GITNUXREPORT 2026

Romania Restaurant Industry Statistics

Romania's restaurant industry rebounded strongly with sustained growth in 2023.

Rajesh Patel

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

Average consumer spending per visit to restaurants was 85 RON in 2023.

Statistic 2

62% of Romanians dine out at least once a month in 2023.

Statistic 3

Online ordering accounts for 35% of total restaurant transactions.

Statistic 4

Average bill for family dining: 250 RON, up 10% from 2022.

Statistic 5

48% prefer casual dining, spending 70 RON average per person.

Statistic 6

Lunch deals under 30 RON attract 55% of office workers.

Statistic 7

Wine consumption at restaurants: 15 liters per 100 visits in 2023.

Statistic 8

72% of diners use loyalty apps, saving average 12% on bills.

Statistic 9

Vegetarian meals chosen by 28% of customers, up from 18% in 2021.

Statistic 10

Weekend dining spend: 120 RON per person vs 65 RON weekdays.

Statistic 11

Delivery fees average 8 RON, deterring 22% of potential orders.

Statistic 12

Craft beer sales per restaurant: 450 liters monthly average.

Statistic 13

Group dining (4+ people): 40% of revenue, average 400 RON.

Statistic 14

55% of spending on food vs 45% on beverages in 2023.

Statistic 15

Fast-food spend per capita: 210 RON annually in urban Romania.

Statistic 16

Health-conscious options boost spend by 20% among millennials.

Statistic 17

Tourism drives 32% of restaurant revenue in peak summer months.

Statistic 18

Sustainability-labeled menus increase tips by 15% on average.

Statistic 19

Reservation apps used by 41% , reducing no-shows by 25%.

Statistic 20

Restaurant employment in Romania totaled 280,000 full-time equivalents in 2023.

Statistic 21

Average monthly wage in restaurants was 3,800 RON in 2023, up 18% YoY.

Statistic 22

45% of restaurant staff are under 30 years old in 2023.

Statistic 23

Female workers represent 52% of the restaurant workforce.

Statistic 24

Labor shortage affected 68% of restaurants, with 25,000 vacancies.

Statistic 25

Turnover rate in restaurants averaged 32% annually in 2022.

Statistic 26

Chefs and cooks: 85,000 employed, 12% growth since 2021.

Statistic 27

Waitstaff numbers: 110,000, with seasonal peaks at 140,000.

Statistic 28

Training programs reached 15,000 workers via HoReCa funds in 2023.

Statistic 29

Part-time employment: 22% of total restaurant jobs in urban areas.

Statistic 30

Unemployment in HoReCa dropped to 2.1% in 2023 from 5.4% in 2021.

Statistic 31

Foreign workers: 8,500 in restaurants, mostly from Nepal and Philippines.

Statistic 32

Average workweek: 42 hours for 65% of restaurant employees.

Statistic 33

Union membership: only 4% in the restaurant sector in 2022.

Statistic 34

Digital skills training for 12% of staff improved efficiency by 15%.

Statistic 35

Managers and owners: 45,000 positions, 7% female-led.

Statistic 36

Overtime hours averaged 8 per month per employee in peak season.

Statistic 37

EBITDA margins averaged 14.2% for mid-sized restaurants in 2023.

Statistic 38

Food cost percentage: 32% of revenue in full-service restaurants.

Statistic 39

Labor costs represent 38% of total operating expenses.

Statistic 40

Average profit margin: 8.5% post-tax for independents.

Statistic 41

Rent expenses: 10-12% of revenue in Bucharest prime locations.

Statistic 42

Energy costs rose 45% YoY to 7% of expenses in 2023.

Statistic 43

Inventory turnover ratio: 12 times per year average.

Statistic 44

Debt-to-equity ratio: 0.65 for restaurant chains.

Statistic 45

ROI on kitchen equipment: 18 months payback period.

Statistic 46

Online sales margin: 22% vs 16% dine-in after fees.

Statistic 47

Break-even occupancy: 55% for casual restaurants.

Statistic 48

Tax burden: 19% VAT plus 16% income on profits.

Statistic 49

Cash flow positive for 76% of restaurants post-2022.

Statistic 50

Franchise fees: 6% of sales for international brands.

Statistic 51

Marketing spend: 3.5% of revenue, digital 70% of budget.

Statistic 52

Insurance costs: 1.2% of turnover annually.

