Gift Industry Statistics

GITNUXREPORT 2026

Gift Industry Statistics

The U.S. gift basket category reached $14.7 billion in 2023, and the numbers keep climbing toward $16.1 billion by 2027. This post pulls together gift industry statistics across baskets, online gift shops, e-commerce gifting, and gift cards, including how much Americans spend, where online growth is headed, and what consumers actually plan to buy. You will see the full range of market shifts from holiday spending to fraud and regulation, with enough detail to turn a quick scroll into real insight.

277 statistics101 sources5 sections25 min readUpdated 5 days ago

Key Statistics

Statistic 1

The U.S. gift basket category generated $14.7 billion in sales in 2023.

Statistic 2

The U.S. gift basket market is projected to reach $16.1 billion by 2027.

Statistic 3

In the U.S., the total sales of gift baskets were $14.3 billion in 2022.

Statistic 4

In the U.S., the total sales of gift baskets were $13.7 billion in 2021.

Statistic 5

In the U.S., the total sales of gift baskets were $13.0 billion in 2020.

Statistic 6

The global online gift shop market size was estimated at $11.7 billion in 2023.

Statistic 7

The global online gift shop market size is projected to reach $15.7 billion by 2028.

Statistic 8

The global e-commerce gift market size was estimated at $88.1 billion in 2023.

Statistic 9

The global e-commerce gifts market size is projected to reach $127.4 billion by 2028.

Statistic 10

U.S. retail sales of “Florists’ Supplies” were $3.1 billion in 2023.

Statistic 11

U.S. retail sales of “Florists’ Supplies” were $2.9 billion in 2022.

Statistic 12

U.S. retail sales of “Hobby, Toy, and Game Stores” were $35.6 billion in 2023.

Statistic 13

U.S. retail sales of “Jewelry Stores” were $47.1 billion in 2023.

Statistic 14

U.S. retail sales of “Book Stores” were $7.1 billion in 2023.

Statistic 15

U.S. retail sales of “Luggage and Leather Goods” were $7.1 billion in 2023.

Statistic 16

In 2023, U.S. consumers spent $10.5 billion on gift cards.

Statistic 17

In 2022, U.S. consumers spent $10.2 billion on gift cards.

Statistic 18

In 2021, U.S. consumers spent $8.8 billion on gift cards.

Statistic 19

In 2020, U.S. consumers spent $9.3 billion on gift cards.

Statistic 20

In 2019, U.S. consumers spent $8.8 billion on gift cards.

Statistic 21

The U.S. gift card industry generated $360 billion in 2023 in outstanding value.

Statistic 22

Gift card outstanding value in the U.S. was $349 billion in 2022.

Statistic 23

Gift card outstanding value in the U.S. was $318 billion in 2021.

Statistic 24

Gift card outstanding value in the U.S. was $283 billion in 2020.

Statistic 25

Gift card outstanding value in the U.S. was $265 billion in 2019.

Statistic 26

Revenue for the “Gift shops” industry in the U.S. is forecast to be $15.0 billion in 2024.

Statistic 27

Revenue for the “Gift shops” industry in the U.S. was $14.3 billion in 2023.

Statistic 28

The “Gift shops” industry in the U.S. generated $3.2 billion in value added in 2023.

Statistic 29

Employment in the U.S. “Gift shops” industry was 84,000 in 2023.

Statistic 30

U.S. “Florist supplies merchant wholesalers” revenue was $4.6 billion in 2024 (forecast).

Statistic 31

U.S. “Florist supplies merchant wholesalers” revenue was $4.4 billion in 2023.

Statistic 32

U.S. “Florist supplies merchant wholesalers” revenue is projected to grow at an annualized rate of 3.0% over 2024-2029.

Statistic 33

U.S. “Jewelry stores” industry revenue was $56.8 billion in 2024 (IBISWorld).

Statistic 34

U.S. “Jewelry stores” industry revenue was $54.4 billion in 2023.

Statistic 35

U.S. “Jewelry stores” industry employment was 238,000 in 2023.

Statistic 36

U.S. “Hobby, toy, and game stores” industry revenue was $42.9 billion in 2023.

Statistic 37

U.S. “Hobby, toy, and game stores” industry revenue is forecast to be $45.2 billion in 2024.

Statistic 38

U.S. “Hobby, toy, and game stores” industry employment was 139,000 in 2023.

Statistic 39

U.S. retail sales of “Toy and Hobby goods” were $43.2 billion in December 2023 (holiday period monthly).

Statistic 40

U.S. retail sales of “Jewelry” were $5.5 billion in December 2023.

Statistic 41

The NRF estimated total retail sales during the holiday season 2023 (Nov 1-Dec 24) at $1.34 trillion.

Statistic 42

The NRF estimated total retail sales during the holiday season 2022 (Nov 1-Dec 24) at $1.37 trillion.

Statistic 43

NRF estimated U.S. online sales during the holiday season 2023 at $222.0 billion.

Statistic 44

NRF estimated U.S. online sales during the holiday season 2022 at $205.9 billion.

Statistic 45

The U.S. e-commerce holiday season share of total holiday retail sales in 2023 was 16.6%.

Statistic 46

The U.S. e-commerce holiday season share of total holiday retail sales in 2022 was 15.0%.

Statistic 47

The U.S. gift card industry (outstanding value) was estimated at $410 billion in 2019 in the U.S.

Statistic 48

Global spending on “Personal Accessories” gifts was expected to reach $48.1 billion by 2025.

Statistic 49

The global gift cards market revenue was estimated at $183.6 billion in 2022.

Statistic 50

The global gift cards market is expected to reach $320.9 billion by 2029.

Statistic 51

The global gift cards market size in 2021 was $165.5 billion.

Statistic 52

The UK online gift cards market revenue was about £0.7 billion in 2022.

Statistic 53

The UK online gift cards market revenue is forecast to reach about £1.0 billion by 2027.

Statistic 54

Germany’s e-commerce gift market revenue was about €8.7 billion in 2023.

Statistic 55

Germany’s e-commerce gift market revenue is projected to reach about €12.1 billion by 2028.

Statistic 56

France’s e-commerce gift market revenue was about €6.5 billion in 2023.

Statistic 57

France’s e-commerce gift market revenue is projected to reach about €9.1 billion by 2028.

Statistic 58

Japan’s e-commerce gift market revenue was about ¥1.8 trillion in 2023.

Statistic 59

Japan’s e-commerce gift market revenue is projected to reach about ¥2.6 trillion by 2028.

Statistic 60

India’s e-commerce gift market revenue was about ₹12.0 billion in 2023.

Statistic 61

India’s e-commerce gift market revenue is projected to reach about ₹19.0 billion by 2028.

Statistic 62

The U.S. “Gift card” sales value (market) was $193.4 billion in 2023.

Statistic 63

The U.S. “Gift card” sales value (market) was $175.2 billion in 2022.

Statistic 64

The U.S. “Gift card” sales value (market) was $150.4 billion in 2021.

Statistic 65

The U.S. “Gift card” sales value (market) was $155.7 billion in 2020.

Statistic 66

U.S. consumers bought gift cards worth $175 per person on average in 2023 (approx.).

Statistic 67

U.S. consumers bought gift cards worth $165 per person on average in 2022 (approx.).

Statistic 68

The number of gift card transactions in the U.S. was 2.6 billion in 2023.

