GITNUXREPORT 2026

Mexico Creative Industry Statistics

Mexico's creative industries are experiencing impressive growth across film, music, publishing, and design.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

Advertising spend in Mexico reached $12 billion in 2023.

Statistic 2

Digital advertising grew 25% to $8.5 billion, 70% of total spend.

Statistic 3

Video game industry generated $1.8 billion, employing 15,000 in 2023.

Statistic 4

500 ad agencies operate, with top 10 handling 40% market share.

Statistic 5

Social media marketing ROI averaged 4:1 for Mexican brands in 2022.

Statistic 6

E-sports tournaments in Mexico attracted 1 million viewers online.

Statistic 7

Influencer marketing spend: $500 million with 50,000 influencers.

Statistic 8

App development creative firms produced 2,000 apps in 2023.

Statistic 9

TV advertising revenue: $2 billion, down 5% due to digital shift.

Statistic 10

Gaming exports from Mexico: $300 million to US and Europe.

Statistic 11

Programmatic advertising adoption: 60% of digital budgets in 2023.

Statistic 12

AR/VR content creation grew 35%, used in 40% ad campaigns.

Statistic 13

3,000 UX/UI designers active, demand up 20% yearly.

Statistic 14

Podcast advertising market: $100 million with 500 shows sponsored.

Statistic 15

NFT creative sales in Mexico: 50,000 transactions worth $20 million.

Statistic 16

Content creators on YouTube: 100,000 Mexican channels monetized.

Statistic 17

OOH advertising spend: $1.2 billion, digital OOH up 50%.

Statistic 18

Metaverse ad pilots: 200 brands experimented in Mexico platforms.

Statistic 19

In 2022, Mexico's film industry produced 142 feature films, marking a 15% increase from 2021.

Statistic 20

The Mexican audiovisual sector generated $1.2 billion USD in exports in 2023.

Statistic 21

Over 500 animation projects were registered in Mexico in 2022, with 70% aimed at international markets.

Statistic 22

Mexican TV series exports reached 1,200 hours of content to 45 countries in 2023.

Statistic 23

Guadalajara International Film Festival screened 250 films from 50 countries, attracting 120,000 attendees in 2023.

Statistic 24

The Mexican post-production industry handled 300 international projects worth $80 million in 2022.

Statistic 25

Morelia International Film Festival had 180 feature films and 45,000 spectators in 2023.

Statistic 26

Mexico's VFX sector grew 25% year-over-year, employing 5,000 specialists in 2023.

Statistic 27

65 Mexican films were selected for international festivals in 2022, winning 22 awards.

Statistic 28

The audiovisual industry contributed 0.8% to Mexico's GDP in 2022.

Statistic 29

15,000 cinema screens operate in Mexico, with 70% digital as of 2023.

Statistic 30

Mexican documentaries exported 200 titles generating $15 million in 2023.

Statistic 31

Guanajuato International Film Festival featured 220 films and 50,000 attendees in 2023.

Statistic 32

Streaming platforms invested $400 million in Mexican original content in 2023.

Statistic 33

Mexico ranks 12th globally in film production volume with 150+ films annually.

Statistic 34

Los Cabos International Film Festival hosted 125 films from 30 countries in 2023.

Statistic 35

Mexican cinematography schools graduated 2,500 students in 2022.

Statistic 36

Co-production treaties enabled 40 international film projects in Mexico in 2023.

Statistic 37

Box office revenue from Mexican films hit $120 million in 2022.

Statistic 38

300+ short films produced annually by Mexican independents in 2023.

Statistic 39

Mexico's film industry produced 142 feature films, marking a 15% increase from 2021.

Statistic 40

The Mexican audiovisual sector generated $1.2 billion USD in exports in 2023.

Statistic 41

Over 500 animation projects were registered in Mexico in 2022, with 70% aimed at international markets.

Statistic 42

Mexican TV series exports reached 1,200 hours of content to 45 countries in 2023.

Statistic 43

Mexico's music industry generated $450 million USD in revenue in 2022.

Statistic 44

Over 1,200 live music events occurred in Mexico City alone in 2023.

Statistic 45

Streaming accounted for 75% of music consumption in Mexico, with 15 billion streams in 2023.

Statistic 46

Mexico has 50,000 registered musicians, with 20% earning full-time from music.

Statistic 47

Regional Mexican music genre dominated with 40% market share in 2023.

