Gitnux/Report 2026

Camper Van Industry Statistics

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77Sources
12Sections
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November 11, 2026Updated
Camper Van Industry Statistics
Margot VilleneuveWritten by Margot Villeneuve·Edited by Katherine Brennan·Fact-checked by Rebecca Hargrove
Published ·Updated
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The camper van industry at a glance

The camper van industry remains resilient, with Europe recording 161,369 new motor-caravan registrations in 2025, up 0.6% year on year, despite weaker caravan demand.

161,369[65]
European motor-caravans registered, 2025
8.2%[67]
Campervan rental CAGR, 2026–2033
28.4%[16]
Trigano European market share, H1 2026
£54,065[68]
VW California starting price, 2026
Market size
The global campervan rental market was valued at $173.3 million in 2025. Europe recorded 161,369 new motor-caravan registrations in 2025, while total European leisure-vehicle registrations were approximately 215,000.[67][65]
Forecast & CAGR
The global campervan rental market is projected to reach $325.6 million by 2033, representing an 8.2% CAGR from 2026 to 2033. Grand View Research forecasts the broader global recreational-vehicle market to grow from $81.5 billion in 2025 to $192.3 billion in 2033, a CAGR of 11.2%.[67]
Market share & regions
North America accounted for 43.0% of global campervan-rental revenue in 2025. In Europe, Germany led 2025 motor-caravan registrations with 75,368 units, followed by France with 26,335 and the United Kingdom with 16,668.[67][65]
Segmentation
The campervan-rental market is segmented by end user, booking mode and region. Family trips represented approximately 37.0% of 2025 revenue, while online booking accounted for approximately 68.0%; the broader vehicle market is commonly divided between factory-built motor-caravans and converted panel vans.[67][38]
Key players & concentration
European motor-caravan and campervan retail registrations were led by Trigano with 28.4% and Erwin Hymer Group with 27.0% in the six months ended June 2026. Knaus Tabbert held 7.9%, while the four named groups together represented 64.3% of the reported OEM-country market.[16]
Pricing
Volkswagen Commercial Vehicles opened UK order books for its facelifted California campervan on November 4, 2026, with prices starting at £54,065 excluding VAT. In the United States, this model is not sold through Volkswagen’s official retail channel, so quoted US prices are generally imports or conversions rather than official MSRP.[68][69]
Trends, drivers & challenges
European motor-caravan registrations increased 0.6% to 161,369 units in 2025, while caravan registrations fell about 11%, indicating continued relative strength in motorized leisure vehicles. In the United States, April 2025 year-to-date Type B van-camper shipments were 2,835 units, down 12.3% from 2024, highlighting softer wholesale demand in part of the market.[65][38]
Consumer behavior & competition
Online booking represented approximately 68.0% of campervan-rental revenue in 2025, and family trips were the largest end-user segment at approximately 37.0%. Competition spans rental platforms, specialist fleets and manufacturers; named rental companies include Indie Campers, Outdoorsy, Cruise America, Apollo and JUCY.[67]
Latest news
The latest identified product news is Volkswagen Commercial Vehicles’ November 4, 2026 UK launch of the facelifted California campervan. The model was available to order from £54,065 excluding VAT, with first deliveries expected in early 2027.[68]

02 Ranking

Top 10 Companies in the Camper Van Industry

The leading companies in the camper van industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Forest River and Trigano are tied at the top of Gitnux's 2026 camper van ranking with an Overall score of 9.3 each.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in motor-caravan manufacturing

    Forest River

    US

    Ranked #1 · 9.3 · Motor-caravan manufacturing

    Why we picked it: Its camper-van-relevant portfolio sits in motorized and towable RV manufacturing across North America.

    See in ranking ↓Visit forestriverinc.com ↗

  2. Leader in camper van rental and marketplace

    Indie Campers

    PT

    Ranked #3 · 9.2 · Camper van rental and marketplace

    Why we picked it: It combines camper van rental with vehicle sales under one international operator footprint.

    See in ranking ↓Visit indiecampers.com ↗

  3. Leader in camper van manufacturing

    Pössl Group

    DE

    Ranked #5 · 9.1 · Camper van manufacturing

    Why we picked it: Its production and aftersales footprint centers on panel-van camper vans and compact vans across Europe.

    See in ranking ↓Visit poessl-group.de ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the camper van industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Forest River

Motor-caravan manufacturing · US

9.3
2

Trigano

Motor-caravan manufacturing · FR

9.3
3

Indie Campers

Camper van rental and marketplace · PT

9.2
4

Roadsurfer

Camper van rental and marketplace · DE

9.1
5

Pössl Group

Camper van manufacturing · DE

9.1
6

THOR Industries

RV and camper van manufacturing, North America and Europe · US

9.0
7

Rapido Group

Motorhomes and camper vans across Europe · FR

8.8
8

Winnebago Industries

Motorhomes and premium outdoor recreation vehicles, North America · US

8.4
9

Swift Group

Campervans and motorhomes, United Kingdom · GB

7.9
10

Knaus Tabbert

Motorhomes and camper vans across Europe · DE

7.7

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Margot Villeneuve. (2026, February 13). Top 10 companies in the camper van industry. In Camper Van Industry Statistics. Gitnux. https://gitnux.org/camper-van-industry-statistics/#top-companies

report visual · Projection

Newly registered motor caravans (Europe)

Newly registered motor caravans fell from 182K in 2021 to 161K in 2025.

