GITNUXREPORT 2026

Powerboat Industry Statistics

The global powerboat market is growing steadily due to strong worldwide luxury and recreational demand.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

55% of US powerboat buyers are first-time owners in 2023.

Statistic 2

Average age of powerboat owners in US is 51 years old as of 2023.

Statistic 3

42% of new powerboat purchasers are millennials (born 1981-1996) in 2023.

Statistic 4

Male consumers represent 78% of powerboat owners globally.

Statistic 5

Household income over $100,000 for 68% of US powerboat owners in 2022.

Statistic 6

35% of powerboat owners use boats for family watersports annually.

Statistic 7

Urban dwellers account for 52% of new powerboat buyers in Europe 2023.

Statistic 8

62% of US powerboat owners have college degrees or higher.

Statistic 9

Women represent 28% of powerboat purchase decision-makers in 2023.

Statistic 10

Average household size of powerboat owners is 2.8 persons in US.

Statistic 11

47% of powerboat owners plan to buy larger boats within 5 years.

Statistic 12

Fishing is primary use for 39% of powerboat owners worldwide.

Statistic 13

25-44 age group grew 12% in powerboat ownership share in 2023.

Statistic 14

71% of powerboat owners are married or in partnerships.

Statistic 15

Ethnic minorities represent 22% of new US powerboat buyers in 2023.

Statistic 16

Average annual boating spend per owner is $4,200 in US 2023.

Statistic 17

58% of owners trailer their powerboats rather than store at marinas.

Statistic 18

19% of US powerboat owners under 40 years old 2023.

Statistic 19

45% of owners cite watersports as top activity.

Statistic 20

Average powerboat ownership tenure: 7.2 years US.

Statistic 21

33% growth in female powerboat owners since 2018.

Statistic 22

Cruising primary for 29% of powerboat usage globally.

Statistic 23

$150,000+ income for 41% luxury powerboat buyers.

Statistic 24

In 2023, the global powerboat market was valued at USD 22.4 billion, projected to reach USD 32.8 billion by 2030 at a CAGR of 5.6%.

Statistic 25

US recreational boating industry generated $121.5 billion in total economic output in 2022.

Statistic 26

Powerboat segment accounted for 65% of the total marine vessel market revenue in North America in 2023.

Statistic 27

European powerboat market size reached EUR 8.2 billion in 2022, growing at 4.2% annually.

Statistic 28

Asia-Pacific powerboat market expanded by 7.1% YoY in 2023, driven by luxury demand in China.

Statistic 29

Global powerboat retail sales revenue hit $15.7 billion in 2023.

Statistic 30

US powerboat market share was 42% of global recreational boating in 2022.

Statistic 31

Luxury powerboat segment grew 9.3% in market value to $4.1 billion globally in 2023.

Statistic 32

Powerboat industry contributed $16.8 billion to US GDP in 2021.

Statistic 33

Projected global powerboat market CAGR of 6.2% from 2024-2032.

Statistic 34

Canadian powerboat market valued at CAD 2.9 billion in 2023.

Statistic 35

Australian powerboat sector reached AUD 1.8 billion in revenue in FY2023.

Statistic 36

Middle East powerboat market grew 8.5% to $1.2 billion in 2023.

Statistic 37

Latin America powerboat market size was $0.9 billion in 2022, CAGR 5.1% forecast.

Statistic 38

UK powerboat market valued at GBP 1.4 billion in 2023.

Statistic 39

US powerboat registrations reached record 12.8 million in 2023.

Statistic 40

Powerboat exports from US totaled $2.3 billion in 2023.

Statistic 41

Indian powerboat market valued at INR 15 billion in FY2023.

Statistic 42

South Africa powerboat sector at ZAR 4.2 billion 2023.

Statistic 43

Southeast US has 38% of total US powerboat registrations.

Statistic 44

Florida registered 892,000 powerboats in 2023, leading the nation.

Statistic 45

Europe holds 28% of global powerboat market share in 2023.

Statistic 46

Michigan ranks 2nd in US with 785,000 powerboat registrations.

Statistic 47

Asia-Pacific region saw 15% growth in powerboat registrations 2022-2023.

Statistic 48

California has 612,000 registered powerboats as of 2023.

Statistic 49

Mediterranean countries account for 45% of European powerboat sales.

Statistic 50

Australia has 850,000 recreational powerboats in use 2023.

Statistic 51

Texas registered 567,000 powerboats in 2023.

