GITNUXREPORT 2025

Marketing In The Software Industry Statistics

Content marketing, SEO, and personalization drive software industry marketing success.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

60% of B2B software marketers consider customer testimonials and case studies as the most effective content type

Statistic 2

55% of software buyers read at least three pieces of content before engaging with a sales representative

Statistic 3

45% of software marketers report that personalized marketing content results in higher engagement

Statistic 4

48% of software buyers prefer video content for product education

Statistic 5

78% of software companies utilize Customer Relationship Management (CRM) data for targeted marketing

Statistic 6

55% of software buyers prefer self-service options for product information

Statistic 7

61% of SaaS companies report an increase in customer retention through targeted content marketing campaigns

Statistic 8

49% of software marketers use chatbots to improve customer engagement

Statistic 9

44% of software marketers believe that user-generated content significantly increases trust in the brand

Statistic 10

46% of software companies report increased effectiveness by integrating marketing and sales teams

Statistic 11

65% of software buyers are influenced by peer reviews during the purchase decision

Statistic 12

81% of SaaS providers track customer journey data to improve personalization efforts

Statistic 13

62% of software firms see increased engagement through interactive content like demos and quizzes

Statistic 14

66% of software companies utilize user onboarding videos to enhance customer experience

Statistic 15

47% of software buyers prefer to consume educational content via email newsletters

Statistic 16

63% of software marketers rate video marketing as highly effective for customer engagement

Statistic 17

40% of software firms invest in marketing automation tools to nurture leads

Statistic 18

77% of software marketers track website analytics to optimize user experience

Statistic 19

76% of software marketers believe coding and development skills are beneficial for marketing teams

Statistic 20

54% of software companies plan to invest more in AI-driven content creation tools

Statistic 21

82% of software companies use marketing dashboards to monitor campaign performance

Statistic 22

63% of software firms report that their marketing teams are small, often under 10 members

Statistic 23

74% of software companies aim to increase their usage of AI in marketing automation

Statistic 24

38% of software companies find that traditional advertising has decreased effectiveness, encouraging more focus on digital channels

Statistic 25

55% of software organizations plan to increase their investment in influencer marketing in the next year

Statistic 26

73% of software companies prioritize content marketing as their primary lead generation tactic

Statistic 27

65% of software marketers report that their content marketing efforts are more effective than paid advertising

Statistic 28

80% of software companies rely on SEO to generate organic traffic

Statistic 29

70% of software companies use social media platforms as part of their marketing strategy

Statistic 30

50% of software companies have increased their marketing budgets in the past year

Statistic 31

68% of SaaS companies utilize email marketing as a key component of their marketing funnel

Statistic 32

52% of software marketers focus on multilingual marketing strategies to reach global audiences

Statistic 33

35% of software companies plan to increase their content creation frequency in the coming year

Statistic 34

66% of software marketers believe that AI-powered tools will significantly impact marketing strategies in the next five years

Statistic 35

58% of SaaS marketers participate in industry conferences to boost brand awareness

Statistic 36

42% of software companies leverage influencer marketing to promote their products

Statistic 37

33% of software marketers find generating high-quality leads the biggest challenge

Statistic 38

72% of software startups allocate significant budget to inbound marketing strategies

Statistic 39

34% of software companies invest in podcast marketing to build brand awareness

Statistic 40

69% of SaaS providers implement free trial offers to attract new customers

Statistic 41

53% of B2B software companies see marketing as a primary driver for sales growth

Statistic 42

67% of SaaS businesses rely on webinars to generate and nurture leads

Statistic 43

54% of software firms leverage account-based marketing (ABM) strategies

Statistic 44

59% of SaaS companies have case study programs to demonstrate product value

Statistic 45

70% of B2B software companies use customer success stories as part of their marketing

Statistic 46

49% of software marketers consider competitive analysis as crucial to their marketing strategy

Statistic 47

72% of SaaS providers incorporate SEO best practices to increase visibility

Statistic 48

36% of software companies have dedicated remote marketing teams

Statistic 49

68% of SaaS firms find that free content offers like ebooks and whitepapers are effective lead magnets

Statistic 50

75% of software companies rate their content marketing ROI as moderate to high

Statistic 51

60% of B2B software companies consider their mobile marketing strategies effective

Statistic 52

85% of software companies see measurable success from marketing analytics

Statistic 53

39% of software companies face challenges in measuring marketing ROI accurately

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Key Highlights

73% of software companies prioritize content marketing as their primary lead generation tactic
65% of software marketers report that their content marketing efforts are more effective than paid advertising
80% of software companies rely on SEO to generate organic traffic
55% of software buyers read at least three pieces of content before engaging with a sales representative
60% of B2B software marketers consider customer testimonials and case studies as the most effective content type
70% of software companies use social media platforms as part of their marketing strategy
45% of software marketers report that personalized marketing content results in higher engagement
50% of software companies have increased their marketing budgets in the past year
68% of SaaS companies utilize email marketing as a key component of their marketing funnel
40% of software firms invest in marketing automation tools to nurture leads
52% of software marketers focus on multilingual marketing strategies to reach global audiences
48% of software buyers prefer video content for product education
35% of software companies plan to increase their content creation frequency in the coming year

In the rapidly evolving software industry, where 73% of companies prioritize content marketing and 80% rely on SEO to drive organic traffic, mastering innovative and personalized digital strategies has become the key to transforming leads into loyal customers.

