GITNUX MARKETDATA REPORT 2024

Diversity In The Fast Fashion Industry Statistics

Fast fashion companies with diverse workforces are 35% more likely to outperform their peers in terms of financial performance.

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"60% of fast fashion brands have faced public criticism for lack of diversity in the last 5 years."

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"Fast fashion companies see a 32% increase in consumer loyalty when they implement robust diversity initiatives."

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"Only 8% of the designers in fast fashion industry are Black."

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"88% of marketing campaigns for major fast fashion brands do not include non-binary individuals."

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"65% of consumers feel that fast fashion brands need to improve their diversity representation."

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"75% of board members in the top 50 fast fashion brands are white."

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"Hispanic individuals make up 15% of the fast fashion consumer base but are represented in less than 5% of marketing content."

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"Asian models make up only 10% of the cast in major fast fashion advertising campaigns."

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"Only 7% of fast fashion marketing budgets are allocated to diversity-focused campaigns."

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"Women of color hold only 12% of executive positions in the top 50 fast fashion companies."

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"Only 18% of fast fashion brands have diversity statements on their websites."

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"40% of fast fashion brands have launched DEI (Diversity, Equity, and Inclusion) initiatives in the past 2 years."

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"70% of fast fashion companies have no formal policy on diversity and inclusion."

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"LGBTQ+ representation in fast fashion branded content is around 11%."

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"55% of all fast fashion brand employees are ethnically diverse."

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"Disabled individuals are represented in less than 1% of fast fashion advertising."

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"72% of fast fashion brand webpages feature predominantly white models."

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"90% of the garment workers in the fast fashion industry are women from developing countries."

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"The average gender pay gap in the fast fashion industry is 23%."

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Statistic 20

"50% of fast fashion brands have received formal complaints regarding workplace discrimination."

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