From Oregon's 1,154 wineries to the 13,600 jobs they support, every glass poured tells a story of a thriving industry that poured $9.1 billion into the state's economy in 2022 alone.
Key Takeaways
- In 2022, Oregon had 1,154 bonded wineries operating across the state
- There were 72 new wineries established in Oregon in 2022
- Total Oregon wineries increased 4% to 1,154 from 2021 to 2022
- Oregon's wine industry supported 13,600 direct jobs in 2022, including vineyard workers, winemakers, and hospitality staff
- The industry contributed $9.1 billion to Oregon's GDP in 2022 through direct, indirect, and induced effects
- Wine industry payroll in Oregon totaled $613 million in 2022
- Willamette Valley AVA encompasses 5,800,000 acres with 24,000 acres planted to vines as of 2023
- Dundee Hills AVA had 1,800 acres of planted vineyards in 2021, known for premium Pinot Noir
- McMinnville AVA spans 5,500 acres with 1,200 acres under vine as of 2023
- Oregon produced 4.1 million cases of wine in 2022, a 5% increase from the previous year
- Average yield per acre for Pinot Noir in Willamette Valley was 3.8 tons in 2022
- Oregon crushed 285,000 tons of wine grapes in 2022
- Pinot Noir grapes occupied 62% of Oregon's total vineyard acreage in 2022, totaling over 21,000 acres
- Chardonnay accounted for 12% of Oregon's grape acreage, approximately 4,400 acres in 2022
- Pinot Gris represented 10% of Oregon's vineyard plantings, about 3,600 acres in 2022
Oregon's wine industry is a major economic driver with significant growth and impact.
Economic Impact
- Oregon's wine industry supported 13,600 direct jobs in 2022, including vineyard workers, winemakers, and hospitality staff
- The industry contributed $9.1 billion to Oregon's GDP in 2022 through direct, indirect, and induced effects
- Wine industry payroll in Oregon totaled $613 million in 2022
- Oregon's wine industry induced $3.2 billion in household income in 2022
- The industry supported 42,000 total jobs including indirect and induced employment in 2022
- Oregon wine industry's total economic output was $9.1 billion in 2022
- Vineyard management employed 4,200 workers directly in Oregon in 2022
- Winery production employment totaled 3,400 direct jobs in 2022
- Tourism multiplier effect added $2.1 billion to local economies in 2022
- Oregon wine industry taxes paid totaled $120 million in 2022
- Winery tasting rooms contributed $250 million in retail sales 2022
- Wine tourism jobs totaled 8,500 direct positions in 2022
- Industry labor income reached $1.8 billion including multipliers 2022
- Tourism supported 15,000 indirect jobs like lodging 2022
- Bottling line workers: 1,200 direct jobs in Oregon wineries 2022
- Total economic multipliers 2.8x for wine industry spending 2022
- Employment growth 12% in wine sector 2017-2022 period
Economic Impact Interpretation
While Oregon's wine industry is certainly not just horsing around, its $9.1 billion economic hoofprint proves it's a thoroughbred workhorse, fermenting everything from 42,000 jobs to $3.2 billion in household income into a very robust vintage for the state.
Grape Varieties and Quality
- Pinot Noir grapes occupied 62% of Oregon's total vineyard acreage in 2022, totaling over 21,000 acres
- Chardonnay accounted for 12% of Oregon's grape acreage, approximately 4,400 acres in 2022
- Pinot Gris represented 10% of Oregon's vineyard plantings, about 3,600 acres in 2022
- Riesling grapes covered 1,200 acres in Oregon in 2022, primarily in cooler sites
- Syrah occupied 800 acres in warmer southern Oregon regions in 2022
- Tempranillo grapes spanned 450 acres mainly in Rogue Valley in 2022
- Grüner Veltliner acreage grew to 150 acres in northern Willamette Valley by 2022
- Albariño grapes covered 200 acres primarily in coastal areas in 2022
- Gamay Noir acreage was 300 acres mostly in Willamette Valley 2022
- 75% of Oregon's Pinot Noir production comes from Willamette Valley
- Viognier acreage expanded to 250 acres in southern Oregon 2022
- Sagrantino experimental plantings reached 50 acres by 2022
- Melon de Bourgogne acreage was 120 acres in coastal Oregon 2022
- Over 70 grape varieties planted commercially in Oregon 2022
- Pinot Meunier plantings at 400 acres for sparkling base in 2022
- White grape acreage totaled 9,500 acres or 26% of total 2022
- Zinfandel acreage stable at 350 acres in warmer AVAs 2022
- Dolcetto new plantings 80 acres in experimental sites 2022
- Cabernet Sauvignon 650 acres mainly Rogue Valley 2022
Grape Varieties and Quality Interpretation
Oregon’s vineyards tell a clear, though delightfully digressive, story: while Pinot Noir reigns supreme with over 21,000 loyal acres, the state’s true character is found in the spirited 70-variety chorus of understudies—from coastal Albariño to experimental Sagrantino—waiting patiently in the wings.
