Key Takeaways
- In 2023, the U.S. quick-service restaurant (QSR) industry generated total sales of $404.3 billion, marking a 7.2% increase from 2022.
- Global QSR market size reached $1.05 trillion in 2023, projected to grow to $1.68 trillion by 2030 at a CAGR of 6.8%.
- QSR segment accounted for 37% of total U.S. restaurant industry sales in 2023, up from 35% in 2020.
- 68% of U.S. consumers visited QSR weekly in 2023, up from 62% in 2022.
- 42% of Gen Z prefer QSR for dinner occasions in 2023 surveys.
- Mobile ordering app usage in QSR rose to 51% of orders in 2023 U.S.
- QSR average food cost percentage was 28.4% in 2023 U.S. operations.
- Labor costs consumed 31.2% of QSR revenues in 2023 amid shortages.
- Average QSR drive-thru service time was 227.5 seconds in 2023.
- McDonald's held 43.2% U.S. QSR market share by sales in 2023.
- Starbucks commanded 36% of QSR coffee sales in U.S. 2023.
- Subway unit count reached 37,000 in U.S., most QSR locations 2023.
- QSR market in California represents 12.4% of U.S. total sales 2023.
- Texas QSR outlets density highest at 1 per 2,100 residents 2023.
- Florida QSR tourism boost added $18B sales in 2023 peak season.
The QSR industry is growing robustly with increasing digital sales and global expansion.
Chains & Competition
Chains & Competition Interpretation
Consumer Trends & Preferences
Consumer Trends & Preferences Interpretation
Market Size & Revenue
Market Size & Revenue Interpretation
Operations & Efficiency
Operations & Efficiency Interpretation
Regional & Global Insights
Regional & Global Insights Interpretation
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