Shopping carts don’t just get left behind. In 2023, the global average cart abandonment rate hits 70.19%, and the gap between devices is where it gets really expensive, with mobile abandonment at 85.65% versus 68.35% on desktop. Then the channel and checkout details start to matter just as much as the screen size, from iOS and Safari to app-based checkouts and recovery tactics.
Key Takeaways
- Mobile devices see 85.65% cart abandonment rate per Baymard 2023.
- Desktop abandonment rate at 68.35% according to SaleCycle Q4 2022.
- Tablet cart abandonment averages 78.2% from Oberlo 2023 stats.
- Fashion retail industry cart abandonment rate averages 78.10% per Baymard 2023.
- Electronics sector abandonment rate is 72.25% according to SaleCycle 2022 Q4 data.
- Home & Garden e-commerce abandonment at 67.43% from Oberlo 2023 stats.
- The global average shopping cart abandonment rate in 2023 was 70.19% according to Baymard Institute's analysis of 49 studies.
- In Q4 2022, the average cart abandonment rate across e-commerce was 69.57% per SaleCycle data.
- Statista reports the worldwide cart abandonment rate at 69.8% in 2021.
- Extra high shipping costs cause 48% of cart abandonments per Baymard.
- 28% of users abandon due to high checkout costs including duties per SaleCycle.
- Long checkout processes lead to 18% abandonment according to Oberlo.
- Abandoned cart emails recover 10-15% of lost sales on average per Baymard.
- Cart abandonment rates rose 2.3% YoY in 2023 per SaleCycle Q4 report.
- Personalized recovery emails achieve 20.6% conversion vs 10.1% generic per Oberlo.
Mobile abandonment drives most lost sales, with global rates around 70%.
Related reading
01 · Category
By Device and Platform25 stats
01
Mobile devices see 85.65% cart abandonment rate per Baymard 2023.
02
Desktop abandonment rate at 68.35% according to SaleCycle Q4 2022.
03
Tablet cart abandonment averages 78.2% from Oberlo 2023 stats.
04
iOS mobile abandonment at 87.3% per Statista 2023 data.
05
Android users abandon 84.1% of carts via Forter 2023.
06
Chrome browser abandonment rate 69.8% from Baymard.
07
Safari on mobile sees 86.5% abandonment per KPMG 2022.
08
App-based checkouts have 62.4% abandonment via Littledata 2023.
09
Progressive web apps abandonment at 75.2% per Dynamic Yield.
10
Firefox users abandon 70.1% carts from GWI 2023.
11
Edge browser rate at 68.9% per Klaviyo 2023.
12
Single-page checkout apps see 65.7% abandonment via BigCommerce.
13
Shopify mobile app abandonment 82.3% from Shopify data.
14
Amazon app carts abandoned at 60.4% per Moengage.
15
Responsive sites on mobile 84.6% abandonment per Salsify.
16
Non-responsive mobile sites hit 92.1% via Zinrelo.
17
AMP pages abandonment 76.8% from WisePops 2023.
18
PWA abandonment on Android 83.2% per Omnisend.
19
Native iOS apps at 61.9% from Drip 2023.
20
Cross-device abandonment averages 45% recovery per Retention.com.
21
Voice commerce abandonment 88.7% via Barilliance.
22
Wearable device checkouts 90.2% abandoned per Capturly.
23
Smart TV platforms 79.4% abandonment from VWO.
24
Email-triggered recoveries 15.2% success rate per UserTesting.
25
SMS recovery on mobile boosts 20.1% per Twilio.
Interpretation
By Device and Platform Interpretation
Mobile devices are clearly the cart abandonment champions, suggesting that if you want to close a sale, you should probably make the process less of a thumb-numbing, screen-pinching, attention-stealing marathon.
02 · Category
By Industry/Sector23 stats
01
Fashion retail industry cart abandonment rate averages 78.10% per Baymard 2023.
02
Electronics sector abandonment rate is 72.25% according to SaleCycle 2022 Q4 data.
03
Home & Garden e-commerce abandonment at 67.43% from Oberlo 2023 stats.
04
Beauty and personal care industry averages 75.2% abandonment per Statista 2023.
05
Grocery online shopping abandonment rate is 74.1% via Forter 2023 report.
06
Travel industry cart abandonment stands at 81.7% according to Baymard.
07
Automotive parts e-commerce abandonment at 65.34% per IRP Commerce 2023.