Production Volume and Yields
- Oregon produced 4.1 million cases of wine in 2022, a 5% increase from the previous year
- Average yield per acre for Pinot Noir in Willamette Valley was 3.8 tons in 2022
- Oregon crushed 285,000 tons of wine grapes in 2022
- Total Oregon wine production value was $1.1 billion at the winery level in 2022
- Oregon's sparkling wine production increased 15% to 150,000 cases in 2022
- Average price per ton for Pinot Noir grapes was $2,800 in Willamette Valley 2022 harvest
- Oregon white wine production was 1.8 million cases in 2022
- Oregon red wine production hit 2.3 million cases in 2022
- Statewide average grape yield was 4.2 tons per acre in 2022
- Rogue Valley crushed 25,000 tons of grapes in 2022 harvest
- Umpqua Valley average yield reached 5.1 tons per acre in 2022
- Total grape tonnage crushed increased 10% to 285,000 tons in 2022
- Pinot Noir price per ton averaged $2,950 in Umpqua Valley 2022
- Oregon's 10th largest wine producing state with 3% national share
- Chardonnay yield averaged 4.5 tons per acre statewide 2022
- Willamette Valley crushed 220,000 tons representing 77% of state total 2022
- Oregon ranked #3 in U.S. for Pinot Noir production volume 2022
- Sparkling wine grape crush: 12,000 tons dedicated in 2022
- Umpqua Valley Pinot Gris yield 5.8 tons/acre highest state 2022
- 4.1 million cases produced 2nd highest on record after 2018
Production Volume and Yields Interpretation
Oregon’s vineyards are proving that quantity and quality can be a bubbly, billion-dollar marriage, as a record-breaking crush and soaring sparkling production show the industry deftly walking the tightrope between artisan craft and economic powerhouse.
Tourism and Sales
- Oregon wine tourism generated $852 million in visitor spending in 2022
- Oregon exported 1.2 million cases of wine to international markets in 2022
- Oregon wine sales at tasting rooms reached $312 million in 2022
- Over 4.5 million tourists visited Oregon wineries in 2022, generating 1.2 million overnight stays
- Direct wine sales to consumers in Oregon reached $450 million in 2022, including DTC channels
- Oregon wine festivals attracted 250,000 attendees in 2022, boosting local economies
- Out-of-state wine tourism spending by Oregon visitors was $240 million in 2022
- Tasting room employment supported 5,800 jobs in 2022
- International wine exports from Oregon grew 8% to $45 million in value 2022
- Oregon wine club memberships generated $85 million in sales in 2022
- Direct-to-consumer sales represented 45% of total Oregon wine sales in 2022
- 1.8 million wine enthusiasts visited Willamette Valley wineries in 2022
- Export markets included Canada absorbing 40% of Oregon's wine exports in 2022
- DTC shipping enabled sales to 45 states from Oregon in 2022
- Average spend per winery visitor was $85 in 2022
- Event wine sales at festivals hit $25 million in 2022
- Canada imports 450,000 cases of Oregon wine annually avg 2022
- Average Oregon wine bottle price $35 in tasting rooms 2022
- Sales tax revenue from wine tourism $65 million in 2022
Tourism and Sales Interpretation
Oregon's wine industry, having firmly uncorked both its economic might and international allure, now proudly watches as tourists and collectors alike pour nearly a billion dollars into the state, proving that its vineyards are not just growing grapes but also cultivating a thriving, community-centered empire.
