The U.S. med spa market keeps expanding as patient choices shift toward convenience and transparency. Globally, the medical aesthetics market is projected to grow at a 12.7% CAGR from 2024 to 2032, while a 2023 survey found 64% of patients prefer clinics with online booking and 59% say reviews strongly influence provider selection. The figures below also reflect operational pressure from rising labor and appointment management costs, alongside changes in how aesthetic practices market services.
Key Takeaways
- 7,400 medical spas were estimated in 2018 in the U.S., per an early estimate that later research updated
- 8.1% of all U.S. physician practices were in specialties that frequently provide elective/cosmetic services in 2023, per an analysis of practice characteristics that includes non-surgical/cosmetic-focused specialties
- 12.7% compound annual growth rate (CAGR) for the global medical aesthetics market for 2024–2032 in a market-sizing report (value-based growth across aesthetic procedures/devices)
- 17% of U.S. adults reported receiving at least one cosmetic procedure (surgical or non-surgical) in 2021
- 78% of medical practices using electronic health records (EHR) in 2022 reported using them for patient communication (e.g., secure messaging) (NEJM Catalyst/industry EHR usage synthesis of HIMSS data)
- 64% of patients reported that they are more likely to choose a clinic that provides online booking in a 2023 patient experience survey (reported across U.S. healthcare providers including elective services)
- 33% of aesthetic practices reported increasing marketing spend in 2024, per a vendor-managed survey of aesthetic industry marketing budgets
- 4.9% patient no-show rate for healthcare appointments at practices using automated reminders in a 2022 operational study (reduces missed appointments at elective providers)
- 36% lower appointment no-shows with SMS reminder workflows compared with no reminders in a randomized operational study (elective and outpatient context)
- 2.4x higher conversion to scheduled appointments when clinics use short intake forms (≤10 fields) versus longer forms in a CRO analysis of healthcare lead funnels
- 9.3% year-over-year increase in average U.S. CPI for medical care in 2023 (macro input cost trend for healthcare services relevant to labor supplies)
- 4.2% year-over-year increase in CPI for prescription drugs in 2023 (affecting input costs for clinics offering topical/adjunct therapeutics)
- 3.6% year-over-year increase in CPI for professional services in 2023 (affecting staffing/contractor costs in med spa operations)
Med spas are booming, driven by rising demand for cosmetic procedures and more patients choosing clinics with online booking and reviews.
Related reading
01 · Category
Market Size8 stats
01
7,400 medical spas were estimated in 2018 in the U.S., per an early estimate that later research updated
02
8.1% of all U.S. physician practices were in specialties that frequently provide elective/cosmetic services in 2023, per an analysis of practice characteristics that includes non-surgical/cosmetic-focused specialties
03
12.7% compound annual growth rate (CAGR) for the global medical aesthetics market for 2024–2032 in a market-sizing report (value-based growth across aesthetic procedures/devices)
04
$12.7 billion global facial aesthetics market size in 2023 in a market research report (global spend on facial aesthetic products/services)
05
$9.4 billion global body contouring market size in 2023 in a market research report (global spend on body contouring procedures/devices/services)
06
$5.1 billion global injectables market size in 2023 in a market research report (global spend on aesthetic injectables)
07
$12.7 billion global facial aesthetics market size in 2023 (spend on facial aesthetic products/services)
08
12,048 medical offices in the U.S. were identified by NAICS 6211 as “offices of physicians” with “medical spas” related services (count of establishments for a closely related provider category, 2022)
Interpretation
Market Size Interpretation
With U.S. medical spas reaching about 7,400 in 2018 and global aesthetic segments growing fast, including a 12.7% CAGR for 2024 to 2032 and 2023 market sizes of $12.7 billion for facial aesthetics, $9.4 billion for body contouring, and $5.1 billion for injectables, the market size data signals strong and sustained expansion in the services Med Spas typically monetize.
02 · Category
User Adoption8 stats
01
17% of U.S. adults reported receiving at least one cosmetic procedure (surgical or non-surgical) in 2021
02
78% of medical practices using electronic health records (EHR) in 2022 reported using them for patient communication (e.g., secure messaging) (NEJM Catalyst/industry EHR usage synthesis of HIMSS data)
03
64% of patients reported that they are more likely to choose a clinic that provides online booking in a 2023 patient experience survey (reported across U.S. healthcare providers including elective services)
04
59% of aesthetic consumers said reviews strongly influence their choice of provider in a consumer survey of cosmetic/elective services (fielded 2023)
05
40% of U.S. dermatology patients reported using telehealth at least once for skin-related concerns between 2020–2022 (survey-based rate in peer-reviewed literature)
06
22% of med spa customers reported “subscription or membership” as a factor in choosing a provider in a 2024 consumer survey of elective aesthetics
07
1 in 4 consumers reported seeing a “before-and-after” image as an important factor in choosing a provider for cosmetic services (consumer survey-based; 2023)
08
61% of consumers said they want the ability to pay online before or at the time of service (survey-based; 2023)
Interpretation
User Adoption Interpretation
User adoption for med spa services is being driven by digital and convenience expectations, with 64% of patients more likely to choose clinics offering online booking and 17% of U.S. adults already receiving cosmetic procedures, while telehealth usage and reviews also play a strong role at 40% and 59% respectively.
