Live shopping has become an increasingly popular way to shop online, with the global live commerce market predicted to reach $11 billion in 2021. This blog post will explore some of the most recent statistics on this rapidly growing industry, including its growth and impact across different countries such as China, Korea, Thailand and Vietnam. We’ll also look at how brands are leveraging livestreaming technology for their own benefit by engaging customers through interactive experiences that drive sales. Finally we’ll discuss consumer behavior when it comes to live shopping – from time spent watching videos to purchase intent after viewing a stream.
This statistic is a testament to the immense potential of the live shopping market. It shows that the industry is growing rapidly and is expected to bring in a staggering amount of revenue in 2021. This is a clear indication that live shopping is becoming an increasingly popular way to shop, and businesses should take advantage of this trend to maximize their profits.
Livestream shopping in China reached a market value of $63 billion in 2020,
This statistic is a testament to the immense potential of livestream shopping in China. It shows that the market value of livestream shopping has grown exponentially in the past year, indicating that it is becoming an increasingly popular way for people to shop. This is an important trend to note, as it could have a significant impact on the future of e-commerce in China.
Live Shopping Statistics Overview
26% of all social media users in the US used live shopping features in Q2 2021,
This statistic is a telling indication of the growing popularity of live shopping features in the US. It shows that a significant portion of social media users have embraced this new shopping trend, suggesting that it is here to stay. This is an important piece of information for anyone interested in the latest live shopping statistics.
75% of consumers who watch live videos reported making purchases from the brand,
This statistic is a powerful indicator of the effectiveness of live shopping. It shows that the majority of consumers who watch live videos are taking action and making purchases from the brand. This suggests that live shopping is an effective way to engage customers and drive sales.
Korea’s online shopping revenue from live commerce grew 219.6% in 2020,
The staggering statistic of Korea’s online shopping revenue from live commerce growing 219.6% in 2020 is a testament to the power of live shopping. It shows that the trend of live shopping is not only popular, but also incredibly profitable. This statistic is a clear indication that live shopping is here to stay and is an important part of the future of online shopping.
In Thailand, over 300,000 live-streaming sessions were held on Facebook in Q2 2021,
This statistic is a testament to the growing popularity of live shopping in Thailand. It shows that more and more people are turning to live streaming sessions on Facebook to purchase goods and services, indicating that live shopping is becoming an increasingly popular way to shop in the country. This is an important trend to note for anyone interested in the live shopping industry in Thailand.
80% of global online shoppers plan to buy items via live commerce in 2021,
This statistic is a powerful indicator of the potential of live commerce in 2021. It shows that the majority of global online shoppers are already planning to take advantage of this new shopping experience, suggesting that live commerce is likely to become a major part of the online shopping landscape in the near future.
The Vietnamese live shopping market is estimated to reach over $2.2 billion by 2021,
This statistic is a testament to the immense potential of the Vietnamese live shopping market. It shows that the market is growing rapidly and is expected to reach a staggering $2.2 billion by 2021. This is a clear indication that live shopping is becoming increasingly popular in Vietnam and is likely to continue to grow in the coming years. This is an important statistic for anyone interested in the live shopping industry, as it provides a glimpse into the future of the market.
Live shopping has demonstrated a 20% increase in time spent shopping online,
This statistic is a testament to the power of live shopping, showing that it has been able to capture the attention of online shoppers and keep them engaged for longer periods of time. This indicates that live shopping is an effective way to increase customer engagement and drive sales.
40% of users are more likely to make a purchase after experiencing live shopping,
This statistic is a powerful indicator of the effectiveness of live shopping, showing that it can be a great tool for businesses to increase their sales. It demonstrates that customers are more likely to make a purchase when they have experienced live shopping, making it a valuable asset for businesses looking to increase their customer base and revenue.
62% of live video viewers in the US express an interest in purchasing items being shown,
This statistic is a powerful indicator of the potential of live shopping. It shows that a large majority of viewers are not just passively watching, but actively engaging with the content and considering making a purchase. This suggests that live shopping is an effective way to reach potential customers and drive sales.
71% of online shoppers in Southeast Asia have engaged with live commerce in 2020,
This statistic is a powerful indicator of the growing popularity of live commerce in Southeast Asia. It shows that the majority of online shoppers in the region have embraced this new form of shopping, suggesting that it is becoming an increasingly important part of the online shopping experience. This is an important trend to note for anyone interested in the future of online shopping in the region.
50% of live shopping users on Facebook make a purchase within a week of watching a live video,
This statistic is a powerful indicator of the effectiveness of live shopping on Facebook. It shows that half of those who watch a live video go on to make a purchase within a week, demonstrating the potential of this platform to drive sales. This statistic is a valuable piece of information for anyone looking to understand the impact of live shopping on Facebook.
48% of global internet users aged 16 to 64 say they interacted with live streams to watch other people using products in 2021,
This statistic is a powerful indicator of the growing popularity of live shopping. It shows that a significant portion of the global internet population is engaging with live streams to watch other people using products, suggesting that live shopping is becoming an increasingly popular way to shop.
87% of Nike’s online shoppers in China viewed the brand’s live streaming content in 2020,
This statistic is a testament to the power of live streaming content in engaging Nike’s online shoppers in China. It shows that live streaming content is an effective way to reach customers and keep them engaged with the brand. This is an important insight for any business looking to capitalize on the potential of live shopping.
Southeast Asia’s live commerce market is predicted to grow over 49% annually,
This statistic is a powerful indicator of the potential of the Southeast Asian live commerce market. It shows that the region is ripe for growth and investment, and that businesses should be looking to capitalize on this opportunity. With such a high rate of growth, it is clear that live shopping is becoming increasingly popular in the region, and that businesses should be taking advantage of this trend.
Over 4,000 beauty brands are engaging in live commerce on Alibaba’s Taobao platform,
This statistic is a testament to the growing popularity of live commerce on Alibaba’s Taobao platform. It shows that more and more beauty brands are recognizing the potential of this platform to reach customers and increase sales. This indicates that live shopping is becoming an increasingly important part of the e-commerce landscape, and that businesses should take advantage of this trend to stay competitive.
Over 563,000 new live hosts joined Taobao in Q1 2021,
This statistic is a testament to the immense popularity of live shopping on Taobao. It shows that more and more people are turning to the platform to take advantage of the convenience and immediacy of live shopping. This surge in new live hosts is indicative of the growing demand for live shopping, and it is a clear sign that the trend is here to stay.
Amazon Live influenced 63% of cosmetics purchases made by Amazon UK consumers in Q4 2020,
This statistic is a testament to the power of Amazon Live in driving consumer purchases of cosmetics in the UK. It demonstrates the effectiveness of Live Shopping as a tool for engaging customers and increasing sales. This is an important insight for any business looking to capitalize on the potential of Live Shopping to boost their sales.
Conclusion
Live shopping is a rapidly growing trend that has seen tremendous growth in the past few years. The statistics presented here demonstrate just how popular live shopping has become, with revenue from this sector predicted to reach $11 billion in 2021 and market values reaching as high as $63 billion in 2020. Consumers are increasingly engaging with live streaming content, whether it be on social media or through dedicated platforms such as Amazon Live and Taobao. This engagement often leads to purchases being made within days of watching a video, demonstrating the power of this form of marketing for brands looking to increase their sales figures. With more people turning towards online shopping due to COVID-19 restrictions, it’s likely that we will continue seeing an upward trend when it comes to live commerce over the coming months and years.
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ZipDo, cited June 2023: Live Shopping Statistics
