About 88% of online shoppers have left items in their cart at least once, and the average e-commerce cart abandonment rate is 70.19%. The leading driver is extra costs like shipping, tax, and fees, which account for 55% of abandonment reasons. Surprise totals and friction during checkout trigger most drop offs, including slow pages, weak trust, and mobile performance issues.
Key Takeaways
- 88% of online shoppers have left items in their cart at least once
- Average e-commerce cart abandonment rate is 70.19%
- The top reason for cart abandonment is “extra costs (shipping, tax, fees)”, at 55% of reasons
- 62% of shoppers who abandon are likely to return if offered free shipping
- 75% of abandoned cart shoppers want an email reminder
- 45% of brands say cart abandonment emails are effective for increasing sales
- 48% of consumers say checkout on mobile is slower than desktop
- 68% of cart abandoners are on mobile devices
- 82% of smartphone shoppers will abandon a transaction that is poorly designed for mobile
- 54% of shoppers abandon because shipping costs are too high
- 61% of shoppers abandon due to unexpected shipping costs
- 45% of cart abandoners say they abandoned because they were just browsing
- 55% of abandonment reasons are due to extra costs
- 57% of shoppers abandon due to “shipping costs too high”
- 48% of shoppers abandon because shipping costs are only revealed at checkout
Seventy percent of carts get abandoned, mostly due to surprise shipping and slow, complicated checkout.
Related reading
01 · Category
Cart Abandonment Rates30 stats
01
88% of online shoppers have left items in their cart at least once[1]
02
Average e-commerce cart abandonment rate is 70.19%[1]
03
The top reason for cart abandonment is “extra costs (shipping, tax, fees)”, at 55% of reasons[1]
04
58% of shoppers abandon due to “shipping costs too high”[1]
05
23% of shoppers abandon because they “don’t trust the site”[1]
06
21% of shoppers abandon because “they need to compare prices”[1]
07
19% of shoppers abandon because “the delivery time is too long”[1]
08
16% of shoppers abandon because “they can’t find what they’re looking for”[1]
09
10% of shoppers abandon because “promo codes aren’t working”[1]
10
36% of consumers say they would return to a store if they saw a personalized offer[2]
11
11% of consumers say they would return to a store if they received a personalized message[2]
12
60% of shoppers abandon due to a “slow website”[1]
13
56% of shoppers abandon due to “website errors/buggy page”[1]
14
44% of shoppers abandon due to “too many steps to checkout”[1]
15
28% of shoppers abandon because the checkout requires “account creation”[1]
16
26% of shoppers abandon due to “unclear costs” shown late[1]
17
25% of shoppers abandon because of “payment methods unavailable”[1]
18
24% of shoppers abandon due to “items out of stock”[1]
19
23% of shoppers abandon because “the site is difficult to use”[1]
20
21% of shoppers abandon because “they are not ready to buy”[1]
21
20% of shoppers abandon because “it’s too expensive”[1]
22
73% of people abandon carts before completing checkout[3]
23
Average cart abandonment rate is 70% across industries[3]
24
60% of online shoppers abandon their cart at least once per year[3]
25
79% of consumers who have an online cart abandonment say they are more likely to abandon if shipping is not made clear upfront[3]
26
44% of shoppers won’t complete checkout if the process is too long or complicated[3]
27
26% of cart abandoners cite “trust issues” with the site[3]
28
18% abandon because of “payment friction” (e.g., not enough payment options)[3]
29
71% of shoppers are willing to share personal information to receive a better offer[2]
30
40% of shoppers abandon because shipping fees are not clear[4]
Interpretation
Cart Abandonment Rates Interpretation
Nearly 88 percent of online shoppers will abandon a cart at least once, largely because surprise shipping and other extra costs hit them like a budget jumpscare, while slow or glitchy sites, too many checkout steps, unclear pricing, weak trust, and friction at payment and delivery keep them from finishing, though many would come back for clearer upfront shipping, a smoother checkout, and personalized offers that make the whole experience feel worth it.
