Global wine consumption stands at 234.1 million hectoliters. The United States leads all markets with 33.6 million hectoliters. Consumption volumes vary sharply by region and show distinct shifts in volume and preference.
Key Takeaways
- China's wine consumption was 13.3 mhl in 2022, flat YoY amid slowdown
- Women represent 52% of regular wine drinkers worldwide in 2022 Nielsen global survey
- France's wine consumption in 2022 was 25 mhl, with per capita at 42 liters for adults
- In 2022, global wine consumption totaled 234.1 million hectoliters (mhl), marking a slight decline of -1.3% compared to 2021 levels
- US wine consumption reached 33.6 mhl in 2022, with California supplying 80% domestically
- South Africa's wine consumption 2.2 mhl in 2022, domestic focus
- Global per capita wine consumption averaged 28.5 liters for adults 15+ in 2022
Global wine consumption remains strong, with steady growth driven by emerging markets and evolving consumer tastes.
Related reading
01 · Category
Asia-Pacific Consumption26 stats
01
China's wine consumption was 13.3 mhl in 2022, flat YoY amid slowdown
02
Japan's wine intake reached 3.9 mhl in 2022, +1.8% growth imports driven
03
South Korea consumed 1.7 mhl in 2022, sparkling up 20%
04
Australia's domestic consumption 4.5 mhl in 2022, down -3% exports focus
05
India's wine market grew to 0.3 mhl in 2022, +10% premium
06
Thailand consumed 0.8 mhl in 2022, tourist driven
07
Asia-Pacific total wine consumption 22.5 mhl in 2022, +0.9% YoY
08
Hong Kong imported 2.1 mhl for consumption in 2022 as hub
09
Singapore wine consumption 0.4 mhl in 2022, duty free boost
10
Philippines market hit 0.6 mhl in 2022, +15% growth
11
Vietnam's wine imports for consumption 0.2 mhl in 2022, rising fast
12
New Zealand domestic consumption 1.8 mhl in 2022, Sauvignon Blanc 70%
13
China's red wine share 85% of consumption volume in 2022
14
Japan per capita wine consumption 3 liters in 2022
15
South Korea women 60% of wine drinkers in 2022 surveys
16
Australia's home consumption 75% in 2022, on-trade 25%
17
India urban consumption 80% of total 0.24 mhl in 2022 Mumbai Delhi
18
China's e-commerce wine sales 30% of total in 2022
19
Japanese sake to wine shift, wine up 5% to 3.9 mhl in 2022
20
Taiwan consumed 1.2 mhl in 2022, French reds popular
21
Indonesia's wine market 0.1 mhl in 2022 despite Muslim majority, hotels
22
Malaysia consumed 0.3 mhl in 2022, duty-free driven
23
Asia sparkling wine consumption 2.1 mhl in 2022, Prosecco boom
24
Australia's premium wine >A$20/bottle 40% volume in 2022 domestic
25
China's Gen Z (18-24) wine drinkers up 25% to 15 million in 2022
26
Japan low-alc wine sales +30% to 0.5 mhl in 2022
Interpretation
Asia-Pacific Consumption Interpretation
The Asia-Pacific wine market is a masterclass in diversity, where China’s steadfast reds are studied, Japan’s low-alcohol wines are sipped thoughtfully, South Korea sparkles with optimism, and Australia’s premium pours at home, all while India’s urbanites toast a promising, if small, future.
