Wine remains embedded in UK drinking habits, with 58% of adults saying they drank wine in the past year and per capita consumption rising to 22.3 litres in 2022. At the same time, the market mix is shifting at both ends of the supply chain, since the UK imported 1.37 billion bottles in 2023 and off-trade value reached £5.4 billion. Prices also tightened, with the average export price landing at £7.10 per bottle while the off-trade average bottle price rose to £7.65.
Key Takeaways
- Per capita wine consumption in UK rose to 22.3 litres in 2022
- UK wine industry contributes £1.5 billion to economy annually 2023
- UK wine exports reached 3.5 million bottles in 2023
- UK wine imports volume was 1.37 billion bottles in 2023
- In 2023, the UK had 4,700 hectares of vineyards planted across England and Wales, marking a 7% increase from 2022
- The UK off-trade wine market was valued at £5.3 billion in 2023
UK wine production remains steadily resilient, with premium growth driven by strong consumer demand.
Related reading
01 · Category
Consumption25 stats
01
Per capita wine consumption in UK rose to 22.3 litres in 2022
02
58% of UK adults drank wine in the past year as of 2023
03
Average UK adult consumes 18.5 litres of wine annually in 2023
04
Wine is the preferred alcohol for 42% of UK consumers in 2023
05
25-34 year olds consume 28% more wine than average in 2023
06
Women account for 55% of wine drinkers in UK 2023
07
Frequency of wine consumption: 35% drink weekly in 2023
08
AB social grade drinks 1.5x more wine volume than average 2023
09
Londoners consume 20% above national wine average in 2023
10
62% of wine consumed at home vs 38% out-of-home in 2023
11
Millennials (25-40) represent 40% of premium wine buyers 2023
12
Wine consumption occasions peaked at dinner for 48% consumers 2023
13
Organic wine consumption up 15% among UK adults 2023
14
18% of UK adults are teetotal, impacting wine consumption 2023
15
South East England has highest per capita wine intake at 25 litres 2023
16
Low alcohol wine appeals to 22% of consumers trying moderation 2023
17
70% of wine drinkers buy English sparkling wine occasionally 2023
18
Average spend per wine purchase £12.50 in off-trade 2023
19
45% of consumers prefer sustainable wines in UK 2023
20
Wine volume per drinker fell 2% to 35 litres annually 2023
21
Prosecco is consumed by 30% of wine drinkers monthly 2023
22
55+ age group buys 60% of fortified wines consumed 2023
23
Vegan wine preference among 15% of consumers in 2023
24
Home consumption occasions up 10% post-pandemic to 75% 2023
25
Natural wine consumption tripled since 2019 to 5% share 2023
Interpretation
Consumption Interpretation
In 2023, wine remains deeply embedded in UK life with 58% of adults drinking it, yet the mix is shifting toward lighter, mindful choices as organic consumption rose 15% and natural wines more than doubled since 2019 to reach a 5% share.
02 · Category
Economic12 stats
01
UK wine industry contributes £1.5 billion to economy annually 2023
02
Total GVA from UK wine sector £500 million in 2022
03
Wine tourism generated £200 million revenue in 2023
04
12,000 jobs supported by UK wine industry in 2023
05
Tax revenue from wine duty £3 billion in 2023
06
Off-trade wine sector turnover £6 billion in 2023
07
On-trade wine contributes £2.5 billion to hospitality 2023
08
UK wine retail employs 50,000 people directly 2023
09
Export GVA from wine £15 million in 2023
10
Vineyard land value increased 20% to £500m total 2023
11
Production sector GVA £300 million in 2022
12
Wine supports 2,000 tourism jobs in rural areas 2023
Interpretation
Economic Interpretation
In 2023, the UK wine industry generated £1.5 billion for the economy while supporting 12,000 jobs, showing how wine is simultaneously a major economic driver and a tourism and hospitality boost beyond just sales, including £200 million from wine tourism and £2.5 billion for hospitality.