Statistic 52

China leads Asia with 2.1 million powerboat owners in 2023.

Statistic 53

Great Lakes states hold 22% of US powerboat fleet.

Statistic 54

UAE powerboat registrations grew 20% to 15,000 in 2023.

Statistic 55

Brazil has 1.2 million powerboats, largest in Latin America.

Statistic 56

New York state: 412,000 powerboats registered 2023.

Statistic 57

65% of global superyacht powerboats are in Europe.

Statistic 58

Northeast US: 25% of national powerboat registrations.

Statistic 59

Germany 112,000 new powerboat sales Europe leader.

Statistic 60

Japan powerboat registrations: 450,000 in 2023.

Statistic 61

Gulf Coast states: 18% US powerboat share.

Statistic 62

France powerboat market: 22,000 sales 2023.

Statistic 63

In 2022, US powerboat shipments totaled 258,000 units.

Statistic 64

Global powerboat production reached 450,000 units in 2023.

Statistic 65

US retail sales of new powerboats were 240,000 units in 2023.

Statistic 66

Outboard-powered powerboats accounted for 72% of US sales in 2023.

Statistic 67

Europe saw 85,000 new powerboat sales in 2022.

Statistic 68

China powerboat production hit 120,000 units in 2023.

Statistic 69

Pontoon boats, a powerboat subcategory, sold 65,000 units in US 2023.

Statistic 70

Inboard powerboat sales declined 3% to 45,000 units globally in 2023.

Statistic 71

Australia recorded 12,500 new powerboat registrations in 2023.

Statistic 72

Pre-owned powerboat sales in US reached 1.2 million transactions in 2022.

Statistic 73

Sterndrive powerboats comprised 18% of US new boat sales in 2023.

Statistic 74

Global jet boat production increased 15% to 25,000 units in 2023.

Statistic 75

Florida led US powerboat sales with 28,000 units in 2023.

Statistic 76

Yamaha produced 1.1 million outboard motors for powerboats in FY2023.

Statistic 77

Brunswick Corporation shipped 380,000 powerboats and engines in 2023.

Statistic 78

Turkey produced 35,000 powerboats for export in 2023.

Statistic 79

Italy luxury powerboat sales: 4,200 units in 2023.

Statistic 80

Mercury Marine outboard sales: 300,000 units 2023.

Statistic 81

Bowrider powerboats sold 92,000 units in US 2023.

Statistic 82

Center console sales up 10% to 78,000 in US 2023.

Statistic 83

Global used powerboat market: $28 billion in 2023.

Statistic 84

Outboard engines dominate with 75% market share in powerboats globally.

Statistic 85

Electric powerboats sales grew 45% YoY to 12,000 units in 2023.

Statistic 86

Average powerboat length increased to 21.5 feet in US 2023 sales.

Statistic 87

32% of new powerboats feature smart navigation systems in 2023.

Statistic 88

Fuel-efficient hull designs adopted in 48% of 2023 production models.

Statistic 89

Autonomous docking tech in 15% of luxury powerboats 2023.

Statistic 90

Carbon fiber usage in powerboat hulls rose 22% in 2023.

Statistic 91

Hybrid propulsion systems in 8% of new powerboats sold 2023.

Statistic 92

Average horsepower of US powerboats increased to 225 HP in 2023.

Statistic 93

55% of powerboats now have joystick controls standard.

Statistic 94

Lithium-ion batteries in 28% of powerboat auxiliary systems 2023.

Statistic 95

Wake sport-specific powerboats grew 18% with ballast tech.

Statistic 96

40% adoption of LED lighting in new powerboats 2023.

Statistic 97

AI predictive maintenance in 12% of high-end powerboats.

Statistic 98

Step-hull designs improved wave handling in 35% of models.

Statistic 99

360-degree cameras in 22% new powerboats 2023.

Statistic 100

Solar panel integration in 11% powerboats for aux power.

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While the powerboat industry's $22.4 billion global market is making waves, a deeper dive reveals it's being propelled forward by a dynamic new generation of millennial buyers, surging Asian luxury demand, and a wave of high-tech innovation from electric motors to AI systems.

