Forget everything you thought you knew about the humble laptop, as we dive into a market that roared to $147.8 billion in revenue last year, propelled by our relentless shift to hybrid work and the dawn of AI-powered devices.
Key Takeaways
- Global notebook PC market revenue reached $147.8 billion in 2023, driven by demand for hybrid work setups and AI-integrated devices
- The notebook market is projected to grow at a CAGR of 7.2% from 2024 to 2030, fueled by rising remote learning and professional mobility needs
- In 2023, Asia-Pacific accounted for 45% of global notebook shipments, with China leading at 35 million units
- Global notebook sales revenue for Q2 2023 was $38.2 billion, up 5% QoQ
- Lenovo generated $15.7 billion from notebook sales in FY2023, 28% of total revenue
- HP Inc. notebook revenue reached $32.4 billion in fiscal 2023, down 10% YoY
- 55% of global consumers prefer notebooks with screens larger than 15 inches in 2023 surveys
- 68% of remote workers prioritize battery life over 10 hours in notebook purchases in 2023
- Gaming laptops saw 42% preference increase among 18-24 year olds in 2023 polls
- Lenovo held 23.5% global notebook market share by shipments in Q4 2023
- HP Inc. commanded 21.8% notebook shipment share worldwide in 2023 full year
- Dell Technologies captured 15.7% of global notebook market in 2023 shipments
- Global average notebook RAM increased to 16GB in 88% of shipments Q4 2023
- 52% of new notebooks shipped with Intel Core Ultra (Meteor Lake) processors in Q1 2024
- OLED panels in notebooks grew to 12 million units in 2023, 150% YoY increase
The global notebook market is growing as demand rises for premium, AI-ready devices for hybrid work.
Consumer Trends and Preferences
- 55% of global consumers prefer notebooks with screens larger than 15 inches in 2023 surveys
- 68% of remote workers prioritize battery life over 10 hours in notebook purchases in 2023
- Gaming laptops saw 42% preference increase among 18-24 year olds in 2023 polls
- 73% of buyers opt for SSD storage in notebooks, up from 45% in 2020, per 2023 data
- Windows OS holds 85% preference in notebook consumer segment in 2023 surveys
- 62% of female consumers prefer lightweight notebooks under 1.5kg in 2023 studies
- Sustainability influences 51% of notebook purchases, with recycled materials favored, 2023 report
- Touchscreen notebooks preferred by 38% of consumers for versatility in 2023
- 47% of students choose Chromebooks for affordability and cloud integration in 2023
- AI features like Copilot boost preference by 29% in premium notebooks, 2023 poll
- 71% prioritize USB-C ports with charging capability in 2023 buyer surveys
- RGB keyboard lighting desired by 35% of gamers in notebook choices 2023
- 59% of professionals seek 16GB RAM minimum in work notebooks 2023
- Convertible 2-in-1s preferred by 24% for creative work in 2023 trends
- 66% avoid brands with poor repairability scores per 2023 consumer reports
- OLED displays preferred by 41% in high-end notebooks 2023 surveys
- 52% of seniors prefer larger keyboards and screens in notebooks 2023
- Privacy webcam shutters wanted by 63% of buyers in 2023 polls
- 48% shift to ARM-based notebooks for efficiency post-Apple M-series 2023
- Budget under $600 preferred by 39% emerging market consumers 2023
- Wireless charging support desired by 27% in future notebooks 2023 foresight
- 55% favor matte anti-glare screens for outdoor use 2023
Consumer Trends and Preferences Interpretation
The modern notebook market is a tapestry of diverse demands, where professionals demand marathon battery life and repair-friendly designs, gamers seek RGB-lit performance, students value cloud-savvy affordability, and nearly everyone, from seniors to outdoor users, insists that their very specific screen, keyboard, and port preferences are non-negotiable.
