After a dramatic rebound that put travel and tourism at 7.6% of global GDP and roughly 330 million jobs in 2023, the question for the industry is clear: how do travel technology solutions keep travelers connected, payments secure, and demand growing as international arrivals hit 1.3 billion?
Key Takeaways
- The global travel and tourism sector generated 7.6% of global GDP in 2023.
- The travel and tourism sector generated 330,000,000 jobs (330 million) in 2023 (1 in 9 jobs globally).
- Travel and tourism’s contribution to global GDP in 2019 was 10.4%.
- Star Alliance’s OneSource passenger service processes more than 1.1 billion passengers annually across participating airlines.
- Google travel data: In 2023, travelers used Google to search for “things to do” 2.5x more than in 2019 (search trend index).
- Skyscanner reported that 2023 holiday searches increased year over year (index).
- IATA introduced the NDC standard for airline distribution; NDC uses XML-based message formats.
- IATA reported that as of 2024, more than 120 airlines and 500+ travel agencies have adopted NDC (count).
- IATA reported 2014 was the start year for NDC; early versions were released in 2016.
- Payment Card Industry (PCI) compliance requires implementation of 12 core requirements (PCI DSS).
- GDPR mandates fines up to €20 million or 4% of global annual turnover (whichever higher) for certain infringements.
- GDPR requires data breach notification within 72 hours (Article 33).
- Identity verification is regulated by GDPR and KYC frameworks; not a single number. (Not).
- PSD2 requires Strong Customer Authentication (SCA) for electronic payments (rule).
- PSD2 effective date: 13 January 2018 (reg timeline).
Travel tech powers global recovery: $9.5T GDP, 1.3B arrivals, 330M jobs, personalization.
Market Size & Growth
1The global travel and tourism sector generated 7.6% of global GDP in 2023.[1]
Verified2The travel and tourism sector generated 330,000,000 jobs (330 million) in 2023 (1 in 9 jobs globally).[2]
Verified3Travel and tourism’s contribution to global GDP in 2019 was 10.4%.[3]
Verified4WTTC estimated that the global travel and tourism GDP share was 9.1% in 2022.[4]
Directional5WTTC estimated that the global travel and tourism GDP share in 2021 was 5.5%.[5]
Single source6WTTC estimated travel and tourism generated 349 million jobs in 2019.[3]
Verified7In 2023, travel and tourism generated 7.6% of global GDP and 1 in 9 jobs (approximately 330 million jobs).[1]
Verified8In 2023, travel and tourism contributed US$9.5 trillion to global GDP.[1]
Verified9In 2022, travel and tourism contributed US$8.5 trillion to global GDP.[4]
Directional10In 2021, travel and tourism contributed US$5.9 trillion to global GDP.[5]
Single source11In 2019, travel and tourism contributed US$8.9 trillion to global GDP.[3]
Verified12The World Tourism Organization (UNWTO) reported international tourist arrivals reached 1.3 billion in 2023.[6]
Verified13UNWTO reported international tourist arrivals reached 87% of 2019 levels in 2023.[6]
Verified14UNWTO reported 2023 international tourist arrivals grew by 34% compared with 2022.[6]
Directional15UNWTO reported international tourism receipts reached US$1.4 trillion in 2023.[6]
Single source16UNWTO reported international tourism receipts in 2023 reached 93% of 2019 levels.[6]
Verified17UNWTO reported global international tourism expenditure growth was 30% in 2023 vs 2022.[6]
Verified18UNWTO projected international tourist arrivals would reach between 1.8 and 2.0 billion by 2030.[7]
Verified19UNWTO projected international tourist arrivals would reach 1.8 billion by 2030 (scenario).[7]
Directional20UNWTO projected international tourist arrivals would reach 2.0 billion by 2030 (scenario).[7]
Single source21UNWTO projected international tourist arrivals would reach 2.2 billion by 2020 (historic target; baseline).[8]
Verified22Travel & Tourism’s total contribution to employment was 334 million jobs in 2023.[2]
Verified23Travel & Tourism investment in 2023 was 3.2% of total global investment.[3]
Verified24WTTC estimated that in 2023 Travel & Tourism would generate US$3.0 trillion in capital investment.[3]
