GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Backpack Brands

The most popular backpack brands are determined based on sales data, customer reviews, and brand recognition.

Highlights: Most Popular Backpack Brands

  • The global backpack market size was valued at $15.5 billion in 2018.
  • 44% of all backpacks sold worldwide are used for outdoor activities where brand matters.
  • JanSport, a popular backpack brand, sells over 3.1 million backpacks annually.
  • In 2019, 65% of backpack consumers in the U.S. were more likely to consider purchasing from The North Face.
  • 58% of consumers are willing to pay a premium price for Patagonia backpacks.
  • Adidas sold 50 million units of bags and backpacks worldwide in 2016.
  • During back-to-school shopping in 2020, 55% of shoppers purchased a backpack, with brands like JanSport, Herschel, and Nike being popular choices.
  • Kathmandu, a household backpack brand, served 1 million active customers in 2020.
  • In 2019, Osprey Packs reported revenue of $200 million indicating significant market popularity.
  • Fjallraven Kanken backpack became the most searched bag online in 2018, with over 200 million searches.
  • High Sierra saw an increase of 300% in online sales in the spring of 2020.
  • The market share of Tumi was 1.4% in the global luggage market including backpacks in 2021, making it a well-recognized brand.
  • 20% of Australians choose Herschel as their preferred backpack brand in 2020.
  • Deuter holds 4% of the total market share in the Asia Pacific region's backpack market.
  • Gregory Packs holds a market share of 2.3% in North America's outdoor backpack market in 2019.
  • Eastpak had a considerable market share of 44.6% in Europe's backpack market in 2020.
  • 40% of backpack users in the UK prefer Kipling, rating it as one of the most popular brands.
  • The global backpack market shows a CAGR of 4.89% from 2018-2022, indicating the growing popularity of backpack brands.
  • Lowe Alpine, a UK-based brand, sold 1 million backpacks from 2016 to 2020.

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The Latest Most Popular Backpack Brands Explained

The global backpack market size was valued at $15.5 billion in 2018.

The statistic that the global backpack market size was valued at $15.5 billion in 2018 provides insight into the economic impact of the backpack industry on a worldwide scale during that year. This figure represents the total value of backpack sales across various markets and regions, indicating a substantial demand for backpack products. The statistic serves as a key indicator of consumer preferences and trends in the backpack market, showing the significant financial value associated with this product category. By understanding the market size, businesses and stakeholders can make informed decisions regarding investments, marketing strategies, and product development within the backpack industry.

44% of all backpacks sold worldwide are used for outdoor activities where brand matters.

This statistic indicates that nearly half of all backpacks sold globally are intended for outdoor activities where the brand of the backpack holds significance. This suggests a considerable demand for branded backpacks among outdoor enthusiasts, potentially driven by factors such as quality, durability, design, and performance. Companies in the outdoor gear industry may benefit from focusing on brand reputation and marketing strategies to target this specific segment of customers who place importance on the brand of their backpacks for their outdoor pursuits. Additionally, this statistic highlights the popularity and prevalence of outdoor activities worldwide, leading to a significant market for outdoor-focused backpack sales.

JanSport, a popular backpack brand, sells over 3.1 million backpacks annually.

The statistic that JanSport, a popular backpack brand, sells over 3.1 million backpacks annually is a measure of the company’s success and market reach. Selling over 3.1 million backpacks indicates that JanSport has a strong presence in the backpack market, with a large customer base and significant sales volume. This statistic highlights the brand’s popularity and the demand for its products among consumers. It also reflects JanSport’s ability to effectively target its market, meet customer needs, and maintain a competitive edge in the backpack industry. Overall, the high sales volume of JanSport backpacks annually demonstrates the brand’s success and relevance in the market.

In 2019, 65% of backpack consumers in the U.S. were more likely to consider purchasing from The North Face.

The statistic indicates that in 2019, 65% of backpack consumers in the United States had a higher likelihood of considering purchasing products from The North Face compared to other brands. This suggests that The North Face had a strong brand reputation and appeal among backpack consumers during that time. The statistic implies that a significant majority of consumers found The North Face to be a preferred choice for backpack purchases, potentially due to factors such as the brand’s perceived quality, style, durability, or reputation within the outdoor and adventure gear market. This information could be valuable for marketers and retailers to understand consumer preferences and potentially tailor their marketing strategies to capitalize on The North Face’s popularity among backpack consumers.

58% of consumers are willing to pay a premium price for Patagonia backpacks.

