Summary
- • The global plus size fashion market was valued at $165.2 billion in 2019.
- • The plus-size fashion industry is expected to grow at a CAGR of 4.4% from 2020 to 2027.
- • Women's plus-size clothing market is projected to reach $9.8 billion by 2027.
- • Plus-size customers account for 67% of women in the United States.
- • The average American woman wears a size 16-18.
- • 68% of women in the U.S. wear a size 14 or above.
- • 81% of women feel that the fashion industry does not understand their clothing needs.
- • The average plus-size brand offers sizes up to 24, while more inclusive brands go up to size 32.
- • In 2016, the plus-size apparel market was worth $20.4 billion in the U.S.
- • 70% of women prefer plus-size models in campaigns rather than traditional models.
- • The global average revenue per plus-size specialty clothing store is $493,000 per year.
- • The top three market players in the plus-size fashion industry account for 14% of the market share.
- • The plus-size women's clothing market in the U.S. is expected to grow by 5.1% from 2020 to 2027.
- • Online sales of plus-size clothing increased by 27% in 2020.
- • The majority of plus-size clothing sales are made by women aged 45 to 64.
Move over, skinny jeans, theres a new stat in town thats breaking records and turning heads in the fashion industry. With the global plus-size fashion market valued at a staggering $165.2 billion in 2019 and projected to soar even higher with a 4.4% CAGR, its clear that curves are having a major moment. From the average American woman comfortably strutting in a size 16-18 to the 81% who believe the industry still has room for improvement, the plus-size fashion revolution is not just a trend – its a seismic shift in style. Get ready to dive into the numbers, trends, and fierce fashion statements of a booming industry thats finally giving the spotlight to the majority – because big is beautiful, bold, and ready to take the runway by storm.
Consumer Demographics
- Plus-size customers account for 67% of women in the United States.
- The average American woman wears a size 16-18.
- 68% of women in the U.S. wear a size 14 or above.
- 81% of women feel that the fashion industry does not understand their clothing needs.
- 70% of women prefer plus-size models in campaigns rather than traditional models.
- The majority of plus-size clothing sales are made by women aged 45 to 64.
- 45% of American consumers would prefer that all fashion brands offer more sizes, including plus sizes.
- Over 70% of plus-size women are interested in fashion, and they spend an average of $40 per month on clothing.
- The average plus-size consumer makes 2.5 times more fashion purchases per year than the average consumer.
- 60% of plus-size consumers in the U.S. shop online for clothing compared to 40% who prefer in-store shopping.
- 80% of plus-size shoppers in the U.S. say that the fit of clothing is the most important factor influencing their purchasing decision.
- 70% of plus-size consumers in the UK believe that the fashion industry does not adequately cater to their needs.
- Over 60% of plus-size consumers in the U.S. agree that there is a lack of stylish and trendy clothing options available in their size.
- 75% of plus-size consumers in the U.S. feel that there is a lack of size diversity in the fashion industry.
- 35% of women who wear plus sizes feel that the fashion industry ignores or excludes them.
- Millennial plus-size consumers spend on average 75% more on clothing than baby boomers.
- 60% of women in the U.S. wear plus sizes.
- The average American woman wears a size 16 or 18.
- 48% of women's plus-size consumers expect retailers to offer the same styles in all sizes.
- 72% of women in the U.S. wear sizes 14 and above.
- 82% of plus-size shoppers believe the fashion industry ignores their needs.
- The average American woman wears a size 16-18, yet most clothing retailers offer limited options in this size range.
- 67% of women in the U.S. are considered plus size, wearing a size 14 or larger.
- 60% of plus-size consumers in the US believe designers and retailers need to offer more size-inclusive options.
- 58% of plus-size consumers in the U.S. feel underserved by the fashion industry.
Interpretation
In a world where the numbers don't lie, the statistics of the plus-size fashion industry paint a clear picture of a market that is both vast and underserved. With the majority of American women wearing sizes 14 and above, it's puzzling how the fashion industry continues to miss the mark on meeting their needs. From the overwhelming preference for plus-size models to the significant purchasing power of plus-size consumers, it's evident that this demographic is not only present but also passionate about fashion. As the demand for size-inclusive options grows louder, it's time for designers and retailers to listen up and start offering stylish choices for the 67% of women who are tired of being left out in the cold by a tepid industry. After all, as the saying goes, fashion should be for every body.
Global Market Value
- The global plus size fashion market was valued at $165.2 billion in 2019.
- Women's plus-size clothing market is projected to reach $9.8 billion by 2027.
- In 2016, the plus-size apparel market was worth $20.4 billion in the U.S.
- The global average revenue per plus-size specialty clothing store is $493,000 per year.
- The U.S. plus-size clothing market was valued at $9.8 billion in 2019.
- The global plus-size fashion market is projected to reach $205.7 billion by 2027.
- The global market for plus-size women's clothing is expected to reach $212.81 billion by 2026.
- Plus-size apparel sales are projected to reach $25 billion by 2025 in the U.S.
- The global market for plus-size lingerie is expected to reach $8.1 billion by 2027.
- The global plus-size women's clothing market is estimated to be worth $181.3 billion by 2023, with a CAGR of 4.4%.
- The plus-size lingerie market in the U.S. is valued at $12.4 billion.
- The global men's plus-size clothing market is projected to be worth $614 billion by 2025.
- The plus-size fashion industry is estimated to be worth $24 billion in the U.S.
