Key Takeaways
- In 2022, Spain's restaurant sector generated €128.5 billion in total revenue, representing 6.8% of the national GDP.
- The Spanish hospitality industry, including restaurants, saw a 15.2% year-over-year revenue growth in 2023, reaching €143.7 billion.
- Fast-food restaurants in Spain contributed €12.4 billion to the market in 2022, accounting for 9.6% of total restaurant sales.
- Spain had 278,000 restaurants and bars in 2023.
- Madrid hosts 28,500 restaurants, the highest in Spain, as of 2022.
- Barcelona had over 25,000 foodservice establishments in 2023.
- Spain's restaurant industry employed 1.8 million people in 2023, 9.2% of total workforce.
- Waitstaff positions make up 38% of restaurant jobs, totaling 684,000 in 2022.
- Average salary for restaurant workers in Spain is €18,500 annually in 2023.
- 62% of Spaniards eat out at least once a week in 2023.
- Average spend per visit to restaurants is €25.40 in 2022.
- 78% of consumers prefer Spanish cuisine when dining out in 2023.
- Ghost kitchens operated by 18% of restaurants for delivery in 2023.
- AI menu optimization adopted by 22% of chains in 2023.
- Sustainability certifications held by 31% of restaurants in 2022.
Spain's restaurant industry is thriving with robust revenue and widespread growth.
Consumer Behavior
- 62% of Spaniards eat out at least once a week in 2023.
- Average spend per visit to restaurants is €25.40 in 2022.
- 78% of consumers prefer Spanish cuisine when dining out in 2023.
- Online reservations account for 42% of restaurant bookings in urban Spain 2023.
- 55% of diners use apps for restaurant discovery in 2022.
- Vegetarians represent 12% of restaurant customers, up 4% since 2019.
- Lunch is the most popular meal out at 68% frequency in 2023.
- 49% of consumers aged 18-34 prioritize sustainability in restaurant choice 2022.
- Average group size for dining out is 3.8 people in Spain 2023.
- 71% of tourists dine at restaurants weekly during visits in 2022.
- Price sensitivity led 37% to choose cheaper options in 2023.
- 82% value ambiance over food quality in mid-range restaurants 2022.
- Weekend dining peaks at 58% of weekly visits in 2023.
- Delivery orders average €22.10 per transaction in 2022.
- Plant-based menu items ordered by 28% of customers in 2023.
- 45% of Spaniards aged 35-54 dine out 2-3 times monthly in 2023.
- Health-conscious diners grew to 39% prioritizing low-calorie options 2022.
- Delivery platforms used by 67% of urban millennials in 2023.
- 76% of restaurant visits influenced by social media reviews in 2022.
- Local sourcing preferred by 64% of diners in 2023 surveys.
- Digital payments used in 89% of restaurant transactions 2023.
Consumer Behavior Interpretation
Employment & Labor
- Spain's restaurant industry employed 1.8 million people in 2023, 9.2% of total workforce.
- Waitstaff positions make up 38% of restaurant jobs, totaling 684,000 in 2022.
- Average salary for restaurant workers in Spain is €18,500 annually in 2023.
- 52% of restaurant employees are women, highest in service roles at 65% in 2022.
- Temporary contracts represent 32% of hospitality employment in 2023.
- Chefs and cooks number 420,000, with 12% trained via vocational programs in 2022.
- Unemployment rate in restaurant sector was 14.2% in 2023, down from 28% in 2020.
- Part-time workers comprise 25% of the workforce, averaging 24 hours/week in 2023.
- Over 200,000 new jobs created in restaurants post-2022 recovery.
- 18-24 year olds hold 22% of restaurant jobs, turnover rate 45% annually in 2022.
- Kitchen staff shortages affected 67% of restaurants in 2023 survey.
- Average tenure for restaurant managers is 7.2 years in Spain 2022.
- Training investment per employee averaged €450 in 2023.
- Immigrants make up 24% of restaurant workforce in 2023.
Employment & Labor Interpretation
Establishments & Locations
- Spain had 278,000 restaurants and bars in 2023.
- Madrid hosts 28,500 restaurants, the highest in Spain, as of 2022.
- Barcelona had over 25,000 foodservice establishments in 2023.
- The number of fast-food outlets in Spain grew to 12,400 in 2022.
- Andalusia region accounted for 22% of Spain's total restaurants with 61,000 venues in 2023.
- Catalonia has 48,200 hospitality businesses, 17% of national total in 2022.
- Average restaurant size in Spain is 150 m², with 45 seats on average in 2023.
- Valencia region has 32,000 bars and restaurants, ranking third nationally in 2022.
