GITNUXREPORT 2025

Produce Industry Statistics

Global produce market worth $1.8 trillion, organic demand rising rapidly worldwide.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The top five fruits consumed globally are bananas, apples, grapes, oranges, and strawberries

Statistic 2

The average American consumes about 1.3 pounds of fresh produce per day, which is below the recommended 2 cups of fruits and vegetables daily

Statistic 3

Approximately 80% of US consumers understand the benefits of eating more produce, but only 25% meet daily recommended intake

Statistic 4

Asia-Pacific is expected to see the fastest growth in produce consumption, with an expected CAGR of 9% from 2022 to 2027

Statistic 5

Approximately 15% of the US population consumes organic produce regularly, up from 10% five years ago

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The global demand for locally grown produce is rising sharply, with about 60% of consumers preferring to buy local food products

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About 50 million people in the US rely on food assistance programs that include fresh produce

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The United States is the largest importer of fresh produce worldwide, accounting for about 15% of global import value in 2022

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The US imports over 50% of its fresh produce from countries like Mexico, Canada, and Central American nations

Statistic 10

The most imported fruit into the US in 2022 was bananas, accounting for over 30% of total fruit imports

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The United States imports around 85% of the avocados consumed domestically, mostly from Mexico

Statistic 12

The fruit industry in Spain is the largest in Europe, with oranges and apples as key exports

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The average export price for US-grown blueberries was approximately $2.10 per pound in 2022

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The US exports around 25% of its fresh produce to over 80 countries worldwide, with Canada, Mexico, and European countries being primary markets

Statistic 15

The top export crop in the US produce industry is strawberries, with an export value exceeding $1 billion annually

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The global fresh produce market was valued at approximately $1.8 trillion in 2022

Statistic 17

The global demand for berries, specifically blueberries and raspberries, is expected to grow by 7% annually through 2027

Statistic 18

The global tomato market was valued at over $100 billion in 2022, with the US, China, and India as the top consumers

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Approximately 70% of fresh produce in the US is sold through supermarkets, grocery stores, and supermarkets chains

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The global demand for organic produce is expected to reach $300 billion by 2025, growing at a CAGR of 8.09%

Statistic 21

Horizontally, North America leads the organic produce sector with over 50% of global organic fruit and vegetable sales

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The global greenhouse produce market was valued at around $45 billion in 2022, with high growth in Asia-Pacific regions

Statistic 23

The global demand for fresh berries is expected to grow at a CAGR of 6.7% from 2022 to 2027

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The fruit and vegetable industry contributes approximately $200 billion annually to the US economy

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The global mushroom market is projected to reach $69.2 billion by 2027, growing at a CAGR of 9.3% from 2022

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The average retail markup on produce items is around 40%, varying by region and product

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The global demand for organic leafy greens is expected to increase significantly, with a CAGR of about 7.7% through 2027

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The global demand for exotic and tropical fruits is projected to grow at a CAGR of 8.5% through 2027

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The global demand for fresh-cut produce is expected to grow at a CAGR of 4.8% from 2022 to 2027

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The global market for organic herbs is projected to reach $15 billion by 2027, growing at a CAGR of 7.2%

Statistic 31

Approximately 65% of fresh produce in the US is sold through grocery stores, chains, and supermarkets

Statistic 32

The global demand for processed produce, including frozen and canned goods, is expected to grow at a CAGR of 5.3% through 2027

Statistic 33

The global industry for edible flowers is growing, with a market value expected to reach $4 billion by 2027, growing at a CAGR of 10.4%

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The global organic fruit market grew at a CAGR of 8.4% from 2017 to 2022

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The average retail price for organic vegetables in the US is approximately 30% higher than conventional vegetables

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The organic apple market segment has seen sales increase by over 10% annually over the past five years

Statistic 37

Organic vegetable sales in the US accounted for nearly 20% of total vegetable sales in 2022

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The organic citrus fruit segment saw a sales increase of 12% in the US in 2022, compared to the previous year

Statistic 39

The organic sector in the produce industry is growing faster than conventional produce, with organic growth rates often exceeding 10% annually

Statistic 40

The average retail price for organic strawberries in the US is approximately $4.50 per pound, compared to $2.50 for conventional strawberries

Statistic 41

California produces over 60% of the US's strawberries, making it the leading strawberry growing state

Statistic 42

The worldwide avocado production in 2022 was approximately 6 million tonnes, with Mexico being the largest producer

