The self-help industry has been steadily growing over the past few decades, with more and more people turning to books, seminars, and other resources to help them reach their goals. But what do the numbers say about the self-help industry?
In this blog post, we’ll take a look at some of the most interesting self-help industry statistics and explore what they mean for the industry as a whole. We’ll also discuss how these numbers can help us better understand the motivations of those who seek out self-help resources. So, let’s dive in and take a closer look at the self-help industry.
Self-Help Industry: The Most Important Statistics
Self-help book sales in the US increased by 13% in 2019, with over 40 million units sold and personal transformation, relationships, and motivational books being the top-selling categories.
The global self-improvement apps market was valued at $2.5 billion in 2019 and is expected to grow at a CAGR of 17.6% from 2020 to 2027, with 41% of smartphone users in the United States having downloaded a productivity app.
Self-Help Industry Statistics Overview
Women make up the majority of self-help book readers, and African Americans have the highest percentage of self-help book buyers.
Women and African Americans are thus the primary target market for self-help books, and publishers should consider this when marketing their books.
Most self-help book buyers are under 45 years old and purchase books through planned purchases in chain bookstores, online, or through a friend’s recommendation.
This provides insight into the target demographic and purchasing habits of self-help book buyers, which can be used to inform marketing and sales strategies.
The self-improvement industry was valued at $11 billion in 2018 and is projected to reach $13.2 billion by 2022 with a CAGR of 5.6%.
Thus, the self-improvement industry is growing rapidly and is expected to continue to do so in the coming years, which indicates that it is in high demand and people are increasingly turning to self-help resources to improve their lives.
Self-help book sales in the US increased by 13% in 2019, with over 40 million units sold and personal transformation, relationships, and motivational books being the top-selling categories.
The US self-improvement market was estimated to be worth $9.9 billion in 2019 and is projected to grow at a CAGR of 5.6% to reach $13.2 billion by 2023.
The US motivational speaking market is male-dominated, with Tony Robbins being the highest-paid speaker and generating over $1 billion in revenue annually.
This reveals the gender inequality in the industry, with male speakers dominating the market and female speakers only making up a small percentage of the top 36, which highlights the need for more female representation.
The US self-help book industry saw a 13% increase in sales in 2019, with young adults between 18 and 29, women, and top-selling categories such as personal transformation, spirituality, and relationships driving the growth.
In 2007, the self-help industry generated $11 billion in revenue, with self-help books accounting for $776 million of that revenue and 95% of readers believing the books helped them.
There is also a huge popularity of certain topics within the self-help book market, such as relationships, spirituality, and personal growth.
The global self-improvement apps market was valued at $2.5 billion in 2019 and is expected to grow at a CAGR of 17.6% from 2020 to 2027, with 41% of smartphone users in the United States having downloaded a productivity app.
Next to the book market, this highlights the increasing popularity of productivity apps, indicating that there is a large potential customer base for these apps.
The self-care app market is expected to reach $86 billion by 2022, with the number of mental health apps available doubling by 2020.
Supplementary Statistics
The self-help industry was valued at $10 billion in 2019.
It is a clear indication that the self-help industry is thriving and that it is a lucrative business for those involved. This statistic is an important piece of information for anyone interested in learning more about the self-help industry and its growth.
The Compound Annual Growth Rate (CAGR) of the self-improvement market is projected at 5.1% from 2020 to 2027.
This provides insight into the industry’s trajectory and can be used to inform decisions about investments, marketing strategies, and other business operations. With a projected CAGR of 5.1%, the self-help industry is poised to experience steady growth in the coming years, making it an attractive option for those looking to capitalize on the industry’s potential.
Approximately 70% of self-help consumers are women.
It highlights the fact that the majority of self-help consumers are women, which could be used to inform marketing strategies and product development. It also suggests that the industry should focus on creating content and products that are tailored to the needs of female consumers.
Self-help book sales grew by 11.4% in 2018.
This is a testament to the growing popularity of self-help books, indicating that more and more people are turning to these resources for guidance and support. It is a clear indication that the self-help industry is thriving, and that more people are recognizing the value of these books in helping them to improve their lives.
Over 45,300 new self-help books were published in 2020.
It speaks to the immense popularity of self-help books and the growing demand for advice and guidance on how to improve one’s life. It also highlights the potential for growth in the industry, as more and more people seek out self-help resources.
In 2023, the self-help e-book market is expected to reach $972 million.
