Summary
- • Tanqueray is the best-selling gin brand globally, with sales of 4.5 million cases in 2020
- • Gordon's Gin holds the second position in global gin sales, selling 6.7 million cases in 2020
- • Bombay Sapphire is the third most popular gin brand worldwide, with 4.1 million cases sold in 2020
- • Beefeater Gin ranks fourth in global gin sales, selling 3.1 million cases in 2020
- • Seagram's Gin is the fifth best-selling gin brand globally, with 2.6 million cases sold in 2020
- • The global gin market was valued at $14.03 billion in 2020
- • The gin market is expected to grow at a CAGR of 4.9% from 2021 to 2028
- • Premium gin segment accounted for over 40% of the global revenue share in 2020
- • The UK gin market was valued at £2.2 billion in 2021
- • Gin exports from the UK reached £672 million in 2019
- • Hendrick's Gin experienced a 13% growth in 2020
- • The Botanist Gin saw a 12% increase in sales in 2020
- • Aviation Gin, partly owned by Ryan Reynolds, was acquired by Diageo for $610 million in 2020
- • Monkey 47 Gin was fully acquired by Pernod Ricard in 2020
- • Roku Gin from Suntory saw a 27% increase in sales in 2020
Move over tequila, step aside vodka, because gin is having a moment! With Tanqueray leading the pack by selling a staggering 4.5 million cases in 2020, the global gin market is buzzing with activity. From the rise of premium gins capturing over 40% of the revenue share to the quirky botanical blends of brands like Hendricks with Bulgarian rose and cucumber, the gin world is a delightful mix of tradition and innovation. So grab your favorite botanical-infused concoction, because were about to dive into the fizzing, aromatic world of the most popular spirit of the moment. Cheers to juniper berries and a splash of tonic!
Brand History
- Gordon's Gin has been produced since 1769
- Beefeater Gin was first produced in 1876
- Tanqueray Gin was created in 1830
- Bombay Sapphire was launched in 1987
- Hendrick's Gin was first introduced in 1999
Interpretation
In the competitive world of gin production, these historical timelines provide a refreshing sip of perspective. Gordon's Gin, the seasoned veteran since 1769, embodies the timeless classic that has withstood the test of time. Beefeater Gin, emerging in 1876, struts onto the scene with a blend of tradition and modernity. Tanqueray Gin, established in 1830, exudes a rich heritage in every juniper-infused drop. Bombay Sapphire, the late bloomer of 1987, dazzles with its innovative flair and distinct blue hue. And last but not least, Hendrick's Gin, the millennial maverick of 1999, defies convention with its whimsical botanical bouquet. Whether you prefer your gin steeped in history or shaken with innovation, these popular picks are sure to raise more than just eyebrows at your next cocktail soirée. Cheers to the iconic spirits that never go out of style!
Brand Performance
- Hendrick's Gin experienced a 13% growth in 2020
- The Botanist Gin saw a 12% increase in sales in 2020
- Aviation Gin, partly owned by Ryan Reynolds, was acquired by Diageo for $610 million in 2020
- Monkey 47 Gin was fully acquired by Pernod Ricard in 2020
- Roku Gin from Suntory saw a 27% increase in sales in 2020
Interpretation
In the world of spirits, it seems like gin was the drink of choice in 2020, proving that even in the face of chaos, a good cocktail can bring some much-needed stability. Hendrick's, The Botanist, Aviation, Monkey 47, and Roku gins all experienced impressive growth and lucrative acquisitions, showing that while the world might have been turned upside down, gin still managed to keep things delightfully stirred, not shaken.
Consumption Patterns
- The UK consumed 75 million bottles of gin in 2020
- Spain is the largest gin market in Europe, consuming 1.07 liters per capita in 2020
- The Philippines is the world's largest gin market by volume, consuming 22 million cases in 2020
- Gin and tonic is the most popular gin-based cocktail globally
- 25-34 year-olds are the largest consumer group for gin in the UK
- The average gin drinker consumes 1.5 liters of gin per year
- Gin consumption in the UK increased by 30% during the COVID-19 lockdown
- 75% of gin drinkers prefer to consume gin in cocktails rather than neat
- The Negroni was the second most popular gin-based cocktail in 2020
- Women account for 55% of gin consumers globally
Interpretation
In a world where statistics make spirits even more spirited, it seems the juniper revolution is in full swing. With the UK chugging down 75 million gin bottles in 2020 like it's the tonic to their lockdown blues, one thing's clear - gin is the elixir of choice for the trendy tippler. From Spain's suave sippers to the party-loving Filipinos, the global thirst for gin knows no bounds. Whether it's the classic gin and tonic or the sophisticated Negroni, one thing is certain - gin is having a moment, and it's not just for the old-fashioned. So, here's to the juniper berry, the unsung hero of our cocktail shakers, bringing a touch of botanical bliss to the global masses. Cheers to gin-spiration!
