GITNUX REPORT 2024

Reeses Peanut Butter Cups Reign as Most Popular Halloween Candy

Discover Americas favorite Halloween candies: Reeses, Skittles, M&Ms, and the shocking controversies of candy corn.

Author: Jannik Lindner

First published: 7/17/2024

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Reese's Peanut Butter Cups were first introduced in 1928

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M&M's were first sold in 1941

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Skittles were first produced in Britain in 1974

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Snickers has been around since 1930

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Starburst was originally called Opal Fruits when introduced in 1960

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Candy corn has been around for more than 100 years

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Reese's Pieces were introduced in 1978

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Twizzlers were first produced in 1929

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Kit Kat was created in 1935 in York, England

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Candy corn was originally called 'Chicken Feed'

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Milky Way bars were first introduced in 1923

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Butterfinger was invented in 1923 by Otto Schnering

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Hershey's Kisses were first introduced in 1907

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Tootsie Rolls were created in 1896 by Leo Hirschfeld

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The first Hershey's Milk Chocolate bar was produced in 1900

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Skittles' slogan 'Taste the Rainbow' was introduced in 1994

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Starburst was first introduced in the United States in 1967

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M&M's were named after Mars and Murrie, the candy's creators

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Skittles were first introduced in North America in 1979

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The Snickers bar was named after the Mars family's favorite horse

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Kit Kat was originally marketed as a workman's packed lunch

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Reese's Pieces gained popularity after being featured in the movie E.T. in 1982

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M&M's were first sold exclusively to the U.S. military

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Skittles' original flavors were orange, lemon, lime, grape, and strawberry

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The Snickers bar was the official snack of the 1984 Olympics

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Twizzlers were originally only available in strawberry flavor

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36% of Americans prefer chocolate candy on Halloween

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Candy corn is the most controversial Halloween candy

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50% of Americans say chocolate is their favorite Halloween treat

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24% of Americans prefer non-chocolate candy on Halloween

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46% of Americans say chocolate candy is their favorite Halloween treat

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Kit Kat has over 200 different flavors worldwide

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Twizzlers come in over 15 different flavors

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172 million Americans celebrate Halloween

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95% of Americans buy Halloween candy

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66% of Americans buy Halloween candy at least a week before Halloween

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30% of parents admit to eating their children's Halloween candy

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72% of parents steal candy from their kids' Halloween haul

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85% of parents have rules about Halloween candy consumption

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65% of Americans buy Halloween candy based on personal preference

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The average trick-or-treater collects 3,500 to 7,000 calories worth of candy on Halloween night

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90% of parents admit to sneaking candy from their children's Halloween stash

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The average American eats 3.4 pounds of candy during the Halloween season

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Candy corn production is about 35 million pounds annually

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Hershey's produces more than 70 million Kisses daily

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Mars produces over 400 million M&M's every day

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The Twizzlers factory in Lancaster, PA, produces enough licorice each year to circle the Earth 7 times

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The world's largest Reese's Peanut Butter Cups weigh 5.5 pounds each

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Americans spend $2.6 billion on Halloween candy annually

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Chocolate makes up about 60% of Halloween candy sales

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Halloween accounts for 10% of annual candy sales

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The average American household spends $30.40 on Halloween candy

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Halloween candy sales increased by 13% in 2020 despite the pandemic

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Halloween candy sales are expected to reach $3.1 billion in 2022

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Halloween is the biggest candy-selling holiday, followed by Easter and Christmas

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Reese's Peanut Butter Cups account for nearly 10% of Hershey's annual sales

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Snickers is the world's best-selling candy bar

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Reese's Peanut Butter Cups are the most popular Halloween candy in America

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Skittles are the second most popular Halloween candy

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M&M's rank third in Halloween candy popularity

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Snickers is the fourth most popular Halloween candy

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Starburst ranks fifth in Halloween candy popularity

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Twizzlers are the sixth most popular Halloween candy

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Kit Kat ranks seventh in Halloween candy popularity

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Summary

  • Reese's Peanut Butter Cups are the most popular Halloween candy in America
  • 36% of Americans prefer chocolate candy on Halloween
  • 172 million Americans celebrate Halloween
  • Americans spend $2.6 billion on Halloween candy annually
  • 95% of Americans buy Halloween candy
  • Skittles are the second most popular Halloween candy
  • M&M's rank third in Halloween candy popularity
  • 66% of Americans buy Halloween candy at least a week before Halloween
  • 30% of parents admit to eating their children's Halloween candy
  • Chocolate makes up about 60% of Halloween candy sales
  • Halloween accounts for 10% of annual candy sales
  • Candy corn is the most controversial Halloween candy
  • 50% of Americans say chocolate is their favorite Halloween treat
  • Snickers is the fourth most popular Halloween candy
  • Starburst ranks fifth in Halloween candy popularity

