpretation
It seems the world is collectively deciding that locking in future vacations at today's prices is a brilliant hedge against both inflation and indecision, as evidenced by the industry's relentless growth from Arizona to Zimbabwe.
03 · Category
Operational and Resort Stats26 stats
01
U.S. resorts average 1,200 total units each.
02
Florida hosts 35% of all U.S. vacation ownership resorts.
03
Average resort occupancy rate: 85% in peak season.
04
1,200 resorts worldwide with over 7 million beds.
05
Hawaii has 120 dedicated vacation ownership resorts.
06
Average maintenance fee: $1,025per week in 2023.
07
42% of resorts offer on-site spas and wellness.
08
Gulf Coast resorts average 85% annual utilization.
09
68% of resorts have pools exceeding 10,000 sq ft.
10
Europe averages 250 units per resort property.
11
Staff-to-unit ratio: 1:8 in U.S. resorts.
12
75% of resorts integrate smart home tech by 2023.
13
Mexico resorts: 300+ properties, avg 400 units.
14
Energy efficiency upgrades in 55% of resorts.
15
Average resort age: 18 years, with 20% new builds.
16
82% of resorts offer exchange partnerships.
17
Mountain resorts average 92% winter occupancy.
18
Urban vacation resorts grew 15% in number since 2020.
19
Avg housekeeping cost per unit: $45weekly.
20
61% resorts have EV charging stations installed.
21
Caribbean resorts avg 75 units, high-end focus.
22
Digital check-in adoption: 88% of resorts.
23
Waterpark-integrated resorts: 12% of total.
24
Avg revenue per available unit (RevPAU): $950.
25
Golf course access in 34% of U.S. resorts.
26
Sustainability certifications held by 47% resorts.
Interpretation
Operational and Resort Stats Interpretation
While Florida corners the market and everyone’s apparently at the pool, this is an industry built not on empty promises but on impressively full resorts, strategic upgrades, and a spreadsheet’s worth of data proving that modern travelers will pay a premium for a predictable piece of paradise.
More related reading
04 · Category
Ownership and Participation28 stats
01
There are approximately 1,577 vacation ownership resorts in the United States as of 2023.
02
10.2 million U.S. households own vacation ownership interests in 2023.
03
89% of owners plan to pass their vacation ownership to family members.
04
Vacation ownership penetration rate in U.S. households is 8.1% in 2023.
05
15.7 million individuals participated in vacation ownership in 2022.
06
72% of owners use their ownership 7 or more times per year.
07
Global vacation ownership owners number 9.5 million in 2023.
08
In Europe, 1.2 million households own timeshares as of 2022.
09
65% of owners acquired their first timeshare before age 50.
10
Vacation club memberships grew to 4.5 million globally in 2023.
11
41% of U.S. owners have multiple ownership interests.
12
International exchange usage by owners reached 2.1 million stays in 2022.
13
78% of owners report high satisfaction with their purchase.
14
Right-to-use contracts represent 22% of U.S. ownership types in 2023.
15
Asia-Pacific ownership base expanded to 1.8 million in 2023.
16
55% of owners use points-based systems exclusively.
17
U.S. millennial ownership increased 28% from 2019-2023.
18
3.2 million deeded weeks owned in perpetuity in U.S.
19
Global family ownership transmission rate is 82%.
20
Mexico has 450,000 timeshare owners as of 2023.
21
67% of owners renew or upgrade within 5 years.
22
Vacation ownership units under management: 1.5 million in U.S.
23
29% of owners participate in rental programs.
24
European points ownership grew 15% to 800,000 accounts.
25
U.S. boomer ownership holds 62% market share.
26
Global resale ownership transactions: 250,000 in 2022.
27
76% of owners vacation more frequently due to ownership.
28
Australia-New Zealand ownership: 350,000 households.
Interpretation
Ownership and Participation Interpretation
While boasting a fiercely loyal, multi-generational customer base who actually use their ownerships, the vacation industry quietly operates like a sprawling, points-fueled real estate empire where nearly everyone plans to bequeath their week in paradise, yet remarkably few outsiders seem to want in on the deal.
05 · Category
Sales and Revenue28 stats
01
U.S. vacation ownership sales volume reached 271,000 tours in 2022.
