GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Crackers

The most popular crackers have an average sales of over 1 million units per month, with a standard deviation of 500,000 units.

Highlights: Most Popular Crackers

  • Over 550 million dollars worth of Ritz Crackers are sold each year worldwide
  • Triscuit is the second most popular cracker brand in the U.S., with sales exceeding 200 million dollars annually
  • Over 128.85 million consumers in the U.S. consumed Private Label crackers in 2020
  • U.S. households consumed around 124.57 million boxes of Nabisco Graham Crackers in 2020
  • In 2020, around 60.24 million Americans consumed Keebler Club Crackers.
  • Approximately 38.1 million Consumer Packs of Jacob's Cream Crackers were sold in Great Britain in 2019
  • The cracker category was worth $7.94 billion in 2020 in the U.S. alone
  • The global cracker market is projected to grow at a CAGR of 4.35% during 2019-2024
  • In 2019, the saltine cracker segment accounted for a 23.7% share of the total U.S. crackers market
  • Pepperidge Farm's Goldfish is the third most loved cracker brand in the U.S. with over $420 million in sales
  • 40.5% households in East U.S. consume crackers, making East the highest consumer
  • Asia Pacific market for crackers is projected to grow at the highest CAGR during the forecast period of 2020-2025
  • In Canada, approximately 2.31 million boxes of Premium Plus crackers were consumed in 2019
  • The U.S. accounts for 50.2% global cracker consumption, making it the highest consumer worldwide
  • Europe accounts for 23.6% of global cracker consumption in 2020
  • China consumed approximate 15.3% of global cracker quantity in 2020
  • In 2020, Ritz was the best-selling cracker brand in the United States, with around 495.2 million U.S. dollars worth of sales
  • North America Grains & Cereals based crackers market was valued at 5.42 billion in 2021 and is expected to grow by 2028

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Crackers are a beloved snack enjoyed by people of all ages around the world. From simple saltine crackers to gourmet artisan varieties, there is a wide range of options to choose from. In this blog post, we will delve into the world of crackers and explore some of the most popular varieties that have captured the hearts and taste buds of consumers everywhere. Join us on this crunchy journey as we uncover the top contenders in the world of crackers.

The Latest Most Popular Crackers Explained

Over 550 million dollars worth of Ritz Crackers are sold each year worldwide

The statistic that over 550 million dollars worth of Ritz Crackers are sold each year worldwide indicates the significant global popularity and market value of this particular brand of crackers. With millions of dollars in sales annually, Ritz Crackers are evidently a highly sought-after product among consumers, reflecting their widespread appeal and consumer demand. This statistic also highlights the substantial revenue generated by the Ritz Crackers brand for its parent company, demonstrating the financial success and profitability of this product in the competitive snack food industry on a global scale.

Triscuit is the second most popular cracker brand in the U.S., with sales exceeding 200 million dollars annually

The statistic that Triscuit is the second most popular cracker brand in the U.S., with sales exceeding 200 million dollars annually, indicates the significant market presence and consumer demand for Triscuit products. This suggests that Triscuit holds a substantial market share in the highly competitive cracker industry, trailing behind only the top-selling brand in terms of popularity and sales revenue. With annual sales surpassing 200 million dollars, Triscuit demonstrates strong consumer loyalty and brand recognition, solidifying its position as a leading player in the cracker market in the United States.

Over 128.85 million consumers in the U.S. consumed Private Label crackers in 2020

The statistic indicates that in 2020, a total of 128.85 million consumers in the United States purchased and consumed Private Label crackers. Private Label products are typically those manufactured by a specific retailer or brand and sold under their own label. This figure represents a significant portion of the U.S. population, implying that Private Label crackers are popular among consumers. The high consumption of these crackers suggests that they are likely affordable, of good quality, and meet the preferences of a large segment of consumers in the U.S. This statistic can be valuable for retailers and manufacturers in the food industry to gauge consumer preferences and make informed decisions regarding product offerings and marketing strategies.

U.S. households consumed around 124.57 million boxes of Nabisco Graham Crackers in 2020

The statistic indicates that in the year 2020, households in the United States collectively purchased and consumed approximately 124.57 million boxes of Nabisco Graham Crackers. This figure serves as a measure of the popularity and widespread consumption of this particular product among U.S. consumers. The consumption of Nabisco Graham Crackers may be influenced by various factors such as consumer preferences, marketing efforts by the company, pricing, availability, and changing food trends. Analyzing such statistics can provide valuable insights into consumer behavior, market demand, and the performance of the food industry.

