GITNUXREPORT 2025

Marketing In The It Industry Statistics

Content marketing drives IT industry growth; personalization boosts engagement strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

70% of IT companies consider content marketing their most effective strategy

Statistic 2

60% of B2B buyers consume 3-5 pieces of content before engaging with a sales representative

Statistic 3

45% of IT decision-makers rely on webinars to make purchasing decisions

Statistic 4

50% of IT companies see a direct link between content marketing and brand awareness

Statistic 5

35% of IT decision-makers prefer to receive personalized marketing messages

Statistic 6

87% of IT companies believe that social proof like reviews and testimonials influence purchasing decisions

Statistic 7

69% of IT marketers report that content personalization increases engagement rates

Statistic 8

83% of IT organizations utilize content syndication to reach wider audiences

Statistic 9

29% of IT buyers use mobile devices exclusively to research products and solutions

Statistic 10

65% of IT companies use case studies as a core content marketing asset

Statistic 11

72% of IT marketers believe that case studies significantly influence buying decisions

Statistic 12

78% of IT companies track social media engagement metrics regularly

Statistic 13

79% of IT marketers prioritize delivering high-quality content over quantity

Statistic 14

64% of IT companies say that their most successful campaigns incorporate new and emerging technologies

Statistic 15

88% of IT organizations have a dedicated content marketing strategy

Statistic 16

55% of IT firms see better customer engagement through podcast marketing

Statistic 17

62% of IT organizations find influencer collaborations effective for brand awareness

Statistic 18

58% of IT buyers prefer to research via online content rather than sales calls

Statistic 19

44% of IT firms use content marketing automation to maintain consistency

Statistic 20

77% of IT marketers consider customer testimonials critical for credibility

Statistic 21

84% of IT organizations report that social media influences their brand perception

Statistic 22

80% of IT marketers see content marketing as key to customer retention

Statistic 23

69% of IT companies utilize AI-driven insights to personalize marketing efforts

Statistic 24

42% of IT companies use analytics to optimize their content strategies

Statistic 25

81% of B2B IT buyers prefer to engage with brands that provide educational content

Statistic 26

54% of IT companies incorporate augmented reality experiences into their marketing

Statistic 27

61% of IT firms report that influencer marketing has improved brand credibility

Statistic 28

70% of IT companies use customer journey mapping to improve marketing strategies

Statistic 29

66% of IT marketers confirm that storytelling enhances brand engagement

Statistic 30

44% of IT firms see value in creating interactive content such as calculators and quizzes

Statistic 31

75% of IT organizations integrate chatbots to deliver instant customer support

Statistic 32

45% of IT firms leverage user-generated content to increase trust

Statistic 33

80% of IT companies report increased lead generation through targeted social media campaigns

Statistic 34

53% of IT marketers experience challenges in measuring marketing ROI

Statistic 35

40% of IT marketers find that email marketing yields high conversion rates

Statistic 36

36% of IT companies report using chatbots for customer engagement and lead generation

Statistic 37

54% of IT marketers measure success through website traffic increases

Statistic 38

41% of IT firms find that webinars help generate qualified leads

Statistic 39

70% of IT companies use LinkedIn for B2B marketing efforts

Statistic 40

73% of IT marketers incorporate email nurturing campaigns for lead conversions

Statistic 41

71% of IT companies use remarketing strategies to re-engage website visitors

Statistic 42

40% of IT firms report improved conversion rates from targeted LinkedIn campaigns

Statistic 43

49% of IT companies report successful cold outreach campaigns through LinkedIn InMail

Statistic 44

68% of IT professionals see web analytics as vital for understanding customer behavior

Statistic 45

59% of IT organizations track multi-channel marketing metrics for better campaign insights

Statistic 46

The average IT company spends 10-15% of its revenue on marketing efforts

Statistic 47

55% of IT organizations use marketing automation tools to enhance their marketing processes

