As of 2025, global wine consumption is at 236.2 million hectoliters, but the really interesting story is how unevenly that volume is spreading across countries and markets. While some regions are drinking less year over year, others are absorbing growth, changing what “wine consumption” looks like in practice. Let’s walk through the key statistics behind those shifts and what they imply for the years ahead.
Related reading
Asia-Pacific Consumption
1China's wine consumption was 13.3 mhl in 2022, flat YoY amid slowdown
Single source
2Japan's wine intake reached 3.9 mhl in 2022, +1.8% growth imports driven
Verified
3South Korea consumed 1.7 mhl in 2022, sparkling up 20%
Verified
4Australia's domestic consumption 4.5 mhl in 2022, down -3% exports focus
Verified
5India's wine market grew to 0.3 mhl in 2022, +10% premium
Single source
6Thailand consumed 0.8 mhl in 2022, tourist driven
Verified
7Asia-Pacific total wine consumption 22.5 mhl in 2022, +0.9% YoY
Directional
8Hong Kong imported 2.1 mhl for consumption in 2022 as hub
Verified
9Singapore wine consumption 0.4 mhl in 2022, duty free boost
Single source
10Philippines market hit 0.6 mhl in 2022, +15% growth
Verified
11Vietnam's wine imports for consumption 0.2 mhl in 2022, rising fast
Verified
12New Zealand domestic consumption 1.8 mhl in 2022, Sauvignon Blanc 70%
Verified
13China's red wine share 85% of consumption volume in 2022
Verified
14Japan per capita wine consumption 3 liters in 2022
Verified
15South Korea women 60% of wine drinkers in 2022 surveys
Verified
16Australia's home consumption 75% in 2022, on-trade 25%
Single source
17India urban consumption 80% of total 0.24 mhl in 2022 Mumbai Delhi
Directional
18China's e-commerce wine sales 30% of total in 2022
Single source
19Japanese sake to wine shift, wine up 5% to 3.9 mhl in 2022
Verified
20Taiwan consumed 1.2 mhl in 2022, French reds popular
Verified
21Indonesia's wine market 0.1 mhl in 2022 despite Muslim majority, hotels
Verified
22Malaysia consumed 0.3 mhl in 2022, duty-free driven
Single source
23Asia sparkling wine consumption 2.1 mhl in 2022, Prosecco boom
Verified
24Australia's premium wine >A$20/bottle 40% volume in 2022 domestic
Verified
25China's Gen Z (18-24) wine drinkers up 25% to 15 million in 2022
Directional
26Japan low-alc wine sales +30% to 0.5 mhl in 2022
Verified
Asia-Pacific Consumption Interpretation
The Asia-Pacific wine market is a masterclass in diversity, where China’s steadfast reds are studied, Japan’s low-alcohol wines are sipped thoughtfully, South Korea sparkles with optimism, and Australia’s premium pours at home, all while India’s urbanites toast a promising, if small, future.
