From the staggering 626 billion liters of soda and sparkling water consumed globally each year to the surprising shift that saw bottled water dethrone traditional soft drinks in market value, the beverage industry is a dynamic landscape of fierce competition and evolving consumer tastes.
Key Takeaways
- Global soft drink market revenue reached $614.3 billion in 2023
- Soft drink sales volume worldwide was 626 billion liters in 2022
- The carbonated soft drinks segment generated $347 billion in 2023 globally
- Global per capita soft drink consumption averaged 44.2 liters in 2022
- US soft drink sales volume hit 34.5 billion liters in 2023
- Coca-Cola sold 29.8 billion unit cases globally in 2023
- Coke Classic held 19.2% global market share by volume in 2023
- Pepsi held 8.5% of US carbonated soft drink market share in 2023
- Dr Pepper overtook Pepsi as #2 in US CSD sales with 8.3% share in 2023
- North America accounted for 28% of global soft drink sales in 2023
- Asia-Pacific region 41% of global soft drink revenue share in 2023
- Europe 22% global soft drinks market share by value 2022
- India soft drink sales grew 12% YoY in rural areas 2023
- Sugar-free soft drinks sales up 15% globally in 2023
- Ready-to-drink tea sales surged 8% worldwide 2023
The massive and growing soft drink market faces a bottled water challenge.
Market Share
- Coke Classic held 19.2% global market share by volume in 2023
- Pepsi held 8.5% of US carbonated soft drink market share in 2023
- Dr Pepper overtook Pepsi as #2 in US CSD sales with 8.3% share in 2023
- Red Bull commanded 43% of global energy drink market share in 2023
- Sprite held 7.8% US CSD market share in 2023
- Fanta 5.2% global orange soda market share in 2022
- Monster Beverage 38% US energy drink share in 2023
- Schweppes top tonic water brand with 22% share in Europe 2023
- Thums Up 42% India cola market share in 2023
- Inca Kola 26% Peru soft drink market share in 2022
- 7UP 6.1% US CSD market share 2023
- Gatorade 70% US sports drink share 2023
- Canada Dry 12% US ginger ale share 2023
- Mirinda 15% Middle East orange soda share 2022
- Crush 9.4% US orange soda market 2023
- Rockstar 15% global energy drink share 2023
- Polar seltzer 11% US sparkling water share 2023
- Limca 28% India lemon drink share 2023
- Jarritos top Mexican soft drink 18% share 2022
- Diet Pepsi 4.2% US CSD share 2023
- Bang Energy 9% US energy share before recall 2023
- San Pellegrino 25% premium sparkling Europe 2023
- Maaza 35% India mango drink share 2023
- Squirt 3.8% US citrus soda 2023
- Alca-Luz 14% Venezuela market 2022
- Perrier 18% French sparkling share 2023
Market Share Interpretation
From the boardrooms of global giants to regional pride in a bottle, these statistics paint a thirsty portrait of a world where brand loyalty is fiercely tribal, whether you're pledging allegiance to a classic cola, an energy elixir, or the one soda that tastes like home.
Market Size & Revenue
- Global soft drink market revenue reached $614.3 billion in 2023
- Soft drink sales volume worldwide was 626 billion liters in 2022
- The carbonated soft drinks segment generated $347 billion in 2023 globally
- Bottled water overtook soft drinks in global sales value at $319 billion in 2022
- Energy drinks subcategory sales hit $86 billion worldwide in 2023
- Global soft drink market expected to grow at 5.2% CAGR to 2030 reaching $958 billion
- Non-carbonated soft drinks revenue was $267 billion in 2023
- US soft drink revenue totaled $94.5 billion in 2023
- Asia-Pacific soft drink market valued at $250 billion in 2022
- Europe soft drinks sales revenue $180 billion in 2023
- Global soft drink market revenue reached $614.3 billion in 2023
- Soft drink industry generated $1.2 trillion economic impact globally 2022
- Carbonated beverages 57% of total soft drink revenue worldwide 2023
- Sports drinks revenue $28 billion globally in 2023
- US non-carbonated soft drinks $50 billion in 2023
- Projected global soft drink CAGR 4.8% from 2024-2030
- Bottled water soft drink subcategory $319 billion 2023 overtake
- Latin America soft drinks market $85 billion in 2023
- Africa soft drink revenue growth 6.5% to $40 billion 2023
- Global soft drink exports $25 billion in 2023
- US soft drink manufacturing output $120 billion 2023
- Australia soft drinks market $6.5 billion AUD 2023
- UK soft drinks £15 billion turnover 2023
Market Size & Revenue Interpretation
For all our lofty talk of wellness, the global soda saga reveals a thirsty, fizz-forward truth: we’re still happily chugging $614 billion worth of carbonated sugar-water, even as bottled water silently conquers the revenue stream from the hydration high ground.
