ChatGPT reached one hundred million monthly users in two months. Ninety percent of marketers consider AI important to future plans. Eighty percent of B2B decision makers research online before contacting sales.
Key Takeaways
- The global public cloud services market is forecast to reach $680.0 billion in 2024
- Worldwide marketing automation software spending is forecast to reach $7.2 billion in 2024
- The global influencer marketing market is forecast to reach $21.1 billion in 2023
- 61% of marketers say they plan to increase their investment in CRM in 2024
- 90% of marketers say AI is important to their future marketing plans
- ChatGPT reached 100 million monthly users in 2 months
- 78% of B2B marketers say increasing brand awareness is important to their marketing efforts
- 49% of marketers planned to increase their social media budget in 2024
- 3.2x increase in digital advertising spend per business on average among B2B marketers over the past 12 months (based on survey respondents), showing ongoing budget shift toward digital channels
- 98% of marketers say video is an important part of their marketing strategy
- Email marketing has an average ROI of 36:1
- Webinars are used by 60% of B2B marketers as a lead generation tactic
- 80% of B2B decision makers do their research online before contacting sales
- 72% of B2B marketers say website personalization is a top priority in 2024
- Marketing-led growth companies are 2.5x more likely to experience revenue growth than sales-led companies
AI, automation, and cloud are boosting IT marketing budgets as digital and personalized demand generation accelerates.
Related reading
01 · Category
Market Size5 stats
01
The global public cloud services market is forecast to reach $680.0 billion in 2024
02
Worldwide marketing automation software spending is forecast to reach $7.2 billion in 2024
03
The global influencer marketing market is forecast to reach $21.1 billion in 2023
04
The global cybersecurity market is forecast to reach $215.1 billion in 2024
05
The worldwide IT spending on software is projected to total $795 billion in 2024
Interpretation
Market Size Interpretation
In the market size landscape for IT industry marketing, the biggest opportunity signals come from rapid budget expansion across key digital areas, with public cloud services projected to hit $680.0 billion in 2024 and cybersecurity reaching $215.1 billion the same year.
02 · Category
Technology & Trends6 stats
01
61% of marketers say they plan to increase their investment in CRM in 2024
02
90% of marketers say AI is important to their future marketing plans
03
ChatGPT reached 100 million monthly users in 2 months
04
Generative AI market size is expected to reach $126 billion by 2025
05
In 2024, 48% of enterprises said they have adopted or are actively piloting marketing AI
06
85% of B2B buyers conduct research on vendor websites before contacting sales
Interpretation
Technology & Trends Interpretation
With 90% of marketers saying AI is central to their future plans, the Technology and Trends angle is clear that marketing in the IT industry is rapidly shifting toward AI powered and CRM supported experiences, backed by 48% of enterprises already adopting or piloting marketing AI.
03 · Category
Budget Allocation6 stats
01
78% of B2B marketers say increasing brand awareness is important to their marketing efforts
02
49% of marketers planned to increase their social media budget in 2024
03
3.2x increase in digital advertising spend per business on average among B2B marketers over the past 12 months (based on survey respondents), showing ongoing budget shift toward digital channels
04
65% of marketers say their organization increased its use of marketing automation in the past year, indicating expanding adoption of automation platforms
05
64% of organizations reported that their primary lead source is online channels, underscoring the role of digital demand generation
06
46% of marketing leaders expect to use more marketing budget for generative AI within the next 12 months, reflecting reallocation toward AI-enabled work
Interpretation
Budget Allocation Interpretation
Across IT marketing budgets, digital and AI-driven spend is clearly accelerating, with 49% planning higher social media budgets in 2024, a 3.2x average rise in digital advertising spend over the past 12 months, and 46% of leaders expecting to allocate more budget to generative AI within the next year.
