GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Engagement Rings

Highlights: Most Popular Engagement Rings Statistics

  • The round diamond cut is the most popular cut for engagement rings favored by 56% of consumers -
  • Platinum is the most commonly preferred metal for engagement rings, with 54% choosing it -
  • 68% of engagement rings are purchased by men -
  • The average cost of an engagement ring in the United States is $5,500 -
  • The second most popular engagement ring cut is the oval diamond cut, chosen by 10% of customers -
  • 1.1% of consumers choose thumb rings as engagement rings -
  • 85% of women receive diamond engagement rings -
  • 35% of modern brides prefer colored stones for their engagement rings -
  • As per The Knot, 14% of engagement rings are custom made -
  • The average carat size for the center stone of an engagement ring is 1.2 carats -
  • 47% of people are buying engagement rings from brick-and-mortar stores -
  • 3 out of 5 Americans think an engagement ring should cost less than $2500 -
  • Nearly 60% of couples shop for engagement rings together -
  • As per MJSA Journal, Halo rings are the second most popular style -
  • A report by De Beers found that 8 in 10 women have a clear preference for what their engagement ring should look like -
  • The Princess cut was once the second most popular but has now fallen to third place at 9.8% -
  • 39% of rings are purchased online, an increase from 32% the previous year -

Table of Contents

Engagement rings hold a significant symbol of love and commitment, representing the beginning of a lifelong journey with your partner. While the sentiment behind these rings remains constant, the trends and preferences in engagement ring styles and designs have evolved over the years. As a statistics expert, I have gathered data on the most popular engagement rings, and in this blog post, we will explore and discuss the fascinating statistics surrounding these cherished pieces of jewelry. From the choice of gemstones to the preferred metal settings, we will delve into the trends that currently shape the engagement ring market. So, whether you are a jewelry enthusiast or a soon-to-be bride or groom, get ready to discover the intriguing world of engagement ring statistics.

The Latest Most Popular Engagement Rings Statistics Explained

The round diamond cut is the most popular cut for engagement rings favored by 56% of consumers –

The statistic states that among consumers who purchase engagement rings, the round diamond cut is the most preferred option, chosen by 56% of people. This means that more than half of the individuals surveyed or studied preferred the round cut when selecting a diamond for their engagement ring. It indicates that the round cut is the most popular choice among consumers, suggesting that it is highly valued for its aesthetic appeal and overall desirability in the context of engagement rings.

Platinum is the most commonly preferred metal for engagement rings, with 54% choosing it –

The statistic states that among individuals who choose to wear engagement rings, 54% of them prefer platinum as the metal for their rings. This finding suggests that platinum is the most popular metal option for engagement rings, as it is chosen by a majority of individuals surveyed. Platinum is likely preferred for its unique qualities, such as its durability, rarity, and aesthetic appeal. These attributes make platinum a desirable choice for couples who want to symbolize their commitment and love through a high-quality and enduring symbol like an engagement ring.

68% of engagement rings are purchased by men –

The statistic “68% of engagement rings are purchased by men” indicates that in the majority of cases, it is men who take on the role of purchasing engagement rings. This finding suggests that traditional gender norms and cultural expectations play a significant role in the dynamics of marriage proposals. However, it is important to note that this statistic does not imply that women never purchase engagement rings, but rather that men are more commonly associated with this responsibility. The reasons behind this trend could be multifaceted, including traditional gender roles, financial considerations, or other cultural factors.

The average cost of an engagement ring in the United States is $5,500 –

This statistic indicates that the typical or average cost for an engagement ring in the United States is $5,500. It implies that when individuals in the United States purchase engagement rings, they tend to spend around this amount on average. This average cost serves as a benchmark that can help individuals understand the general price range for engagement rings in the country. It is important to note that this average may vary depending on factors such as the quality of the ring, the type of stone, the brand, and other personal preferences of the buyers.

The second most popular engagement ring cut is the oval diamond cut, chosen by 10% of customers –

This statistic suggests that among customers purchasing engagement rings, the oval diamond cut is the second most preferred option. Approximately 10% of customers choose this particular cut for their engagement ring. The oval diamond cut refers to a diamond that has been shaped in an elongated oval shape, combining the brilliance of a round diamond with a more unique and elongated appearance. While not as popular as the top engagement ring cut, this statistic indicates that a significant portion of customers still find the oval diamond cut appealing for their engagement ring choice.

1.1% of consumers choose thumb rings as engagement rings –

The statistic “1.1% of consumers choose thumb rings as engagement rings” indicates that out of all the consumers surveyed or studied, only a small percentage, specifically 1.1%, select thumb rings as their preferred choice for engagement rings. This suggests that thumb rings are not a popular or conventional option for engagement rings among the majority of consumers.

85% of women receive diamond engagement rings –

The statistic ‘85% of women receive diamond engagement rings’ indicates that out of a given population of women, 85% of them receive diamond rings when they get engaged. This statistic suggests that diamond rings are widely popular and commonly chosen as a symbol of commitment and love in many cultures or societies. It also implies that diamond engagement rings are considered the norm or expected by a majority of women, with a relatively small percentage of women likely opting for alternative types of engagement rings.

35% of modern brides prefer colored stones for their engagement rings –

This statistic indicates that out of all modern brides, 35% prefer colored stones for their engagement rings. This means that a significant proportion of brides are increasingly opting for gemstones other than diamonds as the centrepiece of their engagement rings. This trend suggests a growing desire for uniqueness and personalization among modern brides, as they embrace the beauty and vibrancy of colored stones as an alternative to the traditional diamond.

