GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Wedding Dresses

The most popular wedding dresses are typically white, with lace detailing, and a fitted silhouette.

Statistic 1

"44% of brides opt for a strapless wedding gown."

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Statistic 2

"A-line style is the second most popular type for brides."

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Statistic 3

"37% of dresses are purchased in special bridal shops."

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Statistic 4

"The average bride tries on 4 to 7 wedding dresses before finally deciding on one."

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Statistic 5

"41% of brides choose lace as a wedding dress material."

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Statistic 6

"55% of brides buy their dress 3–5 months before the wedding."

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Statistic 7

"Only about 2% of wedding dresses are black."

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Statistic 8

"Brides spend an average of $1,631 on their wedding dress in the USA."

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Statistic 9

"Vintage wedding dresses rose by 22% in searches in 2020."

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Statistic 10

"Simple and minimalist wedding dresses experienced a 182% increase in interest in 2019."

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Statistic 11

"17% of brides wanted a princess-style wedding dress in 2021."

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Statistic 12

"Approximately 63% of brides estimated they would spend under $1,000 on their wedding dress in a 2020 survey."

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Statistic 13

"Custom-made wedding dresses account for 18% of wedding dress purchases."

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Statistic 14

"48% of brides begin shopping for their wedding dress 7 to 12 months before their wedding."

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Statistic 15

"Shoulder detail wedding dresses saw a 158% spike in pins on Pinterest in 2019, signaling its growing popularity."

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Statistic 16

"Approximately 12% of wedding dresses in 2019 were second hand, showing a rise in sustainability."

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Statistic 17

"The Mermaid style wedding dress is favored by 10% of brides."

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