The Latest Wedding Dress Industry Statistics Explained
The global wedding apparel market was valued at $56.44 billion USD in 2020.
The statistic “The global wedding apparel market was valued at $56.44 billion USD in 2020” represents the total financial worth of all wedding apparel sales worldwide during the year 2020. This figure includes the sales of various wedding-related attire such as bridal gowns, groom wear, bridesmaid dresses, and accessories. The value indicates the significant economic activity and consumer demand in the wedding apparel industry on a global scale, reflecting the cultural and societal importance placed on weddings as a major life event. Additionally, the sizeable market value also suggests the thriving nature of the wedding apparel industry, with potential growth opportunities for businesses operating in this sector.
Wedding dresses account for approximately 42% of the wedding apparel market share.
This statistic indicates that wedding dresses make up a significant portion, approximately 42%, of the total market share for wedding apparel. This suggests that wedding dresses are the most popular type of attire chosen by individuals getting married, compared to other items such as suits, tuxedos, bridesmaid dresses, or accessories. The high market share for wedding dresses reflects the importance placed on this particular garment for brides in the wedding industry. This statistic also highlights the substantial revenue and consumer demand associated with the sale and purchase of wedding dresses in the market.
The average cost of a wedding dress in the US is $3000.
The statistic indicates that, on average, individuals in the United States spend approximately $3000 on a wedding dress. This figure serves as a measure of central tendency for wedding dress costs in the country, providing insight into the typical amount that individuals are willing to invest in this particular aspect of their wedding. It is important to note that while $3000 represents the average, there is likely a range of costs associated with wedding dresses, with some individuals spending more or less than this amount based on personal preferences, financial constraints, and other factors. Overall, this statistic offers a general understanding of the prevailing expenditure on wedding attire in the US.
Approximately 91% of brides purchase their dresses in-store, despite the growth of online sales.
The statistic that approximately 91% of brides purchase their dresses in-store, despite the growth of online sales, suggests that the traditional method of buying wedding dresses in physical stores remains predominant among brides. This high percentage indicates a strong preference for the in-store shopping experience, which includes trying on dresses, receiving personal assistance from store staff, and feeling the quality of the fabric firsthand. Even as online sales have grown in popularity due to convenience and a wide variety of options, most brides still value the tangible aspects of in-store shopping when it comes to selecting their wedding attire.
In the US, the most expensive state to purchase a wedding dress is New Jersey, with average costs of $4,600.
The statistic indicates that among all states in the US, New Jersey has the highest average cost for purchasing a wedding dress, with an average price of $4,600. This data point suggests that individuals planning to buy a wedding dress in New Jersey may need to budget more compared to those in other states. The higher cost in New Jersey could be attributed to various factors such as the cost of living, demand for luxury items, and the presence of upscale bridal boutiques in the state. Couples planning weddings in New Jersey may need to take this higher average cost into account when budgeting for their wedding expenses.
Glowsly states that there are over 2 million weddings in the U.S every year, each requiring a wedding dress.
The statistic provided by Glowsly states that there are over 2 million weddings in the United States each year, with each wedding presumably requiring a wedding dress. This statistic highlights the significant demand for wedding dresses in the U.S. market. It suggests a large market size for wedding dress designers, manufacturers, and retailers, indicating a thriving industry catering to the needs of couples getting married. The statistic also underscores the cultural importance placed on weddings in American society, with a substantial number of individuals annually participating in this significant life event.
Annually, approximately 48% of all weddings occur in the spring and summer, creating seasonal demand for wedding dresses.
The statistic indicates that nearly half of all weddings take place during the spring and summer seasons, highlighting a distinct seasonal pattern in the wedding industry. This information suggests that there is a significant concentration of wedding events in these warmer months, leading to a heightened demand for wedding dresses during this period. Bridal gown designers, retailers, and other businesses in the wedding attire industry may experience fluctuations in their sales and production levels throughout the year to cater to the seasonal peaks during spring and summer. Understanding this seasonal trend is crucial for businesses in the wedding dress sector to effectively manage their inventory, marketing strategies, and other operational aspects to capitalize on the increased demand during these specific seasons.
As of 2021, bridal stores accounted for 36.6% of the bridal wear sales distribution.
The statistic indicates that as of 2021, bridal stores play a significant role in the distribution of bridal wear sales, accounting for 36.6% of the market share. This suggests that a considerable portion of brides-to-be purchase their wedding gowns and related accessories from physical bridal stores as opposed to other sales channels such as online retailers, department stores, or specialized boutiques. This statistic highlights the enduring popularity and importance of traditional brick-and-mortar bridal stores in the bridal wear industry, showcasing their continued relevance in serving the needs and preferences of customers looking for wedding attire.
Chinese wedding dress market size was 215.46 billion yuan in 2019.
The statistic indicates that the total monetary value of the Chinese wedding dress market in the year 2019 was 215.46 billion yuan. This figure reflects the combined sales revenue generated by various vendors and businesses within the wedding dress industry in China during that particular year. The market size provides an insight into the scale and economic significance of the wedding dress market in China, highlighting the demand and consumption patterns of consumers for such products during the specified period. The statistic also serves as a key indicator for industry analysts, policymakers, and market participants to understand the overall health and growth potential of the Chinese wedding dress industry.
On average, brides try on between 4 to 7 wedding gowns before finding “the one”.
This statistic suggests that there is a typical range of bridal gown trials that brides go through before selecting their ideal wedding dress. The average number of gown trials is estimated to fall between 4 and 7, indicating that most brides may need to try on multiple dresses before finding the one that best suits their preferences and makes them feel exceptional on their wedding day. This data highlights the importance of the decision-making process involved in choosing a wedding gown and shows that it is a common experience for brides to experiment with various options before making their final selection.