Regional Breakdown
- North America accounted for 28% of global soft drink sales in 2023
- Asia-Pacific region 41% of global soft drink revenue share in 2023
- Europe 22% global soft drinks market share by value 2022
- Latin America 15% of worldwide soft drink consumption volume 2023
- Middle East & Africa 9% soft drink market revenue share 2023
- US represented 55% of North American soft drink sales in 2023
- China 35% of Asia-Pacific soft drink market share 2022
- Germany 18% European soft drinks market by volume 2023
- Brazil 40% Latin America CSD volume share in 2023
- US South region 35% national soft drink sales 2023
- Western Europe 45% Europe soft drink revenue 2023
- ASEAN countries 25% Asia soft drink volume 2023
- Argentina 20% South America soft drinks market 2023
- Russia 15% Eastern Europe CSD share 2023
- Saudi Arabia 30% GCC soft drink sales 2022
- California 12% US soft drink consumption 2023
- Indonesia 18% SEA soft drinks market 2023
- France soft drinks 11% Europe volume share 2023
- Asia excluding China 22% APAC soft drink sales 2023
- Midwest US 25% national sales 2023
- Italy 10% Southern Europe soft drinks 2023
- Turkey 12% Middle East volume 2023
- Chile 15% Andean region soft drinks 2023
- Scandinavia 8% Nordics soft drink market 2023
- Texas 10% US soft drink sales 2023
- Thailand 14% Indochina soft drinks 2023
- Spain 9% Mediterranean Europe share 2023
Regional Breakdown Interpretation
While the world collectively drowns its sorrows in soda, the global soft drink market is a masterclass in regional thirst, where North America sips, Asia-Pacific gulps, and the US South alone seems to have a straw directly into the main syrup line.
Trends & Forecasts
- India soft drink sales grew 12% YoY in rural areas 2023
- Sugar-free soft drinks sales up 15% globally in 2023
- Ready-to-drink tea sales surged 8% worldwide 2023
- Health-conscious consumers drove 20% growth in low-calorie soft drinks 2022-2023
- E-commerce soft drink sales increased 25% globally post-COVID 2023
- Functional soft drinks market to reach $150 billion by 2028 at 7% CAGR
- Plastic packaging for soft drinks down 10% in Europe due to sustainability 2023
- Gen Z prefers flavored sparkling water, boosting segment 18% in US 2023
- Alcoholic RTDs encroaching on soft drink shelf space, 12% crossover sales 2023
- Organic soft drinks sales up 22% globally 2023
- Premium soft drinks segment growth 9% CAGR to 2028
- Vegan soft drink launches doubled 2023
- Home delivery soft drinks up 30% in urban areas 2023
- CBD-infused soft drinks $1.2 billion market 2023 projection
- Canned soft drinks packaging share 40% globally 2023
- Millennials drive 45% of functional drink purchases 2023
- Soft drink sales forecast 4% growth 2024 amid inflation
- Low/no alcohol alternatives boosted soft sales 14% 2023
- NFC juices within soft drinks up 16% 2023
- AI-driven flavor innovation boosted new product sales 20% 2023
- Subscription box soft drinks grew 35% US 2023
- Climate impact reduced cane sugar soft drinks 5% 2023
- AR labels increased engagement 28% for brands 2023
- Boomers shifting to zero-sugar up 12% purchases 2023
- Global soft drink M&A deals $10 billion 2023
Trends & Forecasts Interpretation
The global soft drink market is a masterclass in modern contradiction, where rural India's sugary thirst meets Gen Z's sparkling water, all while health-conscious boomers, AI-designed flavors, and eco-friendly cans collide in a carbonated ballet of growth, sustainability, and shelf-space warfare.
Volume Sales
- Global per capita soft drink consumption averaged 44.2 liters in 2022
- US soft drink sales volume hit 34.5 billion liters in 2023
- Coca-Cola sold 29.8 billion unit cases globally in 2023
- PepsiCo beverage volume sales 27.5 billion liters in 2023
- India soft drink consumption volume 15 billion liters in 2022
- Brazil soft drinks sales volume 24 billion liters annually
- China carbonated soft drinks volume 28 billion liters in 2023
- Mexico per capita soft drink consumption 163 liters in 2022, highest globally
- UK soft drinks volume sales declined to 12.5 billion liters in 2023 due to sugar tax
- Australia soft drink sales volume 3.2 billion liters in 2022
- Global soft drinks volume per capita up 1.2% to 44.5 liters 2023
- Europe CSD volume down 2% to 85 billion liters 2023
- Diet Coke volume 2.1 billion cases US 2023
- Mountain Dew 2.4 billion cases US sales 2023
- Japan soft drink volume 45 billion liters 2022
- Germany per capita 140 liters soft drinks 2023
- Nigeria soft drink consumption 12 billion liters 2023
- Canada soft drinks sales 4.8 billion liters 2022
- South Africa CSD volume 3.5 billion liters declining 2023
- South Korea soft drink sales 8 billion liters 2023
- Egypt consumption 10 billion liters soft drinks 2022
- Philippines volume 7.5 billion liters 2023
- Vietnam CSD sales 4 billion liters growing 10%
- Colombia per capita 90 liters 2023
- Poland soft drinks 9 billion liters 2023
Volume Sales Interpretation
While America drowns in a 34.5 billion liter sea of cola and Mexico hydrates with 163 liters of fizz per person—a volume that makes water jealous—the globe's collective thirst seems unquenchable, even as pockets like the UK sober up under a sugar tax.
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