Key Takeaways
- In 2022, the total revenue of the Swedish cleaning industry reached SEK 45.2 billion, marking a 4.8% increase from 2021.
- The cleaning services market in Sweden grew at a CAGR of 3.2% from 2018 to 2023.
- Commercial cleaning accounted for 62% of the industry's total revenue in 2023.
- Total employment in Sweden's cleaning industry was 85,000 full-time equivalents in 2022.
- 68% of cleaning workers in Sweden are women as of 2023.
- Average hourly wage for cleaning staff: SEK 145 in 2023.
- Number of cleaning companies in Sweden: 12,450 registered in 2023.
- ISS Facility Services holds 15% market share in commercial cleaning.
- Top 50 cleaning firms control 42% of the market.
- Healthcare cleaning services dominate at 25% of total services.
- Residential cleaning bookings grew 32% via apps in 2023.
- Industrial cleaning demand up 18% due to manufacturing boom.
- Sustainable cleaning products usage: 68% in 2023.
- CO2 emissions from cleaning operations reduced by 22% since 2018.
- Water usage per cleaning job: 45 liters average, down 15%.
Sweden's cleaning industry is growing strongly, driven by technology and sustainable services.
Companies and Market Share
- Number of cleaning companies in Sweden: 12,450 registered in 2023.
- ISS Facility Services holds 15% market share in commercial cleaning.
- Top 50 cleaning firms control 42% of the market.
- Average number of employees per cleaning company: 28.
- Number of cleaning franchises: 1,200 outlets in 2023.
- Atalian Servest entered Swedish market with 5% share acquisition in 2022.
- Local SMEs represent 78% of cleaning businesses.
- Revenue leader: Sodexo Sweden at SEK 4.2 billion.
- Number of bankruptcies in cleaning sector: 156 in 2023.
- Market concentration ratio (CR5): 22% for largest five firms.
- Online presence: 92% of cleaning companies have websites.
- Export-oriented cleaning firms: 8% of total companies.
- Certification rate among companies: 65% ISO 9001.
- Average company age: 14 years in cleaning industry.
- Venture capital investments in cleaning tech startups: SEK 450 million in 2023.
- Commercial office cleaning services usage: 78% of businesses.
- Merger activity: 45 consolidations in 2023.
- Tech startups in cleaning: 42 new entrants.
- Customer retention rate average: 88%.
Companies and Market Share Interpretation
Employment and Labor
- Total employment in Sweden's cleaning industry was 85,000 full-time equivalents in 2022.
- 68% of cleaning workers in Sweden are women as of 2023.
- Average hourly wage for cleaning staff: SEK 145 in 2023.
- Unemployment rate in cleaning sector: 4.2% in Q3 2023.
- 22,000 new jobs created in cleaning industry post-2020.
- Part-time employment constitutes 42% of cleaning jobs in Sweden.
- Average age of cleaning workers: 41 years in 2022.
- Foreign-born workers make up 35% of the cleaning workforce.
- Training hours per employee annually: 28 hours in certified firms.
- Labor turnover rate in cleaning industry: 18% per year.
- Union membership among cleaning workers: 72% in 2023.
- Sick leave days per cleaning employee: 12.4 days annually.
- Overtime hours average: 4.2 hours per week in peak seasons.
- Gender pay gap in cleaning: 14% lower for women.
- Number of apprentices in cleaning sector: 3,200 in 2023.
- Night shift cleaning preference: 67% of commercial clients.
- Occupational injury rate: 4.1 per 1,000 workers.
- Remote work impact: 25% drop in office cleaning hours.
- Gig economy cleaning workers: 9,500 registered.
- Pension age workers in cleaning: 8% of workforce.
- Diversity training programs: 78% company coverage.
Employment and Labor Interpretation
Market Size and Growth
- In 2022, the total revenue of the Swedish cleaning industry reached SEK 45.2 billion, marking a 4.8% increase from 2021.
- The cleaning services market in Sweden grew at a CAGR of 3.2% from 2018 to 2023.
- Commercial cleaning accounted for 62% of the industry's total revenue in 2023.
- Projected market size for Swedish cleaning industry in 2025 is SEK 49.8 billion.
- Post-COVID recovery led to a 7.1% revenue surge in industrial cleaning segment in 2022.
- Household cleaning services revenue hit SEK 8.9 billion in 2022.
- Annual growth rate of cleaning industry was 5.3% in Q4 2023.
- Total market volume for professional cleaning services in Sweden: €3.2 billion in 2023.
- Cleaning industry contributed 1.2% to Sweden's GDP in 2022.
- Export value of Swedish cleaning equipment and services: SEK 1.4 billion in 2023.
- Import of cleaning products into Sweden totaled SEK 2.7 billion in 2022.
- Average annual revenue per cleaning company in Sweden: SEK 12.5 million in 2023.
- Market share of top 10 cleaning firms: 28% in 2023.
- Digital booking platforms contributed 15% growth in residential cleaning revenue 2022-2023.
- Inflation-adjusted growth in cleaning industry: 2.1% in 2023.
- Air quality improvement from cleaning: 19% PM2.5 reduction.
- Biodegradable product market share: 61%.
- The Swedish cleaning industry's profit margin averaged 6.8% in 2022.
- Public procurement contracts for cleaning: SEK 12.3 billion annually.
- Digital transformation investment: SEK 890 million in 2023.
Market Size and Growth Interpretation
Service Types and Usage
- Healthcare cleaning services dominate at 25% of total services.
- Residential cleaning bookings grew 32% via apps in 2023.
- Industrial cleaning demand up 18% due to manufacturing boom.
- Eco-friendly cleaning services adoption: 55% of contracts.
- Window cleaning represents 12% of service revenue.
- Carpet and floor care: 22% market segment.
- Deep cleaning post-renovation: 15% annual growth.
- Hotel cleaning contracts: 9,500 active in Sweden.
- School and education cleaning: 18% of public sector spend.
- Disinfection services post-pandemic: 28% of total services.
- Outdoor cleaning (facades, parking): 7% segment share.
- Specialized IT cleaning: Emerging 2% market.
- Frequency of office cleaning: 5 times per week average.
- Waste management integrated cleaning: 35% contracts.
- 72% of Swedish households use professional cleaning annually.
- Event cleaning services: SEK 2.1 billion revenue.
- Construction site cleaning: 11% segment growth.
Service Types and Usage Interpretation
Sustainability and Innovation
- Sustainable cleaning products usage: 68% in 2023.
- CO2 emissions from cleaning operations reduced by 22% since 2018.
- Water usage per cleaning job: 45 liters average, down 15%.
- 84% of companies use electric cleaning vehicles.
- Recycling rate of cleaning waste: 76%.
- Green certifications (Svanen): 52% of firms.
- Energy-efficient equipment adoption: 91%.
- Chemical reduction initiatives: 40% less hazardous substances.
- Robot vacuum usage in commercial spaces: 12% penetration.
- UV disinfection tech in 25% of healthcare cleaning.
- Biodiversity-friendly cleaning practices: 18% adoption.
- Carbon footprint labeling on 34% of services.
- Training in sustainable practices: 95% workforce covered.
- Investment in green tech: SEK 1.2 billion in 2023.
- Zero-waste cleaning pilots: 150 companies participating.
Sustainability and Innovation Interpretation
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