Get ready to sink your sweet tooth into the ultimate Halloween treat showdown! From the chocolate-lovers favorite Reeses Peanut Butter Cups to the fruity delight of Skittles, were delving into the tantalizing world of Americas most popular Halloween candies. Did you know that 95% of Americans stock up on Halloween candy, with a spooky $2.6 billion spent annually on sugary delights? Whether youre team chocolate or team non-chocolate, these candy facts will have you craving more than just a trick-or-treat. So, grab your favorite candy bar and join us as we uncover the sweetest Halloween candy secrets!

Candy History

  • Reese's Peanut Butter Cups were first introduced in 1928
  • M&M's were first sold in 1941
  • Skittles were first produced in Britain in 1974
  • Snickers has been around since 1930
  • Starburst was originally called Opal Fruits when introduced in 1960
  • Candy corn has been around for more than 100 years
  • Reese's Pieces were introduced in 1978
  • Twizzlers were first produced in 1929
  • Kit Kat was created in 1935 in York, England
  • Candy corn was originally called 'Chicken Feed'
  • Milky Way bars were first introduced in 1923
  • Butterfinger was invented in 1923 by Otto Schnering
  • Hershey's Kisses were first introduced in 1907
  • Tootsie Rolls were created in 1896 by Leo Hirschfeld
  • The first Hershey's Milk Chocolate bar was produced in 1900
  • Skittles' slogan 'Taste the Rainbow' was introduced in 1994
  • Starburst was first introduced in the United States in 1967
  • M&M's were named after Mars and Murrie, the candy's creators
  • Skittles were first introduced in North America in 1979
  • The Snickers bar was named after the Mars family's favorite horse
  • Kit Kat was originally marketed as a workman's packed lunch
  • Reese's Pieces gained popularity after being featured in the movie E.T. in 1982
  • M&M's were first sold exclusively to the U.S. military
  • Skittles' original flavors were orange, lemon, lime, grape, and strawberry
  • The Snickers bar was the official snack of the 1984 Olympics
  • Twizzlers were originally only available in strawberry flavor

Interpretation

In a world where the history of Halloween candy reads like a deliciously sweet timeline, it seems fitting that these iconic treats have withstood the test of time like sugary relics of the past. From the retro charm of candy corn, originally dubbed 'Chicken Feed,' to the timeless allure of Reese's Peanut Butter Cups introduced in 1928, each confectionary creation holds a unique place in the candy kingdom. Let us savor these sugary milestones, from Skittles' colorful debut in 1974 to Kit Kat's humble beginnings as a workman's packed lunch. So next time you unwrap a Hershey's Kiss or crunch into a Butterfinger, remember that these candies are more than just treats - they are a sweet legacy of indulgence and nostalgia. Cheers to the candy classics that have stood the test of time, reminding us that no matter how old we get, a bit of sugar will always bring a smile to our faces.

Candy Preferences

  • 36% of Americans prefer chocolate candy on Halloween
  • Candy corn is the most controversial Halloween candy
  • 50% of Americans say chocolate is their favorite Halloween treat
  • 24% of Americans prefer non-chocolate candy on Halloween
  • 46% of Americans say chocolate candy is their favorite Halloween treat
  • Kit Kat has over 200 different flavors worldwide
  • Twizzlers come in over 15 different flavors

Interpretation

As Halloween approaches, it seems Americans are more divided on candy preferences than ever before. With chocolate reigning supreme as the top choice for half of the population, one cannot ignore the fierce debate swirling around candy corn, the perennially polarizing treat that never fails to spark controversy. Yet amidst the sugar-coated chaos, Kit Kat quietly asserts its dominance by boasting over 200 flavors worldwide, proving that when it comes to satisfying our sweet cravings, variety truly is the spice of life. And let's not forget the humble Twizzlers, offering over 15 different flavors to cater to even the most discerning taste buds. Whether you're team chocolate or team candy corn, one thing is for certain – Halloween candy preferences are as diverse and colorful as the wrappers they come in.