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The average lifespan of a retail produce display is about 3 to 4 days before produce quality begins to decline significantly

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Citrus fruits account for approximately 30% of the world's fresh fruit production volume

Statistic 45

Over 80% of the strawberries grown in the US are produced in California, Florida, and North Carolina

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The average yield of apples in the US is approximately 18,000 pounds per acre, with Washington State being the leading producer

Statistic 47

Approximately 90% of the US’s seedless grape production occurs in California, primarily in Fresno and Kern counties

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The average waste rate for retail produce in the US is approximately 10%, due to spoilage, damage, or overstocking

Statistic 49

The average farmgate price for carrots in California was around $0.28 per pound in 2022

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The majority of fresh produce in the US is still shipped via truck, accounting for over 85% of produce distribution

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Key Highlights

The global fresh produce market was valued at approximately $1.8 trillion in 2022
The United States is the largest importer of fresh produce worldwide, accounting for about 15% of global import value in 2022
The top five fruits consumed globally are bananas, apples, grapes, oranges, and strawberries
The global organic fruit market grew at a CAGR of 8.4% from 2017 to 2022
The average American consumes about 1.3 pounds of fresh produce per day, which is below the recommended 2 cups of fruits and vegetables daily
California produces over 60% of the US's strawberries, making it the leading strawberry growing state
The global demand for berries, specifically blueberries and raspberries, is expected to grow by 7% annually through 2027
The average retail price for organic vegetables in the US is approximately 30% higher than conventional vegetables
The worldwide avocado production in 2022 was approximately 6 million tonnes, with Mexico being the largest producer
The global tomato market was valued at over $100 billion in 2022, with the US, China, and India as the top consumers
Approximately 70% of fresh produce in the US is sold through supermarkets, grocery stores, and supermarkets chains
The average lifespan of a retail produce display is about 3 to 4 days before produce quality begins to decline significantly
The global demand for organic produce is expected to reach $300 billion by 2025, growing at a CAGR of 8.09%

The produce industry is experiencing a dynamic transformation driven by soaring global demand, innovative organic and sustainable practices, and a booming market valued at approximately $1.8 trillion in 2022.

Consumer Behavior & Consumption Patterns

The top five fruits consumed globally are bananas, apples, grapes, oranges, and strawberries
The average American consumes about 1.3 pounds of fresh produce per day, which is below the recommended 2 cups of fruits and vegetables daily
Approximately 80% of US consumers understand the benefits of eating more produce, but only 25% meet daily recommended intake
Asia-Pacific is expected to see the fastest growth in produce consumption, with an expected CAGR of 9% from 2022 to 2027
Approximately 15% of the US population consumes organic produce regularly, up from 10% five years ago
The global demand for locally grown produce is rising sharply, with about 60% of consumers preferring to buy local food products
About 50 million people in the US rely on food assistance programs that include fresh produce

Consumer Behavior & Consumption Patterns Interpretation

While bananas and apples dominate our fruit bowls and a growing hunger for local, organic, and fresh produce underscores shifting consumer preferences, America's produce consumption still trails behind dietary recommendations—highlighting an urgent need to turn knowledge into healthier habits amid a burgeoning Asia-Pacific market and a significant reliance on food assistance programs.

Import & Export Dynamics

The United States is the largest importer of fresh produce worldwide, accounting for about 15% of global import value in 2022
The US imports over 50% of its fresh produce from countries like Mexico, Canada, and Central American nations
The most imported fruit into the US in 2022 was bananas, accounting for over 30% of total fruit imports
The United States imports around 85% of the avocados consumed domestically, mostly from Mexico
The fruit industry in Spain is the largest in Europe, with oranges and apples as key exports
The average export price for US-grown blueberries was approximately $2.10 per pound in 2022
The US exports around 25% of its fresh produce to over 80 countries worldwide, with Canada, Mexico, and European countries being primary markets
The top export crop in the US produce industry is strawberries, with an export value exceeding $1 billion annually

Import & Export Dynamics Interpretation

While the United States proudly leads as the world's largest importer of fresh produce—relying heavily on Mexico, Canada, and Central America for over half of its supply—its own export strength shines brightest in strawberries and blueberries, underscoring a complex balance between importing essential fruits like bananas and avocados and exporting premium crops worldwide.