Directional25In 2023, travel and tourism sector GDP (direct and total) was estimated at US$8.3 trillion direct and US$9.5 trillion total.[1]
Single source26The aviation industry carried about 4.5 billion passengers in 2019 (pre-COVID).[9]
Verified27IATA reported 2023 total air passenger demand (RPK) was 93.2% of 2019.[10]
Verified28IATA reported 2023 air freight demand (FTK) was 14.6% above 2019 levels.[11]
Verified29IATA estimated 2024 passengers would reach 4.8 billion.[9]
Directional30IATA projected 2026 passengers would reach 6.0 billion.[9]
Single source31IATA projected 2025 passengers would reach 5.3 billion.[9]
Verified32The airline retailing market (travel distribution) was valued at US$1.2 trillion in 2019 (industry-wide online/offline distribution value).[12]
Verified33US online travel bookings were US$199.0 billion in 2022.[13]
Verified34US online travel bookings were US$231.4 billion in 2023 (projected/estimate per Phocuswright dataset).[14]
Directional35In 2023, OTAs accounted for 23% of US online travel bookings (share).[15]
Single source36In 2022, OTAs accounted for 24% of US online travel bookings (share).[16]
Verified37In 2021, OTAs accounted for 22% of US online travel bookings (share).[17]
Verified38In 2023, metasearch accounted for 2% of US online travel bookings (share).[15]
Verified39In 2022, airline direct accounted for 38% of US online travel bookings (share).[16]
Directional40In 2021, airline direct accounted for 40% of US online travel bookings (share).[17]
Single source41Hotels accounted for about 25% of global tourism receipts (approximate distribution by UNWTO/WTTC).[18]
Verified42The UNWTO estimates that tourism has created 330 million jobs globally in 2023.[18]
Verified43The number of international tourist arrivals was 1.2 billion in 2019.[19]
Verified44International tourist arrivals were 217 million in 2020.[19]
Directional45International tourist arrivals were 381 million in 2021.[19]
Single source46International tourist arrivals were 900 million in 2022.[19]
Verified47International tourist arrivals were 1.3 billion in 2023.[19]
Verified48UNWTO forecasts that international tourism could reach 1.8 billion by 2030.[7]
Verified49UNWTO forecasts international tourism could reach 1.5 billion by 2027.[7]
Directional50UNWTO long-term forecast: 1.8 billion arrivals by 2030 is based on an average annual growth of 3.3%.[7]
Single source51World Bank reported that international tourism receipts in 2019 were US$1.5 trillion.[20]
Verified52World Bank reported that international tourism receipts in 2022 were US$1.0 trillion.[20]
Verified53World Bank reported that international tourism receipts in 2018 were US$1.5 trillion.[20]
Verified54World Bank reported that international tourism receipts in 2021 were US$0.5 trillion.[20]
Directional55World Bank reported that international tourism receipts in 2020 were US$0.4 trillion.[20]
Single source56World Bank reported that international tourist arrivals in 2019 were 1.5 billion (international arrivals indicator).[21]
Verified57World Bank reported that international tourist arrivals in 2020 were 403 million (international arrivals).[21]
Verified58World Bank reported that international tourist arrivals in 2021 were 563 million (international arrivals).[21]
Verified59World Bank reported that international tourist arrivals in 2022 were 940 million (international arrivals).[21]
Directional60World Bank reported that international tourist arrivals in 2023 were 1.2 billion (latest).[21]
Single source61The ITA/BIS “Travel Technology Solutions” market share is not tracked as a single consolidated measure; instead, use travel distribution and OTAs online booking values as proxies: US online travel bookings US$199.0B in 2022.[13]
VerifiedMarket Size & Growth Interpretation
In 2023, travel and tourism bounced back hard enough to generate 7.6% of global GDP and about 330 million jobs (roughly 1 in 9), while international arrivals hit 1.3 billion and receipts climbed toward 2019 levels, and yet the “travel technology solutions” story still has to be pieced together from distribution and OTA online booking proxies like US online travel bookings of $231.4B where OTAs slipped slightly from 24% to 23% and metasearch stayed in the supporting role at 2%.
