The Latest Outdoor Apparel Industry Statistics Explained
The global outdoor apparel market size in 2019 was valued at approximately 16.46 billion USD.
The statistic indicates that the global outdoor apparel market had a total worth of around 16.46 billion US dollars in the year 2019. This value represents the overall financial scale of the outdoor apparel industry, encompassing various products such as clothing, footwear, and accessories designed for outdoor activities and adventures. The market size serves as a key indicator of the demand and consumption patterns within the outdoor apparel sector, reflecting the spending habits and preferences of consumers worldwide during that particular year. This information is crucial for industry stakeholders, policymakers, and investors to understand the economic significance and potential growth opportunities within the outdoor apparel market.
The global outdoor apparel market is anticipated to reach 23.63 billion USD by 2027.
The statistic suggests that the overall market size for outdoor apparel is expected to grow significantly over the coming years, reaching a value of 23.63 billion USD by the year 2027. This indicates a positive trend in consumer demand for outdoor clothing and gear, likely driven by factors such as increasing interest in outdoor activities, awareness of health and wellness benefits, and the rise of athleisure fashion trends. Companies operating in this market may stand to benefit from this growth opportunity by offering innovative products and expanding their market reach to meet the evolving needs and preferences of outdoor enthusiasts worldwide.
The Outdoor Industry Association (OIA) reported that the outdoor recreation economy generates $887 billion in consumer spending annually.
The Outdoor Industry Association (OIA) reported that the outdoor recreation economy generates $887 billion in consumer spending annually. This statistic indicates the significant economic impact of outdoor activities such as hiking, camping, fishing, and other outdoor pursuits. The $887 billion in consumer spending encompasses a wide range of goods and services related to outdoor recreation, including gear, equipment, travel expenses, and fees for outdoor experiences. This statistic underscores the importance of the outdoor industry within the broader economy, highlighting its contribution to job creation, local businesses, and overall economic growth.
The outdoor apparel sector is projected to grow at a Compound Annual Growth Rate (CAGR) of 5.8% between 2020 and 2027.
This statistic indicates that the outdoor apparel sector is expected to experience a steady and consistent growth rate of 5.8% per year on average between the years 2020 and 2027. The Compound Annual Growth Rate (CAGR) takes into account the compounding effect of growth over multiple years, providing a more accurate representation of the overall growth trajectory. This projection suggests that the outdoor apparel industry is likely to expand over the specified period, driven by factors such as increasing consumer demand, evolving fashion trends, and potentially new market opportunities.
Around 42.64% of total sales of companies in the sport clothing industry result from outdoor products.
This statistic suggests that approximately 42.64% of the total revenue generated by companies in the sport clothing industry comes from their outdoor product offerings. This indicates a significant portion of sales is derived from products designed for outdoor activities such as hiking, camping, and running. It may imply that there is a strong market demand for outdoor sports apparel within the industry, prompting companies to prioritize and invest in these types of products to capitalize on consumer preferences and behavior. Monitoring this proportion of sales could be important for companies in making strategic decisions related to product development, marketing, and overall business growth within the sport clothing sector.
The majority (almost 60%) of outdoor apparel sales in the US are for men’s clothing.
The statistic indicates that a significant portion, nearly 60%, of outdoor apparel sales in the United States are specifically attributed to men’s clothing. This implies that there is a noticeable gender imbalance in the outdoor apparel market, with a larger proportion of consumers purchasing men’s clothing compared to women’s or unisex options. The data suggests that men prominently feature as the target demographic for outdoor apparel retailers, likely driven by factors such as preferences in design, functionality, or marketing strategies tailored towards male consumers. Understanding this gender disparity in outdoor apparel sales is crucial for retailers looking to effectively target and cater to their primary consumer base while also potentially identifying opportunities for growth in the women’s or unisex segments of the market.
75% of buyers conduct online research before buying outdoor apparel.
The statistic ‘75% of buyers conduct online research before buying outdoor apparel’ indicates that a significant majority of consumers who are in the market for outdoor apparel products choose to engage in online research prior to making a purchase. This suggests that the internet plays a crucial role in influencing consumer behavior and decision-making processes within the outdoor apparel market. Consumers may turn to online resources such as e-commerce websites, product reviews, and social media platforms to gather information, compare options, and make informed choices about which products to purchase. Understanding this trend is essential for outdoor apparel companies to develop a strong online presence, offer valuable and relevant information to potential buyers, and tailor their marketing strategies accordingly to effectively reach and engage with their target audience.
Consumer interest in sustainable apparel is impactin gthe outdoor industry, with at least 50% of consumers willing to pay more for sustainable goods.
This statistic suggests that a significant portion of consumers are actively interested in supporting sustainable practices within the apparel industry, particularly in the outdoor sector. The statement implies that at least half of consumers are willing to pay a premium for sustainable goods, indicating a growing prioritization of environmental and social factors in purchasing decisions. This trend may signal a shift towards more eco-conscious consumer behavior and pose challenges and opportunities for businesses within the outdoor industry to adapt to meet the increasing demand for sustainable products. Companies that align with these consumer values and incorporate sustainability into their business practices may be better positioned to attract and retain customers in this evolving market landscape.
67% of teenage consumers said they consider environmental impact when purchasing outdoor products.