04 · Category
Channel Performance7 stats
01
98% of marketers say video is an important part of their marketing strategy
02
Email marketing has an average ROI of 36:1
03
Webinars are used by 60% of B2B marketers as a lead generation tactic
04
Influencer marketing campaigns are reported to deliver 11x ROI
05
78% of B2B marketers use email newsletters, indicating email as a durable engagement channel for IT audiences
06
54% of B2B marketers say that organic search is the channel that drives the most leads for their organization, indicating performance dependence on search
07
36% of B2B buyers say search engines are the most common starting point for their research, aligning funnel entry with SEO and search visibility
Interpretation
Channel Performance Interpretation
Across channel performance in IT marketing, email leads with a 36:1 ROI and is used by 78% of B2B marketers while video remains a major driver with 98% adoption, showing IT teams are doubling down on high-performing, repeatable engagement channels.
05 · Category
Audience & Adoption2 stats
01
80% of B2B decision makers do their research online before contacting sales
02
72% of B2B marketers say website personalization is a top priority in 2024
Interpretation
Audience & Adoption Interpretation
For Audience & Adoption, the fact that 80% of B2B decision makers research online before contacting sales and that 72% of B2B marketers prioritize website personalization in 2024 shows that winning attention now depends on delivering relevant experiences early in the digital journey.
More related reading
06 · Category
Roi & Metrics5 stats
01
Marketing-led growth companies are 2.5x more likely to experience revenue growth than sales-led companies
02
Companies using marketing automation report 10% or higher average annual lead conversion rates
03
The average cost per acquisition (CPA) for B2B companies is $1,500
04
Email generates 4x more transactions than social media according to Experian
05
Websites with faster load times can reduce bounce rate by up to 35%
Interpretation
Roi & Metrics Interpretation
For ROI and metrics, the data shows that marketing-led growth is 2.5 times more likely to drive revenue growth, while performance levers like faster websites reducing bounce rates by up to 35% and marketing automation delivering 10% or higher lead conversion can materially improve measurable outcomes.
07 · Category
Ai & Automation3 stats
01
78% of marketers report using AI in at least one stage of their marketing activities, indicating operational integration of AI capabilities
02
62% of marketers say they use marketing automation to manage lead lifecycle stages, indicating CRM/automation workflow reliance
03
41% of marketing leaders say generative AI is already in production for their organization, showing acceleration beyond pilots
Interpretation
Ai & Automation Interpretation
With 78% of marketers already using AI in at least one stage and 62% relying on marketing automation for the lead lifecycle, plus 41% reporting generative AI in production, the clear trend is that Ai & Automation is rapidly moving from experimentation to core, day to day execution in IT marketing.
08 · Category
Audience & Data4 stats
01
3.9 billion people use email worldwide as of 2023, indicating the scale of email as a reach channel for IT and B2B marketing
02
4 in 5 consumers say they are willing to share data to personalize their shopping experiences, indicating data-for-personalization tradeoffs
03
61% of marketers say improving data quality is a top priority, highlighting operational friction that affects targeting effectiveness
04
33% of organizations say their marketing data is not integrated, suggesting a common barrier to analytics and personalization
Interpretation
Audience & Data Interpretation
With 3.9 billion people using email worldwide and 61% of marketers prioritizing data quality, the audience and data story for IT and B2B marketing is clear: better integrated, high quality data is crucial when 33% of organizations still lack marketing data integration and 4 in 5 consumers will share data for personalization.
09 · Category
Measurement & Roi1 stats
01
61% of marketers report that improving marketing effectiveness is a top strategic priority, indicating stronger focus on performance measurement
Interpretation
Measurement & Roi Interpretation
With 61% of IT industry marketers naming improving marketing effectiveness as a top strategic priority, it signals that Measurement & Roi is becoming central to how teams plan and evaluate performance.
report visual · Breakdown
IT Marketing Spend & Demand Signals
IT-focused industries are seeing major growth in cloud and cybersecurity spend alongside strong marketer intentions to increase investment in CRM and AI.
90%
90% of marketers say AI is important to their future marketing plans
10%
Companies using marketing automation report 10% or higher average annual lead conversion rates
source-verifiedsalesforce.com · marketo.com
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Elena Vasquez. (2026, February 13). Marketing In The IT Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-it-industry-statistics
MLA
Elena Vasquez. "Marketing In The IT Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-it-industry-statistics.
Chicago
Elena Vasquez. 2026. "Marketing In The IT Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-it-industry-statistics.
Sources & references
39 datasets cited across this report · attribution is report-level
+8 additional datasets cited (not shown individually)