As per The Knot, 14% of engagement rings are custom made –

The statistic “As per The Knot, 14% of engagement rings are custom made” means that out of all the engagement rings purchased, 14% of them are specially designed and created according to the preferences and specifications of the couple. Rather than choosing a ready-made ring from a jeweler, these couples opt for a personalized approach, working with jewelers or designers to create a one-of-a-kind ring that reflects their unique style and preferences. This statistic highlights that a significant portion of individuals seeking engagement rings value individuality and personalization in this important symbolic piece of jewelry.

The average carat size for the center stone of an engagement ring is 1.2 carats –

The statistic states that, on average, the primary stone in an engagement ring, known as the center stone, has a weight or size of 1.2 carats. Carats are used as a unit of measurement for gemstones and diamonds, representing their weight. This statistic reflects the typical size of the central stone chosen for an engagement ring, indicating that a substantial number of individuals opt for a stone weighing around 1.2 carats. It provides valuable information for jewelers, buyers, and individuals looking to purchase an engagement ring, as it gives them an idea of the prevailing preferences and trends in the market.

47% of people are buying engagement rings from brick-and-mortar stores –

The statistic “47% of people are buying engagement rings from brick-and-mortar stores” means that nearly half of the population surveyed or studied prefer to purchase engagement rings from physical retail locations rather than online platforms. This suggests that there is still a significant demand for traditional shopping experiences when it comes to selecting and purchasing engagement rings. It implies that physical stores continue to play a crucial role in the engagement ring market, attracting a substantial portion of customers who value the in-person shopping experience, personal assistance, and the ability to physically examine and try on different rings before making a purchase decision.

3 out of 5 Americans think an engagement ring should cost less than $2500 –

The statistic ‘3 out of 5 Americans think an engagement ring should cost less than $2500’ implies that there is a preference among a majority of Americans for engagement rings to be priced below $2500. This finding suggests that a significant portion of the population values affordability when it comes to buying engagement rings. It is important to consider that this statistic is based on a sample of Americans and may not represent the entire population, but it provides insight into the prevailing mindset around ring pricing preferences.

Nearly 60% of couples shop for engagement rings together –

The statistic “Nearly 60% of couples shop for engagement rings together” indicates that a significant majority of couples, specifically 60%, prefer to actively participate in the process of selecting an engagement ring. Traditionally, the act of purchasing an engagement ring has been perceived as a decision made solely by the person proposing, typically a man. However, this statistic suggests that the dynamics of this tradition are shifting, and that couples increasingly value shared decision-making when it comes to this significant purchase. This indicates a trend towards a more egalitarian approach to engagement ring shopping, where both partners collaborate in finding a ring that suits their preferences and reflects their commitment to each other.

As per MJSA Journal, Halo rings are the second most popular style –

The statistic “As per MJSA Journal, Halo rings are the second most popular style” indicates that, according to the MJSA Journal, a reputable jewelry industry publication, halo rings rank second in terms of popularity among different ring styles. This suggests that halo rings, which feature a central gemstone surrounded by a halo of smaller diamonds or gemstones, are highly sought-after and favored by a significant portion of the jewelry-buying public. The statistic highlights the current trends and preferences in the realm of ring designs, providing valuable insights for jewelry manufacturers, retailers, and consumers alike.

A report by De Beers found that 8 in 10 women have a clear preference for what their engagement ring should look like –

The statistic indicates that according to a report conducted by De Beers, a renowned jewelry company, a significant majority of women, specifically 8 out of 10, possess a distinct preference regarding the appearance of their engagement ring. This suggests that a substantial proportion of women have well-defined ideas or expectations when it comes to the style, design, or characteristics of the ring they desire to receive as a symbol of commitment. Such information suggests that when selecting an engagement ring, it may be crucial for partners to consider the individual preferences of the women they intend to propose to, enhancing the likelihood of selecting a ring that aligns with their desired aesthetic or style.

The Princess cut was once the second most popular but has now fallen to third place at 9.8% –

The statistic highlights the changing popularity of the Princess cut in the world of gemstone cuts. Previously, it held the position as the second most favored cut among consumers. However, over time, its popularity has waned, and it has now slipped to third place. Currently, only 9.8% of consumers prefer the Princess cut, indicating a shift in preferences towards other cuts in the market.

39% of rings are purchased online, an increase from 32% the previous year –

This statistic indicates that out of all the rings purchased, 39% of them were bought online, which is an increase from the previous year’s figure of 32%. It implies that there has been a notable rise in the number of people opting to purchase rings through online platforms compared to traditional brick-and-mortar stores. This increase suggests a shifting trend towards online shopping for rings, possibly due to the convenience, wider variety of choices, and potentially competitive prices offered by online retailers. This statistic highlights the growing significance of online platforms in the ring purchasing market.

Conclusion

In conclusion, the statistics on the most popular engagement rings provide fascinating insights into the preferences and trends among couples. The diamond solitaire reigns supreme as the top choice, reflecting its timeless beauty and symbolism of everlasting love. However, there is a growing interest in alternative gemstones and unique designs, allowing couples to express their individuality and personal style. Furthermore, the influence of celebrities and popular culture cannot be underestimated, as they shape the current preferences and drive trends in engagement ring choices. Regardless of the specific style or gemstone, what matters most is the love and commitment that these rings symbolize. Ultimately, each couple will choose an engagement ring that perfectly captures their unique love story and represents their commitment to a lifetime of happiness together.

References

0. – https://www.www.mjsa.org

1. – https://www.weddingstats.org

2. – https://www.www.jewelryshoppingguide.com

3. – https://www.www.debeersgroup.com

4. – https://www.www.businessinsider.com

5. – https://www.www.theknot.com

6. – https://www.www.brides.com

7. – https://www.www.bigcommerce.com

8. – https://www.www.creditdonkey.com

9. – https://www.robbreport.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!