Vietnam’s spa market is being reshaped by where demand comes from and how consumers spend. In 2023, 65% of Vietnamese women aged 25–45 visited a spa at least once, while men made up 28% of visitors, up 5% from 2022. With 8,500 registered spa establishments nationwide—led by Ho Chi Minh City and Hanoi—the page connects customer behavior, workforce realities, and projected growth toward 2028.
Key Takeaways
- 65% of Vietnamese women aged 25-45 visited a spa at least once in 2023
- Average spa spend per visit in Vietnam was USD 25 in urban areas in 2023
- 42% of spa-goers in Vietnam are millennials (born 1981-1996), preferring wellness packages
- Vietnam spa industry employed 120,000 workers in 2023, with 60% female
- Average monthly salary for spa therapists in Vietnam is VND 8.5 million in 2023
- 45% of spa staff hold certifications from international bodies like CIBTAC
- Vietnam has 8,500 registered spa establishments as of 2023
- Hanoi hosts 2,200 spas, 26% of national total in 2023
- Ho Chi Minh City has 3,100 spa outlets, leading with 36.5% share
- The Vietnam spa industry is projected to grow at a CAGR of 11.5% from 2024 to 2028, reaching USD 2.8 billion by 2028
- Post-COVID recovery saw Vietnam spa sector rebound 25% in 2022 over 2021 levels
- Wellness tourism, including spas, expected to drive 15% annual growth in Vietnam until 2030
- Vietnam's spa industry generated USD 1.45 billion in revenue in 2023, marking a 12% year-over-year increase driven by rising domestic tourism
- Massage services accounted for 42% of total spa revenue in Vietnam in 2022, totaling approximately USD 550 million
- The premium spa segment in Vietnam contributed USD 380 million to the industry total in 2023, representing high-end facilities in urban areas
Vietnam’s spa market is rebounding fast, fueled by growing domestic wellness demand and steady spending.
Related reading
01 · Category
Consumer Demographics And Preferences25 stats
01
65% of Vietnamese women aged 25-45 visited a spa at least once in 2023
02
Average spa spend per visit in Vietnam was USD 25 in urban areas in 2023
03
42% of spa-goers in Vietnam are millennials (born 1981-1996), preferring wellness packages
04
Men accounted for 28% of Vietnam spa visitors in 2023, up 5% from 2022
05
Hanoi consumers average 4.2 spa visits per year, highest nationally
06
55% of Ho Chi Minh City spa clients are professionals aged 30-50
07
72% of spa users in Vietnam prefer massage therapies as primary service
08
Facial treatments chosen by 38% of female visitors aged 18-35 in 2023
09
60% of international tourists to Vietnam spas seek traditional herbal treatments
10
Domestic tourists represent 75% of spa foot massage clients
11
Urban residents make up 82% of premium spa clientele in Vietnam
12
48% of spa-goers aged 35+ prioritize stress relief packages
13
Average visit duration is 90 minutes, with 65% opting for packages over singles
14
35% of Vietnamese spa users book via apps like Klook or Traveloka
15
Northern consumers favor hot stone massages (25% preference)
16
Southern spa-goers prefer Thai massages at 32% share
17
52% of spa clients are repeat visitors annually in urban Vietnam
18
Gen Z (18-24) accounts for 22% of spa market, favoring facials and scrubs
19
40% of corporate employees use spas monthly via benefits
20
Women over 50 represent 18% of medical spa users for anti-aging
21
Average household income of spa users exceeds VND 20 million/month
22
67% prefer eco-friendly spas using local herbs
23
Peak spa visit time is evenings, 55% after 6 PM
24
29% of visitors combine spa with dining
25
Rural-urban migrant workers are 15% of spa clients in cities
Interpretation
Consumer Demographics And Preferences Interpretation
In Vietnam’s consumer demographics and preferences, spa demand is increasingly driven by adults in their prime earning years, with 65% of women aged 25 to 45 visiting at least once in 2023 and 55% of Ho Chi Minh City clients being professionals aged 30 to 50, alongside millennials making up 42% of spa-goers and gravitating toward wellness packages.
