Key Takeaways
- In 2023, the Romanian restaurant industry reached a market value of approximately 7.2 billion EUR, marking a 12% year-over-year growth driven by post-pandemic recovery.
- The HoReCa sector in Romania contributed 4.8% to the national GDP in 2022, with restaurants accounting for 65% of the total sector value.
- Romania's full-service restaurants segment grew by 15.3% in revenue from 2021 to 2022, reaching 3.1 billion EUR.
- Total number of restaurants in Romania reached 36,200 in 2023, up 7% from 2022.
- International chains like McDonald's operate 92 outlets in Romania as of 2023.
- KFC has 78 restaurants in Romania, with 15 new openings in 2023.
- Restaurant employment in Romania totaled 280,000 full-time equivalents in 2023.
- Average monthly wage in restaurants was 3,800 RON in 2023, up 18% YoY.
- 45% of restaurant staff are under 30 years old in 2023.
- Average consumer spending per visit to restaurants was 85 RON in 2023.
- 62% of Romanians dine out at least once a month in 2023.
- Online ordering accounts for 35% of total restaurant transactions.
- EBITDA margins averaged 14.2% for mid-sized restaurants in 2023.
- Food cost percentage: 32% of revenue in full-service restaurants.
- Labor costs represent 38% of total operating expenses.
Romania's restaurant industry rebounded strongly with sustained growth in 2023.
Consumer Spending
- Average consumer spending per visit to restaurants was 85 RON in 2023.
- 62% of Romanians dine out at least once a month in 2023.
- Online ordering accounts for 35% of total restaurant transactions.
- Average bill for family dining: 250 RON, up 10% from 2022.
- 48% prefer casual dining, spending 70 RON average per person.
- Lunch deals under 30 RON attract 55% of office workers.
- Wine consumption at restaurants: 15 liters per 100 visits in 2023.
- 72% of diners use loyalty apps, saving average 12% on bills.
- Vegetarian meals chosen by 28% of customers, up from 18% in 2021.
- Weekend dining spend: 120 RON per person vs 65 RON weekdays.
- Delivery fees average 8 RON, deterring 22% of potential orders.
- Craft beer sales per restaurant: 450 liters monthly average.
- Group dining (4+ people): 40% of revenue, average 400 RON.
- 55% of spending on food vs 45% on beverages in 2023.
- Fast-food spend per capita: 210 RON annually in urban Romania.
- Health-conscious options boost spend by 20% among millennials.
- Tourism drives 32% of restaurant revenue in peak summer months.
- Sustainability-labeled menus increase tips by 15% on average.
- Reservation apps used by 41% , reducing no-shows by 25%.
Consumer Spending Interpretation
Employment and Labor
- Restaurant employment in Romania totaled 280,000 full-time equivalents in 2023.
- Average monthly wage in restaurants was 3,800 RON in 2023, up 18% YoY.
- 45% of restaurant staff are under 30 years old in 2023.
- Female workers represent 52% of the restaurant workforce.
- Labor shortage affected 68% of restaurants, with 25,000 vacancies.
- Turnover rate in restaurants averaged 32% annually in 2022.
- Chefs and cooks: 85,000 employed, 12% growth since 2021.
- Waitstaff numbers: 110,000, with seasonal peaks at 140,000.
- Training programs reached 15,000 workers via HoReCa funds in 2023.
- Part-time employment: 22% of total restaurant jobs in urban areas.
- Unemployment in HoReCa dropped to 2.1% in 2023 from 5.4% in 2021.
- Foreign workers: 8,500 in restaurants, mostly from Nepal and Philippines.
- Average workweek: 42 hours for 65% of restaurant employees.
- Union membership: only 4% in the restaurant sector in 2022.
- Digital skills training for 12% of staff improved efficiency by 15%.
- Managers and owners: 45,000 positions, 7% female-led.
- Overtime hours averaged 8 per month per employee in peak season.
Employment and Labor Interpretation
Financial Performance
- EBITDA margins averaged 14.2% for mid-sized restaurants in 2023.