Key Takeaways

In 2023, the global powerboat market was valued at USD 22.4 billion, projected to reach USD 32.8 billion by 2030 at a CAGR of 5.6%.
US recreational boating industry generated $121.5 billion in total economic output in 2022.
Powerboat segment accounted for 65% of the total marine vessel market revenue in North America in 2023.
In 2022, US powerboat shipments totaled 258,000 units.
Global powerboat production reached 450,000 units in 2023.
US retail sales of new powerboats were 240,000 units in 2023.
55% of US powerboat buyers are first-time owners in 2023.
Average age of powerboat owners in US is 51 years old as of 2023.
42% of new powerboat purchasers are millennials (born 1981-1996) in 2023.
Southeast US has 38% of total US powerboat registrations.
Florida registered 892,000 powerboats in 2023, leading the nation.
Europe holds 28% of global powerboat market share in 2023.
Outboard engines dominate with 75% market share in powerboats globally.
Electric powerboats sales grew 45% YoY to 12,000 units in 2023.
Average powerboat length increased to 21.5 feet in US 2023 sales.

The global powerboat market is growing steadily due to strong worldwide luxury and recreational demand.

Consumer Trends and Demographics

55% of US powerboat buyers are first-time owners in 2023.
Average age of powerboat owners in US is 51 years old as of 2023.
42% of new powerboat purchasers are millennials (born 1981-1996) in 2023.
Male consumers represent 78% of powerboat owners globally.
Household income over $100,000 for 68% of US powerboat owners in 2022.
35% of powerboat owners use boats for family watersports annually.
Urban dwellers account for 52% of new powerboat buyers in Europe 2023.
62% of US powerboat owners have college degrees or higher.
Women represent 28% of powerboat purchase decision-makers in 2023.
Average household size of powerboat owners is 2.8 persons in US.
47% of powerboat owners plan to buy larger boats within 5 years.
Fishing is primary use for 39% of powerboat owners worldwide.
25-44 age group grew 12% in powerboat ownership share in 2023.
71% of powerboat owners are married or in partnerships.
Ethnic minorities represent 22% of new US powerboat buyers in 2023.
Average annual boating spend per owner is $4,200 in US 2023.
58% of owners trailer their powerboats rather than store at marinas.
19% of US powerboat owners under 40 years old 2023.
45% of owners cite watersports as top activity.
Average powerboat ownership tenure: 7.2 years US.
33% growth in female powerboat owners since 2018.
Cruising primary for 29% of powerboat usage globally.
$150,000+ income for 41% luxury powerboat buyers.

Consumer Trends and Demographics Interpretation

It seems the powerboat industry is being steered by an increasingly diverse and youthful demographic of well-educated, affluent urbanites who are not just buying their first boat, but are actively planning to trade up, proving that the classic midlife crisis purchase is now more of a strategic, family-focused investment in fun.

Market Size and Growth

In 2023, the global powerboat market was valued at USD 22.4 billion, projected to reach USD 32.8 billion by 2030 at a CAGR of 5.6%.
US recreational boating industry generated $121.5 billion in total economic output in 2022.
Powerboat segment accounted for 65% of the total marine vessel market revenue in North America in 2023.
European powerboat market size reached EUR 8.2 billion in 2022, growing at 4.2% annually.
Asia-Pacific powerboat market expanded by 7.1% YoY in 2023, driven by luxury demand in China.
Global powerboat retail sales revenue hit $15.7 billion in 2023.
US powerboat market share was 42% of global recreational boating in 2022.
Luxury powerboat segment grew 9.3% in market value to $4.1 billion globally in 2023.
Powerboat industry contributed $16.8 billion to US GDP in 2021.
Projected global powerboat market CAGR of 6.2% from 2024-2032.
Canadian powerboat market valued at CAD 2.9 billion in 2023.
Australian powerboat sector reached AUD 1.8 billion in revenue in FY2023.
Middle East powerboat market grew 8.5% to $1.2 billion in 2023.
Latin America powerboat market size was $0.9 billion in 2022, CAGR 5.1% forecast.
UK powerboat market valued at GBP 1.4 billion in 2023.
US powerboat registrations reached record 12.8 million in 2023.
Powerboat exports from US totaled $2.3 billion in 2023.
Indian powerboat market valued at INR 15 billion in FY2023.
South Africa powerboat sector at ZAR 4.2 billion 2023.

Market Size and Growth Interpretation

While the global powerboat market sails toward a $32.8 billion horizon, it's clear that humanity's age-old quest to conquer the weekend is not only alive and well but is a multi-billion dollar economic engine, with Americans leading the armada.