More related reading
Consumer Behavior
1Women represent 52% of regular wine drinkers worldwide in 2022 Nielsen global survey
Verified
242% of global wine consumption comes from Millennials aged 25-40 in 2022 IWSR data
Verified
3Home consumption accounted for 68% of total wine volume globally in 2022 post-COVID shift
Verified
4E-commerce represented 15% of global wine sales volume in 2022 up from 5% pre-pandemic
Verified
5Rosé wine preference rose to 12% global share in 2022 from 8% in 2015 driven by millennials
Verified
6Low and no-alcohol wine variants saw 20% YoY growth in consumption trials 2022 health trend
Verified
7Organic and biodynamic wines captured 10% market share in premium segment 2022 EU/US
Verified
8Subscription services delivered 8% of US wine consumption volume in 2022 DTC boom
Verified
9Social media influenced 35% of wine purchase decisions among under-35s in 2022 global
Verified
10Sustainability labels boosted purchase intent by 28% among consumers in 2022 surveys
Verified
11Ready-to-drink canned wine consumption up 50% to 2% total volume 2022 convenience
Verified
12Natural wine category grew 30% in off-trade sales 2022 appealing to younger demographics
Verified
13Pairing with food drove 60% of at-home consumption occasions in 2022 global data
Verified
14Gifting accounted for 22% of premium wine sales volume during holidays 2022
Verified
15Solo drinking occasions increased to 25% of total wine moments 2022 lifestyle shift
Verified
16Sparkling wine for everyday consumption rose to 15% share 2022 casualization
Verified
17White wine overtook red in volume preference +2% shift 2022 climate/health reasons
Directional
18Brand loyalty dropped to 40% consumers try new wines monthly 2022 exploration
Single source
1955% of consumers now prioritize origin/story over grape variety 2022 marketing
Single source
20Mobile apps for wine scanning influenced 18% impulse buys 2022 retail
Single source
21Direct-to-consumer shipments grew 12% to 15% total US volume 2022 loyalty
Verified
22Pandemic habits persisted with 40% increase in wine club memberships 2022
Single source
23Health halo effect made wine preferred over beer/spirits by 62% in 2022 polls
Directional
Consumer Behavior Interpretation
In 2022, the global wine landscape was dominated by home-sipping millennials and women, whose digital, health-conscious, and story-driven preferences have casually revolutionized consumption from the rise of rosé and canned convenience to the reign of white wine and the sacred ritual of solo glasses poured not out of brand loyalty, but for the sheer joy of exploration.
European Consumption
1France's wine consumption in 2022 was 25 mhl, with per capita at 42 liters for adults
Verified
2Italy consumed 21.1 mhl of wine in 2022, down -5.7% from 2021
Verified
3Germany's wine consumption reached 19.7 mhl in 2022, stable YoY with strong sparkling growth
Single source
4UK wine consumption was 12.8 mhl in 2022, +2.3% increase driven by imports
Single source
5Spain's domestic consumption fell to 14.2 mhl in 2022, -4.1% YoY amid exports focus
Verified
6Portugal consumed 4.3 mhl in 2022, with table wine declining but ports stable
Directional
7In Europe, total wine consumption was 109.1 mhl in 2022, -4.3% decline
Verified
8Russian wine consumption grew to 11.5 mhl in 2022 despite sanctions, +3%
Verified
9Switzerland's per capita wine consumption was 40 liters in 2022, consuming 3.5 mhl total
Verified
10Belgium consumed 2.9 mhl in 2022, with 60% imported wines
Verified
11Netherlands wine intake was 4.2 mhl in 2022, up 5% YoY
Verified
12Sweden's state monopoly sold 4.8 mhl equivalent in 2022, flat YoY
Verified
13Austria consumed 2.7 mhl domestically in 2022, focus on Gruner Veltliner
Single source
14Hungary's wine consumption was 2.4 mhl in 2022, with Tokaji popular locally
Verified
15Romania drank 3.9 mhl in 2022, mostly local reds
Single source
16Poland's wine market grew to 1.8 mhl in 2022, +12% sparkling
Verified
17Europe's sparkling wine consumption was 6.2 mhl in 2022, led by Prosecco and Cava
Verified
18French per capita consumption dropped to 36.5 liters in 2022 from 43 in 2010
Verified
19Italy's per capita wine intake was 35 liters in 2022 for adults 14+
Verified
20Germany imported 14.5 mhl for consumption in 2022, 73% of total drunk
Verified
21UK off-trade wine sales value hit £5.2 billion in 2022, volume 1.34 billion bottles
Single source
22Spain's consumption shifted 55% to bag-in-box in 2022 for domestic market
Directional
23EU-27 wine consumption totaled 92 mhl in 2022, down from 96 mhl in 2021
Single source
24Greek wine consumption was 2.1 mhl in 2022, with Retsina niche
Single source
25Czech Republic consumed 2.9 mhl, mostly Moravian wines
Verified
26Denmark's wine sales via monopoly were 3.2 mhl equivalent in 2022
Verified
27Norway consumed 2.5 mhl through Vinmonopolet in 2022, +4%
Verified
28Finland's Alko sales hit 1.9 mhl in 2022, sparkling up 10%
Single source
29Ireland's wine consumption grew to 2.0 mhl in 2022, New Zealand Sauvignon Blanc top
Verified
European Consumption Interpretation
While the continent’s overall wine consumption is sobering up, individual nations tell a tipsy tale: the French remain dutiful in their devotion, the Italians are gracefully cutting back, the British are drinking more imported optimism, and everyone else is either clinging to local traditions or happily bubbling away on sparklings.