- Food cost percentage: 32% of revenue in full-service restaurants.
- Labor costs represent 38% of total operating expenses.
- Average profit margin: 8.5% post-tax for independents.
- Rent expenses: 10-12% of revenue in Bucharest prime locations.
- Energy costs rose 45% YoY to 7% of expenses in 2023.
- Inventory turnover ratio: 12 times per year average.
- Debt-to-equity ratio: 0.65 for restaurant chains.
- ROI on kitchen equipment: 18 months payback period.
- Online sales margin: 22% vs 16% dine-in after fees.
- Break-even occupancy: 55% for casual restaurants.
- Tax burden: 19% VAT plus 16% income on profits.
- Cash flow positive for 76% of restaurants post-2022.
- Franchise fees: 6% of sales for international brands.
- Marketing spend: 3.5% of revenue, digital 70% of budget.
- Insurance costs: 1.2% of turnover annually.
- Projected revenue growth: 10.5% in 2024 for chains.
- Net promoter score average: 72 for top performers.
- Customer acquisition cost: 45 RON via social media.
- 65% of restaurants use POS systems, boosting efficiency 20%.
- Loyalty program ROI: 4:1 return on investment.
Financial Performance Interpretation
Market Size and Growth
- In 2023, the Romanian restaurant industry reached a market value of approximately 7.2 billion EUR, marking a 12% year-over-year growth driven by post-pandemic recovery.
- The HoReCa sector in Romania contributed 4.8% to the national GDP in 2022, with restaurants accounting for 65% of the total sector value.
- Romania's full-service restaurants segment grew by 15.3% in revenue from 2021 to 2022, reaching 3.1 billion EUR.
- Limited-service restaurants in Romania saw a 18% increase in outlets, totaling 12,500 in 2023.
- The average annual growth rate (CAGR) for Romania's restaurant market from 2018-2023 was 8.7%.
- In 2022, Bucharest hosted 28% of all Romanian restaurants, with over 8,000 establishments.
- Romania's restaurant industry recovered to 95% of pre-pandemic levels by Q4 2023.
- The street food and quick-service segment expanded by 22% in market share to 25% in 2023.
- Total HoReCa turnover in Romania hit 12.5 billion EUR in 2023, with restaurants at 58%.
- Romania ranks 12th in Eastern Europe for restaurant market size per capita at 380 EUR in 2022.
- Fine dining restaurants grew 9% in number to 450 nationwide in 2023.
- Casual dining outlets represent 42% of the market with 15,200 locations in 2023.
- Projected market size for 2024 is 8.1 billion EUR, CAGR 11.2% through 2028.
- Vegan and plant-based menu options increased by 35% across restaurants in 2023.
- Online delivery platforms captured 28% of restaurant sales in urban areas in 2023.
Market Size and Growth Interpretation
Number of Establishments
- Total number of restaurants in Romania reached 36,200 in 2023, up 7% from 2022.
- International chains like McDonald's operate 92 outlets in Romania as of 2023.
- KFC has 78 restaurants in Romania, with 15 new openings in 2023.
- Burger King expanded to 45 locations, focusing on Bucharest and Cluj.
- Local chain Hanu' Berarilor has 22 outlets across 12 cities in 2023.
- Independent restaurants comprise 72% of total establishments at 26,000+.
- Timisoara has 2,100 restaurants, second after Bucharest's 10,200.
- New restaurant registrations surged 14% to 4,500 in 2023.
- Pizza Hut operates 56 dine-in and delivery points in Romania.
- Subway has 120 stores, mostly franchised, as of end-2023.
- Number of cafes and bars integrated with restaurants: 9,800 in 2022.
- Cluj-Napoca saw 12% growth in restaurants to 1,800 outlets in 2023.
- Domino's Pizza entered with 10 stores, planning 30 by 2025.
- Total pizzerias: 4,200, representing 11.6% of all restaurants.
- Michelin-recognized spots: 2 restaurants in Romania in 2023.
Number of Establishments Interpretation
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