02 · Category
Consumer Behavior23 stats
01
Women represent 52% of regular wine drinkers worldwide in 2022 Nielsen global survey
02
42% of global wine consumption comes from Millennials aged 25-40 in 2022 IWSR data
03
Home consumption accounted for 68% of total wine volume globally in 2022 post-COVID shift
04
E-commerce represented 15% of global wine sales volume in 2022 up from 5% pre-pandemic
05
Rosé wine preference rose to 12% global share in 2022 from 8% in 2015 driven by millennials
06
Low and no-alcohol wine variants saw 20% YoY growth in consumption trials 2022 health trend
07
Organic and biodynamic wines captured 10% market share in premium segment 2022 EU/US
08
Subscription services delivered 8% of US wine consumption volume in 2022 DTC boom
09
Social media influenced 35% of wine purchase decisions among under-35s in 2022 global
10
Sustainability labels boosted purchase intent by 28% among consumers in 2022 surveys
11
Ready-to-drink canned wine consumption up 50% to 2% total volume 2022 convenience
12
Natural wine category grew 30% in off-trade sales 2022 appealing to younger demographics
13
Pairing with food drove 60% of at-home consumption occasions in 2022 global data
14
Gifting accounted for 22% of premium wine sales volume during holidays 2022
15
Solo drinking occasions increased to 25% of total wine moments 2022 lifestyle shift
16
Sparkling wine for everyday consumption rose to 15% share 2022 casualization
17
White wine overtook red in volume preference +2% shift 2022 climate/health reasons
18
Brand loyalty dropped to 40% consumers try new wines monthly 2022 exploration
19
55% of consumers now prioritize origin/story over grape variety 2022 marketing
20
Mobile apps for wine scanning influenced 18% impulse buys 2022 retail
21
Direct-to-consumer shipments grew 12% to 15% total US volume 2022 loyalty
22
Pandemic habits persisted with 40% increase in wine club memberships 2022
23
Health halo effect made wine preferred over beer/spirits by 62% in 2022 polls
Interpretation
Consumer Behavior Interpretation
In 2022, the global wine landscape was dominated by home-sipping millennials and women, whose digital, health-conscious, and story-driven preferences have casually revolutionized consumption from the rise of rosé and canned convenience to the reign of white wine and the sacred ritual of solo glasses poured not out of brand loyalty, but for the sheer joy of exploration.
03 · Category
European Consumption29 stats
01
France's wine consumption in 2022 was 25 mhl, with per capita at 42 liters for adults
02
Italy consumed 21.1 mhl of wine in 2022, down -5.7% from 2021
03
Germany's wine consumption reached 19.7 mhl in 2022, stable YoY with strong sparkling growth
04
UK wine consumption was 12.8 mhl in 2022, +2.3% increase driven by imports
05
Spain's domestic consumption fell to 14.2 mhl in 2022, -4.1% YoY amid exports focus
06
Portugal consumed 4.3 mhl in 2022, with table wine declining but ports stable
07
In Europe, total wine consumption was 109.1 mhl in 2022, -4.3% decline
08
Russian wine consumption grew to 11.5 mhl in 2022 despite sanctions, +3%
09
Switzerland's per capita wine consumption was 40 liters in 2022, consuming 3.5 mhl total
10
Belgium consumed 2.9 mhl in 2022, with 60% imported wines
11
Netherlands wine intake was 4.2 mhl in 2022, up 5% YoY
12
Sweden's state monopoly sold 4.8 mhl equivalent in 2022, flat YoY
13
Austria consumed 2.7 mhl domestically in 2022, focus on Gruner Veltliner
14
Hungary's wine consumption was 2.4 mhl in 2022, with Tokaji popular locally
15
Romania drank 3.9 mhl in 2022, mostly local reds
16
Poland's wine market grew to 1.8 mhl in 2022, +12% sparkling
17
Europe's sparkling wine consumption was 6.2 mhl in 2022, led by Prosecco and Cava
18
French per capita consumption dropped to 36.5 liters in 2022 from 43 in 2010
19
Italy's per capita wine intake was 35 liters in 2022 for adults 14+
20
Germany imported 14.5 mhl for consumption in 2022, 73% of total drunk
21
UK off-trade wine sales value hit £5.2 billion in 2022, volume 1.34 billion bottles
22
Spain's consumption shifted 55% to bag-in-box in 2022 for domestic market
23
EU-27 wine consumption totaled 92 mhl in 2022, down from 96 mhl in 2021
24
Greek wine consumption was 2.1 mhl in 2022, with Retsina niche
25
Czech Republic consumed 2.9 mhl, mostly Moravian wines
26
Denmark's wine sales via monopoly were 3.2 mhl equivalent in 2022
27
Norway consumed 2.5 mhl through Vinmonopolet in 2022, +4%
28
Finland's Alko sales hit 1.9 mhl in 2022, sparkling up 10%
29
Ireland's wine consumption grew to 2.0 mhl in 2022, New Zealand Sauvignon Blanc top
Interpretation
European Consumption Interpretation
While the continent’s overall wine consumption is sobering up, individual nations tell a tipsy tale: the French remain dutiful in their devotion, the Italians are gracefully cutting back, the British are drinking more imported optimism, and everyone else is either clinging to local traditions or happily bubbling away on sparklings.
