Key Takeaways
- In 2023, the total revenue of the Philippines restaurant industry reached PHP 850 billion, marking a 12% year-on-year growth driven by post-pandemic recovery.
- The foodservice market in the Philippines is projected to grow at a CAGR of 8.5% from 2024 to 2028, reaching USD 15.2 billion by 2028.
- Full-service restaurants accounted for 35% of the total Philippines restaurant revenue in 2022, generating PHP 250 billion.
- In 2023, 62% of Filipinos aged 18-35 dined out at least twice weekly, preferring QSR chains like Jollibee.
- 78% of urban Filipinos used food delivery apps for restaurant orders in 2023.
- Average annual spend per capita on restaurants in Philippines was PHP 8,500 in 2023.
- The Philippines restaurant industry employed 1.2 million workers directly in 2023.
- Average monthly wage for restaurant servers in Philippines was PHP 15,200 in 2023.
- 45% of restaurant workforce were aged 18-24 in 2022 census.
- Average profit margin for Philippines restaurants was 8.2% in 2023.
- Food cost percentage averaged 35% of revenues in QSRs 2023.
- Average rent as % of sales was 12% for Metro Manila outlets in 2023.
- Metro Manila had 25,000 restaurant outlets, 40% of national total in 2023.
- Cebu province QSR chains numbered 1,200 with 15% growth in 2023.
- Davao region's fine dining establishments reached 450 in 2023.
Philippines' restaurant industry grew robustly post-pandemic, driven by increasing consumer demand.
Consumer Behavior and Trends
- In 2023, 62% of Filipinos aged 18-35 dined out at least twice weekly, preferring QSR chains like Jollibee.
- 78% of urban Filipinos used food delivery apps for restaurant orders in 2023.
- Average annual spend per capita on restaurants in Philippines was PHP 8,500 in 2023.
- 45% of consumers preferred sustainable packaging in restaurant takeouts in 2023 survey.
- Chicken dishes topped preferences with 55% order share in QSRs during 2023.
- 67% of millennials in Philippines opted for contactless payments at restaurants in 2023.
- Vegetarian menu adoption rose to 22% of diners in Metro Manila in 2023.
- Peak dining time shifted to 7-9 PM for 52% of customers post-2022.
- 41% increase in family dining occasions in 2023 compared to 2022.
- 73% of Filipinos valued hygiene certifications when choosing restaurants in 2023.
- Rice-based meals accounted for 68% of all restaurant orders in 2023.
- 56% of consumers tried new cuisines via delivery apps in 2023.
- Average check size in casual dining rose 8% to PHP 450 per person in 2023.
- 64% preference for local flavors over international in 2023 surveys.
- Weekend brunch popularity surged 30% among Gen Z in 2023.
- 49% of diners used loyalty programs at chain restaurants in 2023.
- Health-conscious orders grew 25% with low-calorie options in 2023.
- 71% of tourists dined at street food spots during visits in 2023.
- Solo dining increased to 28% of total visits in urban areas in 2023.
- 82% satisfaction rate with delivery speed under 30 minutes in 2023.
- Pork adobo remained top ordered dish with 12% share in 2023.
- 37% of consumers prioritized outdoor seating post-pandemic in 2023.
- Beverage pairings chosen by 44% during meals in 2023.
- 59% repeat visits to favored restaurants within a month in 2023.
- Fusion cuisine appeal reached 33% among young professionals.
- Late-night orders spiked 40% on Fridays in 2023 delivery data.
- 66% preferred dine-in over pure delivery for special occasions.
Consumer Behavior and Trends Interpretation
Employment and Workforce
- The Philippines restaurant industry employed 1.2 million workers directly in 2023.
- Average monthly wage for restaurant servers in Philippines was PHP 15,200 in 2023.
- 45% of restaurant workforce were aged 18-24 in 2022 census.
- Female employees comprised 58% of total restaurant staff in 2023.