181.5K count
Start
-2.9%
CAGR · 4y
161.4K count
Projected
20212025
source-verifiedcivd.de2025

04 Statistics

Technology & Innovation

AI adoption in trip planning shows up in customer-reported behavior: 10% of U.S. campers used AI for planning in 2026, and 33.6% trusted AI campground recommendations.

AI in the camper van industry

  • 10% of U.S. campers had actually used artificial intelligence to plan a camping trip in 2026, according to a survey of the camping community.[1]
  • 33.6% of U.S. campers said they trusted artificial intelligence to recommend a campground in 2026, indicating adoption of AI-enabled trip-planning tools among the RV and campervan customer base.[1]

Digital Transformation in the automotive sector (sector benchmark)

  • Across automotive, 52% of executives said continuous transformation is now the industry norm rather than a program with an end date in 2026.[2]
  • Across automotive manufacturing, technology investment rose 35% year over year, from 23% to 31% of operating budgets, in 2024.[3]
  • Across automotive, 36% of executives said their company is entering a phase of deep transformation affecting business models, products and operations over the next three years in 2025.[2]
  • Across automotive, 47% of companies use AI and other advanced technologies today, a share expected to reach 72% by 2030, according to executives surveyed in 2026.[4]

Technology Adoption in the automotive sector (sector benchmark)

  • Across automotive, only 36% of AI and software initiatives had scaled beyond pilot stage and been adopted across the organization in 2026.[2]
  • Across automotive manufacturing, 56% identified quality control as an AI application, while 45% identified process optimization and 45% robotics in 2025.[3]
  • Across automotive, 86% of companies reported investing heavily in AI and emerging technologies in 2025.[5]
  • Across automotive manufacturing, 48% of surveyed companies were not using AI in production in 2024, while 18% used it for supplier search.[6]

Cloud Computing in the automotive sector (sector benchmark)

  • Across automotive OEMs and suppliers, 67% reported cloud spending below 1% of annual revenue in the 2022 study.[7]
  • Across automotive OEMs and suppliers, 44% reported that 50%–74% of infrastructure was in the cloud in the 2022 study.[7]
  • Across midsize automotive businesses, 39.8% cited cloud migration as a priority for simplification and process improvement, compared with 37.8% across industries, in the reported study.[8]
  • Across automotive and manufacturing organizations, 10% described themselves as cloud-evolved, the most advanced cloud-adoption category, in 2026.[9]

Big Data in the automotive sector (sector benchmark)

  • Across automotive executives, 81% reported collecting connected-vehicle telemetry, while 40% had an automated pipeline linking data collection, insights, validation and deployment in 2026.[10]
  • Across automotive businesses, 50.8% prioritized new or updated analytics products and decision-making tools to simplify work and processes in the reported study.[8]
  • Across automotive manufacturers, 76% viewed manufacturing analytics as very or extremely valuable in the 2021 smart-manufacturing survey.[11]
  • 36% of automotive manufacturers say industry leaders use collected data for artificial intelligence, applied AI, generative AI or machine learning, globally in 2024.[3]
  • 30% of automotive survey respondents have implemented AI-supported real-time factory analytics, according to a 2025 global automotive industry survey.[12]
  • 34% of automotive manufacturers say industry leaders use collected data to improve or monitor product quality, globally in 2024.[3]

IoT in the automotive sector (sector benchmark)

  • 49% of automotive and mobility enterprises rate IoT as extremely important to digital-transformation success, across 21 countries surveyed in 2024.[13]
  • 86% of automotive and mobility enterprises undertaking digital transformation use IoT, across 21 countries surveyed in 2024.[13]
  • 16% of automotive and mobility enterprises expect IoT to rank among their top five digital-transformation spending areas during 2024–2026, across 21 countries surveyed.[13]
  • 37% of automotive OEMs have currently deployed IoT-enabled asset monitoring for static and stationary assets, according to Verizon’s 2025 global survey.[14]
  • Across automotive manufacturers, 44% had adopted or planned to adopt Industrial IoT in the cited smart-manufacturing survey.[15]
  • 22% of automotive OEMs have currently deployed IoT-enabled predictive analytics or maintenance, according to Verizon’s 2025 global survey.[14]

Innovation in the camper van industry

  • ModVans reported 1 granted patent and 6 pending patents for its camper-van products in its 2022 annual report.[16]
  • More than 100 employees worked on developing new solutions and refining existing products at Knaus Tabbert’s innovation centre in Jandelsbrunn, Germany, in 2023.[17]
  • ModVans reported 6 camper-van models and 3 different vehicle sizes in its 2022 product-development portfolio.[16]
  • Knaus Tabbert held around 200 trademark, design-protection and usage or technical patent rights in its key markets in 2023.[17]

05 Statistics

Data & Analytics

Dealer and analytics adoption centers on AI use in sales-loss prevention and planning: InteractRV reports 75.6% of RV dealers used or planned to use AI in 2026.

