Forget gridlocked traffic and crowded subways—the electric scooter has swiftly evolved from a quirky trend into a dominant, multi-billion-dollar global force reshaping how we move.
Key Takeaways
- The global electric scooter market was valued at USD 33.5 billion in 2023 and is projected to grow at a CAGR of 8.2% from 2024 to 2030.
- In 2022, Asia-Pacific accounted for 62% of the global scooter market revenue due to high urbanization and traffic congestion.
- The U.S. electric scooter market size reached USD 1.2 billion in 2023, driven by micromobility adoption in urban areas.
- In 2023, China produced 18.5 million electric scooters, 52% of global production.
- India manufactured 4.2 million scooters in FY2023, with Hero MotoCorp at 1.8 million units.
- Vietnam's scooter production reached 3.1 million units in 2023, Honda leading with 2.5 million.
- In 2023, global scooter sales reached 42 million units, with electric at 12 million.
- India sold 17.5 million scooters in FY2023, Honda Activa top model at 5.2 million.
- U.S. e-scooter sales hit 1.8 million units in 2023, Segway Ninebot leader.
- 65% of global scooter buyers are under 35 years old, per 2023 surveys.
- Urban millennials represent 42% of e-scooter purchases worldwide in 2023.
- 72% of U.S. e-scooter users are male, average age 28, from 2023 data.
- Global scooter market expected to reach USD 55 billion by 2030, CAGR 7.8%.
- Electric scooters projected 35% of total sales by 2030 worldwide.
- Asia-Pacific scooter market to grow at 9.5% CAGR to 2032.
The global scooter industry is booming, led by electric models and rapid growth in Asia.
Consumer Behavior & Demographics
- 65% of global scooter buyers are under 35 years old, per 2023 surveys.
- Urban millennials represent 42% of e-scooter purchases worldwide in 2023.
- 72% of U.S. e-scooter users are male, average age 28, from 2023 data.
- In India, 55% scooter buyers are women, highest in two-wheeler segments 2023.
- 58% of European e-scooter riders use for daily commute, 2023 EU survey.
- Chinese scooter users average household income RMB 80,000 annually, 2023 stats.
- 45% of Vietnam scooter owners are students aged 18-24, 2023 market study.
- Indonesia sees 60% scooter adoption among households earning IDR 5-10M monthly.
- Brazil's scooter buyers 70% urban residents under 40, 2023 Fenabrave data.
- Italy's Vespa buyers average age 35, 52% female, 2023 brand survey.
- Japan's scooter users 40% seniors over 60, for practical mobility 2023.
- U.K. e-scooter triallers 68% young professionals 25-34, 2023 DfT stats.
- Australia's riders 55% males 18-34, recreational use dominant 2023.
- France e-scooter users 62% commute for <5km trips, avg age 29, 2023.
- Germany's users 50% students, high education level 2023 survey.
- 75% Philippine scooter buyers first-time two-wheeler owners under 30.
- Malaysia 48% female buyers, family-oriented models popular 2023.
- Turkey's buyers 65% middle-class urbanites avg income TRY 20,000/month.
- South Africa's scooter users 70% youth 18-35 in townships 2023.
- Mexico 62% buyers daily commuters, avg distance 10km, 2023 AMDA.
- 80% global e-scooter users prefer app-integrated models, 2023 Deloitte survey.
- Singapore riders 90% professionals, short trips <3km avg 2023.
- Canada 55% female adoption rise in e-scooters 2023 stats.
- Colombia users 68% low-middle income, affordability key 2023.
- 35% repeat purchase rate for scooter brands globally 2023 loyalty study.
Consumer Behavior & Demographics Interpretation
The scooter market is a mosaic of global youth and practicality, where urban millennials in France zip to work, students in Vietnam weave through traffic, and women in India claim the road, all while Italian Vespas and Japanese seniors prove that two wheels answer diverse needs.
Future Projections & Trends
- Global scooter market expected to reach USD 55 billion by 2030, CAGR 7.8%.
- Electric scooters projected 35% of total sales by 2030 worldwide.
- Asia-Pacific scooter market to grow at 9.5% CAGR to 2032.
- U.S. micromobility including e-scooters to USD 10 billion by 2030.
- EU mandates 30% electric two-wheelers by 2030, boosting scooters.
- India's e-scooter sales forecast 10 million units annually by 2030.
- Global rental scooter fleet to 50 million units by 2030.
- China e-scooter production to 30 million units/year by 2028.
- Autonomous scooters market USD 5 billion by 2035.
