About 88% of online shoppers have left items in their cart at least once, and the average e-commerce cart abandonment rate is 70.19%. The leading driver is extra costs like shipping, tax, and fees, which account for 55% of abandonment reasons. Surprise totals and friction during checkout trigger most drop offs, including slow pages, weak trust, and mobile performance issues.
Key Takeaways
- 88% of online shoppers have left items in their cart at least once
- Average e-commerce cart abandonment rate is 70.19%
- The top reason for cart abandonment is “extra costs (shipping, tax, fees)”, at 55% of reasons
- 62% of shoppers who abandon are likely to return if offered free shipping
- 75% of abandoned cart shoppers want an email reminder
- 45% of brands say cart abandonment emails are effective for increasing sales
- 48% of consumers say checkout on mobile is slower than desktop
- 68% of cart abandoners are on mobile devices
- 82% of smartphone shoppers will abandon a transaction that is poorly designed for mobile
- 54% of shoppers abandon because shipping costs are too high
- 61% of shoppers abandon due to unexpected shipping costs
- 45% of cart abandoners say they abandoned because they were just browsing
- 55% of abandonment reasons are due to extra costs
- 57% of shoppers abandon due to “shipping costs too high”
- 48% of shoppers abandon because shipping costs are only revealed at checkout
Seventy percent of carts get abandoned, mostly due to surprise shipping and slow, complicated checkout.
Related reading
01 · Category
Cart Abandonment Rates30 stats
01
88% of online shoppers have left items in their cart at least once
02
Average e-commerce cart abandonment rate is 70.19%
03
The top reason for cart abandonment is “extra costs (shipping, tax, fees)”, at 55% of reasons
04
58% of shoppers abandon due to “shipping costs too high”
05
23% of shoppers abandon because they “don’t trust the site”
06
21% of shoppers abandon because “they need to compare prices”
07
19% of shoppers abandon because “the delivery time is too long”
08
16% of shoppers abandon because “they can’t find what they’re looking for”
09
10% of shoppers abandon because “promo codes aren’t working”
10
36% of consumers say they would return to a store if they saw a personalized offer
11
11% of consumers say they would return to a store if they received a personalized message
12
60% of shoppers abandon due to a “slow website”
13
56% of shoppers abandon due to “website errors/buggy page”
14
44% of shoppers abandon due to “too many steps to checkout”
15
28% of shoppers abandon because the checkout requires “account creation”
16
26% of shoppers abandon due to “unclear costs” shown late
17
25% of shoppers abandon because of “payment methods unavailable”
18
24% of shoppers abandon due to “items out of stock”
19
23% of shoppers abandon because “the site is difficult to use”
20
21% of shoppers abandon because “they are not ready to buy”
21
20% of shoppers abandon because “it’s too expensive”
22
73% of people abandon carts before completing checkout
23
Average cart abandonment rate is 70% across industries
24
60% of online shoppers abandon their cart at least once per year
25
79% of consumers who have an online cart abandonment say they are more likely to abandon if shipping is not made clear upfront
26
44% of shoppers won’t complete checkout if the process is too long or complicated
27
26% of cart abandoners cite “trust issues” with the site
28
18% abandon because of “payment friction” (e.g., not enough payment options)
29
71% of shoppers are willing to share personal information to receive a better offer
30
40% of shoppers abandon because shipping fees are not clear
Interpretation
Cart Abandonment Rates Interpretation
Nearly 88 percent of online shoppers will abandon a cart at least once, largely because surprise shipping and other extra costs hit them like a budget jumpscare, while slow or glitchy sites, too many checkout steps, unclear pricing, weak trust, and friction at payment and delivery keep them from finishing, though many would come back for clearer upfront shipping, a smoother checkout, and personalized offers that make the whole experience feel worth it.
