Must-Know Cyber Monday Statistics [Recent Analysis]

With sources from:,,, and many more

Market Data shows that Cyber Monday has become a powerhouse in online retail, with 2020 hitting a record $10.8 billion in US sales. Did you know that nearly 80% of retailers offered special deals that day? Our analysis reveals a wealth of insights in our comprehensive Market Data Report, showcasing

Statistic 1

"Cyber Monday 2020 saw a 22% increase in Buy Now, Pay Later (BNPL) usage."

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Statistic 2

"Nearly 80% of retailers offered special Cyber Monday deals in 2020."

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Statistic 3

"In 2017, Cyber Monday sales reached $6.6 billion, making it the largest US online shopping day at the time."

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Statistic 4

"During Cyber Monday 2020, consumers saved an average of 20% on discounts and promotions."

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Statistic 5

"In 2020, Cyber Monday hit a record $10.8 billion in US online sales."

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Statistic 6

"In 2019, Cyber Monday generated $9.4 billion in online sales in the US."

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Statistic 7

"54% of Cyber Monday shoppers in 2020 preferred to shop online for convenience."

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Statistic 8

"In 2020, purchases from smartphones accounted for 40% of Cyber Monday sales."

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Statistic 9

"Cyber Monday 2020 online sales grew 15.1% compared to the previous year."

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Statistic 10

"Social media driving referrals for Cyber Monday deals increased by 17% in 2020."

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Statistic 11

"During Cyber Monday 2019, Adobe Analytics estimated that consumers spent $11 million per minute during peak hours."

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Statistic 12

"In 2020, the top selling products on Cyber Monday included toys, video games, and electronics."

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Statistic 13

"In 2020, Cyber Monday accounted for 25% of the total online sales in the holiday shopping season."

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Statistic 14

"42% of all Cyber Monday 2020 sales were made through mobile devices."

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Statistic 15

"Cyber Monday sales in 2018 saw a 19.3% increase from 2017."

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Statistic 16

"In 2020, e-commerce platforms reported a 32% increase in traffic on Cyber Monday compared to an average day."

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Statistic 17

"Apparel sales saw a significant increase of 17% on Cyber Monday 2020 compared to 2019."

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Statistic 18

"On Cyber Monday 2020, 30% of total sales were made by first-time buyers."

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Statistic 19

"Cyber Monday 2018 hit $7.9 billion in US online sales."

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Statistic 20

"In 2020, the average order value on Cyber Monday was $168."

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In the realm of online shopping, Cyber Monday showcased remarkable growth and consumer behavior shifts in recent years. The surge in Buy Now, Pay Later usage by 22% in 2020 indicates evolving payment preferences. A substantial 80% of retailers offering exclusive deals in the same year emphasized the competitiveness of the market. The record-breaking $10.8 billion in US online sales during Cyber Monday 2020 reflects a booming e-commerce landscape. Surprisingly, first-time buyers contributed 30% o

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