Statistic 48

Vive Latino festival attracted 180,000 attendees over two days in 2023.

Statistic 49

Music exports from Mexico reached $100 million, mainly to the US in 2022.

Statistic 50

500 new music labels emerged in Mexico post-pandemic by 2023.

Statistic 51

Mexico ranks 10th globally in Spotify listeners with 25 million monthly users.

Statistic 52

Tejano and Norteño genres generated $150 million in sales in 2023.

Statistic 53

2,500 music venues operate nationwide, creating 100,000 jobs in 2022.

Statistic 54

Mariachi music employs 5,000 professional musicians in Jalisco alone.

Statistic 55

Digital sales grew 30% to $200 million for Mexican artists in 2023.

Statistic 56

Corona Capital festival drew 150,000 fans for 80 acts in 2023.

Statistic 57

15 Mexican artists topped Billboard Latin charts in 2023.

Statistic 58

Music tech startups in Mexico raised $50 million in funding in 2022.

Statistic 59

Book publishing in Mexico produced 12,000 titles in 2022.

Statistic 60

The publishing industry employed 45,000 people directly in 2023.

Statistic 61

Children's books accounted for 25% of total sales, $150 million in 2022.

Statistic 62

Guadalajara International Book Fair sold 800,000 books to 850,000 visitors in 2023.

Statistic 63

Digital books grew 40% with 2 million e-books sold in 2023.

Statistic 64

1,200 independent publishers operate in Mexico, producing 30% of titles.

Statistic 65

Educational books represent 50% of market revenue at $500 million annually.

Statistic 66

Mexico exports 5,000 book titles yearly, mainly to Latin America.

Statistic 67

Literary prizes awarded to 300 authors, with $10 million in prizes in 2023.

Statistic 68

Audiobooks market expanded to $20 million with 500 titles in 2022.

Statistic 69

60% of Mexicans read at least one book per year, per 2023 survey.

Statistic 70

Comics and graphic novels sales hit $50 million in 2023.

Statistic 71

200 literary festivals held nationwide, attracting 500,000 attendees.

Statistic 72

Penguin Random House Mexico published 1,500 titles in 2022.

Statistic 73

Public libraries number 5,000, lending 20 million books yearly.

Statistic 74

Self-publishing platforms hosted 10,000 Mexican authors in 2023.

Statistic 75

Translation market for books grew to 2,000 titles imported annually.

Statistic 76

Mexico's visual arts market reached $300 million in auction sales in 2023.

Statistic 77

Over 1,500 galleries operate in Mexico, with Mexico City hosting 60%.

Statistic 78

Street art festivals like Murales Mx featured 200 murals in 2023.

Statistic 79

Fashion design exports totaled $2.5 billion, with 40% creative textiles.

Statistic 80

50,000 designers registered, generating 200,000 jobs in 2022.

Statistic 81

Mexico City Design Week showcased 300 projects from 100 designers.

Statistic 82

Graphic design industry billings hit $1 billion in 2023.

Statistic 83

Indigenous crafts contribute $800 million annually to creative economy.

Statistic 84

400 contemporary art fairs held, with Zona Maco selling $45 million.

Statistic 85

Industrial design patents filed: 1,200 in Mexico in 2022.

Statistic 86

Fashion weeks in Mexico Fashion Week featured 50 designers in 2023.

Statistic 87

Public art installations numbered 5,000 nationwide in 2023.

Statistic 88

Jewelry design sector grew 18% to $400 million in exports.

Statistic 89

2,000 architecture firms specialize in creative sustainable design.

Statistic 90

Ceramics and pottery creative output: 10 million pieces sold yearly.

Statistic 91

Digital illustration freelancers: 20,000 active in Mexico in 2022.

Statistic 92

Textile design innovations led to 500 new patterns patented.

1/92

Sources

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Mexico’s creative industries are exploding onto the global stage, as evidenced by a booming film sector that produced 142 features last year, an audiovisual export market generating $1.2 billion, and over 500 animation projects primarily designed for international audiences.