Business intelligence in the camper van industry

  • 38% of RV dealers used or planned to use AI in 2026 to help prevent lost sales leads, according to InteractRV’s dealer report.[18]
  • Analytics and data visualization ranked second among automation priorities for surveyed North American RV dealers in the 2024 IDS dealer survey.[19]
  • 40% of North American RV dealers said they were planning to implement artificial intelligence in their dealerships in the 2025 IDS survey.[19]
  • 36% of North American RV dealers reported using artificial intelligence in their dealerships in the 2025 IDS survey.[19]
  • 75.6% of RV dealers used or planned to use AI in 2026, according to InteractRV’s dealer report.[18]
  • 24% of North American RV dealers reported neither using nor planning to use artificial intelligence in the 2025 IDS survey.[19]

Data analytics in the camper van industry

  • 30% of companies using or considering telematics data cited vehicle location as a reason for passenger cars in the 2026 Fleet and Mobility Barometer.[20]
  • 47% of companies globally were considering using telematics-platform data in 2026.[20]
  • 22% of companies using or considering telematics data cited improving operational efficiency as a reason for light commercial vehicles in the 2026 Fleet and Mobility Barometer.[20]
  • 27% of companies using or considering telematics data cited improving driver safety as a reason for light commercial vehicles in the 2026 Fleet and Mobility Barometer.[20]
  • 64% of companies with connected vehicles were using or considering telematics data in 2026, according to Element Fleet Management’s report.[21]
  • 17% of companies globally used data from telematics platforms in 2026, according to the Fleet and Mobility Barometer’s connected-fleet findings.[20]

Data Quality in the automotive sector (sector benchmark)

  • 68% of automotive respondents identify data and technology adoption as a priority, according to Hexagon’s 2025 advanced manufacturing survey.[22]
  • 55% of tier-one and tier-two automotive suppliers still conduct capability studies in Excel, based on a 2021 survey of 215 suppliers.[23]
  • 30% of tier-one and tier-two automotive suppliers use real-time statistical process-control software, while 12% run software checks manually, in a 2021 survey.[23]
  • 57% of automotive quality leaders estimate total quality costs exceed 5% of revenue, based on a 2026 survey of 65 leaders.[24]
  • 5% of automotive firms fully use 76–100% of their collected data, according to the 2025 global automotive manufacturing survey.[3]

Data Governance in the automotive sector (sector benchmark)

  • 34% of automotive manufacturers report complete visibility of data flows across all processes and IT-OT systems, based on a 2019 survey of 100 firms.[10]
  • 42% of automotive OEMs employ a chief privacy officer to oversee systemic handling of sensitive data, according to KPMG’s 2024 global survey.[2]
  • 78% of automotive OEMs use metrics and KPIs to govern customer-privacy efforts, according to KPMG’s 2024 global survey.[2]
  • 84% of automotive OEMs use a cross-functional steering committee to govern customer-privacy efforts, according to KPMG’s 2024 global survey.[2]
  • 40% of automotive manufacturers have established a data-governance framework covering data flow, access control and retention, according to a 2019 survey of 100 firms.[10]
  • 67% of automotive OEMs report to the board on customer-privacy efforts, according to KPMG’s 2024 global survey.[2]

KPIs in the camper van industry

  • 76.3% of surveyed RV customers said their salesperson contacted them after delivery in Q2 2025.[25]
  • 80.08% of surveyed RV customers said pickup went as planned in Q2 2025.[25]
  • 71.15% was the Q2 2025 sales Net Promoter Score reported in the RV dealer survey.[25]
  • 99.38% of surveyed RV customers said their salesperson treated them with courtesy and concern in Q2 2025.[25]
  • 85.3% was the Q2 2025 sales customer-satisfaction index reported in the RV dealer survey.[25]
  • 82.15% of surveyed RV customers said they were pleased with the overall condition of their unit at pickup in Q2 2025.[25]

06 Statistics

Strategy & Growth

Growth remains tied to vehicle availability and mix: THOR Industries shipped 159,956 RV units in fiscal 2026, while Winnebago net income was $25.7 million in fiscal 2025.

Growth in the camper van industry

  • 67% was the reduction in PaulCamper gross transaction value during its January–June migration period reported by Camplify.[26]
  • 25.4% was Erwin Hymer Group’s European camper-van segment market share in fiscal 2024/2025.[27]
  • 26.5% was Camplify’s Australian revenue growth in fiscal 2024, from A$25.4 million to A$32.1 million.[26]
  • $265.3 million was THOR Industries’ net income attributable to shareholders in fiscal 2024.[16]
  • 9.1% was Camplify’s Australian gross transaction-value growth in fiscal 2024, from A$81.9 million to A$89.4 million.[26]
  • $10.0 billion was THOR Industries’ consolidated net sales in fiscal 2024.[16]

Differentiation in the camper van industry

  • 70 luxury camper vans formed Moterra Campervans’ rental fleet across seven American locations in 2024.[28]
  • 500 miles was the target range of THOR’s plug-in hybrid Class A motorhome prototype, differentiating it through extended electric-assisted travel.[16]
  • 190,565 European recreational vehicles were registered in 2017, before annual registrations exceeded 200,000 in every year from 2018 onward.[29]
  • 187 campervan units were converted by Autohaus in 2024, mainly Volkswagen and Ford-based vehicles.[30]
  • 37.8% of German camper-van registrations were vans with bathrooms in 2021, the highest share reported for that body type from 2019 to 2022.[31]
  • 90 degrees was the swing-seat range advertised by Remote Vans as an industry-first feature in its premium adventure vans in 2024.[32]

Mergers and acquisitions in the camper van industry

  • 2 sister companies—Scamper RV Rentals and Southern RV—were combined under Four Seasons Investments after the 2023 transaction.[33]
  • 1 acquisition brought Scamper RV Rentals into the Four Seasons Investments family in February 2023.[33]
  • 1 acquisition of P.L.A. by Rapido Group preceded Giottiline’s integration into the Rapido group in 2016.[34]
  • 1 sale of Lance Camper Manufacturing to Vision Kore was completed by REV Group in June 2025.[34]
  • 1 acquisition of Giottiline by Rapido Group was completed in 2016, expanding the group’s Italian motorhome and camper-van portfolio.[34]
  • 19 Campers Inn RV locations were acquired since 2018, bringing the dealership group to 35 locations across 19 U.S. states by 2024.[32]

