Larger televisions of 65 inches and above reached 42 percent of global unit sales. OLED display revenue is projected to reach 12.9 billion dollars. Data on response times, luminance, and efficiency targets add detail on current performance levels.
Key Takeaways
- 65-inch and larger share of the global TV market increased from 2018 to reach 42% in 2023 by unit size (tend toward larger screens, relevant to OLED as size advances).
- Global OLED display market revenue is projected to reach $12.9 billion by 2030 (forecast growth rate for OLED displays).
- The OLED market is forecast to reach $44.8 billion by 2032 (projection for OLED industry growth).
- Samsung Display produced and shipped OLED panels for TVs and monitors including Gen-8.5 OLED TV panels in 2022 (production/shipments reference for scale).
- LG Display’s P-OLED (plastic OLED) roadmap is referenced in its public materials as a mobility/folding form factor enabling technology (industry roadmap).
- Smartphone AMOLED penetration is expected to reach 80% by 2025 (forecast for adoption of OLED-capable display technology in smartphones).
- In 2023, Samsung Display’s OLED revenue was KRW 11.6 trillion (reported financial figure tied to OLED panel business).
- In 2023, LG Display reported KRW 20.5 trillion in revenue (company-wide revenue from which OLED display segment performance is reported in disclosures).
- For televisions placed on the market in the EU, the maximum power in on-mode is regulated based on screen size category and efficiency class (Ecodesign energy performance requirements affecting display power).
- A 100% increase in OLED external quantum efficiency (EQE) at practical brightness is commonly targeted to reduce power consumption for OLED display luminance requirements (power efficiency linkage measured through reported EQE in peer-reviewed OLED literature).
- OLED panels exhibit near-instant response times on the order of microseconds to milliseconds, enabling low motion blur in display benchmarks (response time measured in display characterization).
- Peak luminance in high-end OLED TVs commonly exceeds 800 nits in HDR mode based on independent measurement datasets (HDR brightness benchmark).
As TVs grow larger and OLED adoption rises, OLED display value is projected to reach $12.9B by 2030.
Related reading
01 · Category
Market Size5 stats
01
65-inch and larger share of the global TV market increased from 2018 to reach 42% in 2023 by unit size (tend toward larger screens, relevant to OLED as size advances).
02
Global OLED display market revenue is projected to reach $12.9 billion by 2030 (forecast growth rate for OLED displays).
03
The OLED market is forecast to reach $44.8 billion by 2032 (projection for OLED industry growth).
04
In 2023, global TV sales units reached about 207 million units (context for OLED share calculations).
05
In 2023, global TV market revenue exceeded $100 billion (context for OLED market share in value terms).
Interpretation
Market Size Interpretation
As the OLED display market expands toward $12.9 billion by 2030 and is projected to reach $44.8 billion by 2032, the shift in TV market size toward larger screens is also evident with 65-inch and larger taking 42% of global TV units in 2023, signaling strong momentum for market growth in this category.
02 · Category
Industry Trends5 stats
01
Samsung Display produced and shipped OLED panels for TVs and monitors including Gen-8.5 OLED TV panels in 2022 (production/shipments reference for scale).
02
LG Display’s P-OLED (plastic OLED) roadmap is referenced in its public materials as a mobility/folding form factor enabling technology (industry roadmap).
03
Smartphone AMOLED penetration is expected to reach 80% by 2025 (forecast for adoption of OLED-capable display technology in smartphones).
04
As of 2024, Samsung Display offers OLED panels for IT and mobile devices in addition to TV, with IT/monitor OLED panels contributing to the company’s OLED diversification strategy (application split context from company materials).
05
Foldable smartphone shipments were forecast to exceed 30 million units in 2024 (adoption growth relevant to OLED).
Interpretation
Industry Trends Interpretation
Industry Trends are being driven by rapidly expanding OLED adoption, with smartphone AMOLED penetration forecast to reach 80% by 2025 and foldable smartphone shipments expected to top 30 million units in 2024, prompting leading panel makers like Samsung Display and LG Display to scale OLED offerings beyond TVs into IT and mobile form factors.