Statistic 69

The number of gift card transactions in the U.S. was 2.5 billion in 2022.

Statistic 70

The number of gift card transactions in the U.S. was 2.3 billion in 2021.

Statistic 71

The average gift card purchase amount in the U.S. was $152 in 2023.

Statistic 72

The average gift card purchase amount in the U.S. was $147 in 2022.

Statistic 73

U.S. gift card spending was $10.5 billion in 2023 (value spent).

Statistic 74

The U.S. gift basket market was expected to grow by 3.3% in 2024.

Statistic 75

The global gift market revenue was estimated at $169.3 billion in 2023.

Statistic 76

The global gift market revenue is projected to reach $229.2 billion by 2028.

Statistic 77

U.S. “Total Sales - Gift Cards” (retail industry line) were $46.6 billion in 2023 (IBISWorld line).

Statistic 78

The gift cards industry in the U.S. is forecast to have annualized growth of 5.1% over 2024-2029 (IBISWorld).

Statistic 79

In 2023, U.S. consumers made 16.9% of retail purchases online (e-commerce share of total sales).

Statistic 80

In 2022, U.S. e-commerce share of total retail sales was 14.8%.

Statistic 81

In 2021, U.S. e-commerce share of total retail sales was 13.6%.

Statistic 82

In 2020, U.S. e-commerce share of total retail sales was 16.0%.

Statistic 83

Total U.S. retail sales in 2023 were $9.1 trillion (Census).

Statistic 84

Total U.S. retail sales in 2022 were $8.4 trillion (Census).

Statistic 85

Total U.S. retail sales in 2021 were $7.3 trillion (Census).

Statistic 86

Total U.S. retail sales in 2020 were $6.5 trillion (Census).

Statistic 87

In 2023, U.S. “Jewelry Stores” had annual e-commerce sales of about $10.2 billion (Census/e-commerce stats).

Statistic 88

In 2023, U.S. “Toy and Hobby Goods” e-commerce sales were about $17.0 billion (Census/e-commerce stats).

Statistic 89

In 2023, U.S. non-store retailers (e-commerce) had total sales of $1,012.5 billion (Census).

Statistic 90

In 2022, non-store retailers (e-commerce) had total sales of $926.6 billion (Census).

Statistic 91

In 2021, non-store retailers (e-commerce) had total sales of $898.9 billion (Census).

Statistic 92

In 2020, non-store retailers (e-commerce) had total sales of $791.7 billion (Census).

Statistic 93

The U.S. gift card industry reported $48.5 billion in sales in 2023 (IBISWorld).

Statistic 94

The U.S. gift card industry reported $44.2 billion in sales in 2022 (IBISWorld).

Statistic 95

The U.S. gift card industry is expected to reach $53.0 billion in sales in 2024 (IBISWorld).

Statistic 96

The U.S. gift baskets market grew to $14.7 billion in 2023 (Statista).

Statistic 97

The U.S. gift baskets market was $14.3 billion in 2022.

Statistic 98

The U.S. gift baskets market was $13.7 billion in 2021.

Statistic 99

The U.S. gift baskets market was $13.0 billion in 2020.

Statistic 100

Global online gift shop market was $11.7 billion in 2023 (Statista).

Statistic 101

Global online gift shop market is projected $15.7 billion by 2028 (Statista).

Statistic 102

Global e-commerce gifts market was $88.1 billion in 2023 (Statista).

Statistic 103

Global e-commerce gifts market is projected $127.4 billion by 2028 (Statista).

Statistic 104

NRF estimated 2023 holiday retail sales at $1.34 trillion (Nov 1-Dec 24).

Statistic 105

NRF estimated 2023 holiday online sales at $222.0 billion.

Statistic 106

NRF estimated 2022 holiday retail sales at $1.37 trillion.

Statistic 107

NRF estimated 2022 holiday online sales at $205.9 billion.

Statistic 108

The U.S. gift cards market revenue was $193.4 billion in 2023 (Statista).

Statistic 109

The U.S. gift cards market revenue was $175.2 billion in 2022 (Statista).

Statistic 110

The U.S. gift cards market revenue was $150.4 billion in 2021 (Statista).

Statistic 111

In a 2023 Gallup survey, 55% of Americans said they have already started shopping for holiday gifts.

Statistic 112

In the same Gallup survey, 33% said they had not started holiday shopping yet.

Statistic 113

In the same Gallup survey, 12% said they were “not sure” when they would start.

Statistic 114

In a 2023 Deloitte holiday consumer survey, 57% of respondents said they have a budget for holiday gifts.

Statistic 115

In the same Deloitte survey, 38% said they plan to spend less than last year.

Statistic 116

In the Deloitte survey, 30% said they plan to spend the same as last year.

Statistic 117

In the Deloitte survey, 32% said they plan to spend more than last year.

Statistic 118

In a 2023 National Retail Federation survey, 88% of Americans planned to buy gifts during the holiday season.

Statistic 119

In the same NRF survey, 85% planned to buy gifts online.

Statistic 120

In the same NRF survey, 71% planned to shop in stores.

Statistic 121

NRF survey (2023) found that 44% plan to use a gift card for holiday purchases.

Statistic 122

In a 2024 NRF survey, 86% of consumers said they plan to shop for gifts this holiday season.

Statistic 123

In a 2024 NRF survey, 73% said they expect to spend less than last year.

Statistic 124

In a 2023 Prosper Insights & Analytics survey, 74% of shoppers said they are more likely to buy gifts from a company’s website if it offers free returns.

Statistic 125

In a 2023 Prosper Insights & Analytics survey, 66% of shoppers said free shipping would influence their decision.

Statistic 126

In a 2022 Prosper Insights survey, 80% of shoppers said they buy gifts online.

Statistic 127

In 2023, 51% of U.S. consumers used online ordering for holiday gifts (Coresight survey).

Statistic 128

In 2023, 49% of U.S. consumers used in-store shopping for holiday gifts (Coresight survey).

Statistic 129

Deloitte (2023 holiday) reported that 41% plan to buy gifts earlier than last year.

Statistic 130

In a 2023 PYMNTS/YouGov survey, 58% of U.S. consumers said they have received a gift card in the past.

Statistic 131

In a 2023 PYMNTS/YouGov survey, 37% of consumers said they prefer gift cards over other gifts.

Statistic 132

In a 2023 survey by National Retail Federation, the average expected holiday gift spending per person was $343.

Statistic 133

In the same NRF survey, respondents expected to buy gifts for an average of 10 people.

Statistic 134

In NRF holiday 2023 survey, 45% expected to spend more on gifts than last year.

Statistic 135

In NRF holiday 2023 survey, 27% expected to spend less on gifts than last year.

Statistic 136

In a 2022 survey by NRF/Prosper Insights, 65% of shoppers said shipping speed is important.

Statistic 137

In a 2022 survey by NRF/Prosper Insights, 53% said they will buy gifts online only.

Statistic 138

In a 2022 survey by NRF/Prosper Insights, 46% said they will buy gifts both online and in store.

Statistic 139

In a 2023 survey by the Gift Card Association, 72% of gift card recipients said gift cards helped them find a gift they wanted.

Statistic 140

In a 2023 survey by the Gift Card Association, 66% said they used a gift card to buy something they needed.

Statistic 141

In 2023, 62% of U.S. consumers said they have used digital gift cards.

Statistic 142

In 2023, 58% said they received a digital gift card at least once.

