GITNUX MARKETDATA REPORT 2024

The Most Surprising Shopping Cart Abandonment Statistics And Trends in 2024

Statistic 1

"Shoppers are 2.4 times more likely to complete a purchase if the retailer offers free shipping."

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Statistic 2

"Forms and checkouts with multiple steps have an 86% higher abandonment rate."

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Statistic 3

"48% of shoppers abandons their carts because of high extra costs like shipping, taxes, and fees."

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Statistic 4

"57% of shoppers abandon their cart because of concerns about payment security."

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Statistic 5

"eCommerce businesses lose $18 billion annually due to cart abandonment."

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Statistic 6

"22% of abandonments are due to websites crashing or having errors."

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Statistic 7

"Over 70% of mobile shoppers abandon their shopping carts."

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Statistic 8

"The average online shopping cart abandonment rate is approximately 69.8%."

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Statistic 9

"12% of shoppers abandon their cart because there are not enough payment methods available."

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Statistic 10

"35% of companies send at least 3 abandoned cart emails."

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Statistic 11

"Unexpected delivery costs are responsible for 28% of cart abandonments."

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Statistic 12

"58.6% of US online shoppers have abandoned a cart within the last three months because they were "just browsing"."

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Statistic 13

"21% of online shoppers abandon their carts due to a lack of trust in the website."

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Statistic 14

"Cart abandonment emails have an average open rate of 45%."

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Statistic 15

"24% of shoppers abandon their carts because the website required them to create an account."

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Statistic 16

"60% of small to medium-sized businesses do not follow up on cart abandonment."

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Statistic 17

"25% of shoppers abandon carts because the navigation was too complicated."

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Statistic 18

"16% of online shoppers abandon their carts because of slow delivery."

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Statistic 19

"Email campaigns to re-engage users who have abandoned shopping carts see a conversion rate of 18.64%."

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