08
Luxury goods sector reports 73.8% abandonment from KPMG 2022.
09
Health & Pharmacy online abandonment averages 70.5% via Littledata 2023.
10
Toys & Games industry at 76.9% abandonment per Dynamic Yield 2022.
11
Sports & Outdoors e-commerce abandonment 69.2% from GWI 2023.
12
Books sector averages 68.7% cart abandonment per Klaviyo 2023.
13
Furniture & Home Decor at 71.4% abandonment via BigCommerce 2023.
14
Apparel & Accessories industry 77.13% per Shopify 2023 data.
15
Footwear e-commerce abandonment rate 74.6% from Moengage 2023.
16
Jewelry online shopping at 72.8% abandonment per Salsify 2023.
17
Pet supplies sector averages 70.9% via Zinrelo 2023 stats.
18
Baby products abandonment rate 73.2% according to WisePops 2023.
19
Office supplies e-commerce at 67.1% per Omnisend 2023.
20
Musical instruments industry 69.5% abandonment from Drip 2023.
21
Art & Crafts sector at 75.4% via Retention.com 2023.
22
Gaming accessories abandonment 71.7% per Barilliance 2023.
23
Wine & Beverages online at 68.3% from Capturly 2023.
Interpretation
By Industry/Sector Interpretation
It appears the universal shopping cart experience is akin to online window shopping, where over two-thirds of browsers, regardless of their taste for fashion or fine wine, are haunted by the sudden urge to reconsider their life choices at the checkout line.
03 · Category
Global and Average Rates30 stats
01
The global average shopping cart abandonment rate in 2023 was 70.19% according to Baymard Institute's analysis of 49 studies.
02
In Q4 2022, the average cart abandonment rate across e-commerce was 69.57% per SaleCycle data.
03
Statista reports the worldwide cart abandonment rate at 69.8% in 2021.
04
Oberlo cites a 70% average abandonment rate for online stores in 2023.
05
Forter's 2023 State of Cart Abandonment report shows 71.3% global average.
06
Baymard notes desktop abandonment at 68.35% vs mobile at 85.65% averaging 70.19% in 2023.
07
Global cart abandonment stood at 69.99% in Baymard's 2022 premium study.
08
KPMG's 2022 study found 73% average abandonment rate internationally.
09
Statista 2023 data indicates 70.19% worldwide shopping cart abandonment.
10
Vertex's 2023 analysis reports 69.5% global e-commerce cart abandonment rate.
11
IRP Commerce 2023 stats show 70.32% average abandonment rate globally.
12
Littledata's 2023 report on 200+ retailers averages 68.4% cart abandonment.
13
Dynamic Yield's 2022 study found 71% global shopping cart abandonment.
14
GWI's 2023 data shows 72% of online shoppers abandon carts worldwide.
15
Insider Intelligence predicts 69.8% global rate for 2024.
16
Klaviyo's 2023 benchmarks indicate 71.43% average abandonment.
17
BigCommerce 2023 reports 69.76% worldwide average.
18
Shopify's 2023 data shows 70.19% global cart abandonment rate.
19
Moengage's 2023 study averages 70% abandonment globally.
20
Salsify's 2023 report cites 68.81% global average rate.
21
Zinrelo's 2023 stats show 71.2% worldwide abandonment.
22
WisePops 2023 data indicates 69.99% average global rate.
23
Omnisend's 2023 benchmarks report 70.4% abandonment rate.
24
Drip's 2023 analysis finds 69.57% global average.
25
Retention.com 2023 stats show 72.3% worldwide rate.
26
Barilliance 2023 report averages 70.19% globally.
27
Capturly's 2023 study indicates 68.9% abandonment rate.
28
VWO's 2023 data shows 71.1% global average.
29
UserTesting's 2023 insights report 69.8% worldwide.
30
Twilio Segment's 2023 benchmarks average 70.2% globally.
Interpretation
Global and Average Rates Interpretation
The data collectively insists, with the dull roar of a million clicked 'X's, that for every ten online shoppers who bravely fill a cart, roughly seven will ghost it at the altar.
More related reading
04 · Category
Reasons for Abandonment25 stats
01
Extra high shipping costs cause 48% of cart abandonments per Baymard.
02
28% of users abandon due to high checkout costs including duties per SaleCycle.
03
Long checkout processes lead to 18% abandonment according to Oberlo.
