GITNUX MARKETDATA REPORT 2024

Sustainable Activewear Industry Statistics

The sustainable activewear industry is experiencing rapid growth, driven by increasing consumer awareness and demand for eco-friendly and ethically produced products.

Highlights: Sustainable Activewear Industry Statistics

  • The global market size of the athleisure market was valued at $155.2 billion in 2018.
  • Sustainable activewear sales in the UK increased by 29% in the first half of 2019.
  • The global activewear market is expected to reach $547 billion by 2024.
  • Approximately 52% of millennials and Gen Z consumers are more inclined to purchase sustainable products.
  • Up to 80% of the carbon footprint of a garment comes from the materials used to make it.
  • Global consumption of textile fibres is estimated to rise to 96.4 million tons by 2020.
  • 57% of global online consumers are more likely to pay more for products and services from companies who are committed to positive social and environmental impact.
  • Sustainable cotton could help to save as much as 218 billion litres of water.
  • In the U.S, women's activewear market reached $21.9 billion in sales in 2018.
  • The demand for sustainability in fashion has reached a record high with over 12,000 brands having launched sustainable initiatives in 2018.
  • The global sportswear market is forecasted to reach $184.6 billion dollars by 2020.
  • 25% of consumers are likely to switch from a preferred brand to a brand associated with a good cause.
  • Recycled polyester uses up to 59% less energy than virgin polyester.
  • The global vegan leather market is expected to be worth $85 billion by 2025, a market that sportswear companies are tapping into.
  • It is predicted that by 2030 the sports apparel market will exceed $248 Billion.
  • Nearly 73% of consumers would definitely or probably change their consumption habits to reduce their environmental impact.

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The Latest Sustainable Activewear Industry Statistics Explained

The global market size of the athleisure market was valued at $155.2 billion in 2018.

The statistic indicates that the total value of the athleisure market worldwide was $155.2 billion in 2018. This figure represents the total revenue generated from the sales of athleisure products such as activewear and athletic footwear. The growth of the athleisure market suggests a rising trend in consumer preferences towards comfortable and versatile clothing that can be worn for both exercise and everyday activities. This statistic is significant for businesses and investors in the retail and fashion industries as it highlights the strong demand for athleisure products and the potential for further market expansion in the future.

Sustainable activewear sales in the UK increased by 29% in the first half of 2019.

The statistic ‘Sustainable activewear sales in the UK increased by 29% in the first half of 2019’ indicates a substantial surge in the demand and consumption of ethically produced and environmentally friendly sportswear products in the UK market during the initial six months of 2019. This notable 29% growth rate implies a significant shift in consumer preferences towards sustainable fashion choices, particularly in the activewear segment, driven by increasing awareness and concerns regarding environmental sustainability and social responsibility. This statistic suggests a positive trend towards more eco-conscious purchasing behavior within the sports apparel industry, reflecting a potential shift in the overall market dynamics and consumer expectations towards ethical and sustainable practices.

The global activewear market is expected to reach $547 billion by 2024.

The statistic states that the global activewear market is projected to grow substantially and reach a total value of $547 billion by the year 2024. This figure implies a significant increase in consumer spending on activewear products over the coming years, possibly driven by factors such as a growing interest in health and fitness, rising disposable incomes, and evolving fashion trends that prioritize comfort and functionality. Such a large market size forecast suggests a thriving industry with ample business opportunities for companies operating in the activewear sector, including sportswear brands, retailers, and manufacturers.

Approximately 52% of millennials and Gen Z consumers are more inclined to purchase sustainable products.

The statistic suggests that a significant portion of millennials and Generation Z consumers, at around 52%, exhibit a preference towards purchasing sustainable products. This indicates a growing trend among these demographic groups towards prioritizing environmentally friendly and socially responsible products when making purchasing decisions. The inclination towards sustainability may stem from concerns about climate change, social responsibility, and ethical consumption practices. As these generations hold considerable purchasing power and influence in the marketplace, this trend has important implications for businesses looking to attract and retain these consumers by offering sustainable product options.

Up to 80% of the carbon footprint of a garment comes from the materials used to make it.