Content Marketing

60% of B2B software marketers consider customer testimonials and case studies as the most effective content type

Content Marketing Interpretation

With 60% of B2B software marketers citing testimonials and case studies as the top content, it’s clear that even in the digital age, a well-told customer success story still packs more punch than any flashy feature list.

Customer Engagement and Buyer Preferences

55% of software buyers read at least three pieces of content before engaging with a sales representative
45% of software marketers report that personalized marketing content results in higher engagement
48% of software buyers prefer video content for product education
78% of software companies utilize Customer Relationship Management (CRM) data for targeted marketing
55% of software buyers prefer self-service options for product information
61% of SaaS companies report an increase in customer retention through targeted content marketing campaigns
49% of software marketers use chatbots to improve customer engagement
44% of software marketers believe that user-generated content significantly increases trust in the brand
46% of software companies report increased effectiveness by integrating marketing and sales teams
65% of software buyers are influenced by peer reviews during the purchase decision
81% of SaaS providers track customer journey data to improve personalization efforts
62% of software firms see increased engagement through interactive content like demos and quizzes
66% of software companies utilize user onboarding videos to enhance customer experience
47% of software buyers prefer to consume educational content via email newsletters
63% of software marketers rate video marketing as highly effective for customer engagement

Customer Engagement and Buyer Preferences Interpretation

In an industry where 55% of buyers demand at least three content pieces before reaching out, savvy software marketers are leveraging personalized, video, and interactive content—while harnessing CRM data and peer reviews—to turn self-service searches into lasting customer relationships, proving that in tech marketing, engagement is as much about trust and tailored experiences as it is about the product itself.

Digital Marketing Tools and Technologies

40% of software firms invest in marketing automation tools to nurture leads
77% of software marketers track website analytics to optimize user experience
76% of software marketers believe coding and development skills are beneficial for marketing teams
54% of software companies plan to invest more in AI-driven content creation tools
82% of software companies use marketing dashboards to monitor campaign performance

Digital Marketing Tools and Technologies Interpretation

In an industry where 82% of software firms rely on dashboards and over three-quarters see the value in analytics and development skills, it's clear that marketing in tech is no longer a mere afterthought but a data-driven, AI-empowered endeavor that aligns with innovation—proof that in software, marketing is coding its own future.

Industry Trends and Market Insights

63% of software firms report that their marketing teams are small, often under 10 members
74% of software companies aim to increase their usage of AI in marketing automation
38% of software companies find that traditional advertising has decreased effectiveness, encouraging more focus on digital channels
55% of software organizations plan to increase their investment in influencer marketing in the next year

Industry Trends and Market Insights Interpretation

With small but ambitious marketing teams seeking AI and influencer collaborations to compensate for traditional ad declines, software companies are clearly pivoting swiftly into a digital-driven era where innovation trumps size.

Marketing Strategies and Content Marketing

73% of software companies prioritize content marketing as their primary lead generation tactic
65% of software marketers report that their content marketing efforts are more effective than paid advertising
80% of software companies rely on SEO to generate organic traffic
70% of software companies use social media platforms as part of their marketing strategy
50% of software companies have increased their marketing budgets in the past year
68% of SaaS companies utilize email marketing as a key component of their marketing funnel
52% of software marketers focus on multilingual marketing strategies to reach global audiences
35% of software companies plan to increase their content creation frequency in the coming year
66% of software marketers believe that AI-powered tools will significantly impact marketing strategies in the next five years
58% of SaaS marketers participate in industry conferences to boost brand awareness
42% of software companies leverage influencer marketing to promote their products
33% of software marketers find generating high-quality leads the biggest challenge
72% of software startups allocate significant budget to inbound marketing strategies
34% of software companies invest in podcast marketing to build brand awareness
69% of SaaS providers implement free trial offers to attract new customers
53% of B2B software companies see marketing as a primary driver for sales growth
67% of SaaS businesses rely on webinars to generate and nurture leads
54% of software firms leverage account-based marketing (ABM) strategies
59% of SaaS companies have case study programs to demonstrate product value
70% of B2B software companies use customer success stories as part of their marketing
49% of software marketers consider competitive analysis as crucial to their marketing strategy
72% of SaaS providers incorporate SEO best practices to increase visibility
36% of software companies have dedicated remote marketing teams
68% of SaaS firms find that free content offers like ebooks and whitepapers are effective lead magnets

Marketing Strategies and Content Marketing Interpretation

In a software industry where 73% prioritize content marketing over paid ads and 80% rely on SEO, it's clear that nurturing organic growth—through smart content, social media, and strategic personalization—is now the most reliable code to unlock global leads and stay ahead in a competitive digital landscape.

Performance Metrics and Success Measurement

75% of software companies rate their content marketing ROI as moderate to high
60% of B2B software companies consider their mobile marketing strategies effective
85% of software companies see measurable success from marketing analytics
39% of software companies face challenges in measuring marketing ROI accurately

Performance Metrics and Success Measurement Interpretation

While a solid majority of software companies are buoyed by their content, mobile, and analytic marketing efforts, the persistent challenge for nearly two-fifths remains in quantifying those elusive ROI gains, underscoring the ongoing struggle to turn marketing activity into measurable value.