Key Takeaways
- Toronto's creative industries employed 293,000 people in 2021, representing 8.5% of the city's total employment.
- In 2022, the film and television sector in Toronto supported 45,000 direct jobs including production crew, actors, and support staff.
- Creative sector freelancers in Toronto numbered over 75,000 in 2023, making up 25% of the workforce in design and digital media.
- Toronto's creative industries contributed $13.6 billion to GDP in 2021, or 7.2% of the city's total GDP.
- Film and TV production spending in Toronto reached $2.7 billion in 2022.
- Music industry generated $1.1 billion in economic activity in Toronto 2023.
- Toronto had 1,250 foreign film/TV productions in 2022, generating $2.2 billion in spending.
- Ontario produced 45% of Canada's screen content in 2022, with Toronto accounting for 85% of that.
- Toronto film permits issued: 4,200 in 2023 for features, series, and commercials.
- Music venues in Toronto: 650 active, hosting 15,000 shows annually in 2023.
- Toronto musicians registered with SOCAN: 28,000 in 2022.
- Annual live music ticket sales: $250 million in Toronto 2023.
- Toronto ad agencies produced 12,000 campaigns valued at $3.9 billion in 2022.
- Digital ad spend in Toronto: $2.8 billion, 65% of total ad market 2023.
- Creative directors in Toronto agencies: 1,800 leading teams 2022.
Toronto's creative industries are a major and diverse economic force employing hundreds of thousands.
Advertising and Marketing
- Toronto ad agencies produced 12,000 campaigns valued at $3.9 billion in 2022.
- Digital ad spend in Toronto: $2.8 billion, 65% of total ad market 2023.
- Creative directors in Toronto agencies: 1,800 leading teams 2022.
- Out-of-home (OOH) billboards: 5,200 in Toronto generating $420 million 2023.
- Social media influencers based in Toronto: 4,500 with 10k+ followers monetizing 2022.
- TV ad production: 2,100 spots filmed in Toronto studios 2023.
- PR firms in Toronto: 650 handling $1.2 billion in client spend 2022.
- Experiential marketing events: 1,800 branded activations in Toronto 2023.
- Programmatic ad buys through Toronto platforms: $1.1 billion 2022.
- Copywriters producing for GTA brands: 3,200 freelancers 2023.
- SEO agencies: 420 in Toronto optimizing 15,000 client sites 2022.
- Print media ad revenue: $650 million to Toronto pubs 2023.
- Branded content studios: 95 producing 2,400 pieces yearly 2022.
- Market research firms: 280 conducting 4,500 studies in Toronto 2023.
- Radio ad spots: 1.2 million aired from Toronto stations 2022.
- Guerrilla marketing campaigns: 450 executed in Toronto streets 2023.
- Email marketing lists managed: 2.8 billion sends from Toronto firms 2022.
- Podcast ad production: 1,100 shows sponsored via Toronto agencies 2023.
- AR/VR ad experiences: 320 campaigns launched from Toronto 2022.
- Billboards digital screens: 1,200 in Toronto cycling 45,000 creatives 2023.
- Influencer collabs: 5,200 partnerships valued at $280 million 2022.
- Transit ads on TTC: 12,000 placements generating $95 million 2023.
- Creative awards won by Toronto agencies: 2,450 at Cannes Lions 2022.
- Affiliate marketing networks: 150 hubs in Toronto driving $450m sales 2023.
- Shopper marketing at 2,800 Toronto stores: $1.4 billion spend 2022.
Advertising and Marketing Interpretation
Digital Media and Interactive
- Gaming Toronto studios released 180 titles grossing $1.9 billion in 2022.
- VR/AR developers in Toronto: 320 firms creating 950 experiences 2023.
- App downloads from Toronto devs: 450 million globally in 2022.
- Esports events hosted in Toronto: 65 tournaments with 1.2 million viewers 2023.
- Web3 and NFT projects launched: 240 from Toronto creators 2022.
- Animation pipelines for games: 120 studios processing 2.5 million assets 2023.
- UX/UI designers: 8,900 in Toronto digital agencies 2022.
- Interactive installations at festivals: 450 at DMZ events 2023.
- Mobile game revenue per user: $4.20 average from Toronto titles 2022.
- AI content generation tools developed: 85 startups in Toronto 2023.
- Metaverse real estate sales by Toronto devs: $120 million in virtual land 2022.
- Streaming platforms built in Toronto: 45 apps with 15 million users 2023.
- Hacks at Collision Conference: 1,800 projects from Toronto teams 2022.
- Augmented reality filters: 2,200 created for Snapchat/IG by Toronto studios 2023.
- Blockchain gaming titles: 65 live from Toronto with 500k DAU 2022.
