GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Necklace Length

The most popular necklace length is typically around 18 inches.

Statistic 1

"Nearly 40% of people prefer a necklace length of 16 inches, which is known as choker style."

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Statistic 2

"About 5% of necklaces sold are opera length (30 to 36 inches)."

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Statistic 3

"Collar length necklaces, those that measure approximately 12 to 14 inches, constitute about 4% of all necklace sales."

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Statistic 4

"Roughly 35% of consumers prefer a 17 to 19 inches necklace length, or the princess length."

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Statistic 5

"The opera length necklace is the most favored among the mature consumer, accounting for approximately 12% of all necklace sales among this demographic."

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Statistic 6

"A study showed that 45% of women prefer the length of a pendant or locket to fall just below the collarbone."

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Statistic 7

"About 66% of necklaces sold for men are either 18 or 20 inches in length."

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Statistic 8

"Nearly 30% of teens and young adults prefer a shorter necklace length, such as 14 to 16 inches."

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Statistic 9

"A surprising 10% of necklace sales occur for lengths beyond 36 inches, also known as the "rope" length."

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Statistic 10

"In the luxury sector, sales are almost evenly split between 16 inch (choker length) and 18 inch (princess length) necklaces."

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Statistic 11

"Choker style necklaces (16 inches) account for near 40% of sales among necklaces designed for layering."

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Statistic 12

"Only about 3% of consumers prefer a collar length necklace (12-14 inches)."

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Statistic 13

"As much as 65% of locket or pendant necklaces sold are 18 inches long."

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Statistic 14

"Studies suggest that 45% of women prefer the length of a charm necklace to fall on the bust line."

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Statistic 15

"Lariat style necklaces (over 45 inches) constitute just 1% of necklace sales."

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Statistic 16

"The 16-inch choker length is the most popular choice for gold necklaces, making up 42% of gold necklace sales."

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Statistic 17

"The princess and matinee lengths (17-24 inches) make up 50% of necklace sales among middle-aged consumers."

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