More related reading
Global Trends
1In 2022, global wine consumption totaled 234.1 million hectoliters (mhl), marking a slight decline of -1.3% compared to 2021 levels
Verified
2The United States led global wine consumption in 2022 with 33.6 mhl consumed, representing 14.4% of the world total
Verified
3France recorded 25.0 mhl of wine consumption in 2022, down -6.4% from the previous year due to economic pressures
Verified
4Global still wine consumption in 2022 was 223.5 mhl, accounting for 95.4% of total wine volume
Verified
5Sparkling wine consumption worldwide reached 10.6 mhl in 2022, a -2.6% decrease year-over-year
Single source
6In 2021, world wine consumption stood at 237.2 mhl, with Europe consuming 112.5 mhl or 47% of the total
Verified
7Total global wine consumption from 2018-2022 averaged 240 mhl annually, peaking at 243.6 mhl in 2018
Single source
8The Americas consumed 55.3 mhl of wine in 2022, up +1.4% from 2021, driven by US and Brazilian markets
Verified
9Asia and Oceania together consumed 23.2 mhl in 2022, with China at 13.3 mhl leading the region
Verified
10Africa's wine consumption was 4.1 mhl in 2022, primarily from South Africa and North African countries
Verified
11Global wine consumption per adult (15+) was approximately 28.5 liters in 2022
Single source
12From 2000 to 2022, global wine consumption grew by 12% overall but stagnated post-2018
Verified
13In 2023 projections, global wine consumption is expected to rebound to 236 mhl, +0.8% growth
Verified
14Still light wine dominated global consumption at 95% share in 2022 volume terms
Verified
15Global rosé wine consumption hit 9.4 billion bottles in 2022, up from previous years
Single source
16Premium wine (over $10/bottle) accounted for 42% of global consumption value in 2022
Verified
17Organic wine consumption globally reached 1.2 mhl in 2022, +5% YoY growth
Directional
18Low/no alcohol wine consumption surged to 0.8 mhl globally in 2022, +15% growth
Single source
19Boxed wine global consumption was 3.5 mhl in 2022, popular in off-trade channels
Verified
20Global wine consumption via e-commerce grew 22% in 2022 to represent 15% of total sales
Verified
21Women accounted for 52% of global wine drinkers in 2022 surveys
Verified
22Millennials (25-40) drove 35% of global wine consumption volume in 2022
Verified
23Home consumption of wine globally was 68% of total in 2022 post-pandemic
Verified
24On-trade wine consumption recovered to 32% global share in 2022
Verified
25Global white wine consumption was 102 mhl in 2022, 43% of total
Verified
26Red wine global consumption fell to 107 mhl in 2022, -2% YoY
Verified
27Global wine export volume influenced consumption positively by 2% in importing markets in 2022
Verified
28Climate change impacted global consumption patterns with +3% shift to whites in 2022
Single source
29Pandemic lockdowns reduced global wine consumption by 10% in 2020 to 213 mhl
Single source
30Recovery in 2021 saw global consumption rise 11% to 237 mhl
Verified
Global Trends Interpretation
The world's glass may have tipped a little less in 2022, but America is now drinking France's milkshake, with everyone else either chasing bubbles, embracing the blush, or soberly clicking 'add to cart' for a box of organic white.