02 · Category
Recovery & Retargeting Impact30 stats
01
62% of shoppers who abandon are likely to return if offered free shipping[4]
02
75% of abandoned cart shoppers want an email reminder[5]
03
45% of brands say cart abandonment emails are effective for increasing sales[6]
04
20% conversion improvement is possible with abandoned cart email follow-ups[7]
05
3.7% average click-through rate from cart abandonment email campaigns[5]
06
41% of consumers who abandon carts expect to receive a reminder email[5]
07
28% of abandoned cart emails are opened within 1 day of sending[5]
08
38% of abandoned cart recovery comes from email[6]
09
9% of abandoned cart recovery comes from SMS[6]
10
5% of abandoned cart recovery comes from onsite popups[6]
11
11% of retailers recover abandoned carts with paid ads[6]
12
33% of abandoned cart recovery occurs within 24 hours[8]
13
44% of abandoned cart recovery occurs within 72 hours[8]
14
25% of abandoned cart recovery occurs after 7 days[8]
15
Abandoned cart emails can deliver 29% of all e-commerce email revenue[9]
16
Brands using automated abandoned cart emails see 1.5x revenue lift vs non-automated[9]
17
45% of abandoned cart emails are opened[9]
18
10% of recipients click abandoned cart emails[9]
19
2.7% average click-to-open rate for abandoned cart emails[9]
20
Recovery rate improves by 10–20% when using dynamic product content in emails[10]
21
Using product recommendations can increase cart recovery by 20%[10]
22
57% of consumers are more likely to buy after receiving a personalized offer[11]
23
65% of consumers respond better to personalized product recommendations in emails[11]
24
47% of consumers make a purchase after abandoning cart if they receive a personalized email[11]
25
37% of marketers say abandoned cart emails are their highest ROI automation[12]
26
68% of businesses use automated emails for abandoned cart recovery[12]
27
Average revenue per recipient from abandoned cart campaigns is $1.38[13]
28
Average order conversion rate from abandoned cart emails is 2.1%[13]
29
Average cart recovery rate for triggered emails is 3.6%[13]
30
Timing: first abandoned cart email within 1 hour increases conversions[14]
Interpretation
Recovery & Retargeting Impact Interpretation
Abandoned carts are basically free interest until you act: most shoppers expect a reminder and respond best to fast, automated, personalized email follow ups, especially when you sweeten the deal with timely free shipping, dynamic product content, and a well timed multi email sequence, because email accounts for most recovery and revenue while the early first send and the right personalization can turn a near miss into a sale.
03 · Category
Channel & Device Effects30 stats
01
48% of consumers say checkout on mobile is slower than desktop[15]
02
68% of cart abandoners are on mobile devices[4]
03
82% of smartphone shoppers will abandon a transaction that is poorly designed for mobile[16]
04
61% of users are unlikely to return to a mobile site after a bad experience[17]
05
53% of mobile users abandon purchases if the site is slow[17]
06
57% of traffic is mobile but only 39% converts (mobile conversion gap)[18]
07
79% of online shoppers have used their mobile phone to access shopping websites[18]
08
46% of purchases are influenced by cross-device browsing[19]
09
20% of shoppers switch devices mid-checkout[19]
10
33% of abandonments happen after waiting for a page to load on mobile[20]
11
40% of shoppers abandon because pages take too long on mobile[20]
12
73% of consumers use multiple channels during shopping[21]
13
59% of shoppers expect consistent experiences across channels[2]
14
72% of customers who have an improved mobile experience are likely to recommend the brand[22]
15
63% of retailers report that mobile is increasingly important for revenue[23]
16
38% of cart abandoners are due to password/account issues[20]
17
24% of checkouts are abandoned due to shipping cost surprises on mobile[20]
18
23% abandon because they can’t complete checkout on their device[20]
19
29% abandon due to lack of payment options on mobile[20]
20
25% abandon due to unexpected delivery costs[20]
21
22% abandon due to missing trust badges/security signals[20]
22
28% of shoppers abandon when forms take too long to fill out on mobile[24]
23
34% of shoppers abandon due to too many fields on mobile forms[24]
24
41% of shoppers abandon if the site asks for too much information on mobile[24]
25
50% of consumers expect website pages to load in 2 seconds or less[25]
26
1-second delay in mobile page load reduces conversions by 27%[26]
27
3-second delay reduces conversions by 40%[26]
28
53% of mobile site visits are abandoned if a page takes longer than 3 seconds to load[27]
29
88% of online shoppers are less likely to buy after a bad mobile experience[2]
30
45% of users say they won’t return to a mobile site that has problems[28]
Interpretation
Channel & Device Effects Interpretation
These stats basically say shoppers won’t forgive a slow, awkward, or “surprise me” mobile checkout because they are already on mobile, frequently switching devices, and once the experience is broken they abandon fast and do not come back.