- The global market for plus-size fashion is estimated to reach $523.2 billion by 2025.
- The global market for men's plus-size clothing will reach $47.7 billion by 2023.
- By 2024, the global plus-size fashion market is projected to reach $187.5 billion.
- The market for women's plus-size clothing in Europe was valued at €11.2 billion in 2020.
Interpretation
The plus size fashion industry statistics paint a picture of a market that is not just about numbers, but about empowerment and inclusion. From the staggering monetary values to the projected growth trends, it is clear that the demand for stylish and well-fitting clothing in larger sizes is a force to be reckoned with. As the industry continues to expand and evolve, it highlights the importance of representation and diversity in the fashion world. After all, fashion is not just about size, it's about confidence and expression, and these numbers prove that there is plenty of room - and money - to celebrate all shapes and sizes.
Industry Growth Projections
- The plus-size fashion industry is expected to grow at a CAGR of 4.4% from 2020 to 2027.
- The plus-size women's clothing market in the U.S. is expected to grow by 5.1% from 2020 to 2027.
- Online sales of plus-size clothing increased by 27% in 2020.
- Plus-size clothing sales increased by 14% in the U.S. in 2020.
- By 2024, the plus-size market in Australia is expected to grow to $1.8 billion.
- The plus-size clothing market in Europe is projected to reach $18 billion by 2027.
- The global market for plus-size clothing is expected to grow at a CAGR of 4.4% from 2021 to 2027.
- The men's plus-size fashion market is expected to witness significant growth, with a CAGR of 6.5% from 2021 to 2026.
- The global plus-size women's clothing market is expected to grow at a CAGR of 3.5% from 2021 to 2028.
- The plus-size women's activewear market is expected to grow by 7.9% from 2021 to 2027.
- The plus-size clothing sector's annual growth rate is 5.7%, outpacing the overall apparel market.
- Consumer spending on plus-size fashion in the UK increased by 18.6% between 2019 and 2021.
- The plus-size clothing market in Europe grew by €1.3 billion from 2016 to 2017.
- The market for plus-size activewear is expected to reach $48 billion by 2025.
- The plus-size clothing market in North America is projected to grow by 4.2% by 2026.
- Plus-size clothing sales in the U.S. are expected to reach $39 billion by 2023.
- The plus-size fashion industry is projected to grow by 4.34% in Europe by 2025.
- The plus-size lingerie market is expected to grow by 3.1% annually through 2027.
- Plus-size ecommerce sales are projected to reach $41.58 billion by 2025.
- The plus-size fashion market in the UK is forecast to grow by 8.1% by 2026.
- Sales of women's plus-size clothing in the US were $9.8 billion in 2020 and are expected to grow to $15.7 billion by 2025.
- The plus-size activewear market is expected to grow at a CAGR of 6.8% from 2021 to 2026.
- In Canada, the plus-size fashion market is projected to reach $2.72 billion by 2025.
- The men's plus-size fashion market in the US is expected to grow by 8.9% annually through 2026.
- The global market for plus-size clothing is expected to grow by 3.7% from 2021 to 2026.
- Plus-size fashion sales in Asia-Pacific are forecasted to reach $10.3 billion by 2026.
- The women's plus-size fashion market in Australia is anticipated to grow at a CAGR of 5.9% from 2021 to 2027.
Interpretation
In a world where style knows no size, the plus-size fashion industry is strutting down the runway of success with impressive statistics to back it up. With growth rates that would make any trendsetter jealous, it's clear that the era of inclusivity and diversity in fashion is not just a passing fad but a movement gaining momentum. From the U.S. to Europe, from activewear to lingerie, plus-size fashion is not only breaking barriers but also breaking sales records. So, to all those who once believed bigger couldn't be better in fashion, it's time to update your wardrobe and your mindset - because the future of fashion is fabulously plus-sized.
Market Segmentation
- The average plus-size brand offers sizes up to 24, while more inclusive brands go up to size 32.
- The top three market players in the plus-size fashion industry account for 14% of the market share.
- Plus-size clothing accounts for 12.4% of the total women's clothing market in the U.S.
- Plus-size consumers account for 20.4% of the total apparel market revenue in the United States.
- 64% of women in the U.S. wear plus sizes, but only 17% of the clothes sold in stores cater to their needs.
- The average spend per purchase for plus-size consumers in the U.S. is $100, compared to $70 for standard-size consumers.
- 33% of U.S. consumers buy plus-size clothing.
- Plus-size consumers make up 22% of the fashion market in the UK.
- Plus-size apparel sales in the U.S. account for 16.2% of the overall apparel market.
- Plus-size fashion accounts for 26% of the US women's apparel market.
- 35% of women’s clothing sales in the US are derived from plus-size apparel.
Interpretation
In a world where curves are celebrated but not always catered for, the plus-size fashion industry stands as a beacon of both opportunity and neglect. With the average brand stepping up to a size 24, while the trailblazers extend to a size 32, it's clear that size inclusivity is not just a trend - it's a necessity. Despite plus-size apparel accounting for a significant slice of the women's clothing market, statistics reveal a glaring disconnect between supply and demand. From the frustration of only 17% of clothing catering to 64% of American women to the stark contrast in spending habits between plus and standard-size consumers, these numbers tell a tale of remarkable resilience in the face of systemic oversight. As plus-size consumers continue to drive a substantial portion of the apparel market revenue, it's high time the industry listens, learns, and truly embraces the beauty of diversity.