Statistic 53

Projected revenue growth: 10.5% in 2024 for chains.

Statistic 54

Net promoter score average: 72 for top performers.

Statistic 55

Customer acquisition cost: 45 RON via social media.

Statistic 56

65% of restaurants use POS systems, boosting efficiency 20%.

Statistic 57

Loyalty program ROI: 4:1 return on investment.

Statistic 58

In 2023, the Romanian restaurant industry reached a market value of approximately 7.2 billion EUR, marking a 12% year-over-year growth driven by post-pandemic recovery.

Statistic 59

The HoReCa sector in Romania contributed 4.8% to the national GDP in 2022, with restaurants accounting for 65% of the total sector value.

Statistic 60

Romania's full-service restaurants segment grew by 15.3% in revenue from 2021 to 2022, reaching 3.1 billion EUR.

Statistic 61

Limited-service restaurants in Romania saw a 18% increase in outlets, totaling 12,500 in 2023.

Statistic 62

The average annual growth rate (CAGR) for Romania's restaurant market from 2018-2023 was 8.7%.

Statistic 63

In 2022, Bucharest hosted 28% of all Romanian restaurants, with over 8,000 establishments.

Statistic 64

Romania's restaurant industry recovered to 95% of pre-pandemic levels by Q4 2023.

Statistic 65

The street food and quick-service segment expanded by 22% in market share to 25% in 2023.

Statistic 66

Total HoReCa turnover in Romania hit 12.5 billion EUR in 2023, with restaurants at 58%.

Statistic 67

Romania ranks 12th in Eastern Europe for restaurant market size per capita at 380 EUR in 2022.

Statistic 68

Fine dining restaurants grew 9% in number to 450 nationwide in 2023.

Statistic 69

Casual dining outlets represent 42% of the market with 15,200 locations in 2023.

Statistic 70

Projected market size for 2024 is 8.1 billion EUR, CAGR 11.2% through 2028.

Statistic 71

Vegan and plant-based menu options increased by 35% across restaurants in 2023.

Statistic 72

Online delivery platforms captured 28% of restaurant sales in urban areas in 2023.

Statistic 73

Total number of restaurants in Romania reached 36,200 in 2023, up 7% from 2022.

Statistic 74

International chains like McDonald's operate 92 outlets in Romania as of 2023.

Statistic 75

KFC has 78 restaurants in Romania, with 15 new openings in 2023.

Statistic 76

Burger King expanded to 45 locations, focusing on Bucharest and Cluj.

Statistic 77

Local chain Hanu' Berarilor has 22 outlets across 12 cities in 2023.

Statistic 78

Independent restaurants comprise 72% of total establishments at 26,000+.

Statistic 79

Timisoara has 2,100 restaurants, second after Bucharest's 10,200.

Statistic 80

New restaurant registrations surged 14% to 4,500 in 2023.

Statistic 81

Pizza Hut operates 56 dine-in and delivery points in Romania.

Statistic 82

Subway has 120 stores, mostly franchised, as of end-2023.

Statistic 83

Number of cafes and bars integrated with restaurants: 9,800 in 2022.

Statistic 84

Cluj-Napoca saw 12% growth in restaurants to 1,800 outlets in 2023.

Statistic 85

Domino's Pizza entered with 10 stores, planning 30 by 2025.

Statistic 86

Total pizzerias: 4,200, representing 11.6% of all restaurants.

Statistic 87

Michelin-recognized spots: 2 restaurants in Romania in 2023.

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While Romania's restaurant industry may be small on a global scale, it's booming with a staggering 7.2 billion EUR market value, driven by a 12% growth spurt in 2023 as diners eagerly returned post-pandemic.

Key Takeaways

  • In 2023, the Romanian restaurant industry reached a market value of approximately 7.2 billion EUR, marking a 12% year-over-year growth driven by post-pandemic recovery.
  • The HoReCa sector in Romania contributed 4.8% to the national GDP in 2022, with restaurants accounting for 65% of the total sector value.
  • Romania's full-service restaurants segment grew by 15.3% in revenue from 2021 to 2022, reaching 3.1 billion EUR.
  • Total number of restaurants in Romania reached 36,200 in 2023, up 7% from 2022.
  • International chains like McDonald's operate 92 outlets in Romania as of 2023.
  • KFC has 78 restaurants in Romania, with 15 new openings in 2023.
  • Restaurant employment in Romania totaled 280,000 full-time equivalents in 2023.
  • Average monthly wage in restaurants was 3,800 RON in 2023, up 18% YoY.
  • 45% of restaurant staff are under 30 years old in 2023.
  • Average consumer spending per visit to restaurants was 85 RON in 2023.
  • 62% of Romanians dine out at least once a month in 2023.
  • Online ordering accounts for 35% of total restaurant transactions.
  • EBITDA margins averaged 14.2% for mid-sized restaurants in 2023.
  • Food cost percentage: 32% of revenue in full-service restaurants.
  • Labor costs represent 38% of total operating expenses.