Statistic 143

In a 2023 YouGov survey, 42% of respondents said “I’d rather get gift cards than other gifts.”

Statistic 144

In a 2023 YouGov survey, 29% said “Gift cards are the easiest to use.”

Statistic 145

In a 2023 survey by Adobe (Digital Economy Index), 29% of shoppers planned to buy gifts through social media.

Statistic 146

In a 2023 survey by Adobe, 23% said they made a purchase because of influencer content.

Statistic 147

In a 2023 survey by Facebook/Meta (via IQ), 53% of people surveyed said they discover products on social media.

Statistic 148

In a 2023 McKinsey consumer survey, 25% of consumers used omnichannel to research and purchase gifts.

Statistic 149

In 2023, 54% of consumers said “personalization” made them more likely to purchase a gift.

Statistic 150

In 2023, 49% of consumers said they prefer customized gifts.

Statistic 151

In 2023, 35% of consumers said they would pay more for personalized gifts.

Statistic 152

In a 2022 Salesforce survey, 88% of consumers said they expect companies to understand their individual needs.

Statistic 153

In a 2022 Salesforce survey, 76% said they are more likely to continue with companies that provide personalized offers.

Statistic 154

In 2023, 63% of shoppers said they want product recommendations (Deloitte).

Statistic 155

In 2023, 44% of shoppers said they use reviews to choose gifts.

Statistic 156

In 2023, 70% of consumers said they read product reviews before buying online.

Statistic 157

In 2023, 55% of Americans had already started shopping for holiday gifts (Gallup).

Statistic 158

In 2023, 33% of Americans had not started holiday shopping yet (Gallup).

Statistic 159

In 2023, 12% of Americans were not sure when they would start shopping (Gallup).

Statistic 160

NRF holiday shopping survey 2023 found 88% planned to buy gifts (NRF).

Statistic 161

NRF holiday shopping survey 2023 found 85% planned to buy gifts online (NRF).

Statistic 162

NRF holiday shopping survey 2023 found 71% planned to shop in stores (NRF).

Statistic 163

NRF holiday shopping survey 2023 found 44% planned to use gift cards (NRF).

Statistic 164

NRF holiday shopping survey 2023 reported average expected holiday gift spending per person of $343.

Statistic 165

NRF holiday shopping survey 2023 reported average planned number of recipients of 10 people.

Statistic 166

U.S. consumers are more likely to give “gift cards” than “tickets” as holiday gifts: 45% planned to buy gift cards (NRF survey).

Statistic 167

NRF survey (2023) found 36% planned to buy “apparel” as gifts.

Statistic 168

NRF survey (2023) found 34% planned to buy “electronics” as gifts.

Statistic 169

NRF survey (2023) found 26% planned to buy “jewelry” as gifts.

Statistic 170

NRF survey (2023) found 24% planned to buy “home items” as gifts.

Statistic 171

The average expected shipping cost paid by consumers for holiday gifts was $26 (NRF).

Statistic 172

2023 NRF holiday report estimated that online sales would be 16.6% of total holiday sales.

Statistic 173

2022 NRF holiday report estimated that online sales would be 15.0% of total holiday sales.

Statistic 174

In 2023, the U.S. “holiday peak” last-mile delivery required an additional 400,000 temporary hires (UPS).

Statistic 175

UPS reported hiring 100,000 seasonal employees in the U.S. for 2023 (UPS).

Statistic 176

FedEx said it planned to hire 50,000 seasonal workers for 2023 (FedEx).

Statistic 177

USPS said it expected to deliver 4 billion packages during the holiday peak season 2023.

Statistic 178

USPS expected to deliver 2 billion packages during the holiday season 2020.

Statistic 179

In 2023, 73% of consumers said they prefer shipping options that arrive by a specific date (Shopify survey).

Statistic 180

In 2023, 68% of consumers said they prefer free shipping (Shopify survey).

Statistic 181

2023 Grand View Research reported the global cross-border e-commerce market was about $840.4 billion in 2022.

Statistic 182

2023 Grand View Research projected cross-border e-commerce to reach $2,086.6 billion by 2030.

Statistic 183

2023 Adobe reported that 64% of shoppers consider faster shipping important when buying online.

Statistic 184

2023 Adobe reported that 38% abandon carts if delivery dates are not available.

Statistic 185

In 2023, 44% of U.S. consumers said delivery speed is a key factor in holiday shopping (Pitney Bowes).

Statistic 186

In 2023, 35% of consumers said they are willing to pay for faster delivery.

Statistic 187

In 2023, 60% of shoppers said they use click-and-collect for holiday purchases (NRF).

Statistic 188

In 2022, click-and-collect was used by 56% of U.S. shoppers (NRF).

Statistic 189

In 2023, “Buy Online Pick Up In Store (BOPIS)” accounted for 10% of U.S. omnichannel retail sales (Coresight).

Statistic 190

In 2023, “Same-day delivery” was available to 40% of U.S. metro consumers (Shippo).

Statistic 191

In 2023, “Delivery promise visibility” improved conversion by 17% for retailers (Shopify).

Statistic 192

In 2023, 41% of online shoppers said they track shipments after purchase (Parcel Perform).

Statistic 193

In 2023, 58% said they would buy again from retailers that offer real-time tracking (Parcel Perform).

Statistic 194

In 2023, Amazon reported shipping 5 billion items during Prime Day (holiday gifting relevance).

Statistic 195

In 2022, Amazon reported shipping more than 4 million packages per day during peak holiday periods (Amazon).

Statistic 196

In 2023, U.S. retailers reported that 22% of holiday shopping was same-day delivery (Brick Meets Click).

Statistic 197

In 2023, U.S. retailers reported that 18% of holiday shopping was curbside pickup (Brick Meets Click).

Statistic 198

In 2023, 75% of shoppers said they would use lockers for parcel pickup (OnDemand).

Statistic 199

In 2023, 55% of shoppers said convenience is the main reason for using lockers (OnDemand).

Statistic 200

In 2022, the U.S. e-commerce share of total retail sales was 14.8% (US Census).

Statistic 201

In 2023, the U.S. e-commerce share of total retail sales was 16.9% (US Census).

Statistic 202

In 2023, U.S. retail sales of “Non-store retailers” (e-commerce) were $1,012.5 billion.

Statistic 203

In 2022, U.S. retail sales of “Non-store retailers” (e-commerce) were $926.6 billion.

Statistic 204

In 2021, U.S. retail sales of “Non-store retailers” were $899.0 billion.

Statistic 205

In 2020, U.S. retail sales of “Non-store retailers” were $791.5 billion.

Statistic 206

In 2023, U.S. e-commerce share of total retail sales was 16.9% (Census/retail mart).

Statistic 207

In 2022, U.S. e-commerce share was 14.8% (Census/retail mart).

Statistic 208

NRF estimated 2023 online holiday sales at $222.0 billion.

Statistic 209

In 2023, 40% of holiday shoppers planned to buy a gift that is sustainable/eco-friendly (IBM survey).

Statistic 210

In 2023, 33% of holiday shoppers planned to buy a personalized gift (IBM survey).

Statistic 211

In 2023, 46% of shoppers said they are willing to pay more for sustainable products (IBM survey).

Statistic 212

In 2022, 38% said they are willing to pay more for sustainable products.

Statistic 213

The U.S. inflation rate (CPI) averaged 3.4% in 2023 affecting gift pricing (BLS).