This statistic suggests that a significant proportion, up to 80%, of the environmental impact of a garment is attributed to the materials used in its production process. The carbon footprint of a garment encompasses the greenhouse gas emissions associated with its entire lifecycle, from raw material extraction and manufacturing to distribution and disposal. Since materials like cotton, polyester, and other fibers require substantial energy and resources to produce, they contribute significantly to the overall carbon footprint of a garment. Sustainable fashion initiatives often focus on reducing this impact by utilizing eco-friendly materials, improving production processes, and promoting circular fashion practices to minimize environmental harm. Understanding and addressing the environmental impact of materials is crucial for mitigating the fashion industry’s contribution to climate change.

Global consumption of textile fibres is estimated to rise to 96.4 million tons by 2020.

The statistic “Global consumption of textile fibres is estimated to rise to 96.4 million tons by 2020” indicates that the worldwide demand for textile fibers, such as cotton, polyester, and wool, is projected to increase substantially by the year 2020. This significant rise in consumption suggests a growing global demand for textiles, likely driven by factors such as population growth, increasing disposable income levels, and shifting consumer preferences. The textile industry plays a crucial role in the global economy, and the anticipated surge in consumption underscores the importance of sustainable practices and innovations within the textile supply chain to address environmental concerns and meet the growing demand for textiles in a responsible manner.

57% of global online consumers are more likely to pay more for products and services from companies who are committed to positive social and environmental impact.

This statistic suggests that a majority of online consumers around the world are inclined to pay higher prices for products and services from companies that demonstrate a commitment to fostering positive social and environmental impacts. This indicates a growing trend among consumers who are increasingly conscious of the social and environmental responsibility of businesses, and are willing to align their purchasing behavior with their values. Companies that prioritize these aspects of corporate social responsibility may potentially benefit from a competitive edge in the market by attracting and retaining this segment of consumers who are willing to support ethical and sustainable business practices through their purchasing decisions.

Sustainable cotton could help to save as much as 218 billion litres of water.

The statistic “Sustainable cotton could help to save as much as 218 billion litres of water” indicates the potential water conservation benefits of shifting cotton production to more sustainable practices. Traditional cotton farming methods often involve excessive water usage, contributing to water scarcity and environmental degradation. By adopting sustainable farming techniques such as reduced water usage, rainwater harvesting, and efficient irrigation methods, the cotton industry can significantly reduce its water footprint. The significant figure of 218 billion liters underscores the substantial impact that sustainable cotton production can have on water conservation efforts, highlighting the importance of promoting more eco-friendly practices in the agricultural sector to mitigate water resource challenges.

In the U.S, women’s activewear market reached $21.9 billion in sales in 2018.

The statistic that the women’s activewear market in the U.S reached $21.9 billion in sales in 2018 indicates the significant economic value and growth of this specific market segment within the country. This figure reflects the substantial consumer demand for women’s activewear products such as sports bras, leggings, and athletic shoes. The increase in sales suggests a growing trend towards prioritizing health and fitness among women in the U.S, leading to a surge in purchases of activewear clothing and accessories. This statistic also highlights the competitive landscape of the activewear industry, as companies vie for a share of the market through innovative designs, marketing strategies, and partnerships with celebrities or influencers. Overall, the $21.9 billion in sales underscores the importance and profitability of the women’s activewear sector in the U.S.

The demand for sustainability in fashion has reached a record high with over 12,000 brands having launched sustainable initiatives in 2018.

The statistic indicates a significant increase in the focus on sustainability within the fashion industry, with a record number of brands – over 12,000 – implementing sustainable initiatives in 2018. This trend suggests a growing awareness and recognition of the environmental and social impacts of the fashion sector, prompting companies to take action to address these concerns. The surge in brands pursuing sustainability reflects a shift towards more responsible and ethical practices in the industry, as consumers and stakeholders increasingly prioritize environmentally-friendly and socially-conscious products. Overall, the statistic highlights a notable movement towards promoting sustainability in fashion that is likely to continue shaping the industry in the years ahead.

The global sportswear market is forecasted to reach $184.6 billion dollars by 2020.

The statistic that the global sportswear market is forecasted to reach $184.6 billion dollars by 2020 indicates the projected total value of sales within the sportswear industry worldwide by the end of the year 2020. This figure represents the estimated revenue generated from the sale of various types of athletic apparel and footwear across different regions and markets. The growth in the sportswear market can be attributed to factors such as increasing health and fitness consciousness among consumers, rising adoption of athleisure wear as a fashion trend, advancements in textile technology, and the growing popularity of sports and fitness activities globally. As a key segment of the broader fashion industry, the sportswear market continues to expand and evolve, reflecting changing consumer preferences and lifestyle trends.