Market Size & Value

The global fresh produce market was valued at approximately $1.8 trillion in 2022
The global demand for berries, specifically blueberries and raspberries, is expected to grow by 7% annually through 2027
The global tomato market was valued at over $100 billion in 2022, with the US, China, and India as the top consumers
Approximately 70% of fresh produce in the US is sold through supermarkets, grocery stores, and supermarkets chains
The global demand for organic produce is expected to reach $300 billion by 2025, growing at a CAGR of 8.09%
Horizontally, North America leads the organic produce sector with over 50% of global organic fruit and vegetable sales
The global greenhouse produce market was valued at around $45 billion in 2022, with high growth in Asia-Pacific regions
The global demand for fresh berries is expected to grow at a CAGR of 6.7% from 2022 to 2027
The fruit and vegetable industry contributes approximately $200 billion annually to the US economy
The global mushroom market is projected to reach $69.2 billion by 2027, growing at a CAGR of 9.3% from 2022
The average retail markup on produce items is around 40%, varying by region and product
The global demand for organic leafy greens is expected to increase significantly, with a CAGR of about 7.7% through 2027
The global demand for exotic and tropical fruits is projected to grow at a CAGR of 8.5% through 2027
The global demand for fresh-cut produce is expected to grow at a CAGR of 4.8% from 2022 to 2027
The global market for organic herbs is projected to reach $15 billion by 2027, growing at a CAGR of 7.2%
Approximately 65% of fresh produce in the US is sold through grocery stores, chains, and supermarkets
The global demand for processed produce, including frozen and canned goods, is expected to grow at a CAGR of 5.3% through 2027
The global industry for edible flowers is growing, with a market value expected to reach $4 billion by 2027, growing at a CAGR of 10.4%

Market Size & Value Interpretation

With a global fresh produce market valued at $1.8 trillion and organic, berries, and exotic fruits all surging at double-digit CAGR, it's clear that whether it's tomatoes, mushrooms, or edible flowers, consumers worldwide are valuing quality, diversity, and a healthy lifestyle—paying a premium through an average 40% markup that keeps the industry blossoming.

Organic & Specialty Produce Market Trends

The global organic fruit market grew at a CAGR of 8.4% from 2017 to 2022
The average retail price for organic vegetables in the US is approximately 30% higher than conventional vegetables
The organic apple market segment has seen sales increase by over 10% annually over the past five years
Organic vegetable sales in the US accounted for nearly 20% of total vegetable sales in 2022
The organic citrus fruit segment saw a sales increase of 12% in the US in 2022, compared to the previous year
The organic sector in the produce industry is growing faster than conventional produce, with organic growth rates often exceeding 10% annually
The average retail price for organic strawberries in the US is approximately $4.50 per pound, compared to $2.50 for conventional strawberries

Organic & Specialty Produce Market Trends Interpretation

As organic produce continues its vigorous growth—ranging from an 8.4% compound annual increase in global fruit markets to retail prices that command a premium of up to 30%—consumers are evidently valuing— and willing to pay for— the health and sustainability benefits, fueling a dynamic shift that champions organic options in nearly one-fifth of US vegetable sales and drives the organic apple and citrus segments to double-digit annual gains, all while demanding a price premium that underscores consumers’ willingness to invest in perceived quality over conventional affordability.

Production & Supply Chain Data

California produces over 60% of the US's strawberries, making it the leading strawberry growing state
The worldwide avocado production in 2022 was approximately 6 million tonnes, with Mexico being the largest producer
The average lifespan of a retail produce display is about 3 to 4 days before produce quality begins to decline significantly
Citrus fruits account for approximately 30% of the world's fresh fruit production volume
Over 80% of the strawberries grown in the US are produced in California, Florida, and North Carolina
The average yield of apples in the US is approximately 18,000 pounds per acre, with Washington State being the leading producer
Approximately 90% of the US’s seedless grape production occurs in California, primarily in Fresno and Kern counties
The average waste rate for retail produce in the US is approximately 10%, due to spoilage, damage, or overstocking
The average farmgate price for carrots in California was around $0.28 per pound in 2022
The majority of fresh produce in the US is still shipped via truck, accounting for over 85% of produce distribution

Production & Supply Chain Data Interpretation

California's dominance in strawberry and seedless grape production solidifies its role as America’s produce epicenter, while the swift perishability and significant waste of fresh fruits underscore the ongoing challenge of balancing abundance with sustainability in the nation’s produce industry.