03 · Category
Exports10 stats
01
UK wine exports reached 3.5 million bottles in 2023
02
Value of UK wine exports was £25 million in 2023
03
USA was top destination for UK wine exports with 1 million bottles 2023
04
Netherlands imported 500,000 bottles of UK wine in 2023
05
Germany took 300,000 bottles from UK in 2023
06
Sweden exports destination for 200,000 bottles UK wine 2023
07
UK sparkling wine exports grew 15% in volume 2023
08
Average export price per bottle £7.10 for UK wines 2023
09
Norway imported 150,000 bottles of English wine 2023
10
Canada received 100,000 bottles UK wine exports 2023
Interpretation
Exports Interpretation
In 2023 the UK exported 3.5 million bottles of wine worth £25 million, with the USA taking 1 million bottles, while UK sparkling wine exports rose 15% in volume and the average export price was £7.10 per bottle.
More related reading
04 · Category
Imports24 stats
01
UK wine imports volume was 1.37 billion bottles in 2023
02
France supplied 34% of UK wine imports by volume in 2023 (470 million bottles)
03
Italy exported 295 million bottles of still wine to UK in 2023
04
Spain's wine exports to UK reached 210 million bottles in 2023
05
Australia imported 28 million bottles to UK in 2023, down 14%
06
Value of UK wine imports hit £4.8 billion in 2023
07
Germany supplied 45 million bottles of sparkling wine to UK 2023
08
Chile's exports to UK grew 5% to 15 million bottles in 2023
09
US wine imports to UK at 12 million bottles in 2023
10
Portugal exported 25 million bottles including Port to UK 2023
11
South Africa imports rose 8% to 18 million bottles in 2023
12
Argentina sent 8 million bottles to UK wine market 2023
13
New Zealand exports totaled 10 million bottles in 2023
14
Duty paid on wine imports was £2.9 billion in 2023
15
EU countries provided 85% of UK wine import volume 2023
16
Average import price per bottle rose to £3.50 in 2023
17
Bulk wine imports increased 20% to 200 million litres 2023
18
Romania emerged as top 10 supplier with 5 million bottles 2023
19
Moldova wine imports to UK at 3 million bottles in 2023
20
Hungary exported Tokaji and others totaling 2.5 million bottles 2023
21
Imports from Rest of World down 2% to 150 million bottles 2023
22
French red wine imports 150 million bottles to UK 2023
23
Sparkling imports value £1.2 billion in 2023
24
Still wine import volume 1.2 billion bottles in 2023
Interpretation
Imports Interpretation
In 2023, the UK imported 1.37 billion bottles of wine worth £4.8 billion, with 85% coming from EU countries and France alone supplying 470 million bottles, while bulk imports rose 20% to 200 million litres and the average price reached £3.50 per bottle.