Strategic partnerships in the camper van industry

  • 3 Campers Inn RV dealerships initially made Remote Vans products available in Phoenix, West Jacksonville and Philadelphia in 2024.[32]
  • 1 exclusive Volkswagen Commercial Vehicles partnership made roadsurfer the first campervan rental company to offer the new California model.[35]
  • 1 Ford design-approval collaboration with MPM and Jerba was completed in late 2024 for a campervan cassette-roof assembly.[36]
  • 1 partnership between Field Van and Moterra Campervans combined van-conversion expertise with a luxury campervan rental fleet in the United States.[28]
  • 1 strategic partnership with Harbinger Motors produced THOR Industries’ plug-in hybrid Class A motorhome chassis prototype in fiscal 2024.[16]
  • 1 360-degree marketing campaign supported the roadsurfer–Volkswagen Commercial Vehicles launch collaboration for the new California campervan.[35]

07 Statistics

People & Workforce

Workforce capacity remains a constraint area alongside training: 15,000 people were enrolled in RV technician training during 2023, and 24 technicians earned Level 3 appliance-specialty certification in Dec 2023.

Hiring in the camper van industry

  • 40% of surveyed RV-industry companies reported increasing hourly or salary pay ranges as a hiring initiative in 2020.[37]
  • 30% of surveyed RV-industry companies reported promoting from within as a hiring initiative in 2020.[37]
  • 28% of surveyed RV-industry companies reported recruiting more skilled employees as a hiring initiative in 2020.[37]
  • More than 20 million campaign impressions and over 10,000 leads were generated by RV industry technician-recruitment efforts in 2023.[38]
  • More than 1,000 people new to the RV industry enrolled in RV Technical Institute programs during 2023, expanding the camper and RV technician talent pipeline.[39]

Employee retention in the camper van industry

  • 38% of surveyed RV-industry companies reported enhancing training for existing employees as a workforce-development initiative in 2020.[37]
  • ModVans reported retaining all employees and continuing production during 2022, despite operating through the pandemic period.[16]
  • 30% of surveyed RV-industry companies reported changing recruiting criteria as a workforce-development initiative in 2020.[37]

Remote Work in the automotive sector (sector benchmark)

  • Across U.S. motor-vehicle manufacturers, 3.4% of positions were fully remote in 2024, based on employer recruiting data.[40]
  • Across automotive and other transportation companies, 61% said in 2024 that they were seeking more remote workers in low-cost-of-living areas.[41]
  • Across global automotive companies, 2% of corporate employees worked fully remotely in 2024, according to a survey of 120 automotive CEOs.[5]
  • Across automotive and other transportation companies, 63% said in 2024 that they were mandating employees return to the workplace.[41]

Hybrid Work in the automotive sector (sector benchmark)

  • Across global automotive companies, 3% of corporate employees worked in hybrid arrangements in 2024, according to a survey of 120 automotive CEOs.[5]
  • Across U.S. motor-vehicle manufacturers, 32.6% of positions were fully hybrid in 2024, based on employer recruiting data.[40]
  • Across global automotive companies, 96% of corporate employees worked in-office in 2024, leaving 4% in fully remote or hybrid arrangements.[5]
  • Across U.S. motor-vehicle manufacturers, 64% of positions were fully in-person in 2024, based on employer recruiting data.[40]

Upskilling in the camper van industry

  • 15,000 people were enrolled in some form of RV technician training during 2023.[39]
  • 24 technicians earned Level 3 appliance-specialty certification during the RV Technical Institute’s inaugural Level 3 training session in December 2023.[39]
  • 5,000 technicians became newly certified through RV Technical Institute programs during 2023.[39]
  • 79% of RV Technical Institute training users said the training helped their technicians either a great deal or somewhat in a 2025 industry survey.[25]
  • 6,729 technicians had become certified by the RV Technical Institute by the end of 2024.[39]

Employee Engagement in the automotive sector (sector benchmark)

  • Across the U.S. automotive workforce, 60% of surveyed employees intended to still work for their current company two years later in 2025.[42]
  • Across the U.S. automotive workforce, 73% of surveyed employees said their work was purposeful in 2025.[42]
  • Across the U.S. automotive workforce, 70% of surveyed employees were satisfied or very satisfied with their job in 2025.[42]
  • Across the U.S. automotive workforce, 63% of surveyed employees described their company culture as very or somewhat inclusive in 2025.[42]
  • Across the U.S. automotive workforce, 79% of 312 surveyed employees said they felt respected and valued by colleagues, teammates, or peers in 2025.[42]

DEI in the camper van industry

  • More than 30% of people interested in RV Technical Institute training courses were women in 2023, highlighting a potential recruitment pool for the traditionally male-dominated technician workforce.[38]
  • 9 women graduated from an RV Technical Institute and RV Women’s Alliance all-female technician class sponsored by General RV Center.[39]
  • 24% of women reported owning an RV in 2023, up from 17% in 2022 and 11% in 2021, according to RV industry survey data.[38]

Change Management in the automotive sector (sector benchmark)

  • Across automotive and supplier companies, 72% of employees were classified as having a transformation-related skills gap in 2023.[43]

08 Statistics

Customer & Sales

Dealer experience and conversion metrics are measured at pickup and service levels: 80.08% of surveyed RV customers said pickup went as planned in Q2 2025, and 71.15% was the Q2 2025 sales NPS.