Manufacturer and Brand Shares
- Lenovo held 23.5% global notebook market share by shipments in Q4 2023
- HP Inc. commanded 21.8% notebook shipment share worldwide in 2023 full year
- Dell Technologies captured 15.7% of global notebook market in 2023 shipments
- Apple MacBook share reached 10.2% in premium notebook segment 2023
- Acer Group held 11.4% global notebook share in Q3 2023 shipments
- Asus took 9.8% worldwide notebook market share in gaming segment 2023
- MSI grew to 4.2% global gaming notebook share in 2023, up 15% YoY
- Samsung's Galaxy Book line held 2.5% premium notebook share 2023
- Lenovo dominated China notebook market with 32% share in 2023
- HP led U.S. commercial notebook share at 28% in 2023 deployments
- Dell held 24% enterprise notebook share globally in 2023
- Apple captured 45% U.S. premium notebook share in 2023
- Acer Chromebook share was 52% globally in education segment 2023
- Asus ROG series held 18% gaming notebook share worldwide 2023
- Lenovo IdeaPad line took 15% consumer notebook share in emerging markets 2023
- HP Pavilion series commanded 12% mid-range notebook share 2023
- Dell Inspiron held 11% budget notebook share in U.S. 2023
- MSI gained 7% share in creator notebooks globally 2023
- Samsung held 8% share in ARM notebook segment 2023 early adopters
- Lenovo ThinkPad series 22% business notebook share EMEA 2023
- HP EliteBook line 20% premium business share worldwide 2023
- Apple MacBook Pro 35% pro creator notebook share 2023
- Acer Aspire Vero eco-notebook 5% sustainable segment share 2023
- Asus Zenbook 14% ultraportable share globally 2023
Manufacturer and Brand Shares Interpretation
The notebook wars rage on, with Lenovo and HP battling for overall crown, while Dell holds the enterprise fort and Apple captures the hearts—and wallets—of premium buyers, proving that even in a mature market, there's a lucrative niche for everyone, from Acer's schoolrooms to Asus's gaming dens.
Market Size and Growth
- Global notebook PC market revenue reached $147.8 billion in 2023, driven by demand for hybrid work setups and AI-integrated devices
- The notebook market is projected to grow at a CAGR of 7.2% from 2024 to 2030, fueled by rising remote learning and professional mobility needs
- In 2023, Asia-Pacific accounted for 45% of global notebook shipments, with China leading at 35 million units
- U.S. notebook market size was valued at $28.5 billion in 2022, expected to reach $42.3 billion by 2030 at 5% CAGR
- Premium notebook segment (above $1000) grew 15% YoY in Q4 2023, comprising 22% of total shipments
- Global notebook shipments hit 265 million units in 2021 post-pandemic surge, up 15% from 2020
- Europe notebook market declined 12% in 2023 to 48 million units due to inventory corrections
- India's notebook market expanded 28% YoY in 2023, reaching 13.5 million units amid digital push
- Chromebook shipments in notebooks fell 64% in Q1 2023 globally to 4.2 million units
- Commercial notebook segment grew 8% in 2023 to 112 million units worldwide
- Latin America notebook market rebounded 5% in 2023 to 18.4 million units after two-year slump
- Middle East and Africa notebook shipments rose 10% YoY in Q3 2023 to 6.8 million units
- Gaming notebook market valued at $12.4 billion in 2023, projected CAGR 11.5% to 2030
- Ultrabook shipments increased 22% in 2023 to 45 million units globally
- 2-in-1 convertible notebook market grew 18% YoY in 2023, capturing 15% market share
- Global notebook ASP rose 9% to $812 in 2023 due to premiumization
- Enterprise notebook deployments surged 25% in cloud-hybrid environments in 2023
- EMEA notebook market forecast at 3.5% CAGR through 2027 to 62 million units
- Southeast Asia notebook shipments up 12% in 2023 to 22 million units
- North America premium notebook revenue hit $18 billion in 2023, up 14%
- Worldwide notebook market expected to recover to 275 million units by 2025
- China's notebook exports reached 67 million units in 2023, 20% YoY growth
- Student notebook segment grew 30% in emerging markets in 2023 to 35 million units
- Detachable tablet-notebook hybrids shipments at 12 million in 2023, up 10%
- Global thin-and-light notebook market share hit 28% in 2023 with 52 million units
- Japan notebook market contracted 18% in 2023 to 7.2 million units
- Brazil notebook shipments increased 15% YoY to 5.6 million in 2023
- Australia notebook market valued at $2.8 billion in 2023, CAGR 6% forecast
- Global notebook market recovery projected at 4.8% growth in 2024 to 252 million units
- South Korea notebook shipments down 25% in 2023 to 4.1 million units amid saturation
Market Size and Growth Interpretation
The global notebook market is a tale of two worlds: while Asia-Pacific and premium segments soar on the wings of hybrid work and AI, Europe and Japan are napping through a correction, proving that even in a digital age, economic gravity still applies.