Gin Types and Flavors
- London Dry Gin accounts for approximately 50% of all gin consumed globally
- Flavored and colored gins accounted for 40% of total gin sales growth in 2020
- Pink gin saw a 751% increase in sales between 2017 and 2020
- Sloe gin experienced a 78% growth in sales between 2018 and 2020
- Navy Strength Gin (57% ABV or higher) saw a 9% increase in sales in 2020
- Flavored gin accounts for 40% of total gin sales in the UK
- Old Tom Gin has seen a resurgence, with sales increasing by 12% in 2020
- Barrel-aged gin sales grew by 15% in 2020
- Low-alcohol and no-alcohol gin alternatives saw a 22% increase in sales in 2020
Interpretation
In a world where gin trends are as diverse as the botanicals that flavor this beloved spirit, it seems that gin aficionados are exploring all ends of the spectrum, from the classic allure of London Dry Gin to the colorful and bold innovations of flavored and colored gins. With pink gin skyrocketing in popularity like a fashion trend gone viral and the once underestimated sloe gin proving its staying power, it's clear that the gin scene is anything but stagnant. Even in the midst of uncertainty, the navy strength gin soldiers on, showing that sometimes a little extra kick is just what we need. From the traditional to the avant-garde, gin continues to surprise and delight, proving that there truly is a gin for every palate and occasion. Cheers to the ever-evolving world of gin!
Market Value and Growth
- The global gin market was valued at $14.03 billion in 2020
- The gin market is expected to grow at a CAGR of 4.9% from 2021 to 2028
- Premium gin segment accounted for over 40% of the global revenue share in 2020
- The UK gin market was valued at £2.2 billion in 2021
- Gin exports from the UK reached £672 million in 2019
- The global gin market is expected to reach $20.17 billion by 2028
- The UK exported gin to over 180 countries in 2020
- The average price of a 700ml bottle of premium gin is $30-$50
Interpretation
As the world drinks in the spirit of sophistication, the gin market continues to bubble with effervescent growth. With premium gin leading the charge and the UK as a spirited major player, it's clear that gin is not just a tipple, but a cultural and economic force to be reckoned with. As the fizz of excitement continues to rise, one can't help but wonder if the only tonic these numbers need is a twist of lime and a splash of quality tonic water to reach the ultimate cocktail of success. Cheers to the juniper-infused journey ahead!
Production and Ingredients
- The average alcohol content of popular gin brands is 40% ABV
- Juniper berries are the primary botanical used in all gins
- The average number of botanicals used in gin production is between 6 and 10
- Coriander seeds are the second most common botanical used in gin production
- Angelica root is used in approximately 80% of gin recipes
- Tanqueray No. Ten uses whole citrus fruits in its distillation process
- Hendrick's Gin is infused with Bulgarian rose and cucumber
- The Botanist Gin uses 22 hand-foraged local botanicals from the Isle of Islay
- Monkey 47 Gin contains 47 different botanicals
- Roku Gin incorporates six uniquely Japanese botanicals
Interpretation
In the world of gin, where juniper berries reign supreme and botanicals dance like flavor-packed ninjas, it seems that innovation and tradition go hand in hand. From the classic elegance of Tanqueray No. Ten, with its citrusy zing, to the floral whimsy of Hendrick's, swirling with Bulgarian rose and cucumber, every bottle tells a tale of craftsmanship and creativity. Amidst the sea of botanicals, from the exotic allure of Monkey 47's 47-strong lineup to the harmonious blend of Japanese flavors in Roku, one thing is clear: gin is not just a spirit, it's an art form, a bouquet of botanical brilliance waiting to be savored. So raise your glass, toast to tradition and innovation, and let the juniper-laced adventure begin!
Regional Markets
- The gin market in the United States grew by 3% in 2020
- Australia's gin market grew by 15% in 2020
- India's gin market is expected to grow at a CAGR of 9% between 2021 and 2025
- The Canadian gin market grew by 7% in 2020
- Germany's gin market is projected to reach $1.3 billion by 2023
- The gin market in Japan grew by 18% in 2020
- Brazil's gin market is expected to grow at a CAGR of 11.3% between 2021 and 2026
- The South African gin market grew by 50% between 2018 and 2020
Interpretation
As global gin consumption continues to soar, it seems the juniper spirit is becoming the new international darling, with countries competing over who can mix the perfect G&T. With growth rates ranging from a modest sip to a full-on gulp, it's clear that gin is no longer just a tipple for the British aristocracy but a worldwide sensation. From the land down under to the land of the rising sun, it seems like everyone is raising a glass to the juniper revolution. So, here's to gin, the botanical elixir that unites us all one cocktail at a time. Cheers!
Sales and Market Share
- Tanqueray is the best-selling gin brand globally, with sales of 4.5 million cases in 2020
- Gordon's Gin holds the second position in global gin sales, selling 6.7 million cases in 2020
- Bombay Sapphire is the third most popular gin brand worldwide, with 4.1 million cases sold in 2020
- Beefeater Gin ranks fourth in global gin sales, selling 3.1 million cases in 2020
- Seagram's Gin is the fifth best-selling gin brand globally, with 2.6 million cases sold in 2020
- Online gin sales increased by 42% in 2020
- Craft gin brands account for 10% of the global gin market
- Gin sales in the US increased by 9.2% in 2020
Interpretation
In the world of juniper-infused libations, Tanqueray is strutting its stuff at the top of the gin pyramid, with a smooth 4.5 million cases swilled in 2020. However, don't count out the charming underdogs, like the plucky Gordon's Gin and the suave Bombay Sapphire, giving the big boys a run for their money. With online gin sales skyrocketing by 42% in a year that left us all reaching for a stiff drink, it's clear that the world is thirsty for a bit of botanical buzz. So raise a glass to the juniper revolution, where craft gin brands are carving out their slice of the market, one carefully crafted cocktail at a time. Cheers to gin, uniting us all in a collective spirit — literally.