Statistic 48

75% of IT marketers plan to increase their digital advertising budget in 2024

Statistic 49

52% of IT firms find SEO to be a critical component of their marketing strategy

Statistic 50

67% of IT marketers consider data analytics essential for their marketing campaigns

Statistic 51

40% of IT companies use influencer marketing as part of their strategy

Statistic 52

77% of IT marketers plan to increase investment in AI-powered marketing tools

Statistic 53

58% of IT companies have dedicated teams for digital marketing

Statistic 54

66% of IT companies invest in paid search advertising

Statistic 55

89% of IT companies believe in the importance of marketing analytics for future strategy planning

Statistic 56

33% of IT companies have increased their marketing budgets due to digital transformation initiatives

Statistic 57

76% of IT organizations have increased their investment in digital marketing over the past year

Statistic 58

50% of IT companies consider thought leadership content crucial for industry positioning

Statistic 59

62% of IT decision-makers prioritize vendor credibility in their purchasing decisions

Statistic 60

65% of IT marketers say that video content provides the highest ROI

Statistic 61

90% of B2B IT buyers watch product videos before purchase

Statistic 62

48% of IT decision-makers prefer video content for product demos

Statistic 63

57% of IT decision-makers engage with webinar content regularly

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Sources

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Key Highlights

70% of IT companies consider content marketing their most effective strategy
60% of B2B buyers consume 3-5 pieces of content before engaging with a sales representative
80% of IT companies report increased lead generation through targeted social media campaigns
The average IT company spends 10-15% of its revenue on marketing efforts
65% of IT marketers say that video content provides the highest ROI
55% of IT organizations use marketing automation tools to enhance their marketing processes
45% of IT decision-makers rely on webinars to make purchasing decisions
50% of IT companies see a direct link between content marketing and brand awareness
75% of IT marketers plan to increase their digital advertising budget in 2024
35% of IT decision-makers prefer to receive personalized marketing messages
52% of IT firms find SEO to be a critical component of their marketing strategy
67% of IT marketers consider data analytics essential for their marketing campaigns
87% of IT companies believe that social proof like reviews and testimonials influence purchasing decisions

In an industry where nearly 90% of B2B IT buyers turn to online content before making decisions, mastering innovative marketing strategies is more crucial than ever—here’s a look at the striking statistics shaping IT marketing in 2024.

Content Marketing & Engagement Strategies

70% of IT companies consider content marketing their most effective strategy
60% of B2B buyers consume 3-5 pieces of content before engaging with a sales representative
45% of IT decision-makers rely on webinars to make purchasing decisions
50% of IT companies see a direct link between content marketing and brand awareness
35% of IT decision-makers prefer to receive personalized marketing messages
87% of IT companies believe that social proof like reviews and testimonials influence purchasing decisions
69% of IT marketers report that content personalization increases engagement rates
83% of IT organizations utilize content syndication to reach wider audiences
29% of IT buyers use mobile devices exclusively to research products and solutions
65% of IT companies use case studies as a core content marketing asset
72% of IT marketers believe that case studies significantly influence buying decisions
78% of IT companies track social media engagement metrics regularly
79% of IT marketers prioritize delivering high-quality content over quantity
64% of IT companies say that their most successful campaigns incorporate new and emerging technologies
88% of IT organizations have a dedicated content marketing strategy
55% of IT firms see better customer engagement through podcast marketing
62% of IT organizations find influencer collaborations effective for brand awareness
58% of IT buyers prefer to research via online content rather than sales calls
44% of IT firms use content marketing automation to maintain consistency
77% of IT marketers consider customer testimonials critical for credibility
84% of IT organizations report that social media influences their brand perception
80% of IT marketers see content marketing as key to customer retention
69% of IT companies utilize AI-driven insights to personalize marketing efforts
42% of IT companies use analytics to optimize their content strategies
81% of B2B IT buyers prefer to engage with brands that provide educational content
54% of IT companies incorporate augmented reality experiences into their marketing
61% of IT firms report that influencer marketing has improved brand credibility
70% of IT companies use customer journey mapping to improve marketing strategies
66% of IT marketers confirm that storytelling enhances brand engagement
44% of IT firms see value in creating interactive content such as calculators and quizzes
75% of IT organizations integrate chatbots to deliver instant customer support
45% of IT firms leverage user-generated content to increase trust