02 · Category
Recovery & Retargeting Impact30 stats
01
62% of shoppers who abandon are likely to return if offered free shipping
02
75% of abandoned cart shoppers want an email reminder
03
45% of brands say cart abandonment emails are effective for increasing sales
04
20% conversion improvement is possible with abandoned cart email follow-ups
05
3.7% average click-through rate from cart abandonment email campaigns
06
41% of consumers who abandon carts expect to receive a reminder email
07
28% of abandoned cart emails are opened within 1 day of sending
08
38% of abandoned cart recovery comes from email
09
9% of abandoned cart recovery comes from SMS
10
5% of abandoned cart recovery comes from onsite popups
11
11% of retailers recover abandoned carts with paid ads
12
33% of abandoned cart recovery occurs within 24 hours
13
44% of abandoned cart recovery occurs within 72 hours
14
25% of abandoned cart recovery occurs after 7 days
15
Abandoned cart emails can deliver 29% of all e-commerce email revenue
16
Brands using automated abandoned cart emails see 1.5x revenue lift vs non-automated
17
45% of abandoned cart emails are opened
18
10% of recipients click abandoned cart emails
19
2.7% average click-to-open rate for abandoned cart emails
20
Recovery rate improves by 10–20% when using dynamic product content in emails
21
Using product recommendations can increase cart recovery by 20%
22
57% of consumers are more likely to buy after receiving a personalized offer
23
65% of consumers respond better to personalized product recommendations in emails
24
47% of consumers make a purchase after abandoning cart if they receive a personalized email
25
37% of marketers say abandoned cart emails are their highest ROI automation
26
68% of businesses use automated emails for abandoned cart recovery
27
Average revenue per recipient from abandoned cart campaigns is $1.38
28
Average order conversion rate from abandoned cart emails is 2.1%
29
Average cart recovery rate for triggered emails is 3.6%
30
Timing: first abandoned cart email within 1 hour increases conversions
Interpretation
Recovery & Retargeting Impact Interpretation
Abandoned carts are basically free interest until you act: most shoppers expect a reminder and respond best to fast, automated, personalized email follow ups, especially when you sweeten the deal with timely free shipping, dynamic product content, and a well timed multi email sequence, because email accounts for most recovery and revenue while the early first send and the right personalization can turn a near miss into a sale.
03 · Category
Channel & Device Effects30 stats
01
48% of consumers say checkout on mobile is slower than desktop
02
68% of cart abandoners are on mobile devices
03
82% of smartphone shoppers will abandon a transaction that is poorly designed for mobile
04
61% of users are unlikely to return to a mobile site after a bad experience
05
53% of mobile users abandon purchases if the site is slow
06
57% of traffic is mobile but only 39% converts (mobile conversion gap)
07
79% of online shoppers have used their mobile phone to access shopping websites
08
46% of purchases are influenced by cross-device browsing
09
20% of shoppers switch devices mid-checkout
10
33% of abandonments happen after waiting for a page to load on mobile
11
40% of shoppers abandon because pages take too long on mobile
12
73% of consumers use multiple channels during shopping
13
59% of shoppers expect consistent experiences across channels
14
72% of customers who have an improved mobile experience are likely to recommend the brand
15
63% of retailers report that mobile is increasingly important for revenue
16
38% of cart abandoners are due to password/account issues
17
24% of checkouts are abandoned due to shipping cost surprises on mobile
18
23% abandon because they can’t complete checkout on their device
19
29% abandon due to lack of payment options on mobile
20
25% abandon due to unexpected delivery costs
21
22% abandon due to missing trust badges/security signals
22
28% of shoppers abandon when forms take too long to fill out on mobile
23
34% of shoppers abandon due to too many fields on mobile forms
24
41% of shoppers abandon if the site asks for too much information on mobile
25
50% of consumers expect website pages to load in 2 seconds or less
26
1-second delay in mobile page load reduces conversions by 27%
27
3-second delay reduces conversions by 40%
28
53% of mobile site visits are abandoned if a page takes longer than 3 seconds to load
29
88% of online shoppers are less likely to buy after a bad mobile experience
30
45% of users say they won’t return to a mobile site that has problems
Interpretation
Channel & Device Effects Interpretation
These stats basically say shoppers won’t forgive a slow, awkward, or “surprise me” mobile checkout because they are already on mobile, frequently switching devices, and once the experience is broken they abandon fast and do not come back.