Regional and Global Distribution

Southeast US has 38% of total US powerboat registrations.
Florida registered 892,000 powerboats in 2023, leading the nation.
Europe holds 28% of global powerboat market share in 2023.
Michigan ranks 2nd in US with 785,000 powerboat registrations.
Asia-Pacific region saw 15% growth in powerboat registrations 2022-2023.
California has 612,000 registered powerboats as of 2023.
Mediterranean countries account for 45% of European powerboat sales.
Australia has 850,000 recreational powerboats in use 2023.
Texas registered 567,000 powerboats in 2023.
China leads Asia with 2.1 million powerboat owners in 2023.
Great Lakes states hold 22% of US powerboat fleet.
UAE powerboat registrations grew 20% to 15,000 in 2023.
Brazil has 1.2 million powerboats, largest in Latin America.
New York state: 412,000 powerboats registered 2023.
65% of global superyacht powerboats are in Europe.
Northeast US: 25% of national powerboat registrations.
Germany 112,000 new powerboat sales Europe leader.
Japan powerboat registrations: 450,000 in 2023.
Gulf Coast states: 18% US powerboat share.
France powerboat market: 22,000 sales 2023.

Regional and Global Distribution Interpretation

It seems America's bathtub is overflowing down the Southeast coast, where Florida reigns supreme, while Europe sails as the global connoisseur with a Mediterranean heart, and the Asia-Pacific tide rises rapidly, proving the world's love affair with horsepower is far from a dry dock.

Sales and Production

In 2022, US powerboat shipments totaled 258,000 units.
Global powerboat production reached 450,000 units in 2023.
US retail sales of new powerboats were 240,000 units in 2023.
Outboard-powered powerboats accounted for 72% of US sales in 2023.
Europe saw 85,000 new powerboat sales in 2022.
China powerboat production hit 120,000 units in 2023.
Pontoon boats, a powerboat subcategory, sold 65,000 units in US 2023.
Inboard powerboat sales declined 3% to 45,000 units globally in 2023.
Australia recorded 12,500 new powerboat registrations in 2023.
Pre-owned powerboat sales in US reached 1.2 million transactions in 2022.
Sterndrive powerboats comprised 18% of US new boat sales in 2023.
Global jet boat production increased 15% to 25,000 units in 2023.
Florida led US powerboat sales with 28,000 units in 2023.
Yamaha produced 1.1 million outboard motors for powerboats in FY2023.
Brunswick Corporation shipped 380,000 powerboats and engines in 2023.
Turkey produced 35,000 powerboats for export in 2023.
Italy luxury powerboat sales: 4,200 units in 2023.
Mercury Marine outboard sales: 300,000 units 2023.
Bowrider powerboats sold 92,000 units in US 2023.
Center console sales up 10% to 78,000 in US 2023.
Global used powerboat market: $28 billion in 2023.

Sales and Production Interpretation

While America clearly remains the undisputed king of the water, launching a quarter-million new boats and propping up a billion-dollar used market, the global fleet is diversifying at a rapid clip as Europe cruises, China builds, pontoons party, and even jet boats are making a serious splash.

Technological Advancements and Innovations

Outboard engines dominate with 75% market share in powerboats globally.
Electric powerboats sales grew 45% YoY to 12,000 units in 2023.
Average powerboat length increased to 21.5 feet in US 2023 sales.
32% of new powerboats feature smart navigation systems in 2023.
Fuel-efficient hull designs adopted in 48% of 2023 production models.
Autonomous docking tech in 15% of luxury powerboats 2023.
Carbon fiber usage in powerboat hulls rose 22% in 2023.
Hybrid propulsion systems in 8% of new powerboats sold 2023.
Average horsepower of US powerboats increased to 225 HP in 2023.
55% of powerboats now have joystick controls standard.
Lithium-ion batteries in 28% of powerboat auxiliary systems 2023.
Wake sport-specific powerboats grew 18% with ballast tech.
40% adoption of LED lighting in new powerboats 2023.
AI predictive maintenance in 12% of high-end powerboats.
Step-hull designs improved wave handling in 35% of models.
360-degree cameras in 22% new powerboats 2023.
Solar panel integration in 11% powerboats for aux power.

Technological Advancements and Innovations Interpretation

The classic gas-guzzling outboard still rules the waves, but the industry is quietly re-engineering itself with smarter hulls, smarter tech, and a surprisingly electric jolt, proving that even the most traditional of boaters are now being steered by joysticks, algorithms, and a faint but persistent hint of sunshine.

Sources & References

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