Romania's restaurant industry rebounded strongly with sustained growth in 2023.

Consumer Spending

  • Average consumer spending per visit to restaurants was 85 RON in 2023.
  • 62% of Romanians dine out at least once a month in 2023.
  • Online ordering accounts for 35% of total restaurant transactions.
  • Average bill for family dining: 250 RON, up 10% from 2022.
  • 48% prefer casual dining, spending 70 RON average per person.
  • Lunch deals under 30 RON attract 55% of office workers.
  • Wine consumption at restaurants: 15 liters per 100 visits in 2023.
  • 72% of diners use loyalty apps, saving average 12% on bills.
  • Vegetarian meals chosen by 28% of customers, up from 18% in 2021.
  • Weekend dining spend: 120 RON per person vs 65 RON weekdays.
  • Delivery fees average 8 RON, deterring 22% of potential orders.
  • Craft beer sales per restaurant: 450 liters monthly average.
  • Group dining (4+ people): 40% of revenue, average 400 RON.
  • 55% of spending on food vs 45% on beverages in 2023.
  • Fast-food spend per capita: 210 RON annually in urban Romania.
  • Health-conscious options boost spend by 20% among millennials.
  • Tourism drives 32% of restaurant revenue in peak summer months.
  • Sustainability-labeled menus increase tips by 15% on average.
  • Reservation apps used by 41% , reducing no-shows by 25%.

Consumer Spending Interpretation

While Romanians are dining out more often, with nearly two-thirds doing so monthly, they are navigating a landscape of rising costs and varied habits—from the 85 RON casual outing to the 250 RON family feast—by increasingly using apps for loyalty, reservations, and online orders, all while showing a growing appetite for everything from vegetarian meals to craft beer.

Employment and Labor

  • Restaurant employment in Romania totaled 280,000 full-time equivalents in 2023.
  • Average monthly wage in restaurants was 3,800 RON in 2023, up 18% YoY.
  • 45% of restaurant staff are under 30 years old in 2023.
  • Female workers represent 52% of the restaurant workforce.
  • Labor shortage affected 68% of restaurants, with 25,000 vacancies.
  • Turnover rate in restaurants averaged 32% annually in 2022.
  • Chefs and cooks: 85,000 employed, 12% growth since 2021.
  • Waitstaff numbers: 110,000, with seasonal peaks at 140,000.
  • Training programs reached 15,000 workers via HoReCa funds in 2023.
  • Part-time employment: 22% of total restaurant jobs in urban areas.
  • Unemployment in HoReCa dropped to 2.1% in 2023 from 5.4% in 2021.
  • Foreign workers: 8,500 in restaurants, mostly from Nepal and Philippines.
  • Average workweek: 42 hours for 65% of restaurant employees.
  • Union membership: only 4% in the restaurant sector in 2022.
  • Digital skills training for 12% of staff improved efficiency by 15%.
  • Managers and owners: 45,000 positions, 7% female-led.
  • Overtime hours averaged 8 per month per employee in peak season.

Employment and Labor Interpretation

The Romanian restaurant scene is a booming paradox: it's a youthful, female-majority workforce getting better pay and training than ever, yet it's so hungry for staff that it's running itself ragged trying to keep the tables full.