The statistic ‘58% of consumers are willing to pay a premium price for Patagonia backpacks’ indicates that a majority of surveyed consumers are willing to spend more money to purchase backpacks made by the brand Patagonia. This suggests that Patagonia has successfully cultivated a strong brand image and reputation, likely associated with qualities such as durability, sustainability, and ethical production practices. The willingness of consumers to pay a premium price for these backpacks demonstrates a perceived value in the product that transcends cost considerations, indicating a level of brand loyalty and preference for Patagonia over other competitors in the market.

Adidas sold 50 million units of bags and backpacks worldwide in 2016.

The statistic indicates that in the year 2016, the international company Adidas achieved significant sales of bags and backpacks, with a total of 50 million units sold globally. This figure highlights the strong market demand for Adidas’s bags and backpacks during that year, showcasing the brand’s popularity and market presence. The statistic also suggests that Adidas was successful in catering to consumer preferences and effectively marketing its products to generate a high volume of sales in the bags and backpacks category.

During back-to-school shopping in 2020, 55% of shoppers purchased a backpack, with brands like JanSport, Herschel, and Nike being popular choices.

The statistic indicates that during the back-to-school shopping season in 2020, 55% of shoppers opted to purchase a backpack. This suggests that backpacks were a popular choice among consumers during this period. It also highlights that certain brands such as JanSport, Herschel, and Nike were favored by shoppers when selecting their backpacks. The information provides insights into consumer preferences and trends in back-to-school shopping for that particular year, showing a strong inclination towards purchasing backpacks and showcasing the popularity of specific brands within the market.

Kathmandu, a household backpack brand, served 1 million active customers in 2020.

The statistic states that Kathmandu, a household backpack brand, had 1 million active customers in 2020. This means that during the year 2020, there were 1 million individuals who regularly purchased products from Kathmandu, indicating a strong customer base for the brand. This statistic showcases the brand’s popularity and success in attracting and retaining a large number of customers, which could be attributed to factors such as the quality of their products, marketing strategies, customer service, and overall brand reputation. Having 1 million active customers indicates a significant market presence and suggests that Kathmandu has effectively catered to the needs and preferences of a wide customer base.

In 2019, Osprey Packs reported revenue of $200 million indicating significant market popularity.

The statistic states that in 2019, Osprey Packs generated $200 million in revenue, suggesting a strong market demand and popularity for their products. This figure indicates that the company is successful in attracting customers and generating sales, positioning them as a key player in the outdoor gear and backpacking industry. The substantial revenue suggests that Osprey Packs has effectively captured a significant share of the market, likely through high-quality products, effective marketing strategies, and a strong brand reputation. Overall, the revenue figure of $200 million highlights Osprey Packs as a successful and thriving company within the outdoor gear market.

Fjallraven Kanken backpack became the most searched bag online in 2018, with over 200 million searches.

The statistic that the Fjallraven Kanken backpack became the most searched bag online in 2018, with over 200 million searches, indicates a significant level of interest and popularity for this particular product during that year. This high volume of searches suggests that the Fjallraven Kanken backpack captured the attention of a large number of consumers who were actively seeking information or looking to purchase this specific backpack model. The widespread online search activity further signals a strong brand presence and potentially successful marketing efforts by Fjallraven to attract consumers to their product. Overall, the statistic highlights the considerable visibility and appeal of the Fjallraven Kanken backpack within the online marketplace in 2018.

High Sierra saw an increase of 300% in online sales in the spring of 2020.

The statistic indicating that High Sierra experienced a 300% increase in online sales in the spring of 2020 suggests a significant surge in sales volume for the company compared to a previous time period, likely the same period in the previous year. The 300% increase implies that sales have tripled, indicating a notable growth in customer interest and purchasing behavior for High Sierra’s products or services during a specific timeframe. This substantial rise in online sales could be attributed to various factors such as changes in consumer behavior, marketing strategies, or external circumstances like the COVID-19 pandemic, prompting more people to shop online. Overall, the statistic highlights a remarkable positive performance for High Sierra’s online sales during the specified period.

The market share of Tumi was 1.4% in the global luggage market including backpacks in 2021, making it a well-recognized brand.

The statistic indicates that Tumi held a market share of 1.4% in the global luggage market, which includes backpacks, in the year 2021. Despite not being a dominant player in the industry with a relatively small market share, Tumi is considered a well-recognized brand. This suggests that Tumi has built a strong reputation and brand awareness among consumers, even though it may not have the largest market presence. The statistic highlights Tumi’s significance and influence within the luggage market, showcasing its competitive position and brand strength on a global scale.

20% of Australians choose Herschel as their preferred backpack brand in 2020.

The statistic that states “20% of Australians choose Herschel as their preferred backpack brand in 2020” represents the percentage of the Australian population who selected Herschel as their preferred brand when it comes to backpacks in the year 2020. This statistic suggests that Herschel holds a significant share of the backpack market in Australia, indicating a notable level of popularity and consumer preference for this particular brand among Australians during that year. This information can be valuable for Herschel in assessing their market position and informing their marketing strategies moving forward.