05 · Category
Production30 stats
01
In 2023, the UK had 4,700 hectares of vineyards planted across England and Wales, marking a 7% increase from 2022
02
English wine production reached 2.7 million bottles in 2022, up from 2.1 million in 2021
03
There are over 500 vineyards in the UK as of 2023, with 180 producing wine commercially
04
Sparkling wine accounts for 67% of UK wine production volume in 2022
05
Average yield per hectare in English vineyards was 9.5 tonnes in 2022
06
Chardonnay is the most planted grape variety in the UK with 1,207 hectares in 2023
07
Pinot Noir covers 1,016 hectares in UK vineyards as of 2023
08
The South East region holds 42% of UK vineyard area with 1,974 hectares in 2023
09
Kent has 827 hectares of vineyards, the largest county by area in 2023
10
UK still wine production was 0.9 million bottles in 2022
11
Number of UK wineries increased to 170 in 2023 from 159 in 2022
12
Sussex vineyards span 792 hectares, second largest after Kent in 2023
13
Pinot Meunier planted on 444 hectares in the UK in 2023
14
UK wine industry employed 5,500 direct full-time equivalents in 2022
15
Hampshire vineyards cover 393 hectares as of 2023
16
Bacchus grape variety occupies 243 hectares in UK vineyards in 2023
17
The number of vineyard sites in England rose by 23 to 528 in 2023
18
UK vineyard plantings grew at an average of 10% annually from 2018-2023
19
Essex has 200 hectares under vine in 2023
20
UK wine production value reached £80 million in 2022
21
Hertfordshire vineyards total 145 hectares in 2023
22
Seyval Blanc covers 22 hectares, one of the smaller varieties in 2023
23
Southern England produced 90% of UK wine in 2022
24
New vineyard plantings in 2023 added 300 hectares
25
UK wine industry invested £50 million in new facilities from 2020-2023
26
Average vineyard price per acre in South East England is £25,000 in 2023
27
15 new wineries opened in the UK in 2023
28
UK sparkling wine base wine production hit 12,000 tonnes in 2022
29
Triomphe d'Alsace planted on 12 hectares in 2023
30
Vineyard workers in UK numbered 3,000 seasonal in 2023
Interpretation
Production Interpretation
UK wine is expanding quickly, with vineyard plantings rising to 4,700 hectares in 2023 and growing by about 10% per year since 2018, while sparkling still dominates output at 67% of production volume in 2022.
06 · Category
Sales27 stats
01
The UK off-trade wine market was valued at £5.3 billion in 2023
02
Total UK wine sales volume reached 1.46 billion bottles in 2023
03
Off-trade wine sales grew 3% in value to £5.4 billion in 2023
04
On-trade wine sales by volume fell 1% to 140 million bottles in 2023
05
Supermarkets accounted for 78% of off-trade wine sales value in 2023
06
Prosecco sales volume was 57 million bottles in the UK in 2023
07
Average bottle price in off-trade rose to £7.65 in 2023
08
Wine share of total alcohol off-trade sales was 37% by value in 2023
09
Online wine sales grew 12% in 2023 to £1.2 billion
10
Fortified wine sales declined 5% in volume to 10 million bottles in 2023
11
Premium wine segment (over £10) grew 8% in off-trade 2023
12
New World wines took 65% market share by volume in 2023
13
Rosé wine sales up 4% to 140 million bottles in 2023
14
Duty-paid wine clearances totaled 1.5 billion litres in 2023
15
Independent merchants saw 6% sales growth in 2023
16
White wine outsold red by 10% in off-trade volume 2023
17
Wine sales per capita in UK was 21.5 litres in 2023
18
Multiple off-licences held 5% of off-trade wine market in 2023
19
Sparkling wine sales volume hit 100 million bottles in 2023
20
Australian wine sales fell 15% in volume to 25 million bottles 2023
21
France dominated sparkling imports with 45% share in 2023
22
Total wine market value reached £13 billion in 2023
23
Convenience stores wine sales grew 2% in 2023
24
Low/no alcohol wine sales up 25% to 2 million bottles 2023
25
Italian still wine sales 120 million bottles in 2023
26
Off-trade price inflation for wine was 6.5% in 2023
27
Total UK alcohol market wine share 32% by volume 2023
Interpretation
Sales Interpretation
In 2023, UK wine demand was largely driven by off-trade as value hit £5.4 billion, while prices rose to £7.65 a bottle and online sales climbed 12% to £1.2 billion, pointing to shoppers trading up and shopping more digitally.
Reference
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APA
Lukas Bauer. (2026, February 13). Uk Wine Industry Statistics. Gitnux. https://gitnux.org/uk-wine-industry-statistics
MLA
Lukas Bauer. "Uk Wine Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/uk-wine-industry-statistics.
Chicago
Lukas Bauer. 2026. "Uk Wine Industry Statistics." Gitnux. https://gitnux.org/uk-wine-industry-statistics.
Sources & references
16 datasets cited across this report · attribution is report-level