Customer experience in the camper van industry

  • 95% of U.S. first-time RV renters were satisfied with their rental experience in 2020; 75% had rented a motorized RV.[44]
  • 97% of North American current camper-van owners were satisfied with their camper van in 2021.[44]
  • 77% of UK motorhome and campervan owners reported a positive staff experience in 2023.[45]
  • 78% of UK motorhome and campervan owners reported an overall positive buying experience in 2023.[45]
  • 85% of UK motorhome and campervan owners reported a positive sales-staff experience in 2023.[45]

Customer retention in the camper van industry

  • 83% of North American current and potential camper-van owners who had previously owned an RV said they purchase an RV every two to five years in 2021.[44]
  • 66% of North American current camper-van owners likely to buy another RV said they would purchase again within two years in 2021.[44]
  • 72% of repeat North American RV purchasers reported buying a new RV every one to five years in 2021.[44]
  • 39% of North American new RV purchasers said they were most likely to purchase their next RV within two to five years in 2021.[44]

Customer acquisition in the camper van industry

  • 49% of North American new RV purchasers had rented an RV before purchasing a new vehicle in 2021.[44]
  • 80% of U.S. potential RV purchasers were likely to buy an RV similar to the one they rented in 2020.[44]
  • 73% of U.S. first-time RV renters said they would likely purchase an RV in 2020.[44]
  • 39% of North American new RV purchasers said a family-member or friend recommendation motivated serious consideration of their purchase in 2021.[44]

Customer loyalty in the camper van industry

  • 57% of North American current camper-van owners said they were likely to purchase another RV in 2021.[44]
  • 40 was the 2023 net promoter score for UK motorhome and campervan owners, up 33% from the previous leisure-vehicle survey.[45]
  • 66% of that North American current-owner group said they were likely to buy another RV within two years in 2021.[44]

Lead generation in the camper van industry

  • £7.12 was Woodstock Campers’ cost per lead in August 2026.[46]
  • £12.50 was Woodstock Campers’ average cost per lead across thirteen measured months through August 2026.[46]
  • 2,215 Meta Ads leads were generated for UK campervan converter Woodstock Campers between August 2025 and August 2026.[46]
  • 453 form submissions were generated by Woodstock Campers during March 2026, its busiest show month.[46]
  • 1,886 of Woodstock Campers’ 2,174 CRM form submissions became sales opportunities by 2026.[46]

09 Statistics

Marketing & Brand

Marketing measurement continues through lead and view metrics: Woodstock Campers generated 2,215 Meta Ads leads between Aug 2025 and Aug 2026.

Marketing in the camper van industry

  • £60,000 was the approximate starting price of a Woodstock Campers converted van in the UK in 2026.[46]
  • Four channels—phone, Facebook Messenger, email and shows—generated Woodstock Campers enquiries before its CRM was implemented in 2024.[46]
  • Zero advertising campaigns were running for Woodstock Campers before October 2024.[46]

Digital marketing in the camper van industry

  • £7.12 was Woodstock Campers’ advertising cost per lead in August 2026.[46]
  • 607,873 Instagram accounts were reached by Woodstock Campers’ digital marketing over the thirteen months to August 2026.[46]
  • 308 leads were generated by Woodstock Campers’ advertising in August 2026.[46]
  • 2.2 million Facebook video views were recorded for UK campervan converter Woodstock Campers between January and August 2026.[46]

Branding in the camper van industry

  • 6.55% was Outdoorsy’s aided brand awareness among U.S. consumers considering motorhome rentals in 2023.[47]
  • 5.49% was Expedition Motorhomes’ aided brand awareness among U.S. consumers considering motorhome rentals in 2023.[47]
  • 12.28% was Cruise America’s aided brand awareness among U.S. consumers considering motorhome rentals in 2023.[47]
  • 10.39% was Cabana Life’s aided brand awareness among U.S. consumers considering motorhome rentals in 2023.[47]
  • 8.23% was Voyager Campervans’ aided brand awareness among U.S. consumers considering motorhome rentals in 2023.[47]

Social media in the camper van industry

  • 3,641 Facebook followers were added by Woodstock Campers between August 2025 and August 2026.[46]
  • 19,285 Facebook followers were recorded for UK campervan converter Woodstock Campers when measurement began in August 2025.[46]
  • 2.2 million Facebook video views were recorded for Woodstock Campers between January and August 2026.[46]
  • 22,926 Facebook followers were recorded for Woodstock Campers by August 2026.[46]

Influencer Marketing in the automotive sector (sector benchmark)

  • Among US Pinterest users planning to buy a car in 2024, 44% noticed sponsorship of user-generated content, such as a YouTube video or podcast.[48]
  • Among US Pinterest users planning to buy a car in 2024, 42% noticed sponsorship of a social-media post, such as an influencer post.[48]
  • Across automotive shoppers in the US, UK, Germany, Norway and Saudi Arabia, 63% said creators made them consider buying a vehicle brand or model in 2025.[49]
  • Among 277 surveyed car enthusiasts, 84% had taken at least one real-world action because of a car influencer they followed online in 2026.[50]
  • Across automotive shoppers in the US, UK, Germany, Norway and Saudi Arabia, 61% said they trusted vehicle recommendations and reviews from creators in 2025.[49]

10 Statistics

Operations & Execution

Production and inventory movements show up in shipments and dealer stock: THOR Industries shipped 159,956 RV units in fiscal 2026 and held 53,330 units in independent dealer inventory on July 31, 2026.