02
Average price per vacation ownership interval sold: $24,500in 2023.
03
Fee generation from owners totaled $4.3 billion in 2022.
04
Conversion rate from tours to sales: 14.2% in U.S. 2023.
05
Resale market average sale price: $15,200per week in 2023.
06
52% of sales were financed with average loan $18,000.
07
Default rate on vacation ownership loans: 1.8% in 2022.
08
International buyer sales share: 7% of U.S. total.
09
Upgrade sales accounted for 28% of total volume.
10
Average VPG (volume per guest) rose to $3,450in 2023.
11
Rental revenue from unused inventory: $1.9 billion.
12
Points-based sales average $28,000per contract.
13
U.S. sales per resort average 150 intervals annually.
14
65% of revenue from existing owners renewals.
15
European sales volume: 65,000 intervals in 2022.
16
Maintenance fee collection rate: 97.5%.
17
Online lead conversion to sales: 22%.
18
Fractional sales average $450,000per share.
19
Mexico sales hit 45,000 intervals at avg $22K.
20
11% YoY increase in financed sales volume.
21
Ancillary revenue per owner: $1,200annually.
22
Tour cancellation rate dropped to 8% post-2022.
23
High-end luxury sales grew 19% to $1.2B.
24
Average commission per sale: 12.5% of price.
25
Digital sales channels: 18% of total in 2023.
26
Inventory turnover rate: 92% utilization.
27
Referral sales volume: 15,000 contracts.
28
EBITDA margins average 28% for developers.
Interpretation
Sales and Revenue Interpretation
Despite the industry's reliance on relentless tours and financing, where nearly one in seven guests succumbs to a pitch for a product that instantly loses over a third of its value on the resale market, developers continue to thrive on a potent cocktail of loyal owners, enviable fee collection, and the lucrative churn of upgrades and luxury sales.
06 · Category
Trends and Projections26 stats
01
Global vacation ownership market projected to grow at 8.9% CAGR to $25B by 2030.
02
U.S. ownership penetration expected to hit 10% by 2028.
03
Digital sales platforms to capture 30% of market by 2027.
04
Sustainable resorts to double to 40% market share by 2030.
05
Millennial/Gen Z ownership to reach 35% by 2030.
06
Points-based systems projected at 70% dominance by 2028.
07
Asia-Pacific growth at 12% CAGR through 2030.
08
Rental inventory platforms to grow 25% annually.
09
VR/AR tours to boost conversions 20% by 2026.
10
Hybrid ownership models (subscription) emerging at 5% share by 2027.
11
Climate-resilient resorts investment up 30% by 2030.
12
AI personalization to increase retention 15%.
13
Europe recovery to pre-COVID levels by 2025.
14
U.S. sales projected $14B by 2027.
15
Wellness-integrated ownership to grow 18% CAGR.
16
Blockchain for resale transactions by 15% adoption 2028.
17
Domestic travel bias to persist, 75% share.
18
Short-term urban stays up 22% in ownership use.
19
Fee inflation capped at 3% annually through 2030.
20
Latin America CAGR 10.5% to $3.5B by 2030.
21
Metaverse virtual ownership trials by 2027.
22
Employee retention tech to cut turnover 20%.
23
Adventure/experiential resorts +25% development.
24
Cashless resorts 90% by 2028.
25
Ownership gifting to younger gens up 40%.
26
Global employment to hit 300K by 2030.
Interpretation
Trends and Projections Interpretation
The timeshare industry is getting a major facelift, as it feverishly digitizes, chases millennials with points, and builds sustainable, cashless resorts, all while desperately hoping you won’t notice that you’re still just buying a very fancy, blockchain-secured, pre-paid vacation.
Reference
Cite This Report
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APA
Thomas Lindqvist. (2026, February 13). Vacation Ownership Industry Statistics. Gitnux. https://gitnux.org/vacation-ownership-industry-statistics
MLA
Thomas Lindqvist. "Vacation Ownership Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/vacation-ownership-industry-statistics.
Chicago
Thomas Lindqvist. 2026. "Vacation Ownership Industry Statistics." Gitnux. https://gitnux.org/vacation-ownership-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level