- Chef positions grew by 12% with 25,000 new hires in 2023.
- Turnover rate in QSRs averaged 28% annually in 2023.
- 320,000 delivery riders supported restaurant industry in 2023.
- Training programs reached 150,000 workers via TESDA in 2023 for hospitality.
- Metro Manila restaurants employed 450,000 people, 38% of national total.
- Part-time workers made up 35% of restaurant workforce in 2023.
- Average workweek for cooks was 48 hours in 2023 survey.
- 18% rise in managerial positions filled in 2023.
- Overseas Filipino Workers from restaurants totaled 50,000 remittances in 2023.
- Unionized staff in restaurants was only 5% nationwide in 2023.
- Skills gap affected 22% of hiring in fine dining in 2023.
- 95,000 new jobs created in casual dining segment 2022-2023.
- Bartenders numbered 40,000 with 10% growth in 2023.
- Unemployment rate in restaurant sector dropped to 4.2% in Q4 2023.
- 60% of employees had high school education or below in 2023.
- Overtime pay compliance reached 88% in audited restaurants 2023.
- Kitchen staff shortages reported by 65% of owners in 2023.
- Benefits coverage for health insurance at 42% of workforce.
- Youth employment programs trained 30,000 in 2023.
- Average tenure for servers was 1.8 years in chains 2023.
- 12,500 managerial roles advertised unfilled in 2023.
- Migrant workers from provinces filled 25% urban jobs.
- Safety training completed by 75% of staff in 2023.
- PHP 180 billion in total payroll expenses for industry in 2023.
Employment and Workforce Interpretation
Market Size and Growth
- In 2023, the total revenue of the Philippines restaurant industry reached PHP 850 billion, marking a 12% year-on-year growth driven by post-pandemic recovery.
- The foodservice market in the Philippines is projected to grow at a CAGR of 8.5% from 2024 to 2028, reaching USD 15.2 billion by 2028.
- Full-service restaurants accounted for 35% of the total Philippines restaurant revenue in 2022, generating PHP 250 billion.
- Quick-service restaurants (QSR) in the Philippines saw revenues of PHP 320 billion in 2023, up 15% from 2022 due to urbanization.
- The casual dining segment of the Philippines restaurant industry grew by 10.2% in 2023, contributing PHP 180 billion to the market.
- Philippines restaurant industry market size expanded from USD 11.8 billion in 2021 to USD 13.4 billion in 2023.
- Street food vendors, informal segment, generated an estimated PHP 120 billion in 2022, representing 15% of total foodservice sales.
- Fine dining restaurants in Metro Manila alone contributed PHP 45 billion in revenue in 2023.
- The overall Philippines foodservice sector CAGR was 7.8% between 2018-2023.
- Cloud kitchen revenues in Philippines restaurants hit PHP 50 billion in 2023, growing 25% YoY.
- Philippines restaurant industry valued at PHP 780 billion in 2022, with 14% growth projected for 2024.
- Limited-service eating places segment reached PHP 400 billion in 2023.
- The restaurant sector's contribution to Philippines GDP was 2.1% in 2023, equating to PHP 650 billion.
- Fast-casual dining grew to PHP 110 billion in revenues by end-2023.
- Total foodservice sales in Philippines hit USD 14.1 billion in 2023.
- Bar and pub revenues within restaurants totaled PHP 60 billion in 2022.
- Philippines restaurant market expected to reach PHP 1.2 trillion by 2027.
- Cafe and coffee shop segment revenues were PHP 150 billion in 2023.
- The industry recovered 95% of pre-pandemic revenue levels by 2023.
- PHP 95 billion from tourist-driven restaurant spending in 2023.
- Overall growth rate of 11.3% in restaurant sales volume for 2023.
- Market value of PHP 920 billion forecasted for 2025.
- 18% increase in digital ordering contributing to revenue growth in 2023.
- PHP 220 billion from chain restaurants in 2023.