Process optimization in the camper van industry

  • 22,575 vehicles were sold by Knaus Tabbert in 2024 across its caravans, motorhomes and camper vans.[26]
  • 4 production sites in Germany and Hungary manufactured approximately 23,000 Knaus Tabbert vehicles in 2024.[26]
  • 480 million euros was Knaus Tabbert’s order backlog at the end of December 2024 after production and inventory adjustments.[17]
  • 159,956 RV units were shipped by THOR Industries in fiscal 2026 after manufacturing and operating-model adjustments.[16]
  • 53,330 units of THOR products were held in independent dealer inventory on July 31, 2026, down from 63,515 units a year earlier.[16]

Operational efficiency in the camper van industry

  • 57.2 million dollars was Winnebago Industries’ consolidated operating income in fiscal 2025.[16]
  • 12.5% was Winnebago Industries’ gross margin in the fourth quarter of fiscal 2026.[16]
  • 8.8% was THOR Industries’ North American Motorized gross profit margin in fiscal 2026.[16]
  • 13.5% was THOR Industries’ European segment gross profit margin in fiscal 2026.[16]
  • 365.1 million dollars was Winnebago Industries’ consolidated gross profit in fiscal 2025.[16]

Quality management in the camper van industry

  • 83.0 million dollars was Winnebago Industries’ product-warranty provision in fiscal 2024.[51]
  • 67.1 million dollars was Winnebago Industries’ product-warranty provision in fiscal 2023.[51]
  • 98.6 million dollars in warranty claims were paid by Winnebago Industries in fiscal 2023.[51]
  • 100.4 million dollars in warranty claims were paid by Winnebago Industries in fiscal 2025.[51]
  • 94.4 million dollars was Winnebago Industries’ product-warranty provision in fiscal 2025.[51]

Supply chain in the camper van industry

  • 34.5 million euros was Knaus Tabbert’s investment spending in 2024 while it adjusted production and inventory levels.[26]
  • 350 million dollars was Winnebago Industries’ asset-backed revolving-credit facility commitment after its 2022 amendment.[51]
  • 60% was the increase in aluminum costs reported by the RV industry between 2020 and the second quarter of 2021.[52]
  • 335.0 million euros was Knaus Tabbert’s net financial liabilities at the end of 2024, affecting working-capital flexibility during supply-chain normalization.[26]
  • 259.2 million euros was Knaus Tabbert’s net working capital at the end of 2024.[26]

Outsourcing / Offshoring in the automotive sector (sector benchmark)

  • 79% of U.S. automotive respondents were likely to add North American product or raw-material suppliers within the next 12 months in 2023.[6]
  • 22% of automotive procurement by dollar value is projected to come from offshore locations globally in 2025, according to automotive supply-chain executives.[53]
  • 28% of automotive procurement by dollar value came from offshore locations globally in 2023, down from 36% in 2021.[53]
  • 66% of U.S. automotive respondents sourced at least half of their products and raw materials domestically in 2023, while 40% sourced 75% or more domestically.[6]
  • 36% of automotive procurement by dollar value came from offshore locations globally in 2021, according to a survey of 592 supply-chain professionals.[53]

11 Statistics

Finance & Pricing

Pricing stays elevated alongside margin pressure: VW California UK starting prices were £54,065 excluding VAT in 2026, and THOR’s fiscal 2026 North American Motorized gross profit margin fell by 90 basis points.

Pricing strategy in the camper van industry

  • 25.4% of U.S. camper-van rental listings were supplied by dealers in April 2026, compared with 74.6% supplied by private hosts.[54]
  • 17.2% was the United Kingdom’s share of the European motorcaravan market in the three months ended March 31, 2026, based on THOR’s cited industry data.[16]
  • 175 to 269 dollars per night covered the middle 50% of U.S. camper-van rental listings in April 2026.[54]
  • 215 dollars per night was the median U.S. camper-van rental price in April 2026, excluding listings priced at 500 dollars or more.[54]
  • 0.9% was the constant-currency decrease in THOR’s European Campervan product-line net price per unit in fiscal 2024.[16]

Cost reduction in the camper van industry

  • 26.3% was Knaus Tabbert’s decline in total units sold in 2024.[26]
  • 10.4% was the fiscal 2026 decline in THOR’s North American Motorized net sales attributed partly to promotional activity and market conditions.[16]
  • 24.9% was Knaus Tabbert’s revenue decrease in 2024 as the company reduced production and worked down excess dealer inventory.[17]
  • 90 basis points was the fiscal 2026 year-over-year decline in THOR’s North American Motorized gross profit margin.[16]
  • 77.1% was Knaus Tabbert’s decrease in adjusted EBITDA in 2024 as cost and production pressures affected earnings.[26]

Profitability in the camper van industry

  • 27.3 million euros was Knaus Tabbert’s normalized EBITDA in fiscal 2025.[17]
  • 25.7 million dollars was Winnebago Industries’ consolidated net income in fiscal 2025.[16]
  • 2.3% was Knaus Tabbert’s adjusted EBITDA margin in fiscal 2025.[55]
  • 2.6% was Knaus Tabbert’s adjusted EBITDA margin in fiscal 2024.[26]
  • 28.4 million euros was Knaus Tabbert’s adjusted EBITDA in fiscal 2024.[26]

Financial planning in the camper van industry

  • 34.5 million euros was Knaus Tabbert’s free-cash-flow investment spending in 2024.[26]
  • 350 million dollars was the commitment size of Winnebago Industries’ asset-backed revolving credit facility after its 2022 amendment.[51]
  • 17.7% was Knaus Tabbert’s equity ratio at the end of 2024.[26]
  • -34.5 million euros was Knaus Tabbert’s free cash flow in 2024.[26]
  • 1.9 times was Knaus Tabbert’s net-financial-liabilities-to-adjusted-EBITDA ratio in 2023, before the ratio became unavailable in 2024.[26]