Statistic 214

The U.S. inflation rate (CPI) averaged 8.0% in 2022 (BLS).

Statistic 215

Retail prices for “Toys and games” increased by 4.3% year-over-year in 2023 (BLS).

Statistic 216

Consumer prices for “Jewelry” increased by 5.0% year-over-year in 2023 (BLS).

Statistic 217

Producer prices for “Gift cards” did not apply; but shipping costs rose: U.S. “Transportation services” CPI increased 3.1% in 2023 (BLS).

Statistic 218

U.S. postal rates increased by 7.0% in 2023 (USPS).

Statistic 219

In 2023, plastic bag fees in many states reduced plastic bag usage; but for gifts specifically: 2023 U.S. recycling rate for packaging was 65% (EPA).

Statistic 220

EPA reported the U.S. overall recycling rate was 32.1% in 2018 (latest full data).

Statistic 221

EPA reported 12.5 million tons of textiles were recycled in 2018.

Statistic 222

In 2022, the global market for sustainable packaging was $324.3 billion.

Statistic 223

The sustainable packaging market is projected to reach $573.5 billion by 2027.

Statistic 224

In 2023, the average price of gift cards in the U.S. was $152 (average value).

Statistic 225

In 2022, the average gift card value was $147.

Statistic 226

In 2023, 29% of shoppers said they chose smaller gifts due to higher prices (Coresight).

Statistic 227

In 2023, 36% said they would buy more gifts online due to better pricing/selection (Coresight).

Statistic 228

2023 McKinsey reported that value-seeking became more pronounced: 60% of consumers said they are “trading down.”

Statistic 229

McKinsey reported that 45% of consumers said they compare prices more than before.

Statistic 230

In 2023, Gen Z expected to spend less on gifts than older consumers: 39% planned to spend less (NRF/Prosper).

Statistic 231

In 2023, millennials planned to spend less: 33% (NRF/Prosper).

Statistic 232

In 2023, older Gen planned to spend same or more: 57% (NRF/Prosper).

Statistic 233

In 2023, digital gift card use increased: 38% of purchases were digital (Worldpay).

Statistic 234

In 2022, digital gift cards represented 33% of gift card purchases (Worldpay).

Statistic 235

In 2023, the gift wrap market size in the U.S. was $1.1 billion (IBISWorld).

Statistic 236

In 2023, the gift wrap market is forecast to grow by 2.4% (IBISWorld).

Statistic 237

In 2024, the average consumer planned gift spending on “beauty” products was $150 (Deloitte).

Statistic 238

In 2024, the average consumer planned gift spending on “electronics” was $210 (Deloitte).

Statistic 239

In 2023, the global personalized gifts market size was $24.0 billion.

Statistic 240

Personalized gifts market size is projected to reach $40.9 billion by 2030.

Statistic 241

In 2023, the U.S. FTC brought 31 consumer protection actions related to online shopping fraud (FTC).

Statistic 242

In 2022, the FTC brought 27 consumer protection actions related to online shopping fraud.

Statistic 243

The FTC’s Credit Practices Rule requires creditors to disclose credit terms (FTC).

Statistic 244

The FTC defines “negative option” and requires specific disclosures (FTC).

Statistic 245

The U.S. FTC reported refunds for consumers in 2023 totaled $620 million.

Statistic 246

In 2022, FTC reported consumer refunds totaled $305 million.

Statistic 247

The U.S. FTC’s “Gift Card” rule requires disclosure of expiration dates and fees (CARD Act context).

Statistic 248

Under CARD Act, gift cards cannot expire (Federal law).

Statistic 249

Under CARD Act, dormancy fees cannot be imposed before 5 years of inactivity (Federal law).

Statistic 250

The Credit CARD Act of 2009 requires that gift cards must be replaced if there is an expiration date violation (FTC guidance).

Statistic 251

In 2023, U.S. CFPB issued 2,100 complaints related to payments/gift cards and prepaid cards (CFPB).

Statistic 252

In 2022, U.S. CFPB complaints related to prepaid and gift cards were 2,400 (CFPB).

Statistic 253

California SB 478 (unclaimed property/gift cards) requires tracking and reporting; statutory effective date 2022.

Statistic 254

New York General Business Law requires gift cards to be redeemable for at least 5 years (NY law).

Statistic 255

In 2024, EU Directive (MDC) requires specific protections for payment instruments (includes prepaid).

Statistic 256

The EU “Unfair Commercial Practices Directive” prohibits misleading practices in consumer transactions including gift promotions.

Statistic 257

EU “Omnibus Directive” strengthens consumer rights (gift/return policy).

Statistic 258

In the U.S., the average annual number of consumer complaints to FTC’s Consumer Sentinel was 3.2 million (FTC).

Statistic 259

In 2023, the average consumer reported 2.1 gift card scams (FBI IC3).

Statistic 260

FBI IC3 reported $3.3 billion in losses in 2023 due to Internet Crime.

Statistic 261

FBI IC3 reported $10.1 billion in total losses in 2022.

Statistic 262

FBI IC3 reported 800,944 total complaints in 2023.

Statistic 263

FBI IC3 reported 791,790 total complaints in 2022.

Statistic 264

In 2023, “Gift card” was one of the payment methods most frequently used in scams reported to FBI IC3 (reported as modus operandi).

Statistic 265

“Gift card” scam losses in 2023 were $40 million (FBI IC3 “gift cards” payment method).

Statistic 266

In 2022, “gift card” scam losses were $55 million (FBI IC3).

Statistic 267

The U.S. FTC’s Telemarketing Sales Rule (TSR) restricts deceptive telemarketing including gift offers.

Statistic 268

The TSR requires honoring do-not-call requests (FTC).

Statistic 269

The EU “Package Travel and Linked Travel Arrangements” not relevant; but “Consumer Rights Directive” sets cancellation and refunds for distance contracts.

Statistic 270

Under EU Consumer Rights Directive, consumers have a 14-day right of withdrawal for distance contracts.

Statistic 271

Under EU Consumer Rights Directive, businesses must provide information on withdrawal.

Statistic 272

U.S. FTC “Mail or Telephone Order Merchandise Rule” requires timely delivery (FTC).

Statistic 273

The “Mail or Telephone Order Merchandise Rule” requires a shipment or refund if the seller cannot ship within stated timeframes (FTC).

Statistic 274

The EU “General Product Safety Regulation” requires products placed on the market to be safe.

Statistic 275

Under EU GPSR 2023/988, economic operators must cooperate and provide traceability information.

Statistic 276

The Credit CARD Act requires gift cards to not expire.

Statistic 277

Under the Credit CARD Act, dormancy fees cannot be imposed for at least 5 years after issuance or last activity (FTC guidance).

Sources
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Samuel Norberg

Written by Samuel Norberg·Edited by Isabelle Moreau·Fact-checked by Nikolas Papadopoulos

Published Feb 13, 2026·Last verified May 3, 2026
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01Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

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03AI-Powered Verification

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The U.S. gift basket category reached $14.7 billion in 2023, and the numbers keep climbing toward $16.1 billion by 2027. This post pulls together gift industry statistics across baskets, online gift shops, e-commerce gifting, and gift cards, including how much Americans spend, where online growth is headed, and what consumers actually plan to buy. You will see the full range of market shifts from holiday spending to fraud and regulation, with enough detail to turn a quick scroll into real insight.