Content Marketing & Engagement Strategies Interpretation

In a digital landscape where 88% of IT companies emphasize strategic content marketing, it's clear that personalized narratives, social proof, and emerging tech like AR and AI are not just optional extras but the backbone of forging trust, elevating brand awareness, and ultimately transforming browsers into loyal customers—highlighting that in IT, content isn’t just king, it’s the entire kingdom.

Lead Generation & Conversion Metrics

80% of IT companies report increased lead generation through targeted social media campaigns
53% of IT marketers experience challenges in measuring marketing ROI
40% of IT marketers find that email marketing yields high conversion rates
36% of IT companies report using chatbots for customer engagement and lead generation
54% of IT marketers measure success through website traffic increases
41% of IT firms find that webinars help generate qualified leads
70% of IT companies use LinkedIn for B2B marketing efforts
73% of IT marketers incorporate email nurturing campaigns for lead conversions
71% of IT companies use remarketing strategies to re-engage website visitors
40% of IT firms report improved conversion rates from targeted LinkedIn campaigns
49% of IT companies report successful cold outreach campaigns through LinkedIn InMail
68% of IT professionals see web analytics as vital for understanding customer behavior
59% of IT organizations track multi-channel marketing metrics for better campaign insights

Lead Generation & Conversion Metrics Interpretation

While IT companies increasingly leverage social media, chatbots, and personalized campaigns to boost lead generation—particularly on LinkedIn and email—nearly half struggle with measuring ROI, highlighting that in tech marketing, the challenge isn’t just reaching prospects, but proving the impact of these digital efforts amidst a sea of data.

Resource Allocation & Investment Trends

The average IT company spends 10-15% of its revenue on marketing efforts
55% of IT organizations use marketing automation tools to enhance their marketing processes
75% of IT marketers plan to increase their digital advertising budget in 2024
52% of IT firms find SEO to be a critical component of their marketing strategy
67% of IT marketers consider data analytics essential for their marketing campaigns
40% of IT companies use influencer marketing as part of their strategy
77% of IT marketers plan to increase investment in AI-powered marketing tools
58% of IT companies have dedicated teams for digital marketing
66% of IT companies invest in paid search advertising
89% of IT companies believe in the importance of marketing analytics for future strategy planning
33% of IT companies have increased their marketing budgets due to digital transformation initiatives
76% of IT organizations have increased their investment in digital marketing over the past year

Resource Allocation & Investment Trends Interpretation

As IT companies increasingly realize that in the digital age, silencing the marketing roar requires not just innovation but hefty investments in automation, analytics, and AI, with a majority planning to pump up their digital budgets to keep pace with the relentless march of technology-driven marketing.

Thought Leadership & Vendor Evaluation

50% of IT companies consider thought leadership content crucial for industry positioning
62% of IT decision-makers prioritize vendor credibility in their purchasing decisions

Thought Leadership & Vendor Evaluation Interpretation

With half of IT companies viewing thought leadership as key to industry standing and 62% of decision-makers prioritizing vendor credibility, it's clear that in the tech world, reputation isn't just earned—it's the blueprint for business success.

Video & Interactive Content Adoption

65% of IT marketers say that video content provides the highest ROI
90% of B2B IT buyers watch product videos before purchase
48% of IT decision-makers prefer video content for product demos
57% of IT decision-makers engage with webinar content regularly

Video & Interactive Content Adoption Interpretation

With nearly two-thirds of IT marketers seeing the highest ROI from video, and over half of IT decision-makers actively engaging with such content, it's clear that in the tech industry, video isn't just a trend—it's the new currency of credibility and conversion.