12 Statistics

Product & Service

Product development in the camper van industry

  • 41% of current camper-van owners said travel flexibility was a reason they ultimately purchased their vehicle in THOR’s North American study.[44]
  • 78% of current and potential camper-van owners ranked a built-in safety system as their top desired camper-van feature in THOR’s North American 2021 study.[44]
  • 40% of current camper-van owners cited safer travel as a reason for purchasing their vehicle in THOR’s North American study.[44]
  • 41% of current camper-van owners cited a more comfortable travel experience as a purchase reason in THOR’s North American camper-van study.[44]
  • 16.3% higher North American towable unit shipments in THOR Industries’ fiscal fourth quarter of 2024 reflected demand for smaller, more moderately priced RV units.[56]

Product lifecycle in the camper van industry

  • 70% of UK motorhomers and campervanners spent at least 21 days touring in the 2023 Leisure Vehicle Update survey.[45]
  • 88% of Dutch motorhome owners expected to take motorhome trips at least as often or more often in future, according to an NKC survey.[57]
  • 28% of current camper-van owners said their camper van was their only motorized vehicle in THOR’s North American study.[44]
  • 45% of current camper-van owners described their camper van as their primary vehicle in THOR’s North American study.[44]
  • 90% of Dutch motorhome owners surveyed said they would buy a motorhome again.[57]

After-sales in the camper van industry

  • 25% of surveyed North American RV dealers reported increased demand for faster service turnaround times.[19]
  • 96.77% of surveyed RV customers said they were satisfied with service personnel treatment in Q2 2025.[25]
  • 90.45% was the Q2 2025 service customer-satisfaction index reported by the RV Equipment and Technology publication’s dealer survey.[25]
  • 58.51% was the Q2 2025 service Net Promoter Score reported in the RV dealer survey.[25]
  • 88.38% of surveyed RV customers said service work was completed to their satisfaction in Q2 2025.[25]

Value proposition in the camper van industry

  • 53% of U.S. RV owners cited visiting locations with natural beauty as a purchase motivator in the 2025 Go RVing owner profile.[38]
  • 58% of U.S. RV owners cited unwinding and relaxing as a purchase motivator in the 2025 Go RVing owner profile.[38]
  • 81% of Dutch motorhome owners said they enjoyed holidays more since buying a motorhome.[57]
  • 57% of U.S. RV owners cited spending time in nature as a purchase motivator in the 2025 Go RVing owner profile.[38]
  • 32% of Dutch motorhome owners cited flexibility as the main reason for choosing motorhome travel.[57]

13 Statistics

Sustainability & Ethics

Manufacturers report material waste and recycling progress: Trigano diverted 50% of approximately 1.8 tonnes of IT-related WEEE to the circular economy in fiscal 2025.

Sustainability in the camper van industry

  • Nearly 300,000 trees had been planted through THOR Industries’ National Forest Foundation partnership by fiscal 2023 in U.S. forest ecosystems.[58]
  • 50% of Trigano’s approximately 1.8 tonnes of IT-related WEEE was diverted to the circular economy in fiscal 2025.[59]
  • 3% less hazardous waste was produced by Trigano in fiscal 2025 than in the previous year across its operations.[59]
  • 46% of THOR Industries’ total waste was recycled and approximately 2% was diverted from landfill in fiscal 2023.[58]
  • 43% of Knaus Tabbert’s workforce was covered by its health-management system in Germany and Hungary in 2024.[17]

ESG in the camper van industry

  • 62% of Winnebago Industries’ waste was diverted from landfill in 2023 across its operations.[51]
  • 29% was Winnebago Industries’ year-over-year improvement in its Total Recordable Incident Rate in 2024 across the enterprise.[60]
  • 22% of Winnebago Industries’ board members were racially or ethnically diverse in 2023.[51]
  • 20% or more was the reduction in Winnebago Industries’ Scope 1 and 2 greenhouse-gas emissions from 2020 to 2023.[51]
  • 99% of Winnebago Industries employees completed Code of Conduct training in 2023 across manufacturing and office operations.[51]

CSR in the camper van industry

  • 2,500 metric tonnes of CO2-equivalent sequestration was estimated annually from THOR Industries’ supported forest plantings in fiscal 2023.[58]
  • More than $2 million was invested by the Winnebago Industries Foundation in community partners in 2023.[51]
  • Nearly 1.5 million kWh of electricity was generated annually by Winnebago Industries’ three Barletta solar arrays in 2023.[51]
  • 1,300 metric tonnes of CO2 emissions were reduced annually by Winnebago Industries’ three Barletta solar arrays in 2023.[51]
  • 300,000 trees were planted through THOR Industries’ National Forest Foundation partnership by fiscal 2023 in U.S. national forests.[58]

Circular economy in the camper van industry

  • More than 90% of waste was diverted to recycling or repurposing at Winnebago Industries’ second zero-waste-to-landfill facility over a 12-month period by 2023.[51]
  • Approximately 2% of THOR Industries’ total waste was diverted from landfill in fiscal 2023 across its operating companies.[58]
  • 11 percentage points was the increase in Trigano’s hazardous-waste recovery and recycling rate in fiscal 2025.[59]
  • 0.64 percentage points was the increase in Trigano’s non-hazardous-waste recovery and recycling rate in fiscal 2025.[59]
  • 90% waste diversion was Winnebago Industries’ zero-waste-to-landfill target for each participating facility by 2030.[51]