More related reading
03 · Category
Cost Analysis5 stats
01
In 2023, Samsung Display’s OLED revenue was KRW 11.6 trillion (reported financial figure tied to OLED panel business).
02
In 2023, LG Display reported KRW 20.5 trillion in revenue (company-wide revenue from which OLED display segment performance is reported in disclosures).
03
For televisions placed on the market in the EU, the maximum power in on-mode is regulated based on screen size category and efficiency class (Ecodesign energy performance requirements affecting display power).
04
The EU’s Energy Labeling Regulation includes displays; for TVs, energy consumption rating uses measured energy use in kWh/1000h (measurable quantity affecting adoption and power).
05
In 2023, the EU’s RCA (rapid customer assessment) for consumer electronics increased enforcement for ecodesign compliance, raising costs for non-compliant supply chains and requiring verified electrical parameter measurements for TVs and displays (compliance requirement metric).
Interpretation
Cost Analysis Interpretation
The cost pressure on the OLED display value chain is becoming clearer as major suppliers report very large 2023 revenue figures, with LG Display at KRW 20.5 trillion and Samsung Display at KRW 11.6 trillion, while EU energy and ecodesign enforcement rules for TVs increasingly tie operating efficiency to measurable consumption and higher compliance costs.
04 · Category
Performance Metrics8 stats
01
A 100% increase in OLED external quantum efficiency (EQE) at practical brightness is commonly targeted to reduce power consumption for OLED display luminance requirements (power efficiency linkage measured through reported EQE in peer-reviewed OLED literature).
02
OLED panels exhibit near-instant response times on the order of microseconds to milliseconds, enabling low motion blur in display benchmarks (response time measured in display characterization).
03
Peak luminance in high-end OLED TVs commonly exceeds 800 nits in HDR mode based on independent measurement datasets (HDR brightness benchmark).
04
Burn-in risk is reduced with compensation cycles and pixel-refresh algorithms; independent studies report measurable luminance degradation over thousands of hours depending on usage patterns (aging degradation metrics).
05
OLED material lifetime improvements rely heavily on reducing TADF/activation losses; peer-reviewed work reports improved operational stability with new emitter structures reaching >10,000 hours at practical luminance in laboratory conditions (operational lifetime metric).
06
OLED uses significantly less power for dark scenes than conventional LCDs due to no backlight requirement, with measured scene-dependent reductions reported in display test studies (power consumption metric under content).
07
For HDR content, OLED’s pixel-level dimming avoids blooming artifacts characteristic of LCD backlights; blooming reduction is quantified in visual artifact studies (artifact metric).
08
Blue-light hazard reduction is a key advantage reported in display health/optics studies: measured spectral power distributions can show lower blue emission for certain OLED modes (spectral metric in peer-reviewed assessments).
Interpretation
Performance Metrics Interpretation
Across performance metrics, OLED progress is showing measurable gains such as targeting a 100% increase in external quantum efficiency at practical brightness and achieving sub-millisecond response times, while high-end HDR peaks typically exceed 800 nits, collectively driving better speed and energy efficiency.
report visual · Key figures
OLED industry outlook and adoption trajectory
OLED revenue forecasts and adoption momentum suggest sustained growth through the early 2030s alongside expanding OLED display use cases.
$12.9 billion
Global OLED display market revenue is projected to reach $12.9 billion by 2030 (forecast growth rate for OLED displays).
$44.8 billion
The OLED market is forecast to reach $44.8 billion by 2032 (projection for OLED industry growth).
80%
Smartphone AMOLED penetration is expected to reach 80% by 2025 (forecast for adoption of OLED-capable display technology
source-verifiedprecedenceresearch.com · imarcgroup.com · counterpointresearch.com2032
Reference
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APA
Lars Eriksen. (2026, February 13). Oled Display Industry Statistics. Gitnux. https://gitnux.org/oled-display-industry-statistics
MLA
Lars Eriksen. "Oled Display Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/oled-display-industry-statistics.
Chicago
Lars Eriksen. 2026. "Oled Display Industry Statistics." Gitnux. https://gitnux.org/oled-display-industry-statistics.
Sources & references
23 datasets cited across this report · attribution is report-level
+9 additional datasets cited (not shown individually)