02 · Category
Employment And Operational Statistics24 stats
01
Vietnam spa industry employed 120,000 workers in 2023, with 60% female
02
Average monthly salary for spa therapists in Vietnam is VND 8.5 million in 2023
03
45% of spa staff hold certifications from international bodies like CIBTAC
04
Turnover rate in Vietnam spas is 22% annually, highest in budget segment
05
Hanoi employs 35,000 in spas, 29% of national total in 2023
06
Ho Chi Minh City spa workforce totals 48,000, averaging 15 employees per outlet
07
Training academies graduated 12,000 spa professionals in 2023
08
70% of spa managers have 5+ years experience in hospitality
09
Operational hours average 12 hours daily for urban spas, 10 for rural
10
Equipment investment per spa averages USD 50,000 annually
11
55% of spas use digital booking systems for operations in 2023
12
Therapist-to-client ratio is 1:3 during peak hours nationwide
13
Product costs represent 25% of operational expenses in spas
14
Northern spas average 20 staff per location
15
Southern outlets have 25 employees on average, highest nationally
16
Utility costs average VND 30 million monthly per mid-size spa
17
40% of staff receive tips averaging 20% of base salary
18
Marketing budget is 8% of revenue for most spas
19
Peak season staffing increases by 30%
20
65% of spas operate 7 days a week
21
Hygiene compliance audits passed by 92% of registered spas in 2023
22
Average spa startup cost is USD 150,000 in urban areas
23
Rent constitutes 35% of operational costs in city centers
24
Staff training costs average USD 1,200 per employee yearly
Interpretation
Employment And Operational Statistics Interpretation
In Vietnam’s spa industry employment trends, the sector had 120,000 workers in 2023 with 45% holding international certifications, yet it also faces a relatively high 22% annual turnover, especially in the budget segment.
03 · Category
Establishments And Regional Distribution24 stats
01
Vietnam has 8,500 registered spa establishments as of 2023
02
Hanoi hosts 2,200 spas, 26% of national total in 2023
03
Ho Chi Minh City has 3,100 spa outlets, leading with 36.5% share
04
Da Nang counts 850 spas, concentrated in resort areas
05
Northern region totals 2,800 spas, 33% nationally
06
Southern Vietnam has 3,400 establishments, 40% of total
07
Central Vietnam operates 1,500 spas, focused on coastal cities
08
Luxury spas number 450 nationwide, mostly in 5-star hotels
09
Day spas comprise 5,200 outlets, 61% of market in 2023
10
Medical spas total 320, growing in urban hubs
11
Foot massage-only spas: 1,800 locations across Vietnam
12
Hotel spas: 650 integrated facilities in 2023
13
Rural spas number 1,200, 14% of total despite lower density
14
Franchised spas: 420 outlets from chains like Oriental Spa
15
New spa openings: 1,050 in 2023, 12% growth
16
Closures: 280 spas shut down in 2023, mostly budget types
17
Hoi An has 250 spas per 100,000 tourists annually
18
Phu Quoc island boasts 180 beachfront spas
19
Nha Trang spa count reaches 420, tourism-driven
20
Independent spas: 6,500 vs 2,000 chains in 2023
21
Eco-spas certified: 150 nationwide
22
24-hour spas: 120 in major cities only
23
Spa clusters in District 1 HCMC: 450 outlets
24
Ba Dinh Hanoi spa density: 180 per sq km
Interpretation
Establishments And Regional Distribution Interpretation
In 2023 Vietnam counted 8,500 registered spa establishments, with the southern region leading at 3,400 venues and 40% of the total while Ho Chi Minh City alone accounts for 3,100 or 36.5%, underscoring a strong concentration of spa services in the south.
More related reading
04 · Category
Growth Rates And Projections25 stats
01
The Vietnam spa industry is projected to grow at a CAGR of 11.5% from 2024 to 2028, reaching USD 2.8 billion by 2028
02
Post-COVID recovery saw Vietnam spa sector rebound 25% in 2022 over 2021 levels
03
Wellness tourism, including spas, expected to drive 15% annual growth in Vietnam until 2030
04
Hanoi spa market projected to expand 13% yearly to USD 400 million by 2027
05
Ho Chi Minh City spas forecast to hit USD 800 million revenue by 2028 at 14% CAGR
06
Da Nang spa growth rate of 16% CAGR expected through 2026 due to resort boom
07
Medical spa segment in Vietnam to grow 20% annually to 2025, reaching USD 450 million
08
Organic and sustainable spas projected 22% growth rate in Vietnam 2024-2030
09
Day spa numbers expected to increase 18% yearly, adding 1,200 new outlets by 2027
10
International tourist spa spending forecasted to rise 30% annually post-2024
11
Domestic spa visits projected to grow 12% per year to 60 million by 2028
12
Premium spa market CAGR of 14.2% expected in Vietnam to USD 900 million by 2028
13
Foot massage spa growth at 10% CAGR, driven by urban workers, to 2027
14
Facial treatment demand to surge 17% yearly in spas until 2026
15
Hotel spa expansions projected to add 15% capacity growth annually
16
Northern region spa growth at 9.8% CAGR to 2028
17
Southern Vietnam spas to grow 13.5% yearly, leading national average
18
Central coast spa CAGR of 16.5% forecast due to tourism infrastructure
19
Online spa bookings expected to grow 25% annually to 50% market share by 2027
20
Corporate spa packages projected 20% growth rate in urban areas to 2026
21
Mid-tier spa segment CAGR 12% to dominate 50% market by 2028
22
Budget spas growth slowing to 8% CAGR amid premium shift
23
Spa industry job creation projected at 50,000 new positions by 2028
24
Revenue per spa outlet expected to rise 10% annually to USD 500,000 by 2027
25
Tet holiday spa revenue growth forecasted at 35% YoY in 2024
Interpretation
Growth Rates And Projections Interpretation
Vietnam’s spa industry is set to accelerate with an 11.5% CAGR from 2024 to 2028 and reach USD 2.8 billion, reinforced by strong post-COVID momentum and faster regional growth such as 14% CAGR in Ho Chi Minh City to USD 800 million by 2028.
