Summary
- • Mobile game market revenue is estimated to reach $77.2 billion in 2020.
- • Over 2.5 billion people globally play mobile games.
- • Mobile gamers spend an average of 59 minutes per day playing games on their smartphones.
- • 65% of mobile gamers are females.
- • The average age of a mobile gamer is 36 years old.
- • In the United States, 60% of mobile gamers are under the age of 34.
- • The mobile gaming industry is projected to grow at a CAGR of 12% from 2020 to 2025.
- • Puzzle games are the most popular genre of mobile games, accounting for 57% of all downloads.
- • The average in-app purchase in mobile games is $1.53.
- • Mobile games account for 33% of all app downloads.
- • Battle Royale games generate the most revenue in the mobile gaming sector.
- • Millennials account for 46% of mobile gamers in the United States.
- • Mobile gamers in Japan spend an average of $183.86 per year on in-app purchases.
- • 62% of smartphone owners install a game on their phone within a week of purchasing it.
- • The global average revenue per paying user (ARPPU) for mobile games is $58.
Step aside Candy Crush, because the mobile gaming world is on fire! With a staggering estimated revenue of $77.2 billion in 2020, over 2.5 billion global players are becoming glued to their screens for an average of 59 minutes a day. And hey, did you know that 65% of these gamers are actually female? Millennials are dominating the scene, with 46% of U.S. mobile gamers falling into that age group. With puzzle games reigning supreme and Battle Royale games raking in the cash, its clear that the mobile gaming industry is not playing around. Lets dive into the wild and wonderful world of mobile gaming stats and trends!
In-App Purchases and Monetization
- The average in-app purchase in mobile games is $1.53.
- Mobile gamers in Japan spend an average of $183.86 per year on in-app purchases.
- The global average revenue per paying user (ARPPU) for mobile games is $58.
- 78% of mobile gamers have made in-app purchases in mobile games.
- Mobile gamers in South Korea spend an average of $69 per month on in-app purchases.
- The top 1% of mobile gamers account for 58% of all in-app purchase revenue.
- Mobile gamers in the U.S. spent an average of $93 on in-app purchases in 2019.
- Mobile gamers in the UK are willing to spend an average of $90 on a single in-app purchase.
- Mobile gamers in Spain spend an average of $80 per year on in-app purchases.
- The average monthly spending on mobile games per player in the U.S. is $19.
- Mobile gamers in Brazil spend an average of $39 per month on in-app purchases.
- Mobile gamers in China spend an average of $20 per month on in-app purchases.
Interpretation
In the world of mobile gaming, spending habits vary as much as the game genres themselves. While some players in Japan may casually drop almost $200 a year on in-app purchases, others in the U.S. might stick to a more modest $1.53 average per purchase. The statistics reveal a fascinating microcosm of global consumer behavior, where the top 1% of gamers hold a disproportionate sway over revenue while the majority of players chip in with smaller contributions. It's a game of highs and lows, where every dollar spent tells a story of individual choice and willingness to invest in the virtual worlds that have become an integral part of our daily lives.
Market Revenue and Growth
- Battle Royale games generate the most revenue in the mobile gaming sector.
- In 2020, China was the largest market for mobile games, generating over $22 billion in revenue.
- Mobile games account for 45% of global gaming revenue.
- Mobile gaming revenue is expected to reach $98 billion by the end of 2023.
- Mobile puzzle games saw a 34% increase in downloads during the COVID-19 pandemic.
- Mobile games account for 75% of all app store revenue.
- The mobile gaming industry is projected to surpass $100 billion in revenue by 2021.
- Mobile games account for 90% of all global app spending.
- Mobile games account for 59% of all digital game sales globally.
- Mobile games saw an 8% increase in revenue in the first half of 2020 compared to the same period in 2019.
- The worldwide mobile gaming market revenue reached $68.5 billion in 2019.
Interpretation
Move over Monopoly, the real game-changer in today's digital world is the mobile gaming industry. With revenue numbers that could make even the most successful Wall Street investors jealous, mobile games are dominating the global gaming scene like never before. From Battle Royale bruisers pulling in the big bucks to puzzle games proving to be the pandemic's unexpected MVPs, it's clear that our thumbs hold the power to shape the future of entertainment. So, as we eagerly await the next record-breaking milestone, let's raise a virtual toast to the unstoppable force that is mobile gaming – where the real winners might just be the ones in pajamas on the couch.
Market Size and Forecast
- Mobile game market revenue is estimated to reach $77.2 billion in 2020.
- Over 2.5 billion people globally play mobile games.
- The mobile gaming industry is projected to grow at a CAGR of 12% from 2020 to 2025.
- Puzzle games are the most popular genre of mobile games, accounting for 57% of all downloads.
- Mobile games account for 33% of all app downloads.
- Hyper-casual games account for 31% of all downloads from the App Store and Google Play.
- Mobile games account for 33% of all app downloads.
- The global mobile gaming market is projected to surpass $150 billion in 2020.
- In 2020, mobile games made up 72% of total app spending.
- The mobile gaming market is expected to grow at a CAGR of 12% from 2020-2027.