Sales and Revenue
- Global notebook sales revenue for Q2 2023 was $38.2 billion, up 5% QoQ
- Lenovo generated $15.7 billion from notebook sales in FY2023, 28% of total revenue
- HP Inc. notebook revenue reached $32.4 billion in fiscal 2023, down 10% YoY
- Dell Technologies notebook sales hit $18.9 billion in 2023, with 12% commercial growth
- Apple's MacBook revenue was $40.1 billion in FY2023, up 7% driven by M3 chips
- Acer notebook group revenue stood at $7.2 billion in 2023, rebounding 5%
- Asus notebook sales revenue grew 8% to $11.5 billion in FY2023, led by gaming
- MSI reported $4.8 billion in notebook revenue for 2023, 22% YoY increase
- Samsung notebook sales reached $2.1 billion in 2023, focusing on premium Galaxy Book
- Global online notebook sales accounted for 42% of total revenue in 2023 at $62 billion
- Amazon captured 35% of U.S. notebook e-commerce revenue in 2023, totaling $9.8 billion
- Best Buy notebook sales revenue was $5.6 billion in fiscal 2023, down 8%
- Walmart U.S. notebook revenue hit $3.2 billion in 2023, up 12% via back-to-school
- Notebook retail channel sales globally were $85 billion in 2023, 58% of total
- Enterprise notebook sales to IT managers generated $45 billion in 2023 worldwide
- Gaming notebook revenue in U.S. reached $4.5 billion in 2023, 25% growth
- Chromebook sales revenue dropped to $6.8 billion globally in 2023 from $12 billion peak
- Premium notebook sales (> $1200) generated $38 billion in 2023, 26% of market
- Lenovo's consumer notebook sales were $8.9 billion in 2023, up 15%
- HP commercial notebook revenue $22.1 billion in 2023, stable despite downturn
- Dell consumer notebook sales $7.6 billion in 2023, down 5% YoY
- Apple's MacBook Air sales revenue $25.3 billion in FY2023, 63% of Mac total
- Acer gaming notebook revenue $2.4 billion in 2023, 33% of notebook total
- Asus ROG series notebook sales $4.2 billion in 2023, driving 18% growth
- Global B2B notebook sales revenue $72 billion in 2023, 49% market share
- U.S. back-to-school notebook sales peaked at $7.8 billion in Q3 2023
- Europe online notebook sales revenue $18.5 billion in 2023, 40% total
- China's domestic notebook sales revenue $28 billion in 2023, up 18%
- India notebook e-tail sales $4.2 billion in 2023, 55% of total sales
Sales and Revenue Interpretation
The notebook market's 2023 ledger reads like a tense boardroom drama where Apple’s M3 chips are making tidy profits, gamers are fueling a boom, businesses are keeping the lights on for some, and Chromebooks are getting a harsh lesson in market volatility.