The statistic ‘67% of teenage consumers said they consider environmental impact when purchasing outdoor products’ indicates that a majority of teenagers actively factor in the environmental impact of the products they buy for outdoor activities. This suggests a growing trend among younger consumers towards environmentally conscious behavior and a desire to make sustainable choices. The high percentage also highlights the importance of sustainability in the outdoor industry and the potential influence that young consumers have on driving companies towards more environmentally friendly practices. Overall, this statistic signifies a shift towards greater awareness and concern for the environmental impact of consumer behaviors among teenagers.
Among leading sports brands, Patagonia was recognized among consumers as the leader in sustainability in outdoor apparel industry.
The statistic “Among leading sports brands, Patagonia was recognized among consumers as the leader in sustainability in the outdoor apparel industry” indicates that Patagonia stands out among other leading sports brands for its strong reputation and consumer perception of sustainability efforts within the outdoor apparel sector. This recognition suggests that consumers view Patagonia as an industry leader in terms of environmentally friendly practices, ethical sourcing, and commitment to sustainability in its production processes. This acknowledgment could potentially translate into a competitive advantage for Patagonia, attracting environmentally conscious consumers who prioritize sustainable brands in their purchasing decisions.
Outdoor footwear represents roughly 30% of total outdoor market revenue.
The statistic that outdoor footwear represents roughly 30% of total outdoor market revenue indicates that shoes and other footwear specifically designed for outdoor activities account for a significant portion of the overall revenue generated within the outdoor market industry. This suggests that outdoor footwear is a key segment driving the financial performance of the outdoor market as a whole, highlighting the importance of this product category to both consumers and businesses operating within the industry. The statistic implies that outdoor footwear is a popular and lucrative product category within the outdoor market, making it a focal point for companies looking to capitalize on consumer demand for outdoor-related products.
The outdoor apparel and equipment industry contributes over 7.6 million jobs in the US.
The statistic that the outdoor apparel and equipment industry contributes over 7.6 million jobs in the US highlights the significant economic impact of this industry on employment. This figure encompasses a wide range of jobs, including manufacturing, retail, marketing, and outdoor recreation roles, among others. The industry’s large workforce not only supports individuals and families across the country but also stimulates economic growth through consumer spending and related industries. The statistic underscores the importance of the outdoor apparel and equipment sector as a major contributor to job creation and overall economic vitality in the United States.
81% of outdoor enthusiasts had an online shopping experience in 2019.
The statistic ‘81% of outdoor enthusiasts had an online shopping experience in 2019’ indicates that a significant majority of individuals who engage in outdoor recreational activities utilized online shopping platforms to make purchases during the specified time period. This statistic suggests a high level of digital engagement within the outdoor enthusiast community, pointing towards a growing trend of online shopping for outdoor gear, equipment, and other related products. The data presents an opportunity for businesses operating in the outdoor recreational industry to leverage e-commerce channels to target and cater to this tech-savvy consumer segment effectively.
59% of all spending on outdoor recreation in 2016 occurred in metropolitan areas.
The statistic ‘59% of all spending on outdoor recreation in 2016 occurred in metropolitan areas’ indicates that a majority of spending related to outdoor recreation activities took place in urban cities with high population density. This information suggests that metropolitan areas are significant hubs for outdoor recreation economic activity, highlighting the popularity and importance of outdoor recreational activities in urban settings. Factors such as accessibility, amenities, and diverse outdoor opportunities present in metropolitan areas may contribute to the higher spending observed in these areas compared to rural or less densely populated regions. Understanding these spending patterns can provide valuable insights for businesses, policy-makers, and urban planners in optimizing outdoor recreational opportunities and economic benefits in metropolitan areas.
Premium brands such as Patagonia, Arc’teryx, and North Face hold a combined market share of 40% in the outdoor apparel industry.
The statistic indicates that well-known premium brands such as Patagonia, Arc’teryx, and North Face collectively capture 40% of the market share within the outdoor apparel industry. This suggests that consumers highly value these brands for their quality, performance, and brand reputation, allowing them to command a significant portion of the market compared to other competitors. The data implies that these premium brands have successfully differentiated themselves in a crowded marketplace and have built strong brand loyalty among outdoor enthusiasts, leading to a substantial market presence and competitive advantage in the outdoor apparel industry.
In 2018, China represented the fastest growing market in the outdoor apparel industry with a CAGR of 9.5%.
The statistic states that in 2018, China experienced the highest growth rate in the outdoor apparel industry compared to other markets, with a compound annual growth rate (CAGR) of 9.5%. This indicates that the demand for outdoor apparel, such as hiking gear, camping equipment, and sportswear, in China was increasing at a significant and consistent rate over the specified period. The high growth rate suggests that Chinese consumers were showing a strong interest in outdoor activities and leisure pursuits, ultimately driving the growth of the outdoor apparel market in the country. This information is valuable for companies in the outdoor apparel industry looking to expand their market reach and capitalize on the growing demand in China.
Between 2016 and 2018, online sales in the outdoor apparel industry grew by 12%.
The statistic indicates that in the outdoor apparel industry, the total online sales revenue increased by 12% between the years 2016 and 2018. This growth rate suggests a positive trend in consumer interest and purchasing behavior in the industry, showing a significant increase in the demand for outdoor apparel products through online channels over the two-year period. The 12% growth rate signifies a considerable expansion in sales within this sector, highlighting the effectiveness of online marketing strategies, consumer outreach, and overall consumer satisfaction with online shopping experiences within the outdoor apparel market during that time frame.
References
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