05 · Category
Market Size And Revenue30 stats
01
Vietnam's spa industry generated USD 1.45 billion in revenue in 2023, marking a 12% year-over-year increase driven by rising domestic tourism
02
Massage services accounted for 42% of total spa revenue in Vietnam in 2022, totaling approximately USD 550 million
03
The premium spa segment in Vietnam contributed USD 380 million to the industry total in 2023, representing high-end facilities in urban areas
04
Day spas generated USD 720 million in 2023, comprising 50% of Vietnam's spa market revenue due to accessibility
05
Hotel-integrated spas in Vietnam earned USD 290 million in 2022, boosted by international tourist arrivals
06
Medical spas in Vietnam saw revenue of USD 180 million in 2023, growing from aesthetic treatments demand
07
Northern Vietnam spas contributed 35% of national revenue at USD 507.5 million in 2023, led by Hanoi
08
Southern Vietnam's spa revenue reached USD 650 million in 2023, with Ho Chi Minh City dominating at 60% share
09
Central Vietnam spas generated USD 292.5 million in 2023, fueled by beach resort developments
10
Organic product-based spas in Vietnam accounted for USD 120 million revenue in 2022
11
Vietnam spa market value per capita stood at USD 14.50 in 2023, up from USD 12.80 in 2022
12
Total spa service transactions in Vietnam hit 45 million in 2023, averaging 115,000 daily
13
Luxury spa revenue in Hanoi alone was USD 150 million in 2023
14
Ho Chi Minh City spas recorded USD 390 million revenue, 27% of national total in 2023
15
Da Nang spa revenues totaled USD 120 million in 2023 from resort spas
16
Spa revenue from international tourists in Vietnam was USD 420 million in 2023
17
Domestic tourist spa spending contributed USD 850 million, 59% of total in 2023
18
Foot massage spas generated USD 210 million, 14.5% market share in 2023
19
Facial treatment revenues reached USD 320 million across Vietnam spas in 2023
20
Body scrub and wrap services added USD 160 million to 2023 totals
21
Aromatherapy sessions revenue was USD 95 million in Vietnam spas 2023
22
Sauna and steam room revenues totaled USD 75 million in 2023
23
Vietnam's spa industry export-related revenue (training/products) was USD 50 million in 2023
24
Mid-tier spa revenue segment was USD 620 million, 43% of market in 2023
25
Budget spa revenues summed to USD 230 million in 2023 nationwide
26
Corporate wellness spa contracts generated USD 40 million in 2023
27
Wedding-related spa packages revenue hit USD 25 million in 2023
28
Holiday season spa revenue surged to USD 300 million in Q4 2023
29
Online booking spa revenue share was 28% or USD 406 million in 2023
30
Vietnam spa market grew 18% in Q1 2023 to USD 350 million quarterly revenue
Interpretation
Market Size And Revenue Interpretation
In Vietnam’s spa market, revenue reached $1.45 billion in 2023 and climbed 12% year over year, with day spas driving the biggest share at $720 million and massage services still leading at $550 million in 2022, underscoring how both accessibility and core services are expanding the category’s market size.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Gabrielle Fontaine. (2026, February 13). Vietnam Spa Industry Statistics. Gitnux. https://gitnux.org/vietnam-spa-industry-statistics
MLA
Gabrielle Fontaine. "Vietnam Spa Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/vietnam-spa-industry-statistics.
Chicago
Gabrielle Fontaine. 2026. "Vietnam Spa Industry Statistics." Gitnux. https://gitnux.org/vietnam-spa-industry-statistics.
Sources & references
38 datasets cited across this report · attribution is report-level