- Mobile games accounted for 61% of the total digital games market in 2019.
- Mobile games account for 33% of all app downloads.
- Mobile game revenue in Japan is projected to reach $13.6 billion by 2023.
- Hyper-casual games account for 31% of all downloads from the App Store and Google Play.
- The global mobile games market is expected to grow at a CAGR of 10.61% from 2020 to 2027.
Interpretation
As the world dives deeper into the enchanting realm of mobile gaming, it's clear that our thumbs are leading the way to a digital utopia. With revenue projections soaring beyond imagination, the mobile gaming industry is not just playing around—it's serious business. Puzzle games hold the crown as the reigning monarch of mobile game genres, capturing the hearts of 57% of all players. And let's not forget about hyper-casual games, sneaking in with their 31% slice of the gaming pie. It seems our smartphones have transformed into sacred portals, transporting us to realms of endless fun and unconquerable challenges. So, as we tap and swipe our way through this digital maze, one thing is certain: the age of mobile gaming reigns supreme, ruling over billions worldwide and claiming its throne among the stars.
User Behavior and Engagement
- Mobile gamers spend an average of 59 minutes per day playing games on their smartphones.
- 62% of smartphone owners install a game on their phone within a week of purchasing it.
- 49% of mobile gamers play multiplayer games on a daily basis.
- The average U.S. mobile gamer plays games on their smartphone for 40 minutes per day.
- 56% of mobile gamers are likely to try a new game based on a friend's recommendation.
- The average player retention rate for mobile games after 30 days is 43%.
- 66% of all mobile gamers play games every day.
- The average player spends 7.8 hours per month playing mobile games.
- 37% of mobile gamers play games while watching TV.
- Mobile gamers in the UK spend an average of $200 annually on in-app purchases.
- 64% of mobile gamers say that playing games helps reduce stress.
- 71% of mobile gamers say they have made a purchase decision based on a mobile ad.
- Mobile gamers in India spend an average of 7 hours per week gaming on their smartphones.
- 42% of mobile gamers feel that playing games on their smartphones enhances their mental well-being.
- 47% of mobile gamers play games during their work breaks.
- 54% of mobile gamers prefer free games with ads over paid games.
- 76% of mobile gamers say gaming is important for relaxation.
- 68% of mobile gamers have made an in-app purchase in the past month.
- 53% of mobile gamers say they prefer games with single-player modes.
- 83% of mobile gamers prefer games that are free to play.
- 61% of mobile gamers say they have installed a new game within the last week.
- 36% of smartphone users play mobile games at least once a month.
- 79% of smartphone users have played a mobile game in the past week.
- The average daily playtime per mobile gamer is 48.3 minutes.
- 61% of mobile gamers play games to de-stress and relax.
- 72% of mobile gamers are likely to try a new game based on an ad they see.
- 58% of mobile gamers prefer games with a single-player mode.
- 47% of mobile gamers play games during their commute.
- 51% of mobile gamers have played games to pass the time while waiting in line.
- 65% of smartphone users have at least one game app on their device.
- 62% of mobile gamers play games to challenge themselves mentally.
- 77% of mobile gamers say they have tried a mobile game based on influencer recommendations.
Interpretation
In a world where swipes and taps reign supreme, mobile gamers have emerged as a formidable force, wielding their smartphones like swords of entertainment. With an average daily playtime that could rival a TV drama episode, these gamers are not to be underestimated. From seeking solace in solitary gameplay to engaging in epic multiplayer battles, they navigate the pixelated realms with finesse. Making strategic moves both on and off the screen, they are willing to open their wallet for in-app treasures while also valuing the power of a friend's recommendation. Whether it's a brief escape during a work break or a lengthier gaming session on the daily commute, these gamers are always ready to level up, embracing the joy, challenge, and relaxation that mobile games offer. So, next time you see someone swiping furiously on their smartphone, remember—they are not just tapping away; they are conquering kingdoms, breaking high scores, and perhaps, finding a moment of respite in an otherwise chaotic world.
User Demographics
- 65% of mobile gamers are females.
- The average age of a mobile gamer is 36 years old.
- In the United States, 60% of mobile gamers are under the age of 34.
- Millennials account for 46% of mobile gamers in the United States.
- 46% of gamers worldwide are mobile-only players.
- The male-to-female ratio among mobile gamers is nearly equal, with 51% male players and 49% female players.
- Strategy games are the most popular genre for mobile gamers aged 35-54.
- 48% of children aged 6-12 in the U.S. play mobile games regularly.
- Skill-based games are the most preferred type of game among female mobile gamers.
- 38% of mobile gamers have played games on their smartphones for 1-4 years.
Interpretation
In a world where screens dominate our attention, mobile games have emerged as the Great Equalizer, transcending gender, age, and borders. With women commanding the majority share, it seems the digital battlefield of gaming has become a level playing field for all. From the seasoned strategists in their 30s and 40s to the swift-fingered children, everyone finds their niche in the vibrant ecosystem of mobile games. As we tap, swipe, and level up, it's clear that the virtual realms of skill and strategy have become the modern Colosseum where players of all walks of life come to compete, connect, and conquer.