Key Takeaways

In 2022, Mexico's film industry produced 142 feature films, marking a 15% increase from 2021.
The Mexican audiovisual sector generated $1.2 billion USD in exports in 2023.
Over 500 animation projects were registered in Mexico in 2022, with 70% aimed at international markets.
Mexico's music industry generated $450 million USD in revenue in 2022.
Over 1,200 live music events occurred in Mexico City alone in 2023.
Streaming accounted for 75% of music consumption in Mexico, with 15 billion streams in 2023.
Book publishing in Mexico produced 12,000 titles in 2022.
The publishing industry employed 45,000 people directly in 2023.
Children's books accounted for 25% of total sales, $150 million in 2022.
Mexico's visual arts market reached $300 million in auction sales in 2023.
Over 1,500 galleries operate in Mexico, with Mexico City hosting 60%.
Street art festivals like Murales Mx featured 200 murals in 2023.
Advertising spend in Mexico reached $12 billion in 2023.
Digital advertising grew 25% to $8.5 billion, 70% of total spend.
Video game industry generated $1.8 billion, employing 15,000 in 2023.

Mexico's creative industries are experiencing impressive growth across film, music, publishing, and design.

Advertising and Digital Creative

Advertising spend in Mexico reached $12 billion in 2023.
Digital advertising grew 25% to $8.5 billion, 70% of total spend.
Video game industry generated $1.8 billion, employing 15,000 in 2023.
500 ad agencies operate, with top 10 handling 40% market share.
Social media marketing ROI averaged 4:1 for Mexican brands in 2022.
E-sports tournaments in Mexico attracted 1 million viewers online.
Influencer marketing spend: $500 million with 50,000 influencers.
App development creative firms produced 2,000 apps in 2023.
TV advertising revenue: $2 billion, down 5% due to digital shift.
Gaming exports from Mexico: $300 million to US and Europe.
Programmatic advertising adoption: 60% of digital budgets in 2023.
AR/VR content creation grew 35%, used in 40% ad campaigns.
3,000 UX/UI designers active, demand up 20% yearly.
Podcast advertising market: $100 million with 500 shows sponsored.
NFT creative sales in Mexico: 50,000 transactions worth $20 million.
Content creators on YouTube: 100,000 Mexican channels monetized.
OOH advertising spend: $1.2 billion, digital OOH up 50%.
Metaverse ad pilots: 200 brands experimented in Mexico platforms.

Advertising and Digital Creative Interpretation

Mexico's creative industries are thriving on a digital playground where a few ad agencies dominate traditional campaigns while influencers and content creators are winning with lucrative social media ROI, even as TV ad revenue declines amidst a booming video game sector, innovative AR/VR content, and a cautious but curious brand march into the metaverse.

Film and Audiovisual

In 2022, Mexico's film industry produced 142 feature films, marking a 15% increase from 2021.
The Mexican audiovisual sector generated $1.2 billion USD in exports in 2023.
Over 500 animation projects were registered in Mexico in 2022, with 70% aimed at international markets.
Mexican TV series exports reached 1,200 hours of content to 45 countries in 2023.
Guadalajara International Film Festival screened 250 films from 50 countries, attracting 120,000 attendees in 2023.
The Mexican post-production industry handled 300 international projects worth $80 million in 2022.
Morelia International Film Festival had 180 feature films and 45,000 spectators in 2023.
Mexico's VFX sector grew 25% year-over-year, employing 5,000 specialists in 2023.
65 Mexican films were selected for international festivals in 2022, winning 22 awards.
The audiovisual industry contributed 0.8% to Mexico's GDP in 2022.
15,000 cinema screens operate in Mexico, with 70% digital as of 2023.
Mexican documentaries exported 200 titles generating $15 million in 2023.
Guanajuato International Film Festival featured 220 films and 50,000 attendees in 2023.
Streaming platforms invested $400 million in Mexican original content in 2023.
Mexico ranks 12th globally in film production volume with 150+ films annually.
Los Cabos International Film Festival hosted 125 films from 30 countries in 2023.
Mexican cinematography schools graduated 2,500 students in 2022.
Co-production treaties enabled 40 international film projects in Mexico in 2023.
Box office revenue from Mexican films hit $120 million in 2022.
300+ short films produced annually by Mexican independents in 2023.
Mexico's film industry produced 142 feature films, marking a 15% increase from 2021.
The Mexican audiovisual sector generated $1.2 billion USD in exports in 2023.
Over 500 animation projects were registered in Mexico in 2022, with 70% aimed at international markets.
Mexican TV series exports reached 1,200 hours of content to 45 countries in 2023.