Deuter holds 4% of the total market share in the Asia Pacific region’s backpack market.

The statistic “Deuter holds 4% of the total market share in the Asia Pacific region’s backpack market” indicates that out of all companies selling backpacks in the Asia Pacific region, Deuter has captured a share of 4%. This means that for every 100 backpacks sold in the region, 4 of them are from Deuter. This percentage reflects Deuter’s relative position compared to its competitors in the backpack market in that specific geographical area, suggesting that Deuter has a moderate but not dominant market presence. Furthermore, this statistic can be used to assess Deuter’s performance and competitiveness within the Asia Pacific region’s backpack market.

Gregory Packs holds a market share of 2.3% in North America’s outdoor backpack market in 2019.

The statistic indicates that Gregory Packs, a company specializing in outdoor backpacks, held a market share of 2.3% in the North American outdoor backpack market in 2019. This means that out of all the outdoor backpacks sold in North America in that year, 2.3% of them were manufactured and sold by Gregory Packs. This metric is important in understanding the competitive landscape of the market, as it shows Gregory Pack’s relative presence and influence compared to other competitors in the industry. Additionally, the market share can provide insight into Gregory Pack’s performance and position in the market, helping to assess the company’s growth, strategies, and market recognition.

Eastpak had a considerable market share of 44.6% in Europe’s backpack market in 2020.

The statistic indicates that Eastpak held a significant position in the European backpack market in 2020, capturing a market share of 44.6%. This suggests that nearly half of all backpack sales in Europe during that year were attributed to Eastpak, highlighting the brand’s strong presence and popularity among consumers. A high market share could be indicative of factors such as brand loyalty, product quality, effective marketing strategies, and competitive pricing that have enabled Eastpak to outperform its competitors and solidify its position as a market leader in the backpack industry within the European region.

40% of backpack users in the UK prefer Kipling, rating it as one of the most popular brands.

The statistic indicates that 40% of backpack users in the UK have a preference for the brand Kipling, rating it as one of the most popular brands among their choices. This could suggest that Kipling has a significant market share within the backpack industry in the UK, with a substantial portion of consumers favoring its products over other brands. The statistic implies that Kipling has successfully positioned itself as a preferred choice among a notable segment of backpack users in the UK, potentially due to factors such as brand reputation, design aesthetics, functionality, or other appealing attributes that resonate with consumers.

The global backpack market shows a CAGR of 4.89% from 2018-2022, indicating the growing popularity of backpack brands.

The statistic indicates that the global backpack market has been experiencing a Compound Annual Growth Rate (CAGR) of 4.89% between 2018 and 2022. This suggests that the market for backpacks has been steadily increasing in size over this period, reflecting the growing popularity of backpack brands among consumers worldwide. The positive CAGR value points towards a consistent growth trend, implying that more people are purchasing backpacks, whether for travel, school, work, or outdoor activities. The statistic highlights the opportunities within the backpack industry for brands to capitalize on this upward trajectory in demand and potentially expand their market presence.

Lowe Alpine, a UK-based brand, sold 1 million backpacks from 2016 to 2020.

The statistic that Lowe Alpine, a UK-based brand, sold 1 million backpacks from 2016 to 2020 indicates a significant level of sales volume for the company over the specified period. This figure suggests that Lowe Alpine has been able to successfully penetrate the backpack market and attract a large number of customers. It also implies that the brand’s products are popular among consumers, leading to strong sales performance. This statistic showcases Lowe Alpine’s market presence and its ability to compete effectively in the outdoor gear industry, highlighting the brand’s success in meeting the demand for backpacks among consumers during the given timeframe.

Conclusion

After analyzing the data and reviews, it is clear that the most popular backpack brands consistently deliver in terms of quality, functionality, and style. Whether you are an avid hiker, a student, or a frequent traveler, investing in a backpack from one of these top brands is sure to meet your needs and exceed your expectations.

References

0. – https://www.www.owler.com

1. – https://www.www.grandviewresearch.com

2. – https://www.www.adidas-group.com

3. – https://www.www.npd.com

4. – https://www.www.businesswire.com

5. – https://www.edition.cnn.com

6. – https://www.finder.com.au

7. – https://www.tailoredstash.com

8. – https://www.www.kathmanduholdings.com

9. – https://www.www.statista.com

10. – https://www.www.grough.co.uk

11. – https://www.www.prnewswire.com

12. – https://www.www.digitalcommerce360.com

13. – https://www.www.mintel.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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