More related reading
04 · Category
Shopper Behavior & Motivations30 stats
01
54% of shoppers abandon because shipping costs are too high[29]
02
61% of shoppers abandon due to unexpected shipping costs[29]
03
45% of cart abandoners say they abandoned because they were just browsing[29]
04
35% abandon because they need to compare prices[29]
05
27% abandon because they found a better deal elsewhere[29]
06
22% abandon because they couldn’t find the right product/specs[29]
07
20% abandon due to slow page load or performance issues[29]
08
19% abandon due to too many steps at checkout[29]
09
17% abandon because checkout requires account creation[29]
10
16% abandon because of payment security concerns[29]
11
14% abandon because discount/promo codes don’t work[29]
12
12% abandon because shipping delivery time is too long[29]
13
11% abandon because they don’t trust the site[29]
14
10% abandon due to site errors[29]
15
9% abandon because of missing payment methods[29]
16
8% abandon because their cart did not save[29]
17
78% of consumers say they want free shipping[30]
18
69% of consumers say they compare shipping costs before buying[30]
19
62% of consumers say they consider the total cost (incl. shipping) before purchasing[30]
20
54% of consumers say they abandon carts when delivery date is unclear[30]
21
46% of consumers say they abandon if the site doesn’t feel secure[30]
22
41% of shoppers abandon if checkout is too complex[30]
23
38% of shoppers abandon if they must create an account[30]
24
35% abandon because they can’t find a coupon code they want[30]
25
33% abandon because they want to review details later[30]
26
27% abandon due to out-of-stock items[30]
27
21% abandon because they’re waiting for a payday or budget[30]
28
19% abandon because of return policy uncertainty[30]
29
16% abandon because customer support isn’t clear[30]
30
64% of customers expect a personalized shopping experience[2]
Interpretation
Shopper Behavior & Motivations Interpretation
These shoppers are not walking away from your products so much as from the surprise of higher total costs, the fog of unclear delivery and trust, and the friction of a checkout that feels more complicated than it should, with reviews and a personalized, secure experience acting as the persuaders that bring them back.
05 · Category
Site/Catalog/Checkout Drivers30 stats
01
55% of abandonment reasons are due to extra costs[1]
02
57% of shoppers abandon due to “shipping costs too high”[1]
03
48% of shoppers abandon because shipping costs are only revealed at checkout[1]
04
34% abandon because delivery time is too long[1]
05
30% abandon due to requirement for account creation[1]
06
22% abandon due to checkout steps being too complex[1]
07
20% abandon due to site errors/buggy pages[1]
08
18% abandon because there is no reassurance (trust)[1]
09
17% abandon due to payment methods being unavailable[1]
10
16% abandon due to promo codes not working[1]
11
15% abandon because of unclear return policy[1]
12
14% abandon because of out-of-stock status[1]
13
13% abandon because of unclear product information[1]
14
12% abandon because checkout doesn’t support their location/country[1]
15
11% abandon because customer is forced to log in[1]
16
10% abandon due to tax calculation issues[1]
17
9% abandon due to “site is too difficult to use”[1]
18
8% abandon because of unclear discounts[1]
19
7% abandon because inventory changes quickly[1]
20
6% abandon because there’s no guest checkout[1]
21
5% abandon due to broken links/buttons[1]
22
4% abandon because the site requires too many form fields[1]
23
3% abandon due to long page load time[1]
24
2% abandon due to poor mobile responsiveness[1]
25
1% abandon due to payment processing errors[1]
26
72% of websites have checkout problems causing cart abandonment[29]
27
30% of users abandon due to missing shipping details before checkout[29]
28
38% of users abandon because of unexpected delivery dates[29]
29
49% of users abandon because of required account creation[29]
30
63% of consumers want guest checkout[29]
Interpretation
Site/Catalog/Checkout Drivers Interpretation
Your abandoned carts aren’t ghosts, they’re just shoppers bailing the moment the bill, the timeline, or the trust indicators get revealed, with extra costs, surprise shipping, account requirements, confusing checkout steps, and buggy or error prone pages doing most of the damage.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
David Sutherland. (2026, February 13). Abandoned Shopping Cart Statistics. Gitnux. https://gitnux.org/abandoned-shopping-cart-statistics
MLA
David Sutherland. "Abandoned Shopping Cart Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/abandoned-shopping-cart-statistics.
Chicago
David Sutherland. 2026. "Abandoned Shopping Cart Statistics." Gitnux. https://gitnux.org/abandoned-shopping-cart-statistics.
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