Carbon footprint in the camper van industry

  • 300,000 trees supported by THOR Industries were estimated to sequester 2,500 metric tonnes of CO2-equivalent annually in fiscal 2023.[58]
  • 2,100 tonnes of CO2-equivalent were Trigano’s Scope 2 emissions from motorhome and caravan production in 2024.[59]
  • 3,900,800 tonnes of CO2-equivalent came from customer use and end-of-life of Trigano motorhomes and caravans in 2024.[59]
  • 4,608,600 tonnes of CO2-equivalent were emitted across Trigano’s Scopes 1, 2 and 3 from motorhome and caravan production in 2024.[59]
  • 4,589,100 tonnes of CO2-equivalent represented Trigano’s Scope 3 emissions from motorhome and caravan production in 2024.[59]

15 Statistics

Globalization & Expansion

Demand concentrates by country and market channels: Germany led 2025 motor-caravan registrations with 75,368 units, followed by France with 26,335 and the UK with 16,668.

Globalization in the camper van industry

  • 44,445 recreational vehicles were sold by Erwin Hymer Group worldwide in fiscal 2024/2025, including camper vans and motorhomes, across its international operations.[27]
  • $3.02 billion was THOR Industries’ European recreational-vehicle net sales in fiscal 2025, including $837.8 million from camper vans.[16]
  • 2,802,044 motor caravans were in use in Europe in 2023, up 5.5% from 2022.[65]
  • 15,440 European camper vans were shipped by THOR Industries in fiscal 2025, representing 34.7% of its European recreational-vehicle shipments.[16]
  • 221,000 new recreational vehicles were registered in Europe in 2024, compared with 356,000 in North America.[58]

Cultural adaptation in the camper van industry

  • 14,311 German camper vans without bathrooms were registered in 2022, representing a 145% increase from 5,833 units in 2019.[31]
  • 35.4% of German camper-van registrations were vans with bathrooms in 2022, compared with 31.1% in 2019.[31]
  • 80% of camping fans preferred a camper van or motorhome for holidays in Erwin Hymer Group’s European research.[27]
  • 3 people was the average European camper household size reported by Erwin Hymer Group’s caravaning-culture research.[27]
  • 43 years was Europe’s average camper age in Erwin Hymer Group’s caravaning-culture research.[27]

Supplier management in the camper van industry

  • THOR Industries identified suppliers of 3TG minerals used in components manufactured during calendar 2024 through its conflict-minerals due-diligence process.[16]
  • 19% of Go RVing’s new RV inventory purchases came from Forest River in 2024.[16]
  • $932.4 million was LCI Industries’ aftermarket net sales in 2025 from components and services supplied to the RV industry.[16]
  • 26% of Go RVing’s new RV inventory purchases came from Winnebago Industries in 2024.[16]
  • 8.3% was the constant-currency increase in THOR’s average European camper-van price per unit in fiscal 2025.[16]

Stakeholder management in the camper van industry

  • 7,700 employees worked for Erwin Hymer Group in fiscal 2024/2025.[27]
  • 20,900 employees worked for THOR Industries worldwide in fiscal 2024/2025, supporting its recreational-vehicle and camper-van operations.[27]
  • $224.2 million of THOR Industries’ debt was repaid in fiscal 2024.[16]
  • $170.5 million was returned to THOR shareholders through dividends and share repurchases in fiscal 2024.[16]
  • $545.5 million was THOR Industries’ operating cash flow in fiscal 2024, supporting debt reduction and shareholder returns.[16]

Distribution channels in the camper van industry

  • 19 Campers Inn RV locations were acquired between 2018 and 2024 to expand the dealership distribution network.[32]
  • 100 locations across Europe, North America and Oceania were reported for Indie Campers’ camper-van rental and marketplace operations.[34]
  • 89.4% of the U.S. recreational-vehicle market was sold through dealerships in 2025, according to an industry market analysis covering camper vans and other RVs.[66]
  • Independent, non-franchise dealers were THOR Industries’ primary sales channel in the United States, Canada and Europe in calendar 2024.[16]
  • 3 Campers Inn RV dealerships initially stocked Remote Vans products in Phoenix, West Jacksonville and Philadelphia in 2024.[32]

Key questions about the Camper Van Industry

How big is the camper van rental market in 2025?
The global campervan rental market was valued at $173.3 million in 2025.
How fast is the camper van rental market expected to grow?
The global campervan rental market is projected to reach $325.6 million by 2033, at an 8.2% CAGR from 2026 to 2033.
Which companies lead the camper van industry?
Forest River and Trigano are tied at the top of Gitnux's 2026 camper van ranking with an Overall score of 9.3 each.
What technology shifts show up in 2026 customer behavior?
In 2026, 10% of U.S. campers reported using artificial intelligence to plan a camping trip, and 33.6% said they trusted AI to recommend a campground.
How concentrated is the motor-caravan and campervan OEM market structure in 2026?
In the six months ended June 2026, European retail registrations were led by Trigano at 28.4% and Erwin Hymer Group at 27.0%, with the four named groups totaling 64.3% of the reported OEM-country market.
How does booking behavior shape rental demand in 2025?
Online booking accounted for approximately 68.0% of campervan-rental revenue in 2025, while family trips represented approximately 37.0% of 2025 revenue.
Reference

Cite This Report

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APA
Margot Villeneuve. (2026, February 13). Camper Van Industry Statistics. Gitnux. https://gitnux.org/camper-van-industry-statistics
MLA
Margot Villeneuve. "Camper Van Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/camper-van-industry-statistics.
Chicago
Margot Villeneuve. 2026. "Camper Van Industry Statistics." Gitnux. https://gitnux.org/camper-van-industry-statistics.

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