- 65% of Spanish restaurants are independently owned as of 2023.
- Chain restaurants represent 15% of total establishments, totaling 41,700 in 2023.
- Galicia has 18,500 restaurants, focusing on seafood specialties in 2022.
- Basque Country boasts 12,300 high-end restaurants per capita highest in Spain 2023.
- New restaurant openings in Spain totaled 15,200 in 2023, up 8% YoY.
- Closures of restaurants dropped to 9,800 in 2023 from 22,000 in 2020.
- Urban areas account for 72% of all Spanish restaurant locations in 2022.
Establishments & Locations Interpretation
Market Size & Revenue
- In 2022, Spain's restaurant sector generated €128.5 billion in total revenue, representing 6.8% of the national GDP.
- The Spanish hospitality industry, including restaurants, saw a 15.2% year-over-year revenue growth in 2023, reaching €143.7 billion.
- Fast-food restaurants in Spain contributed €12.4 billion to the market in 2022, accounting for 9.6% of total restaurant sales.
- Full-service restaurants in Spain had a market value of €76.3 billion in 2023, up 10.1% from the previous year.
- The average annual revenue per restaurant in Spain was €450,000 in 2022.
- Spain's restaurant industry turnover increased by 21% in Q1 2023 compared to Q1 2019 pre-pandemic levels.
- In 2023, the casual dining segment generated €34.2 billion, 24% of the total restaurant market.
- Organic food sales in Spanish restaurants grew by 18.7% to €2.1 billion in 2022.
- The profit margin for Spanish restaurants averaged 8.2% in 2023, up from 5.9% in 2021.
- Delivery and takeaway sales in restaurants reached €18.9 billion in 2023, 13% of total revenue.
Market Size & Revenue Interpretation
Regional Insights
- In 2023, Andalusia's restaurants generated €28.4 billion, 20% of national total.
- Catalonia's restaurant revenue hit €24.1 billion in 2022, driven by tourism.
- Madrid restaurants earned €22.7 billion in 2023, with 12% growth.
- Valencia Community's sector valued at €15.3 billion in 2022.
- Basque Country restaurants average €450 turnover per venue, highest nationally 2023.
- Galicia's seafood restaurants contribute €8.9 billion annually in 2022.
- Canary Islands saw 25% revenue surge to €12.6 billion in 2023 tourism boom.
- Balearic Islands' beachfront eateries generated €9.4 billion in 2022.
- Castilla y León has 22,000 venues focusing on roast meats, €7.2B revenue 2023.
- Aragon region's tapas bars drive €4.8 billion in sales 2022.
- Murcia's paella specialists add €5.1 billion to local economy 2023.
- Extremadura rural restaurants grew 11% to €2.9B in 2022.
- La Rioja wine-pairing venues revenue €1.7B, per capita leader 2023.
- Castilla-La Mancha tapas scene €6.3B in 2022.
- Asturias cider houses contribute €3.8B, 18,000 jobs 2023.
- Navarre's pintxos bars €2.4B revenue in 2022.
- Cantabria seafood focus yields €3.1B, up 14% 2023.
- Ceuta and Melilla combined €0.8B from border tourism restaurants 2022.
Regional Insights Interpretation
Trends & Innovations
- Ghost kitchens operated by 18% of restaurants for delivery in 2023.
- AI menu optimization adopted by 22% of chains in 2023.
- Sustainability certifications held by 31% of restaurants in 2022.
- Contactless tech implemented in 92% post-COVID in 2023.
- Plant-based offerings increased 35% on menus since 2020 to 2023.
- Zero-waste kitchens in 14% of fine-dining establishments 2023.
- NFT loyalty programs trialed by 5% of urban restaurants 2023.
- Robotic servers in 8% of Tokyo-inspired spots in Spain 2022.
- Menu engineering software used by 41% of independents 2023.
- Experiential dining events up 27% in bookings 2023.
- Blockchain for supply chain in 12% of premium restaurants 2023.
- Vegan menu sections standard in 56% of chains 2022.
- AR virtual menus trialed in 9% of tourist areas 2023.
- Energy-efficient appliances adopted by 68% amid 2023 crisis.
- Pop-up collaborations between chefs rose 40% in 2023.
- Data analytics for personalization in 33% of large chains 2022.
- Fermentation techniques on 24% of avant-garde menus 2023.
- Subscription meal plans offered by 16% of urban eateries 2023.
- Biodegradable packaging in 77% of takeaways 2022.
- Voice ordering via assistants in 11% of app-integrated spots 2023.
- Hyper-local sourcing apps used by 29% of farm-to-table venues 2023.
Trends & Innovations Interpretation
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