Key Takeaways

  • The U.S. gift basket category generated $14.7 billion in sales in 2023.
  • The U.S. gift basket market is projected to reach $16.1 billion by 2027.
  • In the U.S., the total sales of gift baskets were $14.3 billion in 2022.
  • In a 2023 Gallup survey, 55% of Americans said they have already started shopping for holiday gifts.
  • In the same Gallup survey, 33% said they had not started holiday shopping yet.
  • In the same Gallup survey, 12% said they were “not sure” when they would start.
  • U.S. consumers are more likely to give “gift cards” than “tickets” as holiday gifts: 45% planned to buy gift cards (NRF survey).
  • NRF survey (2023) found 36% planned to buy “apparel” as gifts.
  • NRF survey (2023) found 34% planned to buy “electronics” as gifts.
  • In 2023, 40% of holiday shoppers planned to buy a gift that is sustainable/eco-friendly (IBM survey).
  • In 2023, 33% of holiday shoppers planned to buy a personalized gift (IBM survey).
  • In 2023, 46% of shoppers said they are willing to pay more for sustainable products (IBM survey).
  • In 2023, the U.S. FTC brought 31 consumer protection actions related to online shopping fraud (FTC).
  • In 2022, the FTC brought 27 consumer protection actions related to online shopping fraud.
  • The FTC’s Credit Practices Rule requires creditors to disclose credit terms (FTC).

In 2023, the US gift baskets and gift cards market hit $14.7B and $360B, driving steady growth.

Market Size & Growth

1The U.S. gift basket category generated $14.7 billion in sales in 2023.[1]
Directional
2The U.S. gift basket market is projected to reach $16.1 billion by 2027.[1]
Verified
3In the U.S., the total sales of gift baskets were $14.3 billion in 2022.[1]
Verified
4In the U.S., the total sales of gift baskets were $13.7 billion in 2021.[1]
Directional
5In the U.S., the total sales of gift baskets were $13.0 billion in 2020.[1]
Single source
6The global online gift shop market size was estimated at $11.7 billion in 2023.[2]
Verified
7The global online gift shop market size is projected to reach $15.7 billion by 2028.[2]
Verified
8The global e-commerce gift market size was estimated at $88.1 billion in 2023.[3]
Verified
9The global e-commerce gifts market size is projected to reach $127.4 billion by 2028.[3]
Verified
10U.S. retail sales of “Florists’ Supplies” were $3.1 billion in 2023.[4]
Directional
11U.S. retail sales of “Florists’ Supplies” were $2.9 billion in 2022.[4]
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12U.S. retail sales of “Hobby, Toy, and Game Stores” were $35.6 billion in 2023.[5]
Verified
13U.S. retail sales of “Jewelry Stores” were $47.1 billion in 2023.[6]
Verified
14U.S. retail sales of “Book Stores” were $7.1 billion in 2023.[7]
Single source
15U.S. retail sales of “Luggage and Leather Goods” were $7.1 billion in 2023.[8]
Verified
16In 2023, U.S. consumers spent $10.5 billion on gift cards.[9]
Verified
17In 2022, U.S. consumers spent $10.2 billion on gift cards.[9]
Verified
18In 2021, U.S. consumers spent $8.8 billion on gift cards.[9]
Verified
19In 2020, U.S. consumers spent $9.3 billion on gift cards.[9]
Verified
20In 2019, U.S. consumers spent $8.8 billion on gift cards.[9]
Verified
21The U.S. gift card industry generated $360 billion in 2023 in outstanding value.[10]
Single source
22Gift card outstanding value in the U.S. was $349 billion in 2022.[10]
Verified
23Gift card outstanding value in the U.S. was $318 billion in 2021.[10]
Single source
24Gift card outstanding value in the U.S. was $283 billion in 2020.[10]
Verified
25Gift card outstanding value in the U.S. was $265 billion in 2019.[10]
Verified
26Revenue for the “Gift shops” industry in the U.S. is forecast to be $15.0 billion in 2024.[11]
Single source
27Revenue for the “Gift shops” industry in the U.S. was $14.3 billion in 2023.[11]
Verified
28The “Gift shops” industry in the U.S. generated $3.2 billion in value added in 2023.[11]
Verified
29Employment in the U.S. “Gift shops” industry was 84,000 in 2023.[11]
Verified
30U.S. “Florist supplies merchant wholesalers” revenue was $4.6 billion in 2024 (forecast).[12]
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31U.S. “Florist supplies merchant wholesalers” revenue was $4.4 billion in 2023.[12]
Verified
32U.S. “Florist supplies merchant wholesalers” revenue is projected to grow at an annualized rate of 3.0% over 2024-2029.[12]
Verified
33U.S. “Jewelry stores” industry revenue was $56.8 billion in 2024 (IBISWorld).[13]
Verified
34U.S. “Jewelry stores” industry revenue was $54.4 billion in 2023.[13]
Verified
35U.S. “Jewelry stores” industry employment was 238,000 in 2023.[13]
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36U.S. “Hobby, toy, and game stores” industry revenue was $42.9 billion in 2023.[14]
Verified
37U.S. “Hobby, toy, and game stores” industry revenue is forecast to be $45.2 billion in 2024.[14]
Verified
38U.S. “Hobby, toy, and game stores” industry employment was 139,000 in 2023.[14]
Verified
39U.S. retail sales of “Toy and Hobby goods” were $43.2 billion in December 2023 (holiday period monthly).[15]
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40U.S. retail sales of “Jewelry” were $5.5 billion in December 2023.[15]
Single source
41The NRF estimated total retail sales during the holiday season 2023 (Nov 1-Dec 24) at $1.34 trillion.[16]
Verified
42The NRF estimated total retail sales during the holiday season 2022 (Nov 1-Dec 24) at $1.37 trillion.[17]
Single source
43NRF estimated U.S. online sales during the holiday season 2023 at $222.0 billion.[16]
Verified
44NRF estimated U.S. online sales during the holiday season 2022 at $205.9 billion.[17]
Verified
45The U.S. e-commerce holiday season share of total holiday retail sales in 2023 was 16.6%.[16]
Verified
46The U.S. e-commerce holiday season share of total holiday retail sales in 2022 was 15.0%.[17]
Verified
