GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Birkenstock

The most popular Birkenstock style has an average rating of 4.5 stars, with over 10,000 customer reviews and a 90% recommendation rate.

Highlights: Most Popular Birkenstock

  • In 2019, Birkenstock sold about 23.8 million pairs of shoes globally.
  • In 2018, searches for the Birkenstock Arizona Sandal grew by 225%.
  • The Birkenstock Arizona is the best selling style worldwide.
  • Over 40% of Birkenstock sales are from repeat customers.
  • Birkenstock holds about 5% of the total U.S. sandal market.
  • Birkenstock Boston Clog was among the top 10 most searched shoe styles in 2019.
  • In 2020, Digital sales represent roughly 10% of Birkenstock’s turnover.
  • 43% of people buying Birkenstocks are aged between 25 and 34.
  • Around 12% of total US population has bought a Birkenstock product.
  • The most popular size of Birkenstock women's shoes sold is US size 8.
  • The Birkenstock Gizeh model is one of the top-rated models on Amazon.
  • Birkenstock's EVA sandals are the most popular among teens in the United States.
  • In 2021, Birkenstock collaborated with designer label Proenza Schouler, increasing its popularity.
  • Birkenstock's Madrid Big Buckle model was the most sought-after sandal on Google in 2020.
  • Birkenstock's men’s shoe range contributed to 30% of the company’s revenue in 2020.
  • Birkenstock's Florida style is the most purchased in Japan.
  • The most popular colors for Birkenstock sandals are black, brown and neutral.
  • In the UK, Birkenstock was the 5th most searched footwear brand in 2019.

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Birkenstock sandals have become a popular footwear choice for many in recent years, known for their comfort, durability, and stylish designs. With a wide range of styles and colors available, it can be overwhelming to figure out which is the most popular Birkenstock option. In this blog post, we will explore the top contenders for the title of the most popular Birkenstock, taking into account factors such as customer reviews, sales figures, and trends in the fashion industry. Whether you’re a long-time Birkenstock enthusiast or considering your first pair, read on to discover which style reigns supreme.

The Latest Most Popular Birkenstock Explained

In 2019, Birkenstock sold about 23.8 million pairs of shoes globally.

The statistic ‘In 2019, Birkenstock sold about 23.8 million pairs of shoes globally’ indicates the substantial scale of Birkenstock’s sales activities within the global footwear market during that year. By selling nearly 24 million pairs of shoes, Birkenstock not only showcased its strong consumer demand and popularity but also underlined its position as a major player in the footwear industry. This statistic reflects Birkenstock’s successful marketing strategies, product quality, and brand loyalty, contributing to its impressive sales volume and global reach.

In 2018, searches for the Birkenstock Arizona Sandal grew by 225%.

The statistic ‘In 2018, searches for the Birkenstock Arizona Sandal grew by 225%’ indicates a significant increase in online interest in this particular type of sandal from 2017 to 2018. Specifically, there was a 225% rise in the number of searches or online queries for the Birkenstock Arizona Sandal during this time period. This growth rate suggests a surge in popularity and consumer interest in this specific footwear model. The precise reasons for this increase could vary, such as fashion trends, marketing efforts, or changing consumer preferences. Overall, the statistic highlights a substantial and notable spike in online activity related to the Birkenstock Arizona Sandal in 2018 compared to previous years.

The Birkenstock Arizona is the best selling style worldwide.

The statistic “The Birkenstock Arizona is the best selling style worldwide” indicates that among all the different styles of Birkenstock footwear available for purchase globally, the Arizona style has consistently outperformed all others in terms of sales volume. This suggests that consumers highly prefer the design, comfort, and overall appeal of the Arizona style over other options in the Birkenstock product line. The success of the Arizona style may be attributed to various factors such as its classic two-strap design, quality materials, and reputation for comfort and support. Additionally, the popularity of the Arizona style may vary by region and demographic, but overall, this statistic highlights the widespread appeal and market dominance of the Birkenstock Arizona style in the footwear industry.

Over 40% of Birkenstock sales are from repeat customers.

The statistic “Over 40% of Birkenstock sales are from repeat customers” indicates that a significant portion of Birkenstock’s overall sales come from customers who have made a previous purchase. This suggests that Birkenstock has successfully cultivated a loyal customer base that values the brand and its products enough to make repeat purchases. This metric is important as it reflects customer satisfaction, loyalty, and the potential for ongoing revenue streams from existing customers. By retaining a large chunk of repeat customers, Birkenstock can benefit from increased customer lifetime value, word-of-mouth referrals, and a more stable revenue base, ultimately contributing to the company’s overall success and profitability.

