Global e-commerce sites record an average cart abandonment rate of 69.99 percent. Mobile devices drive 85.65 percent of those abandonments. Abandoned carts cost US retailers 18 billion dollars each year in lost sales.
Key Takeaways
- The global average shopping cart abandonment rate for e-commerce websites is 69.99% based on analysis of over 49 studies
- In 2023, the average cart abandonment rate in the US was 70.19%
- UK e-commerce sites saw an average abandonment rate of 68.5% in 2022
- Abandoned carts cost retailers $18 billion annually in the US alone
- Recovering just 10% of abandoned carts can increase revenue by 45%
- Average cart value of abandoned is $68.11 higher than completed
- Millennials abandon 78.5% of carts, highest demographic
- Gen Z shoppers abandon at 82.1% due to impulse quits
- Baby boomers have lower 61.3% abandonment rate
- Mobile devices account for 85.65% of all shopping cart abandonments in 2023
- iOS users abandon carts at 82.3% rate vs Android's 87.1%
- Desktop users have 67.4% abandonment compared to 85%+ on mobile
- Unexpected shipping costs are the top reason for 48% of cart abandonments globally
- High shipping fees cause 54% of abandonments in US studies
- 39% abandon due to wanting to compare prices elsewhere
With cart abandonment averaging about 70 percent globally, quickly recovering even 10 percent boosts revenue significantly.
Related reading
01 · Category
Average Abandonment Rates29 stats
01
The global average shopping cart abandonment rate for e-commerce websites is 69.99% based on analysis of over 49 studies
02
In 2023, the average cart abandonment rate in the US was 70.19%
03
UK e-commerce sites saw an average abandonment rate of 68.5% in 2022
04
Mobile shopping cart abandonment averaged 85.65% globally in 2023
05
Desktop abandonment rate stood at 67.4% compared to mobile's higher rate in 2023 data
06
B2C e-commerce abandonment rate averaged 70.31% in Q4 2022
07
European average cart abandonment was 73% in 2023 surveys
08
Australian online stores reported 69.8% abandonment rate in 2022
09
Q1 2023 global rate hit 71.2% due to economic factors
10
Retail sector average was 68.99% in 2023 benchmarks
11
High-ticket items saw 72.5% abandonment in 2022 studies
12
Post-holiday season abandonment dropped to 65.4% in Jan 2023
13
Emerging markets averaged 75.3% abandonment rate in 2023
14
SaaS trial signups had 67.8% abandonment equivalent in 2022
15
Fashion e-commerce averaged 74.2% in 2023
16
Electronics category abandonment was 71.1% globally
17
Grocery online averaged 67.5% abandonment in 2023 pilots
18
Luxury goods saw 76.8% rate due to price sensitivity
19
Travel bookings averaged 81.2% abandonment in 2022
20
Health & beauty products at 69.4% average
21
Home goods e-tailers reported 70.7% in 2023
22
Automotive parts online averaged 73.9%
23
Books and media at 66.2% abandonment rate
24
Toys and games saw 72.1% during holidays 2022
25
Pet supplies averaged 68.9% in 2023
26
Sports equipment at 74.5% abandonment
27
Furniture online averaged 77.3% due to visualization issues
28
Apparel specific average was 75.6% in mobile
29
General merchandise at 69.1%
Interpretation
Average Abandonment Rates Interpretation
Despite consistently high global shopping cart abandonment rates across virtually every sector, this data reveals that the primary universal customer experience is now one of browsing items online only to leave them behind at the virtual checkout counter, like a digital prom date.
02 · Category
Business Impact and Recovery25 stats
01
Abandoned carts cost retailers $18 billion annually in the US alone
02
Recovering just 10% of abandoned carts can increase revenue by 45%
03
Average cart value of abandoned is $68.11higher than completed
04
Email recovery campaigns recover 10-15% of abandoned carts on average
05
SMS reminders recover 20-30% within 24 hours
06
Cart abandonment leads to $260 billion lost sales yearly worldwide
07
Exit-intent popups recover 12.5% of potential losses
08
Personalized recommendations recover 8-10% at checkout
09
Free shipping thresholds recover 21% of carts
10
One-click checkout like Amazon reduces loss by 35%
11
Retargeting ads recover 5-7% across channels
12
Guest checkout options save 45% of potential abandons
13
Dynamic pricing recovers 15% from price-sensitive quits
14
Live chat support during checkout recovers 11%
15
Trust badges reduce security abandons by 28%
16
Abandoned carts represent 79.9% of lost conversions opportunity
17
AI chatbots recover 18% via instant queries
18
Urgency timers boost recovery to 9.3%
19
Multi-payment options recover 22% more
20
Post-abandonment flows recover up to 23% in fashion
21
Benchmark: Top performers recover 25%+ of carts
22
Lost revenue per 1000 visitors: $7,283annually
23
Mobile optimization recovers 15-20% mobile losses
24
A/B testing checkout recovers additional 4.73%
25
Loyalty program nudges recover 14%
Interpretation
Business Impact and Recovery Interpretation
Retailers are hemorrhaging a fortune to distracted shoppers, but the silver lining is that with a few smart nudges—like a timely email, a one-click fix, or simply asking “Need help?”—you can turn a staggering amount of that abandoned gold back into revenue.