Financial Performance

  • EBITDA margins averaged 14.2% for mid-sized restaurants in 2023.
  • Food cost percentage: 32% of revenue in full-service restaurants.
  • Labor costs represent 38% of total operating expenses.
  • Average profit margin: 8.5% post-tax for independents.
  • Rent expenses: 10-12% of revenue in Bucharest prime locations.
  • Energy costs rose 45% YoY to 7% of expenses in 2023.
  • Inventory turnover ratio: 12 times per year average.
  • Debt-to-equity ratio: 0.65 for restaurant chains.
  • ROI on kitchen equipment: 18 months payback period.
  • Online sales margin: 22% vs 16% dine-in after fees.
  • Break-even occupancy: 55% for casual restaurants.
  • Tax burden: 19% VAT plus 16% income on profits.
  • Cash flow positive for 76% of restaurants post-2022.
  • Franchise fees: 6% of sales for international brands.
  • Marketing spend: 3.5% of revenue, digital 70% of budget.
  • Insurance costs: 1.2% of turnover annually.
  • Projected revenue growth: 10.5% in 2024 for chains.
  • Net promoter score average: 72 for top performers.
  • Customer acquisition cost: 45 RON via social media.
  • 65% of restaurants use POS systems, boosting efficiency 20%.
  • Loyalty program ROI: 4:1 return on investment.

Financial Performance Interpretation

It's a business of razor-thin slices where a chef’s masterpiece must survive a gauntlet of taxes, soaring energy bills, and the landlord's bite before it can even hope to become a modest 8.5% profit.

Market Size and Growth

  • In 2023, the Romanian restaurant industry reached a market value of approximately 7.2 billion EUR, marking a 12% year-over-year growth driven by post-pandemic recovery.
  • The HoReCa sector in Romania contributed 4.8% to the national GDP in 2022, with restaurants accounting for 65% of the total sector value.
  • Romania's full-service restaurants segment grew by 15.3% in revenue from 2021 to 2022, reaching 3.1 billion EUR.
  • Limited-service restaurants in Romania saw a 18% increase in outlets, totaling 12,500 in 2023.
  • The average annual growth rate (CAGR) for Romania's restaurant market from 2018-2023 was 8.7%.
  • In 2022, Bucharest hosted 28% of all Romanian restaurants, with over 8,000 establishments.
  • Romania's restaurant industry recovered to 95% of pre-pandemic levels by Q4 2023.
  • The street food and quick-service segment expanded by 22% in market share to 25% in 2023.
  • Total HoReCa turnover in Romania hit 12.5 billion EUR in 2023, with restaurants at 58%.
  • Romania ranks 12th in Eastern Europe for restaurant market size per capita at 380 EUR in 2022.
  • Fine dining restaurants grew 9% in number to 450 nationwide in 2023.
  • Casual dining outlets represent 42% of the market with 15,200 locations in 2023.
  • Projected market size for 2024 is 8.1 billion EUR, CAGR 11.2% through 2028.
  • Vegan and plant-based menu options increased by 35% across restaurants in 2023.
  • Online delivery platforms captured 28% of restaurant sales in urban areas in 2023.

Market Size and Growth Interpretation

Romanian dining has erupted from pandemic hibernation like a starved bear in a honey factory, with its 7.2-billion-euro market clawing back to 95% of pre-crisis levels as street food and delivery platforms fatten their share, proving the national appetite is as robust as the 12% yearly growth and 4.8% GDP contribution would suggest.

Number of Establishments

  • Total number of restaurants in Romania reached 36,200 in 2023, up 7% from 2022.
  • International chains like McDonald's operate 92 outlets in Romania as of 2023.
  • KFC has 78 restaurants in Romania, with 15 new openings in 2023.
  • Burger King expanded to 45 locations, focusing on Bucharest and Cluj.
  • Local chain Hanu' Berarilor has 22 outlets across 12 cities in 2023.
  • Independent restaurants comprise 72% of total establishments at 26,000+.
  • Timisoara has 2,100 restaurants, second after Bucharest's 10,200.
  • New restaurant registrations surged 14% to 4,500 in 2023.
  • Pizza Hut operates 56 dine-in and delivery points in Romania.
  • Subway has 120 stores, mostly franchised, as of end-2023.
  • Number of cafes and bars integrated with restaurants: 9,800 in 2022.
  • Cluj-Napoca saw 12% growth in restaurants to 1,800 outlets in 2023.
  • Domino's Pizza entered with 10 stores, planning 30 by 2025.
  • Total pizzerias: 4,200, representing 11.6% of all restaurants.
  • Michelin-recognized spots: 2 restaurants in Romania in 2023.

Number of Establishments Interpretation

Romanian dining has democratically elected to overwhelmingly support local, independent flavors, as evidenced by the 26,000 homegrown establishments thriving amid the methodical march of international chains.

Sources & References