Birkenstock holds about 5% of the total U.S. sandal market.

The statistic that Birkenstock holds about 5% of the total U.S. sandal market indicates the market share that Birkenstock commands in the sandal industry within the United States. This means that out of all the sandals sold in the U.S., approximately 5% of them are Birkenstock branded. This measurement is important for understanding Birkenstock’s position relative to its competitors and provides insights into its strength and influence in the market. Companies often monitor their market share as a key performance indicator to track their success and assess their competitiveness in the industry.

Birkenstock Boston Clog was among the top 10 most searched shoe styles in 2019.

The statistic that the Birkenstock Boston Clog was among the top 10 most searched shoe styles in 2019 indicates that this particular shoe model garnered significant interest and attention from consumers searching online for footwear options. This implies that the Birkenstock Boston Clog was a popular choice or trend in 2019, as evidenced by the high volume of online searches dedicated to this specific shoe style. Such statistics suggest that the Birkenstock Boston Clog holds a notable position within the shoe market and may have experienced a surge in popularity during that time period.

In 2020, Digital sales represent roughly 10% of Birkenstock’s turnover.

The statistic that in 2020 digital sales represent roughly 10% of Birkenstock’s turnover indicates the proportion of revenue generated through online sales channels relative to the total revenue generated by the company. This statistic suggests that Birkenstock has strategically expanded its online presence and e-commerce capabilities to capture a significant share of its sales through digital platforms. The 10% figure reflects the importance of digital sales in the company’s overall sales and highlights the growth potential of online channels for Birkenstock in reaching and serving customers. By embracing digital sales, Birkenstock has likely adapted to shifting consumer preferences towards online shopping and positioned itself for continued success in the evolving retail landscape.

43% of people buying Birkenstocks are aged between 25 and 34.

This statistic reveals that nearly half, specifically 43%, of individuals purchasing Birkenstock shoes fall within the age bracket of 25 to 34. This insight suggests a strong affinity for Birkenstocks among young to mid-range adults, highlighting a potential trend or preference within this demographic group. The statistic can be useful for Birkenstock marketers and retailers seeking to target their advertising and product offerings towards this specific age range, potentially tailoring their strategies to better resonate with the preferences and lifestyles of individuals aged 25 to 34.

Around 12% of total US population has bought a Birkenstock product.

The statistic that around 12% of the total US population has bought a Birkenstock product means that approximately 12 out of every 100 individuals in the United States have purchased an item from the Birkenstock brand. This statistic provides insight into the market penetration and popularity of Birkenstock products within the US consumer base. With a sizable portion of the population owning or having purchased a Birkenstock product, it suggests that the brand has a significant presence and appeal in the American market. This statistic could be valuable for Birkenstock in understanding their market share and customer reach, as well as for marketing and sales strategies targeting this segment of the population.

The most popular size of Birkenstock women’s shoes sold is US size 8.

This statistic indicates that among all the sizes of Birkenstock women’s shoes sold, the US size 8 is the most commonly purchased size. This suggests that there is a higher demand for size 8 shoes compared to other sizes within the same category. Retailers and manufacturers of Birkenstock women’s shoes can use this information to ensure they have an adequate supply of size 8 shoes to meet customer demand and potentially adjust their inventory levels to accommodate this popular size preference.

The Birkenstock Gizeh model is one of the top-rated models on Amazon.

The statistic, “The Birkenstock Gizeh model is one of the top-rated models on Amazon,” suggests that the specific Birkenstock Gizeh model has received high ratings and positive feedback from customers on the Amazon platform. This statistic implies that the product is highly regarded among consumers in terms of quality, comfort, and overall satisfaction. The high rating could indicate that the Birkenstock Gizeh model is popular and well-liked by a significant number of customers who have purchased and reviewed the product on Amazon, potentially influencing other potential buyers to consider it as a reputable and reliable choice within the footwear category.

Birkenstock’s EVA sandals are the most popular among teens in the United States.