03 · Category
Demographic and Behavioral25 stats
01
Millennials abandon 78.5% of carts, highest demographic
02
Gen Z shoppers abandon at 82.1% due to impulse quits
03
Baby boomers have lower 61.3% abandonment rate
04
Women abandon 72.4% vs men's 67.8% average
05
Urban dwellers abandon 74.2% higher than rural 68.9%
06
High-income (>100k) abandon 65.7% less sensitive to costs
07
Returning customers abandon only 55.4% vs new 78.2%
08
First-time visitors abandon 85.3% of carts
09
Loyal customers <40% abandonment with personalization
10
Impulse buyers abandon 83.7% after adding
11
Research-heavy shoppers abandon 71.9% to compare
12
Nighttime (10pm-6am) shopping abandons 79.4%
13
Weekend carts abandon 73.2% vs weekday 69.8%
14
Holiday season spikes to 82.6% for all ages
15
Parents shopping abandon 76.1% due to distractions
16
Students (18-24) at 84.5% abandonment highest
17
Retirees abandon 59.7% with better completion
18
B2B buyers abandon 64.2% longer sessions
19
Multi-device users abandon 77.3% mid-journey
20
Social media referrers abandon 81.9%
21
Email list subscribers abandon 68.4% lower
22
Influencer-driven traffic abandons 86.2%
23
Coupon hunters abandon 74.8% if no deal
24
Window shoppers (no login) abandon 92.1%
25
Logged-in users abandon 52.3% significantly less
Interpretation
Demographic and Behavioral Interpretation
We see that the modern online shopping cart is less a commitment and more of a fleeting thought bubble, as it turns out nearly everyone, from the impulsive night owl to the distracted parent, is really just using it as a digital notepad—except for retirees and logged-in users, who apparently shop like they're signing a mortgage.
More related reading
04 · Category
Device and Platform Specific28 stats
01
Mobile devices account for 85.65% of all shopping cart abandonments in 2023
02
iOS users abandon carts at 82.3% rate vs Android's 87.1%
03
Desktop users have 67.4% abandonment compared to 85%+ on mobile
04
Tablet abandonment rate is 74.2% on average in 2023
05
Chrome browser sees 71% abandonment during checkout
06
Safari on mobile has higher 88% abandonment due to autofill issues
07
App-based shopping abandons at 62.5% vs web's 75%
08
Progressive Web Apps (PWAs) reduce abandonment to 65.8%
09
Voice commerce assistants see 91% abandonment rate
10
Wearable device shopping abandons at 95.2% experimentally
11
AMP pages lower mobile abandonment by 7% to 78.65%
12
Single-page apps have 69% abandonment
13
Email-triggered carts abandon at 73.4% on mobile open
14
Social commerce platforms like Instagram see 84.1% abandonment
15
TikTok shop abandonment at 89.7% in beta tests 2023
16
AR/VR try-on reduces abandonment to 58.9% on mobile
17
Smart TV shopping carts abandon at 92.3%
18
In-car infotainment shopping at 94.1% abandonment
19
Foldable phone users abandon less at 81.2%
20
Gaming console web views abandon 88.5%
21
Headless CMS sites have 66.7% abandonment rate
22
Jamstack platforms see 64.3% on average
23
Native mobile apps for checkout drop to 55.2%
24
Cross-device journeys abandon 76.8% at handover
25
5G networks reduce abandonment by 4% to 81.65%
26
Low-bandwidth mobile abandons 91.2%
27
Dark mode interfaces lower abandonment 2-3%
28
Biometric auth reduces mobile abandonment to 79.4%
Interpretation
Device and Platform Specific Interpretation
The data reveals a comical yet dire truth: our modern shopping experience is an obstacle course of autofill fails, tiny screens, and novelty interfaces, where the only reliable way to get a customer to actually buy something is to strap the checkout process directly to their face with an app or a pair of augmented reality glasses.
05 · Category
Primary Reasons28 stats
01
Unexpected shipping costs are the top reason for 48% of cart abandonments globally
02
High shipping fees cause 54% of abandonments in US studies
03
39% abandon due to wanting to compare prices elsewhere
04
24% cite high product costs as reason in 2023 surveys
05
Checkout process too complicated leads to 18% abandonment
06
28% abandon because of lack of trusted payment options
07
Forced account creation causes 27% drop-offs
08
Poor website design/UX responsible for 19% abandonments
09
Long checkout times (over 30s) cause 22% abandonment
10
No preferred payment method available for 15%
11
Security concerns/FOV worries at 17% of cases
12
Out of stock items lead to 12% abandonment
13
Extra costs at checkout surprise 50%+ in some regions
14
Discount code not working causes 8% drop-offs
15
Slow page load times over 3s for 11%
16
Lack of product info/reviews at 9%
17
Delivery time too long for 14%
18
No guest checkout option for 21%
19
Form errors/validation issues at 7%
20
Mobile-specific checkout friction at 26%
21
Currency issues for international shoppers 6%
22
Promo code expired/unavailable 5%
23
Privacy policy concerns 4%
24
No returns policy info 10%
25
Language barriers for 3% globally
26
Payment gateway failures 13%
27
Bag fees or taxes unexpected 16%
28
No financing options for big buys 20%
Interpretation
Primary Reasons Interpretation
The ghost of unexpected shipping costs haunts almost half of all abandoned carts, proving that while shoppers may love a bargain, they absolutely despise a surprise.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Min-ji Park. (2026, February 13). Shopping Cart Abandonment Statistics. Gitnux. https://gitnux.org/shopping-cart-abandonment-statistics
MLA
Min-ji Park. "Shopping Cart Abandonment Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/shopping-cart-abandonment-statistics.
Chicago
Min-ji Park. 2026. "Shopping Cart Abandonment Statistics." Gitnux. https://gitnux.org/shopping-cart-abandonment-statistics.
Sources & references
90 datasets cited across this report · attribution is report-level
shopify.com
akamai.com
amazon.com