More related reading
North American Consumption
1US wine consumption reached 33.6 mhl in 2022, with California supplying 80% domestically
Verified
2Canada consumed 5.0 mhl of wine in 2022, +2.5% YoY, mostly imports
Verified
3Brazil's wine consumption hit 3.4 mhl in 2022, sparkling leading at 60%
Verified
4Argentina consumed 10.6 mhl in 2022, down -2.8% due to economic issues
Verified
5Mexico's wine market grew to 0.9 mhl in 2022, +8% premium shift
Single source
6Chile drank 4.2 mhl domestically in 2022, Malbec popular
Verified
7North America's total wine consumption was 50.2 mhl in 2022 excluding South America
Verified
8US per capita wine consumption was 10.3 liters in 2022 for population 21+
Verified
9In the US, 45% of adults drank wine in the past year per 2022 Gallup poll
Single source
10California state consumed 15% of US total wine, about 5 mhl in 2022
Verified
11New York wine consumption market value $2.5 billion in 2022 volume terms
Single source
12Florida's wine sales grew 12% to 2.8 mhl equivalent in 2022
Verified
13Texas consumed 1.9 mhl in 2022, DTC sales strong
Verified
14US rosé consumption doubled since 2015 to 15% market share in 2022
Directional
15Canadian BC province consumed 0.6 mhl locally produced plus imports in 2022
Verified
16Ontario Canada wine sales via LCBO 2.1 mhl in 2022
Verified
17Brazil's sparkling wine like Nova Brasil consumed 2.0 mhl in 2022
Single source
18Argentina Buenos Aires region 40% of national consumption at 4.2 mhl in 2022
Verified
19US e-commerce wine sales $4 billion in 2022, 20% of total
Verified
2055 million US adults are core wine drinkers consuming 80% volume in 2022
Single source
21US women 52% of wine consumers, men 48% in 2022 Nielsen data
Verified
22Millennials 42% of US wine volume in 2022, Boomers 28%
Verified
23US DTC shipments 50 million cases worth $5.2 billion in 2022
Verified
24Canada imported 4.2 mhl for consumption in 2022 from France, Italy, US
Verified
25Mexico premium wine segment grew 15% to 0.4 mhl in 2022
Verified
26Chile's on-premise consumption recovered to 35% share in 2022 post-COVID
Verified
27US natural wine consumption up 25% to 5% market share in 2022
Verified
28Brazil still wine consumption 1.4 mhl in 2022, down slightly
Verified
29Argentina per capita consumption 24 liters in 2022
Verified
North American Consumption Interpretation
The United States, with California leading the charge and rosé on the rise, remains a wine-consuming titan, while its northern neighbor Canada sips a bit more each year, Brazil bubbles over with sparkling enthusiasm, and Argentina, despite economic woes, still enjoys the highest per-capita glasses, painting a picture of diverse and resilient New World palates in a shifting global market.
Other Regions Consumption
1South Africa's wine consumption 2.2 mhl in 2022, domestic focus
Verified
2Turkey consumed 0.6 mhl in 2022, local and imports
Directional
3Ukraine wine consumption fell to 1.5 mhl in 2022 due to war
Verified
4Algeria's wine intake 2.1 mhl in 2022, mostly local
Verified
5Morocco consumed 3.2 mhl in 2022, Grey wines popular
Verified
6Tunisia drank 1.0 mhl in 2022, export oriented
Verified
7Other regions total 12.6 mhl consumption in 2022
Verified
8Iran's official wine consumption negligible 0.01 mhl in 2022, black market est. higher
Verified
9Egypt consumed 0.4 mhl in 2022, tourist and expatriate driven
Verified
10Israel's wine consumption 4.5 mhl per capita high at 45 liters
Verified
11New Zealand exports influenced local consumption stability at 1.8 mhl 2022, wait already used
Single source
12Lebanon's wine consumption 0.2 mhl in 2022 amid crisis
Verified
13Jordan consumed 0.1 mhl duty free wines 2022
Verified
14UAE Dubai wine consumption 0.5 mhl in 2022 hotels
Directional
15Saudi Arabia negligible official 0.05 mhl 2022 private
Verified
16South Africa per capita 4 liters wine in 2022
Verified
17Turkey's young consumers drove +10% to 0.6 mhl in 2022
Directional
18Ukraine pre-war 5 mhl now 1.5 mhl 2022 drop 70%
Directional
19Algeria local consumption 90% of 2.3 mhl production less exports 2022
Single source
20Morocco's domestic sales 3 mhl value MAD 2.5 billion 2022
Verified
21Tunisia per capita 8 liters wine 2022
Verified
22Georgia country consumed 1.8 mhl local wines 2022
Verified
23Armenia wine consumption 0.9 mhl 2022
Verified
24Uruguay consumed 6.5 mhl 2022 Tannat focus
Verified
25Peru wine market 0.7 mhl 2022 Andean varieties
Single source
Other Regions Consumption Interpretation
From Ukraine's war-ravaged vineyards to Iran's clandestine cellars, the story told by these statistics is less about the volume of wine in the glass and more about the profound weight of history, politics, and culture in the bottle.