- Independent restaurants generated PHP 450 billion, 52% of total market in 2023.
- CAGR of 9.2% expected for 2024-2030.
- USD 1.2 billion export-related restaurant revenues in 2023.
- PHP 75 billion from vegan/plant-based menu sales in 2023.
- Total outlets contributed PHP 1.05 trillion including takeaways in 2023.
- 13.5% YoY growth in premium segment revenues to PHP 140 billion in 2023.
Market Size and Growth Interpretation
Operational and Financial Metrics
- Average profit margin for Philippines restaurants was 8.2% in 2023.
- Food cost percentage averaged 35% of revenues in QSRs 2023.
- Average rent as % of sales was 12% for Metro Manila outlets in 2023.
- Utility costs rose 15% to PHP 2.5 million annually per mid-size restaurant.
- Inventory turnover ratio was 18 times per year in efficient chains 2023.
- Break-even point for new restaurants averaged 18 months in 2023.
- Labor costs represented 28% of total operating expenses in 2023.
- Digital POS adoption reached 70% with 20% efficiency gain.
- Average table turnover rate was 2.8 per night in casual dining.
- Waste reduction initiatives saved 10% on food costs in 2023 pilots.
- Loan interest rates for expansions averaged 7.5% in 2023.
- Revenue per square meter was PHP 150,000 annually in prime locations.
- 65% of restaurants achieved positive cash flow within first year post-2022.
- Marketing spend averaged 4% of sales, ROI 5:1 in digital ads.
- EBITDA margin for top chains was 15% in 2023.
- Supplier payment terms averaged 45 days for independents.
- Energy efficiency upgrades cut costs by 12% in 40% of outlets.
- Franchise fees ranged PHP 5-10 million with 6% royalty.
- Customer acquisition cost via apps was PHP 150 in 2023.
- Fixed costs per outlet averaged PHP 8 million yearly.
- 22% of revenues from alcohol sales in full-service venues.
- POS transaction fees averaged 1.5% of sales volume.
- Capacity utilization rate hit 85% peak season 2023.
- Tax compliance rate 92% with average VAT remittance PHP 1.2M.
- Insurance premiums rose 8% to PHP 500K per year average.
Operational and Financial Metrics Interpretation
Regional and Segment Analysis
- Metro Manila had 25,000 restaurant outlets, 40% of national total in 2023.
- Cebu province QSR chains numbered 1,200 with 15% growth in 2023.
- Davao region's fine dining establishments reached 450 in 2023.
- Bicol area street food vendors totaled 8,500 generating PHP 15B.
- Pampanga, culinary capital, had 2,800 specialty eateries in 2023.
- Boracay island restaurants saw 20% revenue boost from tourism.
- Iloilo city's cafe segment grew to 650 outlets in 2023.
- Batangas beach resorts integrated 300 restaurants in 2023.
- Cagayan de Oro had 950 fast-food chains by end-2023.
- Laguna province casual dining at 1,100 spots, near malls.
- Palawan tourist areas featured 700 seafood-focused eateries.
- Quezon city's vegan options in 420 restaurants in 2023.
- Baguio's highland cafes numbered 550 with seasonal peaks.
- Bohol island had 400 resort-integrated restaurants.
- Bacolod city's chicken inasal spots at 250 in 2023.
- Rizal province farm-to-table restaurants grew to 180.
- Siargao surf town eateries totaled 350 adventure-themed.
- Antipolo area's fine dining reached 120 upscale venues.
- Leyte's street food markets had 2,000 stalls in 2023.
- Tagaytay's view restaurants numbered 280 in 2023.
- Dumaguete university town cafes at 450 student-focused.
- Zamboanga's halal restaurants grew to 200 serving Mindanao.
- Cavite mall-adjacent QSRs totaled 900 in 2023.
- Vigan heritage town's eateries at 150 traditional spots.
- General Santos tuna capital had 300 seafood specialists.
Regional and Segment Analysis Interpretation
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