At any given time, there are over 300,000 wedding dresses listed for resale in the US.
This statistic suggests that there is a significant market for the resale of wedding dresses in the United States, with over 300,000 dresses available for purchase at any given moment. The high number of wedding dresses for resale indicates a variety of factors including changing fashion trends, increased awareness of sustainability and cost-saving benefits, as well as the emotional attachment brides may have to their dresses leading them to want to pass them on to others. This data highlights the importance of second-hand markets within the wedding industry and the potential for brides to find their dream dress at a more affordable price through resale options.
Over 30% of brides opt for customized wedding dresses.
The statistic ‘Over 30% of brides opt for customized wedding dresses’ indicates that a significant proportion of brides choose to have their wedding dresses tailor-made or personalized to their preferences rather than selecting off-the-rack options. This statistic suggests a growing trend towards uniqueness and individuality in wedding attire choices, with many brides valuing the opportunity to have a dress that is specially made for them. Customized wedding dresses can offer a bride the chance to express her personal style and reflect her individuality on her special day, making the choice of a customized dress a popular option among a considerable portion of brides.
Europe represents the largest regional market for wedding dresses, representing over 60% of the market share.
The statistic that Europe represents the largest regional market for wedding dresses, capturing over 60% of the market share, indicates that a significant majority of wedding dress sales worldwide occur in Europe compared to other regions. This suggests that Europe is a prominent consumer market for wedding attire, potentially influenced by cultural traditions, fashion trends, and economic factors. The high market share also implies that the competition in the European wedding dress market is likely intense among designers, retailers, and manufacturers vying for a portion of this substantial market demand. Furthermore, this statistic highlights the importance of catering to the preferences and needs of European consumers in the wedding dress industry to capitalize on the significant market potential.
Used wedding dress resale was approximately $500 million market in 2020.
The statistic that used wedding dress resale was approximately a $500 million market in 2020 indicates the total estimated value of pre-owned wedding dresses sold during that year. This figure represents the size and economic impact of the second-hand wedding dress industry, reflecting the selling and buying behaviors of consumers in the wedding attire market. The substantial market value highlights the popularity and demand for used wedding dresses, likely driven by factors such as cost savings, sustainability concerns, and an increasing trend towards more conscious consumerism. Overall, the $500 million market underscores the significance and growth potential of the resale market for wedding dresses as consumers seek more affordable and environmentally-friendly options for their special day attire.
Plus size wedding dresses accounted for 21.2% of the overall market in 2019.
The statistic indicates that in 2019, plus size wedding dresses made up 21.2% of the total wedding dress market. This suggests that there is a significant portion of the market that caters specifically to plus size individuals. The percentage reveals the prevalence and demand for inclusive sizing in the wedding industry, highlighting the importance of offering a diverse range of sizes to accommodate customers of all body types. This statistic can inform market trends and decision-making processes for businesses in the wedding dress industry to better meet the needs of consumers and capitalize on this segment of the market.
In 2020, Princess style wedding dress designs accounted for the highest market share, around 61.7%.
The statistic indicates that in 2020, Princess style wedding dress designs were the most popular choice among consumers, making up approximately 61.7% of the market share. This high market share suggests that Princess style dresses were preferred by a significant majority of brides during that year compared to other styles. The data points to a strong demand and appreciation for the classic and elegant design elements typically associated with Princess style wedding dresses, such as full skirts, fitted bodices, and intricate detailing. The market dominance of Princess style dresses in 2020 highlights a prevailing trend in bridal fashion and provides valuable insights for designers, retailers, and other industry stakeholders to cater to the preferences of their target audience.
Wedding dress rentals have grown in popularity, with a projected increase in revenue of $843 million by 2023.
The statistic indicates that the practice of renting wedding dresses has become increasingly popular, as evidenced by the projected increase in revenue to reach $843 million by the year 2023. This suggests that more couples are opting to rent rather than purchase wedding attire, likely driven by cost considerations, changing attitudes towards sustainability, and a desire for more affordable yet elegant options. The growth in revenue also reflects a shifting trend in the wedding industry, with rental services offering a practical and cost-effective solution for brides and grooms looking to curate their dream wedding without the hefty price tag associated with purchasing a wedding dress outright. By 2023, wedding dress rentals are poised to become a significant segment of the wedding market, reshaping traditions and providing couples with more accessible choices for their special day.
Mass merchandisers held the highest market share of 46.6% in the global bridalwear market in 2018.
This statistic indicates that mass merchandisers, which are large retailers offering a wide range of products, held the largest portion of the global bridalwear market in 2018, accounting for 46.6% of the market share. This implies that nearly half of all bridalwear sales worldwide were made through mass merchandisers such as department stores and chain retailers. The dominance of mass merchandisers in this market suggests that they are popular choices among consumers for purchasing bridalwear due to factors such as convenience, affordability, and accessibility. This information can be valuable for industry players looking to understand the competitive landscape and consumer preferences within the bridalwear market.
Conclusion
The wedding dress industry statistics provide valuable insights into the trends and preferences of modern brides. By analyzing the data, we can better understand the ever-evolving landscape of the wedding fashion industry and tailor our services to meet the demands of this dynamic market.
References
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3. – https://www.glowsly.com
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6. – https://www.www.hitched.co.uk
7. – https://www.www.statista.com
8. – https://www.www.prnewswire.com
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