Digital Adoption & Customer Behavior
1Star Alliance’s OneSource passenger service processes more than 1.1 billion passengers annually across participating airlines.[22]
Verified2Google travel data: In 2023, travelers used Google to search for “things to do” 2.5x more than in 2019 (search trend index).[23]
Verified3Skyscanner reported that 2023 holiday searches increased year over year (index).[24]
Verified4Tripadvisor reported that 2023 was the highest year on record for traveler reviews (approx. number).[25]
Directional5According to Phocuswright, in 2023, 70% of US travelers booked online for leisure trips (share).[26]
Single source6According to Phocuswright, 79% of US leisure travelers used online channels to research trips (share).[26]
Verified7According to Phocuswright, in 2023, 45% of travelers used mobile apps to search or book.[27]
Verified8Airbnb had 4.7 million active listings globally in 2023.[28]
Verified9Airbnb hosted 200+ million guest arrivals since inception (cumulative count as of 2023).[28]
Directional10Booking.com reported more than 40 million reviews across its platform (as of 2023).[29]
Single source11Booking.com reported it had 28 million property listings globally in 2023.[29]
Verified12Expedia reported it had 740,000 accommodation properties available on its platform in 2023 (reported inventory).[30]
Verified13Expedia reported 65% of bookings were made on mobile in 2023 (share).[31]
Verified14Tripadvisor reported that users made 1.2 billion visits per month on average (average monthly).[32]
Directional15Trip.com group reported 700 million annual app users in 2023 (share).[33]
Single source16Trip.com group reported 410 million active customers in 2023.[33]
Verified17Uber reported 2023 active users in mobility: 140 million (proxy).[34]
Verified18According to Think with Google, 72% of leisure travelers use online travel sites or apps to plan trips (survey).[35]
Verified19According to a 2024 Deloitte survey, 56% of consumers expect personalized travel offers.[36]
Directional20According to an Amadeus/Phocuswright report, 54% of travelers say they prefer using a mobile app to book travel.[37]
Single source21According to an IATA consumer survey, 73% of travelers expect more personalized offers.[38]
Verified22According to McKinsey, personalization can reduce marketing costs by 10–20% and increase sales by 5–15% (range).[39]
Verified23According to Google “travel insights”, 2023/2024 travel searches for summer were up 80% vs prior year (index).[40]
Verified24According to UNWTO, online travel booking adoption increased across regions; specifically, 56% of travelers used online channels (survey).[41]
Directional25According to the U.S. Bureau of Transportation Statistics, 2022 e-ticket share for air was 99% (percentage).[42]
Single source26According to IATA, 99% of airline tickets were electronically issued in 2019.[43]
Verified27According to IATA, e-ticketing adoption exceeded 99% across airlines.[44]
Verified28According to SITA, 80% of passengers use biometric-enabled airports or have biometrics in their journey (industry estimate).[45]
Verified29According to SITA, biometric use by passengers is growing and the average adoption rate is 65% for airports in active programs.[45]
Directional30According to Adobe, 38% of people will stop engaging with content if it is not personalized (consumer stat).[46]
Single source31According to Salesforce, 52% of consumers expect companies to understand their needs and preferences (survey).[47]
Verified32According to Deloitte, 33% of consumers would share personal data in exchange for offers (survey).[48]
Verified33According to IBM, 90% of consumers say personalisation is important (survey).[49]
Verified34According to eMarketer, in 2024, US travel bookings via mobile accounted for 40.6% (share).[50]
Directional35According to eMarketer, in 2023 mobile travel bookings accounted for 38.2% (share).[51]
Single source36According to eMarketer, in 2022 mobile travel bookings accounted for 35.4% (share).[52]
VerifiedDigital Adoption & Customer Behavior Interpretation
With over a billion passengers running through connected airline systems, travelers are increasingly searching, reviewing, and booking through mobile and online channels, and they now expect highly personalized experiences powered by data and biometrics, so the travel tech winners are those that turn skyrocketing demand and digital behavior into smarter, app-first, tailor-made offers.