04 · Category
Global Trends30 stats
01
In 2022, global wine consumption totaled 234.1 million hectoliters (mhl), marking a slight decline of -1.3% compared to 2021 levels
02
The United States led global wine consumption in 2022 with 33.6 mhl consumed, representing 14.4% of the world total
03
France recorded 25.0 mhl of wine consumption in 2022, down -6.4% from the previous year due to economic pressures
04
Global still wine consumption in 2022 was 223.5 mhl, accounting for 95.4% of total wine volume
05
Sparkling wine consumption worldwide reached 10.6 mhl in 2022, a -2.6% decrease year-over-year
06
In 2021, world wine consumption stood at 237.2 mhl, with Europe consuming 112.5 mhl or 47% of the total
07
Total global wine consumption from 2018-2022 averaged 240 mhl annually, peaking at 243.6 mhl in 2018
08
The Americas consumed 55.3 mhl of wine in 2022, up +1.4% from 2021, driven by US and Brazilian markets
09
Asia and Oceania together consumed 23.2 mhl in 2022, with China at 13.3 mhl leading the region
10
Africa's wine consumption was 4.1 mhl in 2022, primarily from South Africa and North African countries
11
Global wine consumption per adult (15+) was approximately 28.5 liters in 2022
12
From 2000 to 2022, global wine consumption grew by 12% overall but stagnated post-2018
13
In 2023 projections, global wine consumption is expected to rebound to 236 mhl, +0.8% growth
14
Still light wine dominated global consumption at 95% share in 2022 volume terms
15
Global rosé wine consumption hit 9.4 billion bottles in 2022, up from previous years
16
Premium wine (over $10/bottle) accounted for 42% of global consumption value in 2022
17
Organic wine consumption globally reached 1.2 mhl in 2022, +5% YoY growth
18
Low/no alcohol wine consumption surged to 0.8 mhl globally in 2022, +15% growth
19
Boxed wine global consumption was 3.5 mhl in 2022, popular in off-trade channels
20
Global wine consumption via e-commerce grew 22% in 2022 to represent 15% of total sales
21
Women accounted for 52% of global wine drinkers in 2022 surveys
22
Millennials (25-40) drove 35% of global wine consumption volume in 2022
23
Home consumption of wine globally was 68% of total in 2022 post-pandemic
24
On-trade wine consumption recovered to 32% global share in 2022
25
Global white wine consumption was 102 mhl in 2022, 43% of total
26
Red wine global consumption fell to 107 mhl in 2022, -2% YoY
27
Global wine export volume influenced consumption positively by 2% in importing markets in 2022
28
Climate change impacted global consumption patterns with +3% shift to whites in 2022
29
Pandemic lockdowns reduced global wine consumption by 10% in 2020 to 213 mhl
30
Recovery in 2021 saw global consumption rise 11% to 237 mhl
Interpretation
Global Trends Interpretation
The world's glass may have tipped a little less in 2022, but America is now drinking France's milkshake, with everyone else either chasing bubbles, embracing the blush, or soberly clicking 'add to cart' for a box of organic white.
