GITNUX MARKETDATA REPORT 2024

Must-Know Live Shopping Statistics [Latest Report]

Statistic 1

"Live shopping market predicted to generate $11 billion in revenue in 2021,"

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Statistic 2

"Livestream shopping in China reached a market value of $63 billion in 2020,"

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Statistic 3

"26% of all social media users in the US used live shopping features in Q2 2021,"

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Statistic 4

"75% of consumers who watch live videos reported making purchases from the brand,"

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Statistic 5

"Korea’s online shopping revenue from live commerce grew 219.6% in 2020,"

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Statistic 6

"In Thailand, over 300,000 live-streaming sessions were held on Facebook in Q2 2021,"

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Statistic 7

"80% of global online shoppers plan to buy items via live commerce in 2021,"

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Statistic 8

"The Vietnamese live shopping market is estimated to reach over $2.2 billion by 2021,"

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Statistic 9

"Live shopping has demonstrated a 20% increase in time spent shopping online,"

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Statistic 10

"40% of users are more likely to make a purchase after experiencing live shopping,"

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Statistic 11

"62% of live video viewers in the US express an interest in purchasing items being shown,"

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Statistic 12

"71% of online shoppers in Southeast Asia have engaged with live commerce in 2020,"

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Statistic 13

"50% of live shopping users on Facebook make a purchase within a week of watching a live video,"

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Statistic 14

"48% of global internet users aged 16 to 64 say they interacted with live streams to watch other people using products in 2021,"

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Statistic 15

"87% of Nike’s online shoppers in China viewed the brand’s live streaming content in 2020,"

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Statistic 16

"Southeast Asia’s live commerce market is predicted to grow over 49% annually,"

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Statistic 17

"Over 4,000 beauty brands are engaging in live commerce on Alibaba’s Taobao platform,"

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Statistic 18

"Over 563,000 new live hosts joined Taobao in Q1 2021,"

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Statistic 19

"Amazon Live influenced 63% of cosmetics purchases made by Amazon UK consumers in Q4 2020,"

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