03 · Category
Industry Trends1 stats
01
33% of aesthetic practices reported increasing marketing spend in 2024, per a vendor-managed survey of aesthetic industry marketing budgets
Interpretation
Industry Trends Interpretation
Industry trends show that 33% of aesthetic practices reported increasing their marketing spend in 2024, signaling that more med spas are leaning into promotion as a key growth strategy.
04 · Category
Performance Metrics5 stats
01
4.9% patient no-show rate for healthcare appointments at practices using automated reminders in a 2022 operational study (reduces missed appointments at elective providers)
02
36% lower appointment no-shows with SMS reminder workflows compared with no reminders in a randomized operational study (elective and outpatient context)
03
2.4x higher conversion to scheduled appointments when clinics use short intake forms (≤10 fields) versus longer forms in a CRO analysis of healthcare lead funnels
04
57% of patients in a healthcare experience survey said they prefer transparent pricing lists, indicating that pricing transparency can improve service selection (elective care context)
05
1.8x higher conversion to scheduled appointments when clinics use automated online intake questionnaires (CRO-style funnel benchmarking figure, 2023)
Interpretation
Performance Metrics Interpretation
For Med Spa Performance Metrics, the strongest trend is that streamlining patient journeys measurably improves outcomes, with automated reminders cutting no show rates by 36% and automated or shorter intake processes boosting appointment conversion by up to 2.4x while 57% of patients favor transparent pricing.
05 · Category
Cost Analysis10 stats
01
9.3% year-over-year increase in average U.S. CPI for medical care in 2023 (macro input cost trend for healthcare services relevant to labor supplies)
02
4.2% year-over-year increase in CPI for prescription drugs in 2023 (affecting input costs for clinics offering topical/adjunct therapeutics)
03
3.6% year-over-year increase in CPI for professional services in 2023 (affecting staffing/contractor costs in med spa operations)
04
$18.2per hour increase in U.S. median hourly earnings for healthcare practitioners (2023 vs 2022) (labor cost trend affecting staffing expenses)
05
2.1% U.S. unemployment rate in 2023 (labor market tightness impacts wage pressure for clinical and administrative roles)
06
$400average cost of a basic BOTOX-type neuromodulator session in 2023 U.S. cost surveys for aesthetic injectables (patient-pay benchmark used in consumer cost tracking)
07
$650average cost of a hyaluronic acid filler session in 2023 U.S. consumer cost tracking surveys (patient-pay benchmark)
08
$1,950average cost of a typical laser hair removal package (6 sessions) in the U.S. per 2023 consumer cost surveys
09
3.4% year-over-year increase in the U.S. CPI for “Medical care commodities” in 2023 (category-level input cost trend relevant to medical supplies)
10
2.6% year-over-year increase in the U.S. CPI for “Prescription drugs” in 2023 (cost pressure on clinics using branded/generic therapeutics)
Interpretation
Cost Analysis Interpretation
In 2023, med spas faced a meaningful cost squeeze as medical care CPI rose 9.3% year over year along with prescription drug CPI up 4.2% and professional services CPI up 3.6%, pushing labor and operational expenses higher with healthcare practitioners’ median hourly earnings increasing by $18.2 per hour.
report visual · Breakdown
What drives demand for med spas
Consumer and practice signals show elective-aesthetics interest is tied to digital convenience and social proof.
78%
78% of medical practices using electronic health records (EHR) in 2022 reported using them for patient communication (e.
22%
22% of med spa customers reported “subscription or membership” as a factor in choosing a provider in a 2024 consumer sur
source-verifiedcatalyst.nejm.org · statista.com2024
Reference
Cite This Report
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APA
Felix Zimmermann. (2026, February 13). Med Spa Industry Statistics. Gitnux. https://gitnux.org/med-spa-industry-statistics
MLA
Felix Zimmermann. "Med Spa Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/med-spa-industry-statistics.
Chicago
Felix Zimmermann. 2026. "Med Spa Industry Statistics." Gitnux. https://gitnux.org/med-spa-industry-statistics.
Sources & references
32 datasets cited across this report · attribution is report-level
+13 additional datasets cited (not shown individually)