The market is expected to grow exponentially in the coming years, indicating that the industry is ripe for investment and innovation. This statistic is a valuable insight for anyone interested in the self-help industry, as it provides a glimpse into the future of the industry and the potential for success.
The life coaching industry is estimated to be worth more than $1 billion in the U.S.
More and more people are turning to life coaches to help them reach their goals and make positive changes in their lives. This statistic is a powerful reminder of the importance of self-help and the impact it can have on individuals and society as a whole.
There are about 71,000 professional life coaches worldwide.
Self-help audiobook revenue experienced a 22.7% growth in 2017.
This is a testament to the increasing popularity of self-help audiobooks, indicating that more and more people are turning to audio-based resources to help them reach their goals. It is a clear indication that the self-help industry is thriving and that more people are recognizing the value of these resources. This statistic is an important piece of evidence that can be used to illustrate the success of the self-help industry and the potential for further growth.
16% of self-help consumers are aged 18-24, and 42% are aged 25-44.
The majority of self-help consumers are between the ages of 25 and 44, with 16% of them being aged 18-24. This information is important for marketers and businesses in the self-help industry, as it can help them to target their products and services to the right age group.
The average reader of self-help content consumes three books per year.
This statistic is a telling indication of the popularity of self-help content. It shows that readers are actively seeking out and consuming self-help books, which is a testament to the power of the self-help industry. This statistic is an important piece of information to consider when discussing the overall success of the self-help industry.
Tony Robbins, a leading self-help coach, has a net worth of $600 million.
It demonstrates the potential for financial gain that can be achieved through self-help coaching, and serves as an inspiration to those looking to pursue a career in the field.
American author Brendon Burchard’s self-help seminars have been attended by more than 2 million people.
It is a prime example of the success that can be achieved in the self-help industry, and serves as an inspiration to those looking to make a difference in the lives of others.
The self-help industry generates over 475,250 search queries on Google each month.
With over 475,250 search queries being made on Google each month, this speaks to the sheer number of people who are actively seeking out advice and guidance on how to improve their lives. This statistic is a powerful indicator of the impact the self-help industry has had on people’s lives, and is an important piece of information to consider when discussing the industry’s success.
Mindfulness-based apps comprise a $4.2 billion market.
Mindfulness-based apps have become a lucrative market, indicating that people are increasingly turning to technology to help them manage their mental health. This statistic is a clear indication that the self-help industry is growing and that it is becoming an increasingly important part of people’s lives.
About 11% of smartphone users in the U.S. have downloaded a self-improvement app.
This is a telling indication of the growing popularity of self-improvement apps among smartphone users in the U.S. It speaks to the fact that more and more people are turning to technology to help them reach their goals and improve their lives. This is an important insight for anyone looking to understand the current state of the self-help industry.
There are over 200,000 podcasts in the self-help & personal development category on Apple Podcasts.
It speaks to the immense popularity of this genre and the sheer number of resources available to those seeking to improve their lives. It also highlights the potential for growth in this sector, as there is clearly a large and engaged audience for self-help and personal development content.
The TEDx Talks YouTube channel has over 34 million subscribers who view self-improvement and motivational content.
This statistic is a testament to the immense popularity of self-improvement and motivational content, as evidenced by the sheer number of subscribers to the TEDx Talks YouTube channel. It speaks to the widespread interest in self-help and the potential for growth in the industry.
Conclusion
The self-help industry is a booming business, and it’s only getting bigger. With more people looking for guidance and support, the industry is projected to continue to grow in the coming years.
Self-help products and services can provide invaluable support to those who need it, and the industry is doing its part to make sure that everyone has access to the help they need. With the right resources and support, anyone can take the steps necessary to improve their lives.
References
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2 – https://www.booknetcanada.ca/blog/2014/5/26/whos-buying-self-help-books.html
3 – https://brandminds.com/the-self-improvement-industry-is-estimated-to-grow-to-13-2-billion-by-2022/#:~:text=According%20to%20Market%20Research%2C%20the,more%20facets%20of%20your%20life.
4 – https://www.npd.com/news/press-releases/2020/self-help-book-sales-are-rising-fast-in-the-us-the-npd-group-says/#:~:text=Unit%20sales%20of%20self%2Dhelp,information%20company%20The%20NPD%20Group.
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11 – https://appinstitute.com
12 -https://www.marketwatch.com
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