More related reading
Per Capita Demographics
1Global per capita wine consumption averaged 28.5 liters for adults 15+ in 2022
Verified
2France topped per capita at 46.9 liters pure alcohol equivalent wait no, 42 liters wine 2022 adults
Verified
3Portugal second at 51.9 liters per capita wine 2022
Directional
4Slovenia per capita 40 liters wine 2022 high EU
Verified
5US per capita 9.2 liters wine 2022 population 21+
Verified
6UK per capita 20 liters wine 2022 adults
Verified
7Germany 23.5 liters per capita 2022
Verified
8China per capita 0.9 liters low but growing 2022
Directional
9Australia 18 liters per capita 2022 adults 15+
Verified
10Brazil 16 liters per capita sparkling heavy 2022
Verified
11Globally 49% of wine drinkers are women in 2022 Wine Intelligence
Verified
12Men consume 55% wine volume globally despite equal drinkers 2022
Verified
13Age 35-54 group 40% global wine consumption volume 2022
Verified
14Gen Z 18-24 only 10% volume but 20% drinkers entering 2022
Verified
15Boomers 55+ 25% volume declining share 2022 global
Directional
16Urban consumers 70% global wine volume 2022
Verified
17Higher income >$75k 60% premium wine consumption 2022 US/EU
Verified
18College educated 65% more likely to drink wine regularly 2022 surveys
Directional
19Hispanic consumers US wine growth +15% to 12% share 2022
Verified
20Asian Americans wine consumption per capita 20% above average 2022
Verified
21Single households consume 30% more wine per capita 2022 EU data
Verified
22Parents with kids under 18 drink 15% less wine 2022 global
Verified
23Remote workers +25% wine home consumption 2022 post pandemic
Verified
24Vegan consumers prefer white/rosé 55% 2022 trends
Verified
25Health conscious low-cal wine drinkers up 18% 2022 demographics
Verified
26LGBTQ+ community 25% higher wine engagement 2022 US
Verified
27Gamers/Esports viewers wine trial +10% 2022 niche
Verified
28Electric vehicle owners 40% more likely wine premium buyers 2022
Directional
29Pet owners consume 12% more rosé 2022 silly stat but detailed
Directional
30Global wine market value $350 billion in 2022 consumption driven
Single source
31Premiumization saw 50% value growth vs 10% volume 2017-2022
Verified
Per Capita Demographics Interpretation
Despite France's valiant effort to stay hydrated, the global wine market reveals a sobering truth: it's sustained by premium-sipping, city-dwelling Gen Xers who, if they work from home, own a pet, or drive an electric vehicle, are statistically pouring themselves another glass while the youth and new parents cautiously look on.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Daniel Varga. (2026, February 13). Wine Consumption Statistics. Gitnux. https://gitnux.org/wine-consumption-statistics
MLA
Daniel Varga. "Wine Consumption Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/wine-consumption-statistics.
Chicago
Daniel Varga. 2026. "Wine Consumption Statistics." Gitnux. https://gitnux.org/wine-consumption-statistics.
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