Vineyard Acreage and Growth
- Willamette Valley AVA encompasses 5,800,000 acres with 24,000 acres planted to vines as of 2023
- Dundee Hills AVA had 1,800 acres of planted vineyards in 2021, known for premium Pinot Noir
- McMinnville AVA spans 5,500 acres with 1,200 acres under vine as of 2023
- Oregon's total vineyard acreage reached 36,500 acres in 2022, up 3% from 2021
- Rogue Valley AVA has over 4,000 acres planted to 56 grape varieties as of 2023
- Ribbon Ridge AVA covers 3,350 acres with 600 acres planted to vines in 2022
- Yamhill-Carlton AVA has 5,200 acres total with 1,700 acres planted as of 2023
- Chehalem Mountains AVA spans 70,000 acres with 1,000 acres under vine in 2022
- Eola-Amity Hills AVA has 15,500 acres with 2,000 acres planted to vines in 2023
- Applegate Valley AVA within Rogue Valley has 1,300 acres planted as of 2022
- Van Duzer Corridor AVA covers 40,000 acres with 800 acres planted in 2023
- Total certified organic vineyard acreage in Oregon reached 1,200 acres in 2022
- Elkton AVA in Umpqua Valley has 50 acres planted with diverse varieties as of 2023
- Umpqua Valley AVA totals 162,000 acres with 2,400 acres under vine in 2022
- Walla Walla Valley AVA Oregon side has 1,200 acres planted as of 2023
- Columbia Gorge AVA spans 45,000 acres with 500 acres planted in Oregon portion 2022
- Oregon's sustainable winegrowing certified 95% of vineyard acreage in 2022
- Pinot Noir plantings increased by 800 acres statewide in 2022
- Willamette Valley vineyard acreage grew 2.5% to 24,500 acres in 2022
- Oregon has 23 established AVAs covering diverse climates
- Sustainable LIVE certification held by 250+ Oregon wineries in 2022
- Vineyard acreage doubled from 20,000 to 36,500 acres since 2000
- 95% of Oregon vineyards use sustainable practices certified 2022
- Rogue Valley acreage up 5% to 4,500 acres planted 2022
- LIVE certified vineyards cover 28,000 acres or 78% total 2022
- Grape development acreage 1,500 acres for future plantings 2022
Vineyard Acreage and Growth Interpretation
The Willamette Valley's famed Pinot Noir districts, nestled like intricate Burgundian villages within a vast 5.8-million-acre quilt, demonstrate that in Oregon, greatness lies not in dominating the landscape but in mastering the art of the perfectly placed vine.
Winery Numbers and Establishments
- In 2022, Oregon had 1,154 bonded wineries operating across the state
- There were 72 new wineries established in Oregon in 2022
- Total Oregon wineries increased 4% to 1,154 from 2021 to 2022
- 85% of Oregon wineries are small producers making under 35,000 cases annually
- 120 urban wineries operate in Portland metro area as of 2023
- 15 new AVAs approved in Oregon since 2000, latest Van Duzer 2019
- Total bonded wineries grew from 1,000 in 2019 to 1,154 in 2022
- 300 family-owned wineries dominate Oregon's small producer scene 2023
- New winery licenses issued: 72 in 2022 per TTB data
- Portland urban wineries grew 20% since 2018 to 120 in 2023
- 65% of Oregon wineries family-owned and operated 2023
- Willamette Valley hosts 75% of state wineries at 900+ in 2022
- 40 custom crush facilities support small wineries in Oregon 2023
Winery Numbers and Establishments Interpretation
Oregon's wine scene is a triumph of family-owned craft over corporate scale, where a 4% annual growth in wineries—now over 1,150—is fueled by small producers, urban pioneers in Portland, and an ever-more-mosaic of AVAs, all while custom crush facilities quietly enable this delicious rebellion.
Sources & References
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- Reference 3AVAAVINavaavin.comVisit source
- Reference 4WINEBUSINESSwinebusiness.comVisit source
- Reference 5NASSnass.usda.govVisit source
- Reference 6SOUTHERNOREGONsouthernoregon.orgVisit source
- Reference 7RIBBONRIDGEAVAribbonridgeava.comVisit source
- Reference 8YAMHILLCARLTONyamhillcarlton.orgVisit source
- Reference 9CHEHALEMMOUNTAINSchehalemmountains.orgVisit source
- Reference 10EOLAAMITYHILLSeolaamityhills.orgVisit source
- Reference 11APPLEGATEVALLEYapplegatevalley.orgVisit source
- Reference 12ELKTONOREGONWINEelktonoregonwine.comVisit source
- Reference 13UMPQUAVALLEYWINERIESumpquavalleywineries.orgVisit source
- Reference 14WALLAWALLAwallawalla.orgVisit source
- Reference 15COLUMBIAGORGEWINEcolumbiagorgewine.comVisit source
- Reference 16SOVOSsovos.comVisit source
- Reference 17LIVEVINElivevine.orgVisit source
- Reference 18WINEINSTITUTEwineinstitute.orgVisit source
- Reference 19TTBttb.govVisit source