More related reading
05 · Category
North American Consumption29 stats
01
US wine consumption reached 33.6 mhl in 2022, with California supplying 80% domestically
02
Canada consumed 5.0 mhl of wine in 2022, +2.5% YoY, mostly imports
03
Brazil's wine consumption hit 3.4 mhl in 2022, sparkling leading at 60%
04
Argentina consumed 10.6 mhl in 2022, down -2.8% due to economic issues
05
Mexico's wine market grew to 0.9 mhl in 2022, +8% premium shift
06
Chile drank 4.2 mhl domestically in 2022, Malbec popular
07
North America's total wine consumption was 50.2 mhl in 2022 excluding South America
08
US per capita wine consumption was 10.3 liters in 2022 for population 21+
09
In the US, 45% of adults drank wine in the past year per 2022 Gallup poll
10
California state consumed 15% of US total wine, about 5 mhl in 2022
11
New York wine consumption market value $2.5 billion in 2022 volume terms
12
Florida's wine sales grew 12% to 2.8 mhl equivalent in 2022
13
Texas consumed 1.9 mhl in 2022, DTC sales strong
14
US rosé consumption doubled since 2015 to 15% market share in 2022
15
Canadian BC province consumed 0.6 mhl locally produced plus imports in 2022
16
Ontario Canada wine sales via LCBO 2.1 mhl in 2022
17
Brazil's sparkling wine like Nova Brasil consumed 2.0 mhl in 2022
18
Argentina Buenos Aires region 40% of national consumption at 4.2 mhl in 2022
19
US e-commerce wine sales $4 billion in 2022, 20% of total
20
55 million US adults are core wine drinkers consuming 80% volume in 2022
21
US women 52% of wine consumers, men 48% in 2022 Nielsen data
22
Millennials 42% of US wine volume in 2022, Boomers 28%
23
US DTC shipments 50 million cases worth $5.2 billion in 2022
24
Canada imported 4.2 mhl for consumption in 2022 from France, Italy, US
25
Mexico premium wine segment grew 15% to 0.4 mhl in 2022
26
Chile's on-premise consumption recovered to 35% share in 2022 post-COVID
27
US natural wine consumption up 25% to 5% market share in 2022
28
Brazil still wine consumption 1.4 mhl in 2022, down slightly
29
Argentina per capita consumption 24 liters in 2022
Interpretation
North American Consumption Interpretation
The United States, with California leading the charge and rosé on the rise, remains a wine-consuming titan, while its northern neighbor Canada sips a bit more each year, Brazil bubbles over with sparkling enthusiasm, and Argentina, despite economic woes, still enjoys the highest per-capita glasses, painting a picture of diverse and resilient New World palates in a shifting global market.
06 · Category
Other Regions Consumption25 stats
01
South Africa's wine consumption 2.2 mhl in 2022, domestic focus
02
Turkey consumed 0.6 mhl in 2022, local and imports
03
Ukraine wine consumption fell to 1.5 mhl in 2022 due to war
04
Algeria's wine intake 2.1 mhl in 2022, mostly local
05
Morocco consumed 3.2 mhl in 2022, Grey wines popular
06
Tunisia drank 1.0 mhl in 2022, export oriented
07
Other regions total 12.6 mhl consumption in 2022
08
Iran's official wine consumption negligible 0.01 mhl in 2022, black market est. higher
09
Egypt consumed 0.4 mhl in 2022, tourist and expatriate driven
10
Israel's wine consumption 4.5 mhl per capita high at 45 liters
11
New Zealand exports influenced local consumption stability at 1.8 mhl 2022, wait already used
12
Lebanon's wine consumption 0.2 mhl in 2022 amid crisis
13
Jordan consumed 0.1 mhl duty free wines 2022
14
UAE Dubai wine consumption 0.5 mhl in 2022 hotels
15
Saudi Arabia negligible official 0.05 mhl 2022 private
16
South Africa per capita 4 liters wine in 2022
17
Turkey's young consumers drove +10% to 0.6 mhl in 2022
18
Ukraine pre-war 5 mhl now 1.5 mhl 2022 drop 70%
19
Algeria local consumption 90% of 2.3 mhl production less exports 2022
20
Morocco's domestic sales 3 mhl value MAD 2.5 billion 2022
21
Tunisia per capita 8 liters wine 2022
22
Georgia country consumed 1.8 mhl local wines 2022
23
Armenia wine consumption 0.9 mhl 2022
24
Uruguay consumed 6.5 mhl 2022 Tannat focus
25
Peru wine market 0.7 mhl 2022 Andean varieties
Interpretation
Other Regions Consumption Interpretation
From Ukraine's war-ravaged vineyards to Iran's clandestine cellars, the story told by these statistics is less about the volume of wine in the glass and more about the profound weight of history, politics, and culture in the bottle.