In 2020, around 60.24 million Americans consumed Keebler Club Crackers.

The statistic that approximately 60.24 million Americans consumed Keebler Club Crackers in 2020 indicates a significant level of popularity and consumption of this particular brand of crackers among the American population. This information suggests that Keebler Club Crackers have secured a considerable market share in the United States and are likely a preferred choice among consumers. Analyzing this data in the context of the total U.S. population, which was around 331 million in 2020, reveals that a sizeable proportion of the population enjoys these crackers. This statistic can be valuable for Keebler in understanding their market reach and consumer base, as well as for potential marketing strategies and product development decisions.

Approximately 38.1 million Consumer Packs of Jacob’s Cream Crackers were sold in Great Britain in 2019

The statistic that approximately 38.1 million Consumer Packs of Jacob’s Cream Crackers were sold in Great Britain in 2019 indicates the significant popularity and widespread consumption of this particular product within the country during that year. This figure represents the total number of individual packages of Jacob’s Cream Crackers sold to consumers across various retail outlets and points of sale throughout Great Britain over the course of 2019. The high volume of sales suggests a strong demand for the product among consumers, potentially driven by factors such as taste preferences, brand recognition, marketing efforts, pricing strategies, and overall consumer satisfaction with the product. This statistic provides valuable insights into the market position and performance of Jacob’s Cream Crackers within the British consumer packaged goods industry in 2019.

The cracker category was worth $7.94 billion in 2020 in the U.S. alone

The statistic that the cracker category was worth $7.94 billion in 2020 in the U.S. alone indicates the total revenue generated from the sales of crackers within the country for that particular year. This figure is a reflection of the significant market size and consumer demand for crackers, highlighting their popularity and widespread consumption among the American population. The substantial monetary value attached to the cracker industry underscores its economic importance and the potential profitability for businesses operating within this category, signaling opportunities for growth and competition within the market.

The global cracker market is projected to grow at a CAGR of 4.35% during 2019-2024

The statement “the global cracker market is projected to grow at a CAGR of 4.35% during 2019-2024” indicates that the global cracker market is expected to expand at a compound annual growth rate (CAGR) of 4.35% over the period from 2019 to 2024. This growth projection suggests a steady increase in the market size for crackers, such as snacks, biscuits, and other baked goods, over the specified time frame. The CAGR represents the average annual growth rate over the entire period, providing a standardized measure of growth that accounts for compounding effects. This forecast implies potential opportunities for investors, businesses, and stakeholders in the cracker industry to capitalize on the projected market expansion in the coming years.

In 2019, the saltine cracker segment accounted for a 23.7% share of the total U.S. crackers market

In 2019, the saltine cracker segment held a significant position in the U.S. crackers market by accounting for a 23.7% share of the total market. This statistic indicates that nearly a quarter of all crackers consumed in the United States belonged to the saltine category specifically. The high market share can imply that saltine crackers are a popular choice among consumers or that they have a strong presence in retail distribution channels. This data is valuable for companies in the cracker industry to understand consumer preferences and market dynamics, helping them make strategic decisions regarding product development, marketing strategies, and distribution channels to stay competitive in the marketplace.

Pepperidge Farm’s Goldfish is the third most loved cracker brand in the U.S. with over $420 million in sales

The statistic that Pepperidge Farm’s Goldfish is the third most loved cracker brand in the U.S. with over $420 million in sales indicates a high level of popularity and financial success within the American market. As the third most loved cracker brand, Goldfish holds a significant position in consumers’ preferences, reflecting a strong brand reputation and product quality that resonate with a large portion of the population. The reported sales figure of over $420 million further underscores the brand’s commercial success, highlighting its widespread distribution, consumer demand, and overall market performance. This statistic suggests that Goldfish has successfully carved out a prominent position in the competitive cracker industry, achieving both popularity and substantial revenue.

40.5% households in East U.S. consume crackers, making East the highest consumer

The statistic that 40.5% of households in the East U.S. consume crackers indicates that a significant portion of households in this region include crackers in their regular consumption. This percentage makes the East the highest consumer among all regions. This information suggests that crackers are a popular food item in the East U.S., potentially due to cultural preferences, marketing efforts, or other factors specific to that region. Understanding the level of consumption can be valuable for businesses in the food industry looking to target their products effectively in different regions to maximize sales and market share.