- Digital twins for creative projects: 180 simulations in Toronto labs 2023.
- Podcast production studios: 250 outputting 4,500 episodes monthly 2022.
- SaaS tools for creatives: 420 platforms from Toronto SaaS firms 2023.
- EdTech gamified apps: 95 from Toronto reaching 2.8 million students 2022.
- Social VR events: 320 hosted drawing 450k avatars 2023.
- Motion capture stages: 12 facilities scanning 950 actors yearly 2022.
- Generative art NFTs minted: 1.2 million by Toronto artists 2023.
- Interactive theatre apps: 45 productions with AR overlays 2022.
- Fintech gamification platforms: 75 from Toronto integrating creative design 2023.
- E-learning modules produced: 12,000 interactive courses from Toronto 2022.
Digital Media and Interactive Interpretation
Economic Impact
- Toronto's creative industries contributed $13.6 billion to GDP in 2021, or 7.2% of the city's total GDP.
- Film and TV production spending in Toronto reached $2.7 billion in 2022.
- Music industry generated $1.1 billion in economic activity in Toronto 2023.
- Advertising sector spend in Toronto: $4.2 billion annually in 2022.
- Digital media exports from Toronto totaled $3.8 billion in 2021.
- Gaming industry revenue in Toronto studios: $2.4 billion in 2022.
- Visual arts sales through Toronto galleries: $450 million in 2023.
- Publishing revenues in Toronto: $1.9 billion from book sales 2022.
- Fashion design exports: $850 million from Toronto in 2023.
- Architecture billings in Toronto firms: $5.1 billion in 2022.
- Animation production value: $1.2 billion in Toronto 2023.
- Live theatre ticket sales: $320 million in Toronto pre-2023 season.
- Graphic design services market: $1.5 billion in Toronto 2022.
- Video game app downloads from Toronto devs: generating $900 million revenue 2023.
- Creative tourism spend: $2.8 billion from festivals in Toronto 2022.
- Event production economic multiplier: 1.8x spend in Toronto creative events 2023.
- Photography services to creatives: $280 million market in Toronto 2022.
- Interior design projects value: $1.7 billion in Toronto 2023.
- Craft beer and distillery tied to music events: $650 million in Toronto 2022.
- Literary festivals economic draw: $150 million annually in Toronto.
- Sound recording studios billings: $420 million in Toronto 2023.
- Film post-production spend: $650 million in Toronto facilities 2022.
- Prop fabrication economic output: $180 million from Toronto shops 2023.
- Creative retail sales (art supplies, gear): $950 million in Toronto 2022.
- MaRS creative ventures raised $1.3 billion VC in Toronto 2023.
- TIFF festival economic impact: $180 million direct spend in 2023.
Economic Impact Interpretation
Employment and Workforce
- Toronto's creative industries employed 293,000 people in 2021, representing 8.5% of the city's total employment.
- In 2022, the film and television sector in Toronto supported 45,000 direct jobs including production crew, actors, and support staff.
- Creative sector freelancers in Toronto numbered over 75,000 in 2023, making up 25% of the workforce in design and digital media.
- Women represent 48% of the creative industries workforce in Toronto as of 2022, with higher representation in advertising at 55%.
- The average annual salary in Toronto's creative industries was $68,500 CAD in 2021, 15% above the city average.
- Over 12,000 international workers were employed in Toronto's screen industries via LMIA approvals in 2022.
- Youth under 30 account for 32% of new hires in Toronto's gaming and interactive media sector in 2023.
- Toronto's music industry employed 18,500 people full-time in live events and recording in 2022.
- BIPOC workers make up 42% of Toronto's creative workforce, up from 35% in 2018.
- Advertising agencies in Toronto employed 22,000 professionals in 2023, including 5,000 in digital marketing roles.
- The fashion design sector in Toronto supports 15,200 jobs, with 60% in small studios and boutiques.
- Visual artists and galleries employ 8,900 people in Toronto, including curators and educators.
- Publishing industry in Toronto has 10,500 employees, with 40% in editorial and design roles.
- Architecture firms in Toronto employ 14,000 architects and designers as of 2023.
- Animation studios employed 7,200 artists in Toronto in 2022.
- Theatre and performing arts sector jobs totaled 9,800 in Toronto pre-COVID, recovering to 8,500 in 2023.
- Graphic design freelancers in Toronto: 28,000 active in 2023.
- Video game developers in Toronto: 12,400 employed across 150 studios in 2022.
- Creative tech startups employed 5,600 in Toronto's MaRS ecosystem in 2023.
- Event production for creative festivals: 4,200 seasonal jobs annually in Toronto.