More related reading
04 · Category
Shopper Behavior & Motivations30 stats
01
54% of shoppers abandon because shipping costs are too high
02
61% of shoppers abandon due to unexpected shipping costs
03
45% of cart abandoners say they abandoned because they were just browsing
04
35% abandon because they need to compare prices
05
27% abandon because they found a better deal elsewhere
06
22% abandon because they couldn’t find the right product/specs
07
20% abandon due to slow page load or performance issues
08
19% abandon due to too many steps at checkout
09
17% abandon because checkout requires account creation
10
16% abandon because of payment security concerns
11
14% abandon because discount/promo codes don’t work
12
12% abandon because shipping delivery time is too long
13
11% abandon because they don’t trust the site
14
10% abandon due to site errors
15
9% abandon because of missing payment methods
16
8% abandon because their cart did not save
17
78% of consumers say they want free shipping
18
69% of consumers say they compare shipping costs before buying
19
62% of consumers say they consider the total cost (incl. shipping) before purchasing
20
54% of consumers say they abandon carts when delivery date is unclear
21
46% of consumers say they abandon if the site doesn’t feel secure
22
41% of shoppers abandon if checkout is too complex
23
38% of shoppers abandon if they must create an account
24
35% abandon because they can’t find a coupon code they want
25
33% abandon because they want to review details later
26
27% abandon due to out-of-stock items
27
21% abandon because they’re waiting for a payday or budget
28
19% abandon because of return policy uncertainty
29
16% abandon because customer support isn’t clear
30
64% of customers expect a personalized shopping experience
Interpretation
Shopper Behavior & Motivations Interpretation
These shoppers are not walking away from your products so much as from the surprise of higher total costs, the fog of unclear delivery and trust, and the friction of a checkout that feels more complicated than it should, with reviews and a personalized, secure experience acting as the persuaders that bring them back.
05 · Category
Site/Catalog/Checkout Drivers30 stats
01
55% of abandonment reasons are due to extra costs
02
57% of shoppers abandon due to “shipping costs too high”
03
48% of shoppers abandon because shipping costs are only revealed at checkout
04
34% abandon because delivery time is too long
05
30% abandon due to requirement for account creation
06
22% abandon due to checkout steps being too complex
07
20% abandon due to site errors/buggy pages
08
18% abandon because there is no reassurance (trust)
09
17% abandon due to payment methods being unavailable
10
16% abandon due to promo codes not working
11
15% abandon because of unclear return policy
12
14% abandon because of out-of-stock status
13
13% abandon because of unclear product information
14
12% abandon because checkout doesn’t support their location/country
15
11% abandon because customer is forced to log in
16
10% abandon due to tax calculation issues
17
9% abandon due to “site is too difficult to use”
18
8% abandon because of unclear discounts
19
7% abandon because inventory changes quickly
20
6% abandon because there’s no guest checkout
21
5% abandon due to broken links/buttons
22
4% abandon because the site requires too many form fields
23
3% abandon due to long page load time
24
2% abandon due to poor mobile responsiveness
25
1% abandon due to payment processing errors
26
72% of websites have checkout problems causing cart abandonment
27
30% of users abandon due to missing shipping details before checkout
28
38% of users abandon because of unexpected delivery dates
29
49% of users abandon because of required account creation
30
63% of consumers want guest checkout
Interpretation
Site/Catalog/Checkout Drivers Interpretation
Your abandoned carts aren’t ghosts, they’re just shoppers bailing the moment the bill, the timeline, or the trust indicators get revealed, with extra costs, surprise shipping, account requirements, confusing checkout steps, and buggy or error prone pages doing most of the damage.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
David Sutherland. (2026, February 13). Abandoned Shopping Cart Statistics. Gitnux. https://gitnux.org/abandoned-shopping-cart-statistics
MLA
David Sutherland. "Abandoned Shopping Cart Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/abandoned-shopping-cart-statistics.
Chicago
David Sutherland. 2026. "Abandoned Shopping Cart Statistics." Gitnux. https://gitnux.org/abandoned-shopping-cart-statistics.
Sources & references
36 datasets cited across this report · attribution is report-level
shopify.com+4 additional datasets cited (not shown individually)