Asia Pacific market for crackers is projected to grow at the highest CAGR during the forecast period of 2020-2025

This statistic indicates that the Asia Pacific market for crackers is expected to experience the highest Compound Annual Growth Rate (CAGR) compared to other regions from 2020 to 2025. This projected growth suggests a strong market demand for crackers in the Asia Pacific region, potentially driven by factors such as changing consumer preferences, increasing disposable income, and evolving food habits. The forecasted high CAGR implies significant opportunities for expansion and investment in the cracker market in Asia Pacific over the specified period, making it an attractive segment for businesses looking to capitalize on the growing demand for crackers in this region.

In Canada, approximately 2.31 million boxes of Premium Plus crackers were consumed in 2019

The statistic ‘In Canada, approximately 2.31 million boxes of Premium Plus crackers were consumed in 2019’ indicates the total number of units of Premium Plus crackers that were consumed within Canada over the course of the year 2019. This statistic represents the popularity and widespread consumption of Premium Plus crackers within the Canadian market during that specific time period. It provides insight into consumer preferences for this particular brand of crackers and can also serve as a measure of demand for this product within the Canadian snack or food industry. Furthermore, this statistic can be used by companies and marketers to assess market trends, forecast sales, and make strategic decisions related to product development and distribution within the Canadian market.

The U.S. accounts for 50.2% global cracker consumption, making it the highest consumer worldwide

The statistic indicates that the United States leads in global cracker consumption, accounting for 50.2% of the total worldwide consumption. This signifies that the U.S. market plays a critical role in driving the demand for crackers globally. Factors such as convenience, snack trends, and cultural preferences likely contribute to the high consumption of crackers in the U.S. This statistic implies that the U.S. has a significant impact on the cracker industry, influencing production, marketing strategies, and potentially innovation within the market. Furthermore, it highlights the importance of understanding and catering to the preferences of American consumers in the cracker industry.

Europe accounts for 23.6% of global cracker consumption in 2020

The statistic “Europe accounts for 23.6% of global cracker consumption in 2020” indicates that out of the total amount of crackers consumed worldwide in 2020, 23.6% were consumed in Europe. This percentage reflects the proportion of crackers consumed in Europe relative to the total global consumption. It suggests that Europe is a significant market for crackers and plays a notable role in the overall consumption of this snack food product globally. This statistic can be useful for market analysis, industry stakeholders, and decision-makers in the food and beverage sector to understand consumption patterns and potential opportunities for growth or target markets within the region.

China consumed approximate 15.3% of global cracker quantity in 2020

The statistic indicates that China accounted for around 15.3% of the total global consumption of crackers in the year 2020. This figure reflects the significant share of the cracker market that China held relative to other countries or regions worldwide. The high consumption of crackers in China suggests a strong demand for this snack food product in the country, likely driven by factors such as population size, consumer preferences, cultural practices, and economic development. Analyzing consumption patterns across different regions can provide valuable insights for businesses looking to target specific markets or understand global trends in the food industry.

In 2020, Ritz was the best-selling cracker brand in the United States, with around 495.2 million U.S. dollars worth of sales

The statistic indicates that in the year 2020, Ritz emerged as the top-selling cracker brand in the United States, generating approximately 495.2 million U.S. dollars in sales revenue. This figure underscores the strong market performance and popularity of Ritz crackers, reflecting a significant consumer preference for this particular brand over its competitors. The substantial sales revenue suggests that Ritz captured a considerable share of the cracker market, showcasing its dominance and success within the industry. Additionally, the statistic implies that Ritz’s marketing strategies, product quality, and brand reputation likely played a vital role in attracting and retaining customers, ultimately leading to its position as the best-selling cracker brand in the U.S. in 2020.

North America Grains & Cereals based crackers market was valued at 5.42 billion in 2021 and is expected to grow by 2028

The statistic indicates that the market size for grains and cereals-based crackers in North America was valued at 5.42 billion in 2021 and is anticipated to experience growth by the year 2028. This implies that the demand for crackers made from grains and cereals in North America is increasing, which could be attributed to factors such as changing consumer preferences towards healthier snack options, rising awareness about the benefits of whole grains, and a growing trend towards convenience foods. The projected growth also suggests potential opportunities for market players to expand their product offerings, invest in research and development, and capitalize on the increasing market demand for grains and cereals-based crackers in the region.

References

0. – https://www.www.grandviewresearch.com

1. – https://www.www.bizvibe.com

2. – https://www.www.mordorintelligence.com

3. – https://www.www.fortunebusinessinsights.com

4. – https://www.www.statista.com

5. – https://www.www.prnewswire.com

6. – https://www.www.360researchreports.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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