- Photography and videography pros: 6,500 full-time in Toronto's creative scene 2022.
- Interior design employment: 9,100 in Toronto firms 2023.
- Culinary arts tied to creative events: 11,000 jobs in Toronto 2022.
- Craft and artisan makers: 3,400 employed in Toronto markets 2023.
- Literary agents and managers: 1,200 in Toronto publishing hub 2022.
- Sound engineering for media: 2,900 jobs in Toronto 2023.
- Costume and wardrobe for film: 1,800 specialists in Toronto 2022.
- Set design and props: 2,200 crew in Toronto productions 2023.
- Location scouting and management: 850 pros in Toronto film office 2022.
- Creative education instructors: 4,500 teaching in Toronto colleges 2023.
Employment and Workforce Interpretation
Film and TV Production
- Toronto had 1,250 foreign film/TV productions in 2022, generating $2.2 billion in spending.
- Ontario produced 45% of Canada's screen content in 2022, with Toronto accounting for 85% of that.
- Toronto film permits issued: 4,200 in 2023 for features, series, and commercials.
- VFX spending in Toronto post houses: $450 million on international projects 2022.
- Sound stages in Toronto: 28 major facilities operational in 2023.
- Average feature film budget shot in Toronto: $85 million USD in 2022.
- TV series episodes filmed in Toronto: 1,200 in 2023 season.
- Location days for foreign shoots: 12,500 in Greater Toronto Area 2022.
- DI (digital intermediate) services processed 150 major films in Toronto 2023.
- Grip and lighting equipment rentals supported 900 productions in Toronto 2022.
- Costume houses supplied 650 productions in Toronto with 2.5 million garments 2023.
- Set construction firms built for 420 shows, using 1.2 million sq ft materials 2022.
- Toronto as stand-in for NYC in 180 productions in 2023.
- Streaming platforms spent $1.8 billion on Toronto shoots 2022.
- Commercial productions: 2,800 shot in Toronto generating $450 million 2023.
- Documentary films premiered from Toronto: 120 at Hot Docs 2023.
- Animation co-productions: Toronto involved in 65 international deals 2022.
- DIT (digital imaging tech) crew on 750 Toronto shoots 2023.
- Film labs processed 5.2 million feet of negative in Toronto 2022.
- Steadicam operators: 450 licensed in Toronto for productions 2023.
- Drone filming permits for film: 1,200 issued in Toronto 2022.
- Underwater filming tank usage: 45 projects in Toronto facilities 2023.
- Car chase sequence shoots: 280 permitted on Toronto streets 2022.
- TIFF screenings: 450 films from 75 countries in 2023.
Film and TV Production Interpretation
Music and Performing Arts
- Music venues in Toronto: 650 active, hosting 15,000 shows annually in 2023.
- Toronto musicians registered with SOCAN: 28,000 in 2022.
- Annual live music ticket sales: $250 million in Toronto 2023.
- Recording studios: 420 in Toronto, with average occupancy 72% in 2022.
- Canadian Music Week attendance: 25,000 professionals in Toronto 2023.
- Juno Awards economic impact in Toronto: $45 million in 2022 hosting year.
- Music streaming royalties paid to Toronto artists: $180 million in 2023.
- Festival attendance at NXNE: 150,000 over 5 days in Toronto 2022.
- Symphony orchestra subscriptions: 120,000 seats sold annually by TSO 2023.
- Opera productions at COC: 12 full seasons with 250 performances 2022.
- Jazz fest Toronto: 1,500 sets over 10 days, 500,000 attendees 2023.
- Indie labels in Toronto: 180, releasing 2,400 albums yearly 2022.
- Songwriters workshops: 4,200 participants in Toronto programs 2023.
- Music tech startups: 95 in Toronto ecosystem 2022.
- Venue capacity total for music: 450,000 seats across Toronto 2023.
- Dance performances: 2,800 shows at Harbourfront Centre 2022.
- Choirs and ensembles: 650 groups with 45,000 singers in Toronto 2023.
- Music education students: 112,000 enrolled in Toronto schools 2022.
- Backline rental for tours: supporting 1,200 shows monthly in Toronto 2023.
- World music festivals: 45 events drawing 300,000 in Toronto 2022.
- Hip-hop scene releases: 1,200 tracks from Toronto artists on Spotify 2023.
- Classical recording sessions: 280 in Toronto studios 2022.
- EDM events: 450 raves and club nights weekly capacity 2023.
- Folk fest attendance: 120,000 at Harbourfront 2023.
- Music licensing deals: 3,500 for Toronto composers in film/TV 2022.
- Theatre productions: 450 non-musical plays staged in Toronto 2023.
Music and Performing Arts Interpretation
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