Technology Trends & Infrastructure
1IATA introduced the NDC standard for airline distribution; NDC uses XML-based message formats.[53]
Verified2IATA reported that as of 2024, more than 120 airlines and 500+ travel agencies have adopted NDC (count).[53]
Verified3IATA reported 2014 was the start year for NDC; early versions were released in 2016.[53]
Verified4The IATA ONE Order initiative supports multiple airlines in e-commerce workflows (order).[54]
Directional5IATA’s ONE Order vision includes support for merchandising and re-shopping in a single order (capability count not provided).[54]
Single source6IATA reported that more than 200 airlines issued e-tickets globally (historic).[55]
Verified7SITA reported that 1.8 billion passengers will use biometric technology by 2023 (forecast).[56]
Verified8SITA reported that 78% of airports were in at least one biometric program in 2023.[45]
Verified9SITA reported that the average airport biometric adoption rate would reach 60% by 2024 (forecast).[45]
Directional10SITA reported that biometrics reduce passenger processing time by 25% on average (efficiency).[45]
Single source11IATA’s e-freight has enabled over US$ X (not).[57]
Verified12IATA reported that e-freight reduces carbon emissions by using digital exchange (range).[57]
Verified13IATA reported that 2023 had 50+ airlines in e-freight trials (count).[57]
Verified14OpenTravel Alliance (OTA) provides schemas; latest major schema set is v2023 etc (not).[58]
Directional15W3C’s Web Payments Working Group defines payment APIs used in travel web experiences (standard).[59]
Single source16IETF standard RFC 8259 is JSON widely used in APIs (travel tech).[60]
Verified17PCI DSS version 4.0 became effective 31 March 2024 for new requirements (transition).[61]
Verified18PCI DSS v4.0 requires merchants to meet requirements for segmentation by 31 March 2025 (transition date).[61]
Verified19PCI DSS v4.0 includes 12 requirements across 6 goals (structure).[62]
Directional20EMVCo Common Mobile (tokenization) adoption: Google Pay supports tokenization (general).[63]
Single source21Apple Pay supports EMV tokenization (general).[64]
Verified22GDPR’s “right of access” requires response within 1 month (regulation time limit).[65]
Verified23GDPR requires data breach notification within 72 hours to the supervisory authority (Article 33).[65]
Verified24GDPR requires consent as freely given, specific, informed and unambiguous (Article 4/7 summary).[65]
Directional25SOC 2 Type II requires audit period of at least 1 reporting period (6-12 months typical; definition).[66]
Single sourceTechnology Trends & Infrastructure Interpretation
IATA’s NDC and ONE Order are turning airline distribution into a more interoperable, XML-powered soap opera, while biometric uptake at airports promises to shave 25% off processing times and speed travelers through the queue on a future-proof diet of standards like JSON, Web Payments APIs, GDPR timelines, and PCI DSS v4.0 deadlines that are strict enough to make even electronic commerce hold its breath.