- Solid-state batteries to reduce e-scooter weight 20% by 2030.
- Vietnam scooter market to USD 8 billion by 2030, 50% electric.
- Indonesia projects 8 million annual sales by 2030.
- Brazil e-scooter adoption 25% by 2030 per gov targets.
- Italy forecasts 1 million annual e-scooter sales by 2030.
- Japan aims 50% electric scooters by 2030 under green plan.
- U.K. full legalization to drive 2 million sales/year by 2030.
- Australia predicts 1 million e-scooters on roads by 2030.
- France e-scooter market to EUR 2 billion by 2030.
- Germany targets 40% market share electric by 2030.
- AI-integrated scooters to 30% market penetration by 2035.
- Global scooter recycling market USD 1.5 billion by 2030.
- 5G connected scooters standard by 2028 in urban fleets.
- Modular scooter designs 25% cheaper production by 2030.
- Hydrogen fuel cell scooters pilot to 5% share by 2040.
- Urban air mobility scooters hybrid by 2035 market USD 2B.
- Subscription models 40% of sales by 2030 globally.
- V2G tech in e-scooters 15% adoption by 2032.
Future Projections & Trends Interpretation
Buckle up, buttercup, because the humble scooter is silently orchestrating a global revolution, one zippy, AI-integrated, subscription-based electric ride at a time.
Market Size & Growth
- The global electric scooter market was valued at USD 33.5 billion in 2023 and is projected to grow at a CAGR of 8.2% from 2024 to 2030.
- In 2022, Asia-Pacific accounted for 62% of the global scooter market revenue due to high urbanization and traffic congestion.
- The U.S. electric scooter market size reached USD 1.2 billion in 2023, driven by micromobility adoption in urban areas.
- Europe's scooter market grew by 12.5% YoY in 2023, reaching EUR 4.8 billion, fueled by EU green mobility incentives.
- India's two-wheeler scooter segment was valued at INR 45,000 crore in FY2023, with electric variants at 5% share.
- Global kick scooter sales hit 15 million units in 2023, up 18% from 2022, led by recreational demand.
- The rental electric scooter market expanded to USD 2.1 billion globally in 2023, with a 25% CAGR expected.
- China's scooter production market share was 45% of global total in 2023, valued at CNY 150 billion.
- North American stand-up electric scooter market reached USD 550 million in 2023, growing at 15.4% CAGR.
- The premium electric scooter segment globally was USD 4.2 billion in 2023, targeting urban professionals.
- Global motor scooter market size stood at USD 28.9 billion in 2022, projected to USD 42.3 billion by 2030.
- Southeast Asia's scooter market revenue hit USD 12.4 billion in 2023, with Vietnam leading at 30% share.
- E-scooter battery market, integral to scooters, valued USD 1.8 billion in 2023 globally.
- Brazil's urban scooter market grew 22% in 2023 to BRL 3.2 billion amid public transport shortages.
- Australia's electric scooter market was AUD 450 million in 2023, boosted by dockless sharing.
- Global seated electric scooter market for elderly/disabled reached USD 2.5 billion in 2023.
- Japan's scooter market, dominated by motor types, was JPY 1.2 trillion in FY2023.
- Middle East scooter market grew 16% to USD 1.1 billion in 2023, UAE at forefront.
- Africa’s emerging scooter market valued USD 800 million in 2023, Kenya leading adoption.
- Latin America's electric scooter market hit USD 1.9 billion in 2023, Mexico up 28%.
- Global scooter sharing market size was USD 3.4 billion in 2023, projected 28% CAGR to 2030.
- U.K. electric scooter market reached GBP 320 million in 2023 post-legalization trials.
- South Korea's smart scooter market valued KRW 2.5 trillion in 2023.
- Canada’s micromobility scooter sector hit CAD 650 million in 2023.
- Turkey's scooter exports reached USD 450 million in 2023, Europe primary market.
- Singapore's e-scooter market grew 35% to SGD 150 million in 2023.
- Global off-road electric scooter market was USD 1.2 billion in 2023.
- Thailand's scooter market revenue USD 5.6 billion in 2023, 80% motor scooters.
- New Zealand e-scooter rental market AUD 120 million equivalent in 2023.
- Global foldable scooter market size USD 2.8 billion in 2023, urban commuters key.
Market Size & Growth Interpretation
While the world's cities are gridlocked and grumbling, the humble scooter is quietly staging a global, multi-billion dollar coup d'état on four continents, proving that sometimes the best solution to a monumental problem is to simply sit—or stand—on a very small wheel and zip past it.