25% of consumers are likely to switch from a preferred brand to a brand associated with a good cause.

The statistic that 25% of consumers are likely to switch from a preferred brand to a brand associated with a good cause highlights the growing importance of corporate social responsibility in consumer decision-making. This suggests that a quarter of consumers are willing to forgo their usual brand in favor of one that aligns with their values or supports a social or environmental cause. Companies that actively engage in social initiatives or demonstrate commitment to responsible business practices may benefit from consumer loyalty and preference. This statistic underscores the potential impact of incorporating social responsibility into brand strategy as a means to not only attract new customers but also retain existing ones who value ethical and socially conscious practices.

Recycled polyester uses up to 59% less energy than virgin polyester.

The statistic that recycled polyester uses up to 59% less energy than virgin polyester suggests that choosing recycled polyester over virgin polyester can substantially reduce the energy consumption associated with producing polyester-based products. This reduction in energy consumption is attributed to the fact that recycled polyester is created from post-consumer waste or recycled plastic bottles, which eliminates the need to extract and refine new raw materials. As a result, the production process for recycled polyester requires less energy, thereby contributing to a more sustainable and environmentally friendly choice in the textile industry.

The global vegan leather market is expected to be worth $85 billion by 2025, a market that sportswear companies are tapping into.

The statistic highlights the projected growth and value of the global vegan leather market, which is estimated to reach $85 billion by 2025. This significant market expansion presents lucrative opportunities for various industries, with sportswear companies specifically being mentioned as actively entering this market. The trend towards vegan leather products can be attributed to the increasing consumer awareness of sustainability and animal welfare, leading to a shift away from traditional leather materials. As a result, companies in the sportswear industry are strategically capitalizing on this growing market segment by incorporating vegan leather in their product offerings, positioning themselves to cater to environmentally-conscious consumers and benefit from the projected market value growth.

It is predicted that by 2030 the sports apparel market will exceed $248 Billion.

The statistic ‘It is predicted that by 2030 the sports apparel market will exceed $248 Billion’ indicates a forecasted significant growth trajectory in the sports apparel industry over the next decade. This prediction suggests that consumer demand for sports clothing and accessories is expected to continue rising, leading to a substantial increase in market size. Factors driving this growth could include evolving fashion trends, increased participation in sports and fitness activities, and rising awareness of health and wellness. Companies operating in the sports apparel market may benefit from this projected expansion by leveraging opportunities for innovation, strategic partnerships, and market expansion to capitalize on the anticipated market value exceeding $248 billion by 2030.

Nearly 73% of consumers would definitely or probably change their consumption habits to reduce their environmental impact.

The statistic indicates that a significant majority, roughly 73%, of consumers are willing to adjust their consumption habits in order to lessen their environmental footprint. This finding suggests a growing awareness and concern among individuals regarding the environmental impact of their choices. Such a high percentage of consumers being open to changing their habits demonstrates a willingness to prioritize sustainability and take action towards preserving the environment. It highlights a potential shift towards more eco-conscious behaviors and consumption patterns, which could have positive implications for promoting environmental conservation and sustainability efforts in various industries.

Conclusion

With the evident growth in the sustainable activewear industry seen in the statistics presented, it is clear that consumers are increasingly prioritizing ethical and eco-friendly options in their athletic apparel choices. As more brands focus on sustainability and transparency in their production processes, the industry is poised for continued expansion and innovation. Sustainability in activewear is not just a trend, but a conscious choice towards a more environmentally-conscious future.

References

0. – https://www.www.globenewswire.com

1. – https://www.www.nielsen.com

2. – https://www.www.commonobjective.co

3. – https://www.www.businessoffashion.com

4. – https://www.www.alliedmarketresearch.com

5. – https://www.www.consulting.us

6. – https://www.www.npd.com

7. – https://www.www.grandviewresearch.com

8. – https://www.www.mckinsey.com

9. – https://www.www.unenvironment.org

10. – https://www.technavio.com

11. – https://www.www.theguardian.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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