Consumer Behavior

  • 172 million Americans celebrate Halloween
  • 95% of Americans buy Halloween candy
  • 66% of Americans buy Halloween candy at least a week before Halloween
  • 30% of parents admit to eating their children's Halloween candy
  • 72% of parents steal candy from their kids' Halloween haul
  • 85% of parents have rules about Halloween candy consumption
  • 65% of Americans buy Halloween candy based on personal preference
  • The average trick-or-treater collects 3,500 to 7,000 calories worth of candy on Halloween night
  • 90% of parents admit to sneaking candy from their children's Halloween stash
  • The average American eats 3.4 pounds of candy during the Halloween season

Interpretation

In a nation where Halloween candy reigns supreme, statistics show that Americans are not afraid to sink their teeth into the sweet temptation. With 95% of the population indulging in the sugary delights, it's no wonder that 30% of parents are shamelessly caught red-handed devouring their children's hard-earned treats. Despite attempts at restraint with strict candy consumption rules, the siren call of Halloween goodies proves too irresistible for 72% of parents who sneakily raid the candy stash. As the average trick-or-treater racks up thousands of calories in one night, it's clear that Halloween is a time when our collective sweet tooth knows no bounds. So, as the candy wrappers pile up and the sugar rush hits its peak, it seems we can all agree that when it comes to Halloween treats, resistance truly is futile.

Production

  • Candy corn production is about 35 million pounds annually
  • Hershey's produces more than 70 million Kisses daily
  • Mars produces over 400 million M&M's every day
  • The Twizzlers factory in Lancaster, PA, produces enough licorice each year to circle the Earth 7 times
  • The world's largest Reese's Peanut Butter Cups weigh 5.5 pounds each

Interpretation

The astronomical numbers behind these popular Halloween candies are enough to make anyone do a double take. It seems the world just can't get enough of these sugary delights, whether it's the iconic Candy Corn in all its polarizing glory, the sweet kisses from Hershey's, the colorful M&M's from Mars, the never-ending Twizzlers from Lancaster, or the massive Reese's Peanut Butter Cups that are a meal in themselves. With production levels that could rival a small country's GDP, it's clear that when it comes to satisfying our sweet tooth cravings, these candy giants have got us covered... and then some.

Sales and Revenue

  • Americans spend $2.6 billion on Halloween candy annually
  • Chocolate makes up about 60% of Halloween candy sales
  • Halloween accounts for 10% of annual candy sales
  • The average American household spends $30.40 on Halloween candy
  • Halloween candy sales increased by 13% in 2020 despite the pandemic
  • Halloween candy sales are expected to reach $3.1 billion in 2022
  • Halloween is the biggest candy-selling holiday, followed by Easter and Christmas
  • Reese's Peanut Butter Cups account for nearly 10% of Hershey's annual sales
  • Snickers is the world's best-selling candy bar

Interpretation

It seems that when it comes to Halloween, Americans don't trick when it comes to their treats. With $2.6 billion spent on Halloween candy annually, it's clear that chocolate has a powerful hold over our sweet tooth cravings. Despite the pandemic scare, candy sales soared by 13% in 2020, proving that nothing can spook our insatiable appetite for sugary delights. With Halloween candy sales projected to hit $3.1 billion in 2022, it's evident that Americans have a serious commitment to indulging in the sweet side of life, making Halloween the ultimate candy-selling extravaganza. Cheers to Reese's Peanut Butter Cups for sweetening our lives and to Snickers for being the reigning champion in the world of candy bars.

Top Candies

  • Reese's Peanut Butter Cups are the most popular Halloween candy in America
  • Skittles are the second most popular Halloween candy
  • M&M's rank third in Halloween candy popularity
  • Snickers is the fourth most popular Halloween candy
  • Starburst ranks fifth in Halloween candy popularity
  • Twizzlers are the sixth most popular Halloween candy
  • Kit Kat ranks seventh in Halloween candy popularity

Interpretation

It seems Americans have spoken, and when it comes to Halloween candy, they have a clear hierarchy of favorites. From the classic combination of chocolate and peanut butter with Reese's Peanut Butter Cups leading the pack, to the fruity explosion of Skittles and the crunchy goodness of M&M's following closely behind, this list paints a vivid picture of our collective sweet tooth preferences. Whether you're a devoted Snickers fan, a Starburst aficionado, a Twizzlers enthusiast, or a Kit Kat connoisseur, one thing is certain - this ranking proves that when it comes to satisfying our Halloween candy cravings, there's a treat for every taste bud.

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