Film and Audiovisual Interpretation

Mexico’s creative industry isn't just making movies; it's running a high-stakes, high-value cultural export business that sends a flood of screens, stories, and digital magic to the world while quietly becoming a serious pillar of the national economy.

Music Industry

Mexico's music industry generated $450 million USD in revenue in 2022.
Over 1,200 live music events occurred in Mexico City alone in 2023.
Streaming accounted for 75% of music consumption in Mexico, with 15 billion streams in 2023.
Mexico has 50,000 registered musicians, with 20% earning full-time from music.
Regional Mexican music genre dominated with 40% market share in 2023.
Vive Latino festival attracted 180,000 attendees over two days in 2023.
Music exports from Mexico reached $100 million, mainly to the US in 2022.
500 new music labels emerged in Mexico post-pandemic by 2023.
Mexico ranks 10th globally in Spotify listeners with 25 million monthly users.
Tejano and Norteño genres generated $150 million in sales in 2023.
2,500 music venues operate nationwide, creating 100,000 jobs in 2022.
Mariachi music employs 5,000 professional musicians in Jalisco alone.
Digital sales grew 30% to $200 million for Mexican artists in 2023.
Corona Capital festival drew 150,000 fans for 80 acts in 2023.
15 Mexican artists topped Billboard Latin charts in 2023.
Music tech startups in Mexico raised $50 million in funding in 2022.

Music Industry Interpretation

While the statistics show a booming Mexican music industry generating hundreds of millions from streaming and festivals, the stark reality that 80% of its 50,000 registered musicians cannot make a full-time living from it sounds a dissonant chord in an otherwise major-key economic symphony.

Publishing and Books

Book publishing in Mexico produced 12,000 titles in 2022.
The publishing industry employed 45,000 people directly in 2023.
Children's books accounted for 25% of total sales, $150 million in 2022.
Guadalajara International Book Fair sold 800,000 books to 850,000 visitors in 2023.
Digital books grew 40% with 2 million e-books sold in 2023.
1,200 independent publishers operate in Mexico, producing 30% of titles.
Educational books represent 50% of market revenue at $500 million annually.
Mexico exports 5,000 book titles yearly, mainly to Latin America.
Literary prizes awarded to 300 authors, with $10 million in prizes in 2023.
Audiobooks market expanded to $20 million with 500 titles in 2022.
60% of Mexicans read at least one book per year, per 2023 survey.
Comics and graphic novels sales hit $50 million in 2023.
200 literary festivals held nationwide, attracting 500,000 attendees.
Penguin Random House Mexico published 1,500 titles in 2022.
Public libraries number 5,000, lending 20 million books yearly.
Self-publishing platforms hosted 10,000 Mexican authors in 2023.
Translation market for books grew to 2,000 titles imported annually.

Publishing and Books Interpretation

Mexico's creative industry is a bibliophile's bustling mercado where 45,000 dedicated hands craft 12,000 titles a year, proving that while only 60% of Mexicans might pick up a book, the nation's passion for stories—from booming digital sales and literary festivals to a formidable army of independent publishers—is a thriving and serious business.

Visual Arts and Design

Mexico's visual arts market reached $300 million in auction sales in 2023.
Over 1,500 galleries operate in Mexico, with Mexico City hosting 60%.
Street art festivals like Murales Mx featured 200 murals in 2023.
Fashion design exports totaled $2.5 billion, with 40% creative textiles.
50,000 designers registered, generating 200,000 jobs in 2022.
Mexico City Design Week showcased 300 projects from 100 designers.
Graphic design industry billings hit $1 billion in 2023.
Indigenous crafts contribute $800 million annually to creative economy.
400 contemporary art fairs held, with Zona Maco selling $45 million.
Industrial design patents filed: 1,200 in Mexico in 2022.
Fashion weeks in Mexico Fashion Week featured 50 designers in 2023.
Public art installations numbered 5,000 nationwide in 2023.
Jewelry design sector grew 18% to $400 million in exports.
2,000 architecture firms specialize in creative sustainable design.
Ceramics and pottery creative output: 10 million pieces sold yearly.
Digital illustration freelancers: 20,000 active in Mexico in 2022.
Textile design innovations led to 500 new patterns patented.

Visual Arts and Design Interpretation

Mexico's creative industry isn't just painting a pretty picture; it's meticulously engineering a vibrant, billion-dollar economy where ancient crafts and digital brushes wield equal power in the global marketplace.