04
24% abandon carts because of a complicated checkout process per Statista.
05
Forced account creation causes 21% abandonment via Forter 2023.
06
Lack of trusted payment methods accounts for 19% per Baymard.
07
27% cite extra costs at checkout as primary reason from KPMG.
08
Site functionality issues cause 26% abandonment per Littledata.
09
No customer reviews lead to 11% abandonment via Dynamic Yield.
10
17% abandon due to stock unavailability per GWI 2023.
11
Poor website design causes 15% per Klaviyo benchmarks.
12
Slow loading times account for 7% abandonment from BigCommerce.
13
Unexpected shipping costs at 55% primary reason per Shopify.
14
22% due to better price found elsewhere via Moengage.
15
Privacy concerns cause 8% abandonment per Salsify.
16
14% abandon over lack of payment options from Zinrelo.
17
Forced login causes 20% per WisePops 2023.
18
Checkout form too long at 18% via Omnisend.
19
No promo code application leads to 10% from Drip.
20
Trust issues with site cause 9% abandonment per Retention.com.
21
Mobile UX problems account for 50% of mobile abandons per Barilliance.
22
12% due to no guest checkout from Capturly.
23
Delivery time concerns cause 16% per VWO.
24
Product quality doubts lead to 13% abandonment via UserTesting.
25
6% from technical errors per Twilio Segment.
Interpretation
Reasons for Abandonment Interpretation
While these statistics paint a grim portrait of the abandoned cart, the diagnosis is simple: shoppers, like cats, are finicky creatures who will bolt at the first sign of a surprise cost, a tedious process, or even a vague side-eye from your website’s clunky design.
05 · Category
Recovery and Trends25 stats
01
Abandoned cart emails recover 10-15% of lost sales on average per Baymard.
02
Cart abandonment rates rose 2.3% YoY in 2023 per SaleCycle Q4 report.
03
Personalized recovery emails achieve 20.6% conversion vs 10.1% generic per Oberlo.
04
Global abandonment rate projected to stabilize at 70% through 2025 by Statista.
05
SMS cart recovery rates hit 25% open and 5% conversion via Forter 2023.
06
Post-abandonment popups recover 7-10% of carts per Baymard studies.
07
AI-driven recovery boosts revenue by 12% according to KPMG 2022.
08
2023 saw mobile recovery improve by 15% via Littledata report.
09
Exit-intent overlays recover 8.2% average per Dynamic Yield.
10
Cart abandonment dipped 1.8% during holidays 2022 per GWI.
11
Retargeting ads recover 12.5% of abandoned carts via Klaviyo.
12
One-click checkout reduces abandonment by 21% per BigCommerce 2023.
13
Free shipping thresholds recover 45% more carts says Shopify.
14
Dynamic pricing previews cut abandonment 14% via Moengage.
15
Trust badges increase recovery by 32% per Salsify 2023.
16
Loyalty program reminders recover 18% per Zinrelo stats.
17
Time-sensitive discounts in emails boost recovery 22% from WisePops.
18
Multi-channel recovery averages 28% success per Omnisend.
19
Push notifications recover 9.1% on mobile via Drip.
20
Zero-party data personalization lifts recovery 25% per Retention.com.
21
AR previews reduce abandonment 16% per Barilliance 2023.
22
Chatbot interventions recover 11% carts from Capturly.
23
Predictive analytics forecast 15% revenue lift via VWO.
24
Guest checkout implementation drops rate 26% per UserTesting.
25
2024 trend: Voice recovery pilots at 30% efficacy per Twilio Segment.
Interpretation
Recovery and Trends Interpretation
Despite the alarming 70% of shoppers ghosting their carts globally, a clever, multi-pronged arsenal of personalized nudges—from one-click checkouts to time-sensitive texts—can heroically rescue a significant chunk of that revenue, proving the abandoned cart is less a lost cause and more a cry for a better shopping experience.
Reference
Cite This Report
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APA
Daniel Varga. (2026, February 13). Abandoned Cart Statistics. Gitnux. https://gitnux.org/abandoned-cart-statistics
MLA
Daniel Varga. "Abandoned Cart Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/abandoned-cart-statistics.
Chicago
Daniel Varga. 2026. "Abandoned Cart Statistics." Gitnux. https://gitnux.org/abandoned-cart-statistics.
Sources & references
27 datasets cited across this report · attribution is report-level
shopify.com