Production & Manufacturing
- In 2023, China produced 18.5 million electric scooters, 52% of global production.
- India manufactured 4.2 million scooters in FY2023, with Hero MotoCorp at 1.8 million units.
- Vietnam's scooter production reached 3.1 million units in 2023, Honda leading with 2.5 million.
- Taiwan produced 1.2 million motor scooters in 2023, Kymco and SYM top producers.
- Italy's scooter manufacturing output was 250,000 units in 2023, Piaggio Group dominant.
- Indonesia produced 6.8 million scooters in 2023, Astra Honda 55% share.
- U.S. electric scooter production totaled 450,000 units in 2023, mostly imported components.
- Thailand manufactured 2.9 million scooters in 2023, export-oriented for ASEAN.
- Japan's scooter production fell to 1.8 million units in FY2023, Yamaha 40% share.
- Brazil produced 850,000 scooters in 2023, local content 70%.
- Europe's total scooter production was 1.1 million units in 2023, down 5% YoY.
- South Korea produced 650,000 electric scooters in 2023, Hyundai focus.
- Philippines scooter output hit 1.4 million in 2023, Honda dominant.
- Malaysia manufactured 750,000 scooters in 2023, Modenas key player.
- Turkey produced 1.1 million scooters in 2023, 60% for export.
- Iran's domestic scooter production reached 300,000 units in 2023.
- Egypt assembled 150,000 electric scooters in 2023 under local initiatives.
- Australia's scooter production limited to 20,000 units in 2023, import reliant.
- Global scooter battery production for e-scooters was 25 GWh in 2023.
- France produced 120,000 scooters in 2023, Peugeot and others.
- Spain's scooter manufacturing output 180,000 units in 2023.
- Greece produced 45,000 scooters in 2023, small-scale.
- Colombia manufactured 220,000 scooters in 2023.
- Global scooter frame production reached 35 million units in 2023.
- U.K. local production 15,000 electric scooters in 2023.
- Canada produced 30,000 units in 2023, niche market.
- Argentina scooter production 180,000 units in 2023.
- Global scooter tire production for two-wheelers 120 million units in 2023.
Production & Manufacturing Interpretation
China may dominate the global scooter race with sheer volume, but the industry's true story is a wonderfully chaotic global relay where each nation plays a distinct role—from Vietnam's manufacturing sprints and India's volume heroes to Europe's niche artisans and the U.S.'s assembly of imported dreams—all powered by a mountain of batteries and tires.
Sales & Distribution
- In 2023, global scooter sales reached 42 million units, with electric at 12 million.
- India sold 17.5 million scooters in FY2023, Honda Activa top model at 5.2 million.
- U.S. e-scooter sales hit 1.8 million units in 2023, Segway Ninebot leader.
- Europe registered 2.4 million new scooters in 2023, Italy 550,000 units.
- China's domestic scooter sales 28 million units in 2023, 40% electric.
- Vietnam sold 3.2 million scooters in 2023, urban youth primary buyers.
- Indonesia's scooter sales totaled 5.9 million units in 2023, Honda 70% market share.
- Thailand sold 1.7 million scooters in 2023, exports additional 800,000.
- Brazil scooter sales reached 1.1 million units in 2023, Yamaha top brand.
- Italy sold 320,000 scooters in 2023, Vespa iconic model 80,000 units.
- Japan's scooter sales 2.1 million units in FY2023, Honda Super Cub leader.
- U.K. e-scooter sales post-trial 450,000 units in 2023.
- Australia's scooter sales 250,000 units in 2023, imports dominant.
- France registered 280,000 new scooters in 2023.
- Germany's e-scooter sales 350,000 units in 2023.
- Spain sold 210,000 scooters in 2023.
- Philippines scooter sales 1.6 million units in 2023.
- Malaysia sold 900,000 scooters in 2023.
- Turkey scooter sales 1.3 million units in 2023.
- South Africa sold 120,000 scooters in 2023.
- Mexico scooter sales 950,000 units in 2023.
- Global rental e-scooter trips reached 500 million in 2023.
- Singapore sold 85,000 e-scooters in 2023.
- Canada e-scooter sales 180,000 units in 2023.
- Colombia sold 320,000 scooters in 2023.
- Online scooter sales globally USD 8.5 billion in 2023.
Sales & Distribution Interpretation
In 2023, the humble scooter has proven to be the planet's unsung workhorse, zapping its way electrically into new markets with India buying nearly half of them, while Italy reminds us that style still matters, even as the world races to get a wheel on the ground.
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