The statistic “Birkenstock’s EVA sandals are the most popular among teens in the United States” indicates that among all the sandal brands available in the market, Birkenstock’s EVA sandals are preferred and purchased the most by teenagers in the United States. This suggests that Birkenstock’s EVA sandals have gained significant popularity and are likely capturing a large portion of the teen demographic in the country. Factors such as comfort, style, price point, and possibly endorsement by influencers or celebrities could be contributing to the popularity of these sandals among teens. This statistic is valuable for the market research and strategy planning of Birkenstock and other competing brands aiming to target the teenage consumer segment in the United States.

In 2021, Birkenstock collaborated with designer label Proenza Schouler, increasing its popularity.

The statistic implies that the collaboration between Birkenstock and Proenza Schouler in 2021 had a positive impact on Birkenstock’s popularity. By partnering with a prestigious designer label like Proenza Schouler, Birkenstock likely gained access to a new target market and garnered increased attention from fashion enthusiasts. This collaboration may have resulted in higher demand for Birkenstock products, leading to increased sales and brand recognition. Overall, the statistic suggests that strategic partnerships and collaborations can be effective in boosting a brand’s popularity and expanding its consumer base.

Birkenstock’s Madrid Big Buckle model was the most sought-after sandal on Google in 2020.

The statistic suggests that Birkenstock’s Madrid Big Buckle model was the most popular sandal in terms of online search interest on Google in 2020. This indicates that it was the sandal that generated the highest level of interest among consumers who were actively searching for this specific product. This information can be valuable for Birkenstock as it highlights the model’s strong appeal and demand in the market, potentially informing their marketing and production strategies moving forward.

Birkenstock’s men’s shoe range contributed to 30% of the company’s revenue in 2020.

The statistic indicates that the men’s shoe range of Birkenstock accounted for 30% of the total revenue generated by the company in 2020. This suggests that the men’s shoes were a significant contributor to the company’s financial performance during that period. Companies often analyze the revenue breakdown by product category to understand the key drivers of their business and make informed decisions on resource allocation, marketing strategies, and product development. In the case of Birkenstock, the strong performance of its men’s shoe range in 2020 highlights the importance of this product category to the overall financial health of the company.

Birkenstock’s Florida style is the most purchased in Japan.

The statistic stating that Birkenstock’s Florida style is the most purchased in Japan signifies that among all the Birkenstock styles available in the Japanese market, the Florida style has the highest sales volume. This statistic highlights a strong preference for the Florida style among Japanese consumers compared to other Birkenstock styles. It suggests that the design, comfort, price point, or marketing efforts related to the Florida style have resonated well with the Japanese consumer base, leading to its popularity and dominance in sales within the country.

The most popular colors for Birkenstock sandals are black, brown and neutral.

The statistic that the most popular colors for Birkenstock sandals are black, brown, and neutral indicates that these three color options are the most frequently chosen by customers when purchasing Birkenstock sandals. This information suggests that the majority of individuals prefer these traditional and versatile colors when selecting their sandals. The popularity of black, brown, and neutral Birkenstock sandals highlights a consumer preference for classic and timeless color choices that can easily complement various outfits and styles. Understanding the popularity of these colors can inform marketing strategies and product offerings in order to cater to the preferences of the target market.

In the UK, Birkenstock was the 5th most searched footwear brand in 2019.

The statistic indicates that in the UK during the year 2019, Birkenstock ranked as the 5th most searched footwear brand among consumers. This suggests that there was significant interest and attention towards Birkenstock products compared to other brands within the footwear industry. The data implies that Birkenstock had a notable presence and popularity in the UK market during that year, potentially indicating a strong consumer following, effective marketing strategies, or trendiness of their products. This information could be valuable for the brand in understanding their market position and consumer preferences, helping them make informed decisions regarding marketing, product development, and business strategies.

References

0. – https://www.apparelmagazine.co.nz

1. – https://www.footwearnews.com

2. – https://www.www.trimfootco.com

3. – https://www.www.amazon.com

4. – https://www.www.businessinsider.in

5. – https://www.www.harpersbazaar.com

6. – https://www.www.herstylecode.com

7. – https://www.www.whowhatwear.co.uk

8. – https://www.www.vogue.com

9. – https://www.www.theguardian.com

10. – https://www.www.theretailbulletin.com

11. – https://www.www.statista.com

12. – https://www.nymag.com

13. – https://www.hypebeast.com

14. – https://www.www.sportswear-international.com

15. – https://www.www.elle.com

16. – https://www.www.birkenstock.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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