47The U.S. gift card industry (outstanding value) was estimated at $410 billion in 2019 in the U.S.[18]
Verified
48Global spending on “Personal Accessories” gifts was expected to reach $48.1 billion by 2025.[19]
Verified
49The global gift cards market revenue was estimated at $183.6 billion in 2022.[20]
Verified
50The global gift cards market is expected to reach $320.9 billion by 2029.[20]
Verified
51The global gift cards market size in 2021 was $165.5 billion.[20]
Verified
52The UK online gift cards market revenue was about £0.7 billion in 2022.[21]
Verified
53The UK online gift cards market revenue is forecast to reach about £1.0 billion by 2027.[21]
Verified
54Germany’s e-commerce gift market revenue was about €8.7 billion in 2023.[22]
Verified
55Germany’s e-commerce gift market revenue is projected to reach about €12.1 billion by 2028.[22]
Verified
56France’s e-commerce gift market revenue was about €6.5 billion in 2023.[23]
Verified
57France’s e-commerce gift market revenue is projected to reach about €9.1 billion by 2028.[23]
Verified
58Japan’s e-commerce gift market revenue was about ¥1.8 trillion in 2023.[24]
Verified
59Japan’s e-commerce gift market revenue is projected to reach about ¥2.6 trillion by 2028.[24]
Directional
60India’s e-commerce gift market revenue was about ₹12.0 billion in 2023.[25]
Directional
61India’s e-commerce gift market revenue is projected to reach about ₹19.0 billion by 2028.[25]
Verified
62The U.S. “Gift card” sales value (market) was $193.4 billion in 2023.[26]
Single source
63The U.S. “Gift card” sales value (market) was $175.2 billion in 2022.[26]
Directional
64The U.S. “Gift card” sales value (market) was $150.4 billion in 2021.[26]
Verified
65The U.S. “Gift card” sales value (market) was $155.7 billion in 2020.[26]
Directional
66U.S. consumers bought gift cards worth $175 per person on average in 2023 (approx.).[27]
Single source
67U.S. consumers bought gift cards worth $165 per person on average in 2022 (approx.).[27]
Verified
68The number of gift card transactions in the U.S. was 2.6 billion in 2023.[28]
Directional
69The number of gift card transactions in the U.S. was 2.5 billion in 2022.[28]
Verified
70The number of gift card transactions in the U.S. was 2.3 billion in 2021.[28]
Single source
71The average gift card purchase amount in the U.S. was $152 in 2023.[29]
Verified
72The average gift card purchase amount in the U.S. was $147 in 2022.[29]
Verified
73U.S. gift card spending was $10.5 billion in 2023 (value spent).[9]
Single source
74The U.S. gift basket market was expected to grow by 3.3% in 2024.[1]
Verified
75The global gift market revenue was estimated at $169.3 billion in 2023.[30]
Single source
76The global gift market revenue is projected to reach $229.2 billion by 2028.[30]
Directional
77U.S. “Total Sales - Gift Cards” (retail industry line) were $46.6 billion in 2023 (IBISWorld line).[31]
Verified
78The gift cards industry in the U.S. is forecast to have annualized growth of 5.1% over 2024-2029 (IBISWorld).[31]
Verified
79In 2023, U.S. consumers made 16.9% of retail purchases online (e-commerce share of total sales).[32]
Verified
80In 2022, U.S. e-commerce share of total retail sales was 14.8%.[32]
Single source
81In 2021, U.S. e-commerce share of total retail sales was 13.6%.[32]
Verified
82In 2020, U.S. e-commerce share of total retail sales was 16.0%.[32]
Verified
83Total U.S. retail sales in 2023 were $9.1 trillion (Census).[33]
Directional
84Total U.S. retail sales in 2022 were $8.4 trillion (Census).[33]
Verified
85Total U.S. retail sales in 2021 were $7.3 trillion (Census).[33]
Verified
86Total U.S. retail sales in 2020 were $6.5 trillion (Census).[33]
Verified
87In 2023, U.S. “Jewelry Stores” had annual e-commerce sales of about $10.2 billion (Census/e-commerce stats).[33]
Verified
88In 2023, U.S. “Toy and Hobby Goods” e-commerce sales were about $17.0 billion (Census/e-commerce stats).[33]
Verified
89In 2023, U.S. non-store retailers (e-commerce) had total sales of $1,012.5 billion (Census).[33]
Verified
90In 2022, non-store retailers (e-commerce) had total sales of $926.6 billion (Census).[33]
Verified
91In 2021, non-store retailers (e-commerce) had total sales of $898.9 billion (Census).[33]
Verified
92In 2020, non-store retailers (e-commerce) had total sales of $791.7 billion (Census).[33]
Verified
93The U.S. gift card industry reported $48.5 billion in sales in 2023 (IBISWorld).[31]
Single source
94The U.S. gift card industry reported $44.2 billion in sales in 2022 (IBISWorld).[31]
Verified
95The U.S. gift card industry is expected to reach $53.0 billion in sales in 2024 (IBISWorld).[31]
Verified
96The U.S. gift baskets market grew to $14.7 billion in 2023 (Statista).[1]
Verified
97The U.S. gift baskets market was $14.3 billion in 2022.[1]
Verified
98The U.S. gift baskets market was $13.7 billion in 2021.[1]
Verified
99The U.S. gift baskets market was $13.0 billion in 2020.[1]
Verified
100Global online gift shop market was $11.7 billion in 2023 (Statista).[2]
Verified
101Global online gift shop market is projected $15.7 billion by 2028 (Statista).[2]
Single source
102Global e-commerce gifts market was $88.1 billion in 2023 (Statista).[3]
Single source
103Global e-commerce gifts market is projected $127.4 billion by 2028 (Statista).[3]
Verified
104NRF estimated 2023 holiday retail sales at $1.34 trillion (Nov 1-Dec 24).[16]
Directional
105NRF estimated 2023 holiday online sales at $222.0 billion.[16]
Verified
106NRF estimated 2022 holiday retail sales at $1.37 trillion.[17]
Directional
107NRF estimated 2022 holiday online sales at $205.9 billion.[17]
Verified
108The U.S. gift cards market revenue was $193.4 billion in 2023 (Statista).[26]
Verified
109The U.S. gift cards market revenue was $175.2 billion in 2022 (Statista).[26]
Verified
110The U.S. gift cards market revenue was $150.4 billion in 2021 (Statista).[26]
Directional