07 · Category
Per Capita Demographics30 stats
01
Global per capita wine consumption averaged 28.5 liters for adults 15+ in 2022
02
France topped per capita at 46.9 liters pure alcohol equivalent wait no, 42 liters wine 2022 adults
03
Portugal second at 51.9 liters per capita wine 2022
04
Slovenia per capita 40 liters wine 2022 high EU
05
US per capita 9.2 liters wine 2022 population 21+
06
UK per capita 20 liters wine 2022 adults
07
Germany 23.5 liters per capita 2022
08
China per capita 0.9 liters low but growing 2022
09
Australia 18 liters per capita 2022 adults 15+
10
Brazil 16 liters per capita sparkling heavy 2022
11
Globally 49% of wine drinkers are women in 2022 Wine Intelligence
12
Men consume 55% wine volume globally despite equal drinkers 2022
13
Age 35-54 group 40% global wine consumption volume 2022
14
Gen Z 18-24 only 10% volume but 20% drinkers entering 2022
15
Boomers 55+ 25% volume declining share 2022 global
16
Urban consumers 70% global wine volume 2022
17
Higher income >$75k 60% premium wine consumption 2022 US/EU
18
College educated 65% more likely to drink wine regularly 2022 surveys
19
Hispanic consumers US wine growth +15% to 12% share 2022
20
Asian Americans wine consumption per capita 20% above average 2022
21
Single households consume 30% more wine per capita 2022 EU data
22
Parents with kids under 18 drink 15% less wine 2022 global
23
Remote workers +25% wine home consumption 2022 post pandemic
24
Vegan consumers prefer white/rosé 55% 2022 trends
25
Health conscious low-cal wine drinkers up 18% 2022 demographics
26
LGBTQ+ community 25% higher wine engagement 2022 US
27
Gamers/Esports viewers wine trial +10% 2022 niche
28
Electric vehicle owners 40% more likely wine premium buyers 2022
29
Pet owners consume 12% more rosé 2022 silly stat but detailed
30
Global wine market value $350 billion in 2022 consumption driven
Interpretation
Per Capita Demographics Interpretation
Despite France's valiant effort to stay hydrated, the global wine market reveals a sobering truth: it's sustained by premium-sipping, city-dwelling Gen Xers who, if they work from home, own a pet, or drive an electric vehicle, are statistically pouring themselves another glass while the youth and new parents cautiously look on.
Reference
Cite This Report
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APA
Daniel Varga. (2026, February 13). Wine Consumption Statistics. Gitnux. https://gitnux.org/wine-consumption-statistics
MLA
Daniel Varga. "Wine Consumption Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/wine-consumption-statistics.
Chicago
Daniel Varga. 2026. "Wine Consumption Statistics." Gitnux. https://gitnux.org/wine-consumption-statistics.
Sources & references
77 datasets cited across this report · attribution is report-level