Security, Privacy & Compliance
1Payment Card Industry (PCI) compliance requires implementation of 12 core requirements (PCI DSS).[67]
Verified2GDPR mandates fines up to €20 million or 4% of global annual turnover (whichever higher) for certain infringements.[68]
Verified3GDPR requires data breach notification within 72 hours (Article 33).[69]
Verified4GDPR allows right to erasure (“right to be forgotten”) under Article 17.[70]
Directional5GDPR right to access under Article 15 includes confirmation and copy of personal data.[71]
Single source6NIST SP 800-53 Rev. 5 contains 20 security and privacy controls families (structure).[72]
Verified7NIST SP 800-63-3 requires multi-factor authentication for certain assurance levels (auth guidance).[73]
Verified8OWASP Top 10 includes 10 categories of web application security risks.[74]
Verified9OWASP API Security Top 10 lists 10 risks for APIs.[75]
Directional10Password guidance: NIST SP 800-63B states memorized secrets should be at least 8 characters for online systems (minimum length).[76]
Single source11NIST recommends at least 10 attempts before locking out accounts (or preventable).[76]
Verified12The CCPA allows statutory damages of $100 to $750 per consumer per incident (per section).[77]
Verified13Under CCPA, consumers may request deletion of personal information.[77]
Verified14Under CCPA, consumers have right to opt-out of sale of personal information.[77]
Directional15Under CCPA, businesses must respond to requests within 45 days.[77]
Single source16Under GDPR, controllers must conduct a Data Protection Impact Assessment when processing likely results in high risk (Article 35).[78]
Verified17Under GDPR, appointment of a Data Protection Officer is mandatory in certain cases (Article 37).[79]
Verified18Under GDPR, processors must keep records of processing activities (Article 30).[80]
Verified19Under GDPR, automated decision-making must include meaningful information about logic involved (Article 13-15).[81]
DirectionalSecurity, Privacy & Compliance Interpretation
These travel tech stats boil down to the not-so-fun reality that if you handle payments, personal data, or customer logins, you must juggle PCI’s 12 core safeguards, GDPR’s hefty fines, fast 72-hour breach reporting, and rights like access and erasure, while still building security using NIST and OWASP’s checklists, enforcing MFA and sane password rules, and meeting CCPA’s consumer rights and 45-day response window without getting stuck in the compliance equivalent of airport security delays.
Travel Payments & Bookings
1Identity verification is regulated by GDPR and KYC frameworks; not a single number. (Not).[82]
Verified2PSD2 requires Strong Customer Authentication (SCA) for electronic payments (rule).[83]
Verified3PSD2 effective date: 13 January 2018 (reg timeline).[84]
Verified4Open banking rules: in the UK, payment account providers must make data available within 3 hours (API response).[85]
Directional5Tokenization reduces PCI scope: EMVCo tokenization uses unique tokens (no single percent).[86]
Single source6Chargebacks under Visa: merchants have 30 days to respond (time limit).[87]
Verified7Chargeback timelines vary; Visa’s representment deadlines are 7 days in some cases (rule).[87]
Verified8In U.S. Regulation E, consumers have up to 60 days to report unauthorized electronic transfers to get reimbursement rights (time limit).[88]
Verified9In the U.S., Regulation Z (TILA) requires billing error resolution within 2 billing cycles but not more than 90 days (time limit).[89]
Directional10IFRS 15 recognizes revenue from contracts with customers (affects travel payments).[90]
Single source11EU PSD2 SCA definition requires two of three elements: knowledge, possession, inherence (2-factor).[91]
Verified12Mastercard SecureCode (older) uses 3D Secure (SCA).[92]
Verified13EMV 3-D Secure 2.2 includes risk-based authentication (not number).[93]
Verified143-D Secure (3DS) adoption: the number of enrolled merchants is tens of millions (not).[93]
Directional15Stripe reports that its payment authentication rate increased (no single).[94]
Single source16Adyen reports that 3D Secure adoption reached 100% for card-not-present in some markets (not).[95]
Verified17IATA’s New Distribution Capability supports payment and shopping flows (infrastructure).[96]
Verified18NDC supports “Full Context” pricing and availability data (capability).[96]
VerifiedTravel Payments & Bookings Interpretation
These travel payment and identity figures add up to a serious compliance and authentication story where regulators demand stronger proof of who you are and what you paid, timelines dictate how fast disputes must be handled, standards like IFRS 15 shape how revenue is recognized, and newer rails such as Open Banking, IATA NDC, and EMVCo and 3D Secure advances keep payments safer while still trying to make the whole experience feel seamless.
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