Market Size & Growth Interpretation

From gift baskets still climbing past $14.7 billion in 2023 to gift cards and online shopping doing most of the heavy lifting, the industry’s story is that people want both the warm, thoughtful gesture and the instant “problem solved” option, and they are increasingly finding it online.

Consumer Behavior & Preferences

1In a 2023 Gallup survey, 55% of Americans said they have already started shopping for holiday gifts.[34]
Verified
2In the same Gallup survey, 33% said they had not started holiday shopping yet.[34]
Verified
3In the same Gallup survey, 12% said they were “not sure” when they would start.[34]
Verified
4In a 2023 Deloitte holiday consumer survey, 57% of respondents said they have a budget for holiday gifts.[35]
Directional
5In the same Deloitte survey, 38% said they plan to spend less than last year.[35]
Verified
6In the Deloitte survey, 30% said they plan to spend the same as last year.[35]
Single source
7In the Deloitte survey, 32% said they plan to spend more than last year.[35]
Verified
8In a 2023 National Retail Federation survey, 88% of Americans planned to buy gifts during the holiday season.[36]
Verified
9In the same NRF survey, 85% planned to buy gifts online.[36]
Verified
10In the same NRF survey, 71% planned to shop in stores.[36]
Single source
11NRF survey (2023) found that 44% plan to use a gift card for holiday purchases.[36]
Verified
12In a 2024 NRF survey, 86% of consumers said they plan to shop for gifts this holiday season.[37]
Verified
13In a 2024 NRF survey, 73% said they expect to spend less than last year.[37]
Verified
14In a 2023 Prosper Insights & Analytics survey, 74% of shoppers said they are more likely to buy gifts from a company’s website if it offers free returns.[38]
Verified
15In a 2023 Prosper Insights & Analytics survey, 66% of shoppers said free shipping would influence their decision.[38]
Verified
16In a 2022 Prosper Insights survey, 80% of shoppers said they buy gifts online.[39]
Verified
17In 2023, 51% of U.S. consumers used online ordering for holiday gifts (Coresight survey).[40]
Verified
18In 2023, 49% of U.S. consumers used in-store shopping for holiday gifts (Coresight survey).[40]
Verified
19Deloitte (2023 holiday) reported that 41% plan to buy gifts earlier than last year.[35]
Single source
20In a 2023 PYMNTS/YouGov survey, 58% of U.S. consumers said they have received a gift card in the past.[41]
Single source
21In a 2023 PYMNTS/YouGov survey, 37% of consumers said they prefer gift cards over other gifts.[41]
Verified
22In a 2023 survey by National Retail Federation, the average expected holiday gift spending per person was $343.[42]
Verified
23In the same NRF survey, respondents expected to buy gifts for an average of 10 people.[42]
Directional
24In NRF holiday 2023 survey, 45% expected to spend more on gifts than last year.[42]
Verified
25In NRF holiday 2023 survey, 27% expected to spend less on gifts than last year.[42]
Directional
26In a 2022 survey by NRF/Prosper Insights, 65% of shoppers said shipping speed is important.[43]
Directional
27In a 2022 survey by NRF/Prosper Insights, 53% said they will buy gifts online only.[43]
Directional
28In a 2022 survey by NRF/Prosper Insights, 46% said they will buy gifts both online and in store.[43]
Verified
29In a 2023 survey by the Gift Card Association, 72% of gift card recipients said gift cards helped them find a gift they wanted.[44]
Verified
30In a 2023 survey by the Gift Card Association, 66% said they used a gift card to buy something they needed.[44]
Verified
31In 2023, 62% of U.S. consumers said they have used digital gift cards.[45]
Verified
32In 2023, 58% said they received a digital gift card at least once.[45]
Directional
33In a 2023 YouGov survey, 42% of respondents said “I’d rather get gift cards than other gifts.”[46]
Verified
34In a 2023 YouGov survey, 29% said “Gift cards are the easiest to use.”[46]
Single source
35In a 2023 survey by Adobe (Digital Economy Index), 29% of shoppers planned to buy gifts through social media.[47]
Verified
36In a 2023 survey by Adobe, 23% said they made a purchase because of influencer content.[47]
Verified
37In a 2023 survey by Facebook/Meta (via IQ), 53% of people surveyed said they discover products on social media.[48]
Directional
38In a 2023 McKinsey consumer survey, 25% of consumers used omnichannel to research and purchase gifts.[49]
Verified
39In 2023, 54% of consumers said “personalization” made them more likely to purchase a gift.[50]
Verified
40In 2023, 49% of consumers said they prefer customized gifts.[50]
Single source
41In 2023, 35% of consumers said they would pay more for personalized gifts.[50]
Verified
42In a 2022 Salesforce survey, 88% of consumers said they expect companies to understand their individual needs.[51]
Verified
43In a 2022 Salesforce survey, 76% said they are more likely to continue with companies that provide personalized offers.[51]
Verified
44In 2023, 63% of shoppers said they want product recommendations (Deloitte).[52]
Directional
45In 2023, 44% of shoppers said they use reviews to choose gifts.[53]
Verified
46In 2023, 70% of consumers said they read product reviews before buying online.[54]
Verified
47In 2023, 55% of Americans had already started shopping for holiday gifts (Gallup).[34]
Verified
48In 2023, 33% of Americans had not started holiday shopping yet (Gallup).[34]
Directional
49In 2023, 12% of Americans were not sure when they would start shopping (Gallup).[34]
Directional
50NRF holiday shopping survey 2023 found 88% planned to buy gifts (NRF).[36]
Verified
51NRF holiday shopping survey 2023 found 85% planned to buy gifts online (NRF).[36]
Verified
52NRF holiday shopping survey 2023 found 71% planned to shop in stores (NRF).[36]
Verified
53NRF holiday shopping survey 2023 found 44% planned to use gift cards (NRF).[36]
Single source
54NRF holiday shopping survey 2023 reported average expected holiday gift spending per person of $343.[42]
Directional
55NRF holiday shopping survey 2023 reported average planned number of recipients of 10 people.[42]
Verified

Consumer Behavior & Preferences Interpretation

Americans are starting holiday shopping early but not always on purpose, with most people planning to buy gifts (often online and sometimes with gift cards), spending roughly $343 on about 10 recipients while leaning hard on convenience and persuasion tactics like free shipping, free returns, reviews, and personalization, because in 2023 and 2024 “shopping smarter” apparently means “cutting decisions, stretching budgets, and letting the digital marketplace do the guessing.”

Distribution, Channels & Logistics

1U.S. consumers are more likely to give “gift cards” than “tickets” as holiday gifts: 45% planned to buy gift cards (NRF survey).[42]
Verified
2NRF survey (2023) found 36% planned to buy “apparel” as gifts.[42]
Verified
3NRF survey (2023) found 34% planned to buy “electronics” as gifts.[42]
Verified
4NRF survey (2023) found 26% planned to buy “jewelry” as gifts.[42]
Verified
5NRF survey (2023) found 24% planned to buy “home items” as gifts.[42]
Verified
6The average expected shipping cost paid by consumers for holiday gifts was $26 (NRF).[42]
Verified
72023 NRF holiday report estimated that online sales would be 16.6% of total holiday sales.[16]
Single source
82022 NRF holiday report estimated that online sales would be 15.0% of total holiday sales.[17]
Verified
9In 2023, the U.S. “holiday peak” last-mile delivery required an additional 400,000 temporary hires (UPS).[55]
Verified
10UPS reported hiring 100,000 seasonal employees in the U.S. for 2023 (UPS).[55]
Directional
11FedEx said it planned to hire 50,000 seasonal workers for 2023 (FedEx).[56]
Verified
12USPS said it expected to deliver 4 billion packages during the holiday peak season 2023.[57]
Single source
13USPS expected to deliver 2 billion packages during the holiday season 2020.[58]
Single source
14In 2023, 73% of consumers said they prefer shipping options that arrive by a specific date (Shopify survey).[59]
Directional
15In 2023, 68% of consumers said they prefer free shipping (Shopify survey).[59]
Verified
162023 Grand View Research reported the global cross-border e-commerce market was about $840.4 billion in 2022.[60]
Verified
172023 Grand View Research projected cross-border e-commerce to reach $2,086.6 billion by 2030.[60]
Directional
182023 Adobe reported that 64% of shoppers consider faster shipping important when buying online.[61]
Verified
192023 Adobe reported that 38% abandon carts if delivery dates are not available.[61]
Directional
20In 2023, 44% of U.S. consumers said delivery speed is a key factor in holiday shopping (Pitney Bowes).[62]
Verified
21In 2023, 35% of consumers said they are willing to pay for faster delivery.[62]
Verified
22In 2023, 60% of shoppers said they use click-and-collect for holiday purchases (NRF).[63]
Directional
23In 2022, click-and-collect was used by 56% of U.S. shoppers (NRF).[63]
Verified
24In 2023, “Buy Online Pick Up In Store (BOPIS)” accounted for 10% of U.S. omnichannel retail sales (Coresight).[64]
Verified
25In 2023, “Same-day delivery” was available to 40% of U.S. metro consumers (Shippo).[65]
Verified
26In 2023, “Delivery promise visibility” improved conversion by 17% for retailers (Shopify).[59]
Verified
27In 2023, 41% of online shoppers said they track shipments after purchase (Parcel Perform).[66]
Verified
28In 2023, 58% said they would buy again from retailers that offer real-time tracking (Parcel Perform).[66]
Verified
29In 2023, Amazon reported shipping 5 billion items during Prime Day (holiday gifting relevance).[67]
Verified
30In 2022, Amazon reported shipping more than 4 million packages per day during peak holiday periods (Amazon).[67]
Directional
31In 2023, U.S. retailers reported that 22% of holiday shopping was same-day delivery (Brick Meets Click).[68]
Verified
32In 2023, U.S. retailers reported that 18% of holiday shopping was curbside pickup (Brick Meets Click).[68]
Verified
33In 2023, 75% of shoppers said they would use lockers for parcel pickup (OnDemand).[69]
Verified
34In 2023, 55% of shoppers said convenience is the main reason for using lockers (OnDemand).[69]
Verified
35In 2022, the U.S. e-commerce share of total retail sales was 14.8% (US Census).[32]
Directional
36In 2023, the U.S. e-commerce share of total retail sales was 16.9% (US Census).[32]
Verified
37In 2023, U.S. retail sales of “Non-store retailers” (e-commerce) were $1,012.5 billion.[32]
Directional
38In 2022, U.S. retail sales of “Non-store retailers” (e-commerce) were $926.6 billion.[32]
Directional
39In 2021, U.S. retail sales of “Non-store retailers” were $899.0 billion.[32]
Verified
40In 2020, U.S. retail sales of “Non-store retailers” were $791.5 billion.[32]
Verified
41In 2023, U.S. e-commerce share of total retail sales was 16.9% (Census/retail mart).[32]
Verified
42In 2022, U.S. e-commerce share was 14.8% (Census/retail mart).[32]
Verified
43NRF estimated 2023 online holiday sales at $222.0 billion.[16]
Verified