Technological Advancements and Features
- Global average notebook RAM increased to 16GB in 88% of shipments Q4 2023
- 52% of new notebooks shipped with Intel Core Ultra (Meteor Lake) processors in Q1 2024
- OLED panels in notebooks grew to 12 million units in 2023, 150% YoY increase
- Wi-Fi 7 adoption reached 5% in premium notebooks by end-2023
- NPU-equipped AI PCs comprised 18% of notebook shipments in Q4 2023 ramp-up
- Average notebook battery capacity hit 68Wh in 2023 models, up 12% YoY
- Thunderbolt 5 ports appeared in 2% of high-end notebooks late 2023
- 120Hz+ display refresh rates in 42% of gaming notebooks 2023
- ARM-based Windows notebooks shipped 1.2 million units in 2023, 300% growth
- 256GB SSD became standard in 76% of mid-range notebooks 2023
- Mini-LED backlights in 8% of creator notebooks for better HDR 2023
- Integrated 1080p webcams standard in 92% of new notebooks Q4 2023
- DDR5 RAM in 35% of premium notebooks by end-2023
- Haptic touchpads with force feedback in 15% ultrabooks 2023
- 5G connectivity in 7% of mobile professional notebooks 2023
- Liquid metal thermal compound in 22% gaming notebooks for better cooling 2023
- Under-display fingerprint sensors in 28% premium Windows notebooks 2023
- 4K displays in 11% high-end notebooks with 100% DCI-P3 color 2023
- AI-optimized NPUs deliver 40+ TOPS in 25% Q1 2024 notebook previews
- Vapor chamber cooling standard in 65% RTX 40-series gaming laptops 2023
- 90W USB-C PD charging in 48% thin-and-lights under 14 inches 2023
- Triple-fan cooling systems in 33% 16-inch gaming notebooks 2023
- E-ink secondary displays in 3% productivity notebooks 2023
- 165Hz QHD panels in 19% mid-high gaming notebooks 2023
- Post-quantum cryptography chips in 1% enterprise notebooks pilots 2023
Technological Advancements and Features Interpretation
The notebook market is sprinting into an AI-augmented future where nearly all machines now boast 16GB of RAM, OLED screens are proliferating wildly, and Intel's new Ultra chips are already in over half of new shipments, yet despite these leaps in power and display quality, we still can't seem to escape the era of the mediocre integrated webcam.
Sources & References
- Reference 1STATISTAstatista.comVisit source
- Reference 2GRANDVIEWRESEARCHgrandviewresearch.comVisit source
- Reference 3IDCidc.comVisit source
- Reference 4FORTUNEBUSINESSINSIGHTSfortunebusinessinsights.comVisit source
- Reference 5COUNTERPOINTRESEARCHcounterpointresearch.comVisit source
- Reference 6CANALYScanalys.comVisit source
- Reference 7CONTEXTWORLDcontextworld.comVisit source
- Reference 8GARTNERgartner.comVisit source
- Reference 9MARKETSANDMARKETSmarketsandmarkets.comVisit source
- Reference 10DIGITIMESdigitimes.comVisit source
- Reference 11FUTURESOURCE-CONSULTINGfuturesource-consulting.comVisit source
- Reference 12INVESTORinvestor.lenovo.comVisit source
- Reference 13INVESTORinvestor.hp.comVisit source
- Reference 14INVESTORSinvestors.delltechnologies.comVisit source
- Reference 15APPLEapple.comVisit source
- Reference 16ACERacer.comVisit source
- Reference 17ASUSasus.comVisit source
- Reference 18MSImsi.comVisit source
- Reference 19IMAGESimages.samsung.comVisit source
- Reference 20EMARKETERemarketer.comVisit source
- Reference 21CORPORATEcorporate.bestbuy.comVisit source
- Reference 22CORPORATEcorporate.walmart.comVisit source
- Reference 23NEWZOOnewzoo.comVisit source
- Reference 24EVENTevent.asus.comVisit source
- Reference 25NRFnrf.comVisit source
- Reference 26PCMAGpcmag.comVisit source
- Reference 27LAPTOPMAGlaptopmag.comVisit source
- Reference 28RAZERrazer.comVisit source
- Reference 29IFIXITifixit.comVisit source
- Reference 30DISPLAYMATEdisplaymate.comVisit source
- Reference 31AARPaarp.orgVisit source
- Reference 32TECHRADARtechradar.comVisit source
- Reference 33ANANDTECHanandtech.comVisit source
- Reference 34PATENTLYAPPLEpatentlyapple.comVisit source
- Reference 35NOTEBOOKCHECKnotebookcheck.netVisit source
- Reference 36JONPEDDIEjonpeddie.comVisit source
- Reference 37OLED-INFOoled-info.comVisit source
- Reference 38QUALCOMMqualcomm.comVisit source
- Reference 39RTINGSrtings.comVisit source
- Reference 40TOMSHARDWAREtomshardware.comVisit source
- Reference 41INTELintel.comVisit source
- Reference 42NVIDIAnvidia.comVisit source
- Reference 43CHARGERLABchargerlab.comVisit source
- Reference 44ULTRABOOKREVIEWultrabookreview.comVisit source
- Reference 45THEVERGEtheverge.comVisit source
- Reference 46DISPLAYNINJAdisplayninja.comVisit source