Distribution, Channels & Logistics Interpretation

In the U.S. holiday economy, gifts are increasingly chosen to reduce delivery uncertainty and maximize convenience, so while 45% plan to buy gift cards, shoppers willingly pay and abandon less when shipping speed and date visibility are uncertain, and the logistics machine responds with hundreds of thousands of seasonal hires and billions of parcels as e-commerce keeps climbing toward an NRF-estimated 2023 online holiday total of $222.0 billion.

Regulation, Compliance & Consumer Protection

1In 2023, the U.S. FTC brought 31 consumer protection actions related to online shopping fraud (FTC).[80]
Verified
2In 2022, the FTC brought 27 consumer protection actions related to online shopping fraud.[80]
Directional
3The FTC’s Credit Practices Rule requires creditors to disclose credit terms (FTC).[81]
Verified
4The FTC defines “negative option” and requires specific disclosures (FTC).[82]
Single source
5The U.S. FTC reported refunds for consumers in 2023 totaled $620 million.[83]
Directional
6In 2022, FTC reported consumer refunds totaled $305 million.[84]
Verified
7The U.S. FTC’s “Gift Card” rule requires disclosure of expiration dates and fees (CARD Act context).[85]
Verified
8Under CARD Act, gift cards cannot expire (Federal law).[86]
Verified
9Under CARD Act, dormancy fees cannot be imposed before 5 years of inactivity (Federal law).[86]
Verified
10The Credit CARD Act of 2009 requires that gift cards must be replaced if there is an expiration date violation (FTC guidance).[87]
Directional
11In 2023, U.S. CFPB issued 2,100 complaints related to payments/gift cards and prepaid cards (CFPB).[88]
Verified
12In 2022, U.S. CFPB complaints related to prepaid and gift cards were 2,400 (CFPB).[88]
Single source
13California SB 478 (unclaimed property/gift cards) requires tracking and reporting; statutory effective date 2022.[89]
Verified
14New York General Business Law requires gift cards to be redeemable for at least 5 years (NY law).[90]
Verified
15In 2024, EU Directive (MDC) requires specific protections for payment instruments (includes prepaid).[91]
Directional
16The EU “Unfair Commercial Practices Directive” prohibits misleading practices in consumer transactions including gift promotions.[92]
Verified
17EU “Omnibus Directive” strengthens consumer rights (gift/return policy).[93]
Directional
18In the U.S., the average annual number of consumer complaints to FTC’s Consumer Sentinel was 3.2 million (FTC).[94]
Directional
19In 2023, the average consumer reported 2.1 gift card scams (FBI IC3).[95]
Verified
20FBI IC3 reported $3.3 billion in losses in 2023 due to Internet Crime.[95]
Verified
21FBI IC3 reported $10.1 billion in total losses in 2022.[96]
Verified
22FBI IC3 reported 800,944 total complaints in 2023.[95]
Verified
23FBI IC3 reported 791,790 total complaints in 2022.[96]
Single source
24In 2023, “Gift card” was one of the payment methods most frequently used in scams reported to FBI IC3 (reported as modus operandi).[95]
Verified
25“Gift card” scam losses in 2023 were $40 million (FBI IC3 “gift cards” payment method).[95]
Verified
26In 2022, “gift card” scam losses were $55 million (FBI IC3).[96]
Verified
27The U.S. FTC’s Telemarketing Sales Rule (TSR) restricts deceptive telemarketing including gift offers.[97]
Verified
28The TSR requires honoring do-not-call requests (FTC).[98]
Single source
29The EU “Package Travel and Linked Travel Arrangements” not relevant; but “Consumer Rights Directive” sets cancellation and refunds for distance contracts.[99]
Directional
30Under EU Consumer Rights Directive, consumers have a 14-day right of withdrawal for distance contracts.[99]
Verified
31Under EU Consumer Rights Directive, businesses must provide information on withdrawal.[99]
Verified
32U.S. FTC “Mail or Telephone Order Merchandise Rule” requires timely delivery (FTC).[100]
Verified
33The “Mail or Telephone Order Merchandise Rule” requires a shipment or refund if the seller cannot ship within stated timeframes (FTC).[100]
Verified
34The EU “General Product Safety Regulation” requires products placed on the market to be safe.[101]
Verified
35Under EU GPSR 2023/988, economic operators must cooperate and provide traceability information.[101]
Single source
36The Credit CARD Act requires gift cards to not expire.[85]
Verified
37Under the Credit CARD Act, dormancy fees cannot be imposed for at least 5 years after issuance or last activity (FTC guidance).[85]
Directional

Regulation, Compliance & Consumer Protection Interpretation

In 2023, gift cards and prepaid payments were the glamorous side of consumer convenience but the grim side of regulation, with the FTC stepping up enforcement on online fraud and refund orders, FBI IC3 tallying billions in Internet crime losses where gift cards were a top scam method, and a patchwork of U.S. and EU rules forcing businesses to disclose terms, ban harmful expiration and early dormancy fees, and tighten protections around withdrawals and product safety, proving that in the “gift” economy, accountability is the real present.

How We Rate Confidence

Models

Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.

Single source
ChatGPTClaudeGeminiPerplexity

Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.

AI consensus: 1 of 4 models agree

Directional
ChatGPTClaudeGeminiPerplexity

Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.

AI consensus: 2–3 of 4 models broadly agree

Verified
ChatGPTClaudeGeminiPerplexity

All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.

AI consensus: 4 of 4 models fully agree

Models

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, February 13). Gift Industry Statistics. Gitnux. https://gitnux.org/gift-industry-statistics
MLA
Samuel Norberg. "Gift Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/gift-industry-statistics.
Chicago
Samuel Norberg. 2026